Sentic Technologies Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising.
Social Functionality (1)
Social Functionality
Based on 22 Sentic Technologies reviews. Product functionality for social advertising.
Campaign Management (12)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. 23 reviewers of Sentic Technologies have provided feedback on this feature.
Campaign Optimization
As reported in 20 Sentic Technologies reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 21 Sentic Technologies reviews.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 16 reviewers of Sentic Technologies have provided feedback on this feature.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 18 Sentic Technologies reviews.
Brand Safety
As reported in 20 Sentic Technologies reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
As reported in 17 Sentic Technologies reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 18 Sentic Technologies reviews.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 18 Sentic Technologies reviews.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. 18 reviewers of Sentic Technologies have provided feedback on this feature.
In-App Ads
As reported in 19 Sentic Technologies reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. 19 reviewers of Sentic Technologies have provided feedback on this feature.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 23 Sentic Technologies reviews.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 21 Sentic Technologies reviews.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 22 reviewers of Sentic Technologies have provided feedback on this feature.
Contextual Targeting
Based on 21 Sentic Technologies reviews. Able to match the marketer's ad with specific content on a site or page.
Platform (17)
API / Integrations
As reported in 19 Sentic Technologies reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
As reported in 21 Sentic Technologies reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 20 reviewers of Sentic Technologies have provided feedback on this feature.
Performance and Reliability
As reported in 21 Sentic Technologies reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 18 Sentic Technologies reviews. Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 21 Sentic Technologies reviews.
Workflow Capability
As reported in 21 Sentic Technologies reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 17 Sentic Technologies reviews.
Notifications
As reported in 19 Sentic Technologies reviews. Alerts marketer of the performance of particular campaigns.
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 11 Sentic Technologies reviews.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators. This feature was mentioned in 15 Sentic Technologies reviews.
Customization
Able to customize metrics and other platform features based on personalized needs. 14 reviewers of Sentic Technologies have provided feedback on this feature.
User, Role, and Access Management
As reported in 14 Sentic Technologies reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 13 Sentic Technologies reviews.
Enterprise Scalability
As reported in 13 Sentic Technologies reviews. Provides features to allow scaling for large organizations.
Workflow Capability
As reported in 13 Sentic Technologies reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Based on 12 Sentic Technologies reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Campaign Management & Optimization (10)
Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website. 15 reviewers of Sentic Technologies have provided feedback on this feature.
Bid Rules
Based on 14 Sentic Technologies reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing
As reported in 15 Sentic Technologies reviews. Can manage and bulk upload changes to multiple platforms.
Ad and Landing Page Scheduling
Automate copy changes by scheduling changes in advance. This feature was mentioned in 14 Sentic Technologies reviews.
Scenario Planning
As reported in 13 Sentic Technologies reviews. Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization
Based on 15 Sentic Technologies reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options
As reported in 15 Sentic Technologies reviews. Target customers by options beyond keywords such as location, time of day or week, or by devices.
Extensions
As reported in 13 Sentic Technologies reviews. Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Based on 13 Sentic Technologies reviews. Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities. 15 reviewers of Sentic Technologies have provided feedback on this feature.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. This feature was mentioned in 15 Sentic Technologies reviews.
Attribution
Based on 14 Sentic Technologies reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
Based on 15 Sentic Technologies reviews. Reports created by the user to cater to specific metrics and key performance indicators.
Platform Interoperability (2)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Based on 16 Sentic Technologies reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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