Retention Science Features
Integration (3)
Data Import & Export Tools
Based on 15 Retention Science reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Based on 15 Retention Science reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. 14 reviewers of Retention Science have provided feedback on this feature.
Platform (3)
Customization
System provides sufficient customization to meet business requirements 15 reviewers of Retention Science have provided feedback on this feature.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 16 reviewers of Retention Science have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 16 Retention Science reviews.
Email Marketing (4)
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 18 Retention Science reviews.
Sending Outbound Emails
Based on 18 Retention Science reviews. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
As reported in 18 Retention Science reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores 16 reviewers of Retention Science have provided feedback on this feature.
Online Marketing (4)
Landing Pages and Forms
Based on 15 Retention Science reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Based on 17 Retention Science reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 18 reviewers of Retention Science have provided feedback on this feature.
Mobile Optimized
As reported in 16 Retention Science reviews. Support mobile-optimized emails, online forms, and landing pages.
Lead Management (6)
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. 15 reviewers of Retention Science have provided feedback on this feature.
Data Quality Management
As reported in 16 Retention Science reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Based on 18 Retention Science reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Based on 15 Retention Science reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. 17 reviewers of Retention Science have provided feedback on this feature.
Online Behavior Tracking
Based on 16 Retention Science reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Social (2)
Social Media Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. This feature was mentioned in 15 Retention Science reviews.
Social Media Advertising
Based on 16 Retention Science reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (4)
Basic Reporting
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. 17 reviewers of Retention Science have provided feedback on this feature.
Web Analytics
As reported in 15 Retention Science reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Based on 16 Retention Science reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Based on 16 Retention Science reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
Data Sourcing (4)
Data Enrichment
As reported in 14 Retention Science reviews. Uses external data sources to improve customer profiles.
Expandability
Can be updated to accept new sources and types of data. This feature was mentioned in 14 Retention Science reviews.
Content Marketing
As reported in 15 Retention Science reviews. Can act as a content marketing platform.
Multiple Devices
Can engage with customers across any device with a consistent message. 14 reviewers of Retention Science have provided feedback on this feature.
Intelligence (3)
Marketing Metrics
Provides analysis of marketing program ROI and efficiency. This feature was mentioned in 14 Retention Science reviews.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. This feature was mentioned in 14 Retention Science reviews.
Recommendation Engine
As reported in 14 Retention Science reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives



