[ Retenti... Reviews ](https://www.g2.com/products/retention-science/reviews) [ Retenti... Reviews ](https://www.g2.com/products/retention-science/reviews) # Retention Science Features ##### ## Integration (3) Data Import & Export Tools Ability to input, modify and extract data from the application in bulk through a structured file. Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Breadth of Partner Applications To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. Show More ##### ## Platform (3) Customization System provides sufficient customization to meet business requirements User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Show More ##### ## Email Marketing (4) Building and Personalizing Emails Create and design emails with an editor; manage templates; personalize dynamically Sending Outbound Emails Create targeted lists, schedule and manage bulk email sending. Manage Email Deliverability Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. Automated Email Responses Set up automated nurturing emails based on events, online activities, and lead scores Show More ##### ## Online Marketing (4) Landing Pages and Forms Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. Dynamic Content Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. A/B Testing Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. Mobile Optimized Support mobile-optimized emails, online forms, and landing pages. Show More ##### ## Lead Management (6) Marketing Lead Database A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. Data Quality Management Data quality consists of deduplication, cleansing, and appending your marketing database. Segmentation Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. Lead Scoring and Grading Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. Lead Nurturing Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Online Behavior Tracking Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. Show More ##### ## Social (2) Social Media Engagement Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. Social Media Advertising Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time Show More ##### ## Reporting & Analytics (4) Basic Reporting Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. Web Analytics Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. ROI Analytics Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. Revenue Analytics Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. Show More ##### ## Data Sourcing (4) Data Enrichment Uses external data sources to improve customer profiles. Expandability Can be updated to accept new sources and types of data. Content Marketing Can act as a content marketing platform. Multiple Devices Can engage with customers across any device with a consistent message. Show More ##### ## Intelligence (3) Marketing Metrics Provides analysis of marketing program ROI and efficiency. Predictive Modeling Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. Recommendation Engine Uses artificial intelligence to provide suggestions based on desired outcomes. Show More ##### ## Agentic AI - Marketing Automation (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") Sponsored GetResponse 4.3/5 (1,127) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5 (1,309) ](https://www.g2.com/products/klaviyo/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5 (14,151) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") Bloomreach 4.6/5 (758) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/retention-science/competitors/alternatives) Retention Science Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5 (1,355) [ Compare Now ](https://www.g2.com/compare/klaviyo-vs-retention-science) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5 (14,808) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-retention-science) ##### Categories on G2 [ Marketing Automation ](https://www.g2.com/categories/marketing-automation)[ Customer Data Platform (CDP) ](https://www.g2.com/categories/customer-data-platform-cdp) ##### Explore More [ What platform integrates no-code development with database systems? ](https://www.g2.com/discussions/what-platform-integrates-no-code-development-with-database-systems)[ Top platforms for integrating content creation with CMS ](https://www.g2.com/discussions/recommendations-for-the-best-platforms-for-integrating-content-creation-with-cms)[ Highest-rated SAP store for efficient service apps ](https://www.g2.com/discussions/highest-rated-sap-store-for-efficient-service-apps) [ Highly recommended demo automation platforms for tech sector ](https://www.g2.com/discussions/highly-recommended-demo-automation-platforms-for-the-tech-sector)[ Recommended software for building an online community ](https://www.g2.com/discussions/what-software-would-you-recommend-for-building-an-online-community)[ Pros and Cons Details ](https://www.g2.com/products/retention-science/reviews?qs=pros-and-cons) Show More [ What platform integrates no-code development with database systems? ](https://www.g2.com/discussions/what-platform-integrates-no-code-development-with-database-systems)[ Top platforms for integrating content creation with CMS ](https://www.g2.com/discussions/recommendations-for-the-best-platforms-for-integrating-content-creation-with-cms)[ Highest-rated SAP store for efficient service apps ](https://www.g2.com/discussions/highest-rated-sap-store-for-efficient-service-apps) [ Highly recommended demo automation platforms for tech sector ](https://www.g2.com/discussions/highly-recommended-demo-automation-platforms-for-the-tech-sector)[ Recommended software for building an online community ](https://www.g2.com/discussions/what-software-would-you-recommend-for-building-an-online-community)[ Pros and Cons Details ](https://www.g2.com/products/retention-science/reviews?qs=pros-and-cons)