SEOTesting Reviews & Product Details

SEOTesting is an SEO testing and reporting platform that enables SEOs to run structured experiments, analyze Google Search Console data, and prove the real impact of their SEO efforts. It is designed for SEO agencies, in-house teams, and independent consultants who require an evidence-based workflow for validating hypotheses, supporting recommendations, and monitoring site-level performance. The platform centralizes Google Search Console data and converts it into testable configurations, historical comparisons, and actionable insights. This saves hours of time by eliminating spreadsheets and manual reporting, so that SEOs can focus on strategy, content, and experimentation. Use it to understand how specific updates influence search impressions, clicks, rankings, and engagement metrics. SEOTesting now also includes AI-powered summaries that automatically analyze performance data and generate clear, concise explanations across SEO tests, content groups, and end-of-month reports. These summaries highlight trends, flag anomalies, and provide actionable SEO takeaways, helping teams quickly determine whether changes were successful and produce stakeholder or client-ready insights in far less time. SEOTesting also prepares SEOs for the evolving search landscape. AI chatbots and LLM-based assistants are becoming a growing source of answers and recommendations, influencing what people click and trust. To help teams adapt, SEOTesting includes high-level LLM Testing, allowing you to track how GA4-reported sessions from LLMs change before and after page updates. Key capabilities include: • Time-based testing to compare performance before and after page-level or site-level updates. • SEO split testing using defined test and control URL groups to evaluate changes under more controlled conditions. • LLM testing to track shifts in GA4-reported sessions originating from large language model interfaces and analyze whether content adjustments influence LLM-driven visits. • Insight and reporting tools such as trend dashboards, AI-powered summaries and end of month reports, structured annotations, forecasts, and pre-built reports for areas including declining content, click-through-rate opportunities, cannibalization, and quick-win analyses. • Content grouping and change tracking that allow teams to organize URLs by theme or structure and maintain a clear record of modifications, tests, and resulting outcomes. Agencies use SEOTesting to manage multiple clients, demonstrate ROI, and support recommendations with clear evidence. In-house teams rely on it for stakeholder buy-in, cross-team alignment, and understanding which optimizations truly make a difference. Everything is centralized to make collaborative SEO decisions and identify which initiatives merit further investment. Additional components include a Chrome extension that allows you to view Search Console query data as you browse pages on your site, and a Looker connector for teams that maintain custom dashboards or client-specific reporting systems. SEOTesting is a powerful alternative to using Google Search Console alone, providing a structured environment for conducting SEO experiments and interpreting search performance data across both traditional search engines and emerging LLM-mediated interfaces.

Seller

SEOTesting

Discussions

SEOTesting Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Nick Swan

Pricing

Pricing provided by SEOTesting.

Single Site

$50.00

Per Month

Medium Plan

$125.00

Per Month

View More Pricing Information

Top-Rated Alternatives

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SEOTesting Integrations

(6)

Integration information sourced from real user reviews.

SEOTesting Media

SEOTesting Demo - SEOTesting time-based SEO testing

Run time-based SEO tests to see how the organic SEO performance of your pages has been affected by changes made.

Optimise for AI-driven search with LLM Testing in SEOTesting. An LLM Test is a time-based test that lets you measure user sessions generated from LLMs before and after you make a page change.

SEOTesting Demo - SEOTesting Split testing

Set up two groups of similar pages: a test group where changes are made and a control group that remains unchanged. Track the performance of both groups of pages over the same time period.

See all your Google Search Console properties in one view. Analyze trends, algorithm updates, and custom annotations - all in one dashboard. Forecast up to 6 months in advance using historical data and seasonal trends.

G2 reviews are authentic and verified.

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Bryan S.

CEO & Co-Founder

Small-Business (50 or fewer emp.)

12/9/2025

"Effortless SEO A/B Testing with Seamless Google Integration"

5/5

What do you like best about SEOTesting?

SEOTesting is one of the easiest ways to implement A/B testing on a website - specifically for SEO. I love how it easily integrates with Google Search Console to pull in your website data before and after a test. It's simple to create notes on website changes, create group tests, and even track AI traffic coming to your site! The support team is fantastic as well. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

At first, the pricing was a bit expensive for multiple websites but I spoke with Vicky and she was able to create a more simplified pricing model that better fit my agency's needs. Past that, the platform is really great. Review collected by and hosted on G2.com.

Verified User in Consulting

Small-Business (50 or fewer emp.)

12/9/2025

"Unmatched Data Access and Insightful LLM Reports"

5/5

What do you like best about SEOTesting?

For me, it's the access to an astonishing amount of data. And it's not useful for running SEO tests. SEOTesting gives you access to and the ability to slice and dice your Google Search Console data in just so many amazing ways. And now, with the addition of LLM reports, it just take data-driven work to a whole new level. I use SEO testing to improve my clients' campaigns, but also to conduct quite an indepth market research, see what's been working for us at a granular level (the ability to compare data sets per date is super helpful), and often also, find a ton of new ideas for campaigns and strategies to try. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

The interface can seem a little dated, to be fair. And some reports are a bit buried, hidden behind all the SEO Testing capability. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

There are actually two problems SEOTesting helps me resolve: The first one is that it helps me see most of the data I need to power my clients' campaigns in one place. So rather than having some of it in one tool and some of it in another and then using spreadsheets to combine it all, etc., I can actually run specific reports using Google Search Console data, and get the answer straightaway in one tool. And the other thing is that once I have those ideas, I can test their impact. So I can implement an idea, set up a group of pages where I've implemented it, and run a SEO test on them to see whether it actually worked. Review collected by and hosted on G2.com.

Thomas C.

Head of SEO

Mid-Market (51-1000 emp.)

12/2/2025

"The most undervalued tool on the market"

5/5

What do you like best about SEOTesting?

The all-in-one aspect and time savings for quickly identifying pain points.

My two “banger” reports: Content Decay & Striking Distance Keywords Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

No need for negative points.

If I had to mention one, I would say the accessibility of features, which are sometimes hidden in the tool. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

As a customer for over four years, I have seen the tool evolve over time and integrate features that are extremely relevant to my daily needs.

Customer service is always available and takes our feedback into account when improving the tool.

More generally, SEOTesting's ROI is unbeatable on the market. I have recommended it to many SEOs :) Review collected by and hosted on G2.com.

Lidia I.

Marketing Executive

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/10/2025

"Effortless SEO Insights at a Great Price"

5/5

What do you like best about SEOTesting?

SEOtesting is super straightforward to use and adds a lot of value at a genuinely great price-point. We use it all the time to do a quick review of the impact of our SEO campaigns. The unlimited user seats let us add in cross-functional partners who can view the value of their contributions when it comes to SEO. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

Some awesome reports are a bit hidden, there is no easy way to export all of my experiments, I'd love to dig in further at keyword and URL level for each experiment. This tool is great and has the potential to be truly fantastic. Review collected by and hosted on G2.com.

Marty M.

Founder

Small-Business (50 or fewer emp.)

12/9/2025

"Unmatched Functionality and Value for Streamlined Workflows"

5/5

What do you like best about SEOTesting?

It's not just offering a lot of functionality for a good price, it offers a massive amount of functioanlity for any tool. But beyond that, it's also great price! Sometimes simplifying a workflow and getting straight to the point is what is needed most! I also love the SEO testing extension and just how forthcoming the developers are with new ideas and tests. Makes sense I guess! Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

Genuinely can't think of anything. The overall shift towards AI means GSC doesn't have as much data, but I can see SEO Testing doing everything they can to keep the tool up to date with updates to keep it useful. Review collected by and hosted on G2.com.

Response from Vicky Webster-Garvey of SEOTesting

edit

Thanks so much for the kind words - really appreciate you taking the time to share this.

It’s great to hear that the balance between functionality and simplicity is working well for you. A big part of what we’re trying to do with SEOTesting is streamline SEO workflows, so you can get from idea → test → insight as quickly as possible, without getting lost in unnecessary complexity.

We’re also glad you’ve found the SEO testing extension useful. That’s an area we’re continuing to invest in, especially to make it easier to run and analyse SEO experiments directly alongside your day-to-day work.

Your point about getting data quicker and organising it into meaningful content groups from Google Search Console is exactly what we’re aiming for - helping SEOs turn raw GSC data into something actionable.

And on the AI / changing search landscape, you’re absolutely right. Search is evolving quickly! So we’re focused on making sure SEOTesting continues to adapt, whether that’s through new reports (like LLM traffic), improved testing methods, or better ways to measure SEO performance over time.

Thanks again for the support - it genuinely means a lot 🙌

Nick L.

Owner

Small-Business (50 or fewer emp.)

12/9/2025

"Exceptionally Intuitive UX Sets SEOTesting Apart"

5/5

What do you like best about SEOTesting?

The UX. It's incredibly intuitive to use, unlike so many other tools that lump in so much junk that it takes away from its value. Good job SEOTesting team! Anytime I have questions, the team responds quickly. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

I'd love to see server log integration so we could understand crawl optimization due to various efforts. This isn't even a dislike, just an opportunity to make it even more awesome. Review collected by and hosted on G2.com.

Curtis H.

Founder

Small-Business (50 or fewer emp.)

11/3/2025

"Essential SEO Tracking Tool for Your Projects"

5/5

What do you like best about SEOTesting?

It's the best way to keep track of changes to a website when you're doing SEO. All the data, including algorithm updates, is in one place. Great way to create accountability for anything related to SEO. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

I believe this is on the roadmap but the UI could use a refresh. Charts and graphs are getting much better and new features come out every month. Looking forward to a new UI. Review collected by and hosted on G2.com.

Matthew K.

Founder

Small-Business (50 or fewer emp.)

11/21/2025

"Powerful Insights with Google Search Console Data"

4.5/5

What do you like best about SEOTesting?

Ease of use, great customer support, useful for extracting GSC data and spotting cannibalisation opportunities. Probably use it every day! Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

The UI is a bit dated but they're actively work on it (and I have access to the beta anyway!) Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

SEOTesting helps us with our clients to understand how well things are performing in organic search

Features such as annotations, content groups and the extraction of Google Search Console enable us to spot things like cannibalisation issues,see where things are going right or wrong, test our implementation and adjust accordingly. Review collected by and hosted on G2.com.

Ben S.

Content Marketing Editor

Enterprise (> 1000 emp.)

1/19/2024

"Excellent, easy to use tool for making GSC data more usable"

4.5/5

What do you like best about SEOTesting?

SEOTesting.com makes it simple to run basic SEO tests to prove that your efforts are making an impact. It also makes it easy to gather/analyze data from Google Search Console that would otherwise require tons of manual effort to crunch in a spreadsheet. The pricepoint is also low relative to the value it provides, and as a small team, the level of personalized support you get is great. I would recommend this tool to anyone who works in SEO. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

Not much. It does what it says on the tin. Review collected by and hosted on G2.com.

Alex B.

Digital Content Strategist

Mid-Market (51-1000 emp.)

10/28/2025

"Easy Navigation and Insightful Reports Make SEOtesting Stand Out"

3.5/5

What do you like best about SEOTesting?

I like how easy it is to navigate. Some testing tools I have used are quite complicated, whereas SEOtesting is relatively straightforward. The data is also digestible because of the visuals it uses.

The reports tab is also useful and provides interesting insight. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

I'd like to be able to change/add to the tracking metrics to provide greater insight. I'd also like to be able to create folders on the SEOtests dashboard. Review collected by and hosted on G2.com.