Link copied to clipboard # Klaviyo vs Retention Science Comparison - What are their main differences? Share [ Export ](/compare/klaviyo/retention-science/export.csv) KlaviyoRetention Science[+ Add Product](#) Pricing **Klaviyo** Free Trial **$20.00** Usage Based Per Month · Email **$35.00** Usage Based Per Month · Email + SMS **Retention Science** **$1.00** Per Feature Per Month · Basic **Pricing Insights** from reviews Perceived Cost **Klaviyo** $$$$$ **Retention Science** $$$$$ Average Discount **Klaviyo** 7% **Retention Science** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Klaviyo** 6 months Based on 100 responses **Retention Science** 6 months Based on 100 responses Return on Investment **Klaviyo** 6 months Based on 100 responses **Retention Science** 6 months Based on 100 responses ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") ![Retention Science](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bfab39358c91bc84955a86ac7d771969/retention-science.png "Retention Science") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Klaviyo** Ease of Use (160) Email Marketing (123) Expensive (69) Missing Features (56) **Retention Science** AI Technology (2) Automation Efficiency (2) Campaign Issues (2) Learning Curve (2) Integrations **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8fec2885c1049899b41ff8e1a0b4a1bd/aftership.png "Product Avatar Image") AfterShip ](https://www.g2.com/products/aftership/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_07f7689e81237b042bbb226e8fa9d9f4/boulevard.png "Product Avatar Image") Boulevard ](https://www.g2.com/products/boulevard/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) **Retention Science** Not enough data Screenshots **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) **Retention Science** ![Retention Science screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/103871/cortex-stage-screen.png) **Ratings** from reviews Meets Requirements **Klaviyo** **9.0** /10 Based on 999 responses **Retention Science** **8.9** /10 Based on 29 responses Ease of Use **Klaviyo** **8.6** /10 Based on 1,009 responses **Retention Science** **8.9** /10 Based on 29 responses Ease of Setup **Klaviyo** **8.5** /10 Based on 657 responses **Retention Science** **8.1** /10 Based on 9 responses Ease of Admin **Klaviyo** **8.9** /10 Based on 526 responses **Retention Science** **7.8** /10 Based on 9 responses Quality of Support **Klaviyo** **8.4** /10 Based on 951 responses **Retention Science** **8.8** /10 Based on 29 responses Has the product been a good partner in doing business? **Klaviyo** **8.9** /10 Based on 530 responses **Retention Science** **8.0** /10 Based on 9 responses Product Direction (% positive) **Klaviyo** **8.9** /10 Based on 945 responses **Retention Science** **9.2** /10 Based on 28 responses **Features** ratings from reviews Marketing Automation **8.2** /10 Based on 691 responses **8.7** /10 Based on 20 responses Customer Data Platform (CDP) **8.4** /10 Based on 131 responses **9.1** /10 Based on 15 responses Conversational Marketing **7.0** /10 Based on 17 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Email Deliverability **8.3** /10 Based on 41 responses Not enough data Email Template Builder **8.1** /10 Based on 504 responses Not enough data SMS Marketing **8.0** /10 Based on 173 responses Not enough data Pop-Up Builder **8.5** /10 Based on 31 responses Not enough data Customer Journey Analytics **7.9** /10 Based on 21 responses Not enough data Review Management **8.6** /10 Based on 10 responses Not enough data Online Form Builder **7.4** /10 Based on 7 responses Not enough data Personalization **6.9** /10 Based on 19 responses Not enough data Marketing Analytics **7.8** /10 Based on 31 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 46.9% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 12.5% Small-Business(50 or fewer emp.) 46.9% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 12.5% **Reviewers' Industry** [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.1% Marketing and Advertising 12.9% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.1% Other 37.0% [![Retention Science](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bfab39358c91bc84955a86ac7d771969/retention-science.png "Retention Science")](https://www.g2.com/products/retention-science/reviews) Retention Science Retail 12.5% Marketing and Advertising 12.5% Education Management 12.5% Apparel & Fashion 12.5% Information Technology and Services 9.4% Other 40.6% Alternatives **Klaviyo Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) **Retention Science Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") [ Bloomreach ](/products/bloomreach-bloomreach/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) ## Klaviyo vs Retention Science FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Retention Science vs Klaviyo? Klaviyo stands out for its broader feature set and higher G2 rating, while Retention Science is noted for its AI-driven automation and support experience. | [Retention Science](https://www.g2.com/products/retention-science/reviews) | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | | --- | --- | | 4.5/5 (34 reviews) | 4.6/5 (1,360 reviews) | | Small-Business | Small-Business | | 8.1 | 8.5 | | 8.8 | 8.4 | | AI-driven automation and predictive analytics | Ease of use and advanced segmentation | ### How do the pricing models of Retention Science and Klaviyo compare? Klaviyo is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Retention Science. - **Retention Science:** In recent reviews, several reviewers mention that pricing feels high relative to the feature set and complexity, with some noting it as a reason for switching away. - **Klaviyo:** Reviewers frequently cite pricing as a concern as contact lists grow, but overall satisfaction with value remains higher than Retention Science. - **Switching reasons:** Reviewers have switched from Retention Science to other platforms due to perceived high pricing and limited customization. ### What are the best alternatives to Retention Science and Klaviyo? The top three alternatives to Retention Science and Klaviyo are ActiveCampaign, HubSpot Marketing Hub, and Braze. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Retention Science](https://www.g2.com/products/retention-science/reviews) | 4.5/5 (34 reviews) | Small-Business | Pricing is often cited as high for the feature set | AI-driven automation and predictive analytics | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | Pricing increases with contact list size, but value is rated higher than Retention Science | Ease of use and advanced segmentation | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Automation and workflow capabilities | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Small-Business | — | Comprehensive marketing suite | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | — | Personalization and cross-channel engagement | ### Which Marketing Automation features should I prioritize when comparing Retention Science and Klaviyo? Buyers should prioritize segmentation, automation, integrations, analytics, and ease of use when comparing Retention Science and Klaviyo. - **Segmentation:** Klaviyo has 42 all-time segmentation mentions, while Retention Science is frequently cited for predictive and compliance-specific segmentation in recent reviews. - **Automation:** Klaviyo has 92 all-time automation mentions and advanced automation features; Retention Science is praised for AI-driven lifecycle automation. - **Integrations:** Klaviyo is mentioned in 255 reviews for its Shopify integration; Retention Science is cited for easy integration but with fewer specific third-party mentions. - **Analytics:** Klaviyo has 48 all-time analytics mentions; Retention Science is noted for analytics expertise and predictive insights. - **Ease of Use:** Retention Science scores 8.9, Klaviyo 8.6 on Ease of Use. ### What are the pros and cons of Retention Science vs Klaviyo? Retention Science's headline strength is AI-driven automation, while Klaviyo's is ease of use and advanced segmentation. - **Retention Science strengths:** AI technology, automation efficiency, predictive analytics, and customer engagement are cited in recent reviews. - **Retention Science trade-offs:** Reviewers mention a learning curve, complex reporting, limited customization, and higher pricing. - **Klaviyo strengths:** Ease of use (160 all-time mentions), email marketing (123), automation (92), segmentation (42), and analytics (48) are consistently highlighted. - **Klaviyo trade-offs:** Reviewers note a learning curve (63 all-time mentions), higher pricing as contact lists grow, and some limitations in template variety and reporting flexibility. ### Is Retention Science or Klaviyo better for small businesses? Klaviyo is the better fit for small businesses, supported by its dominant small-business segment and reviewer sentiment. - **Retention Science:** Small-Business is the largest segment, but reviewers note that pricing and complexity may be challenging for very small teams. - **Klaviyo:** Small-Business is the largest segment, and reviewers consistently highlight ease of use, rapid setup, and strong value for small business needs. ### Which Marketing Automation platform has better integrations? Klaviyo is favored for integrations, especially with Shopify, according to reviewer sentiment and mention counts. - **Retention Science:** Reviewers mention easy integration with existing environments, but few specific third-party tools are cited in recent reviews. - **Klaviyo:** Shopify integration is cited in 255 reviews, with additional mentions of integrations with Adobe and Salesforce in recent feedback. ### How do Retention Science and Klaviyo compare on customer support? Retention Science and Klaviyo are rated within 0.4 points on Quality of Support, indicating near parity, with Retention Science slightly ahead at 8.8 versus Klaviyo's 8.4. - **Retention Science:** Reviewers frequently praise responsive support, dedicated account managers, and helpful onboarding experiences. - **Klaviyo:** Reviewers highlight helpful support and onboarding, though some note slower response times and less personalized support for smaller businesses. ### Which is easier to implement, Retention Science or Klaviyo? Klaviyo scores slightly higher on Ease of Setup (8.5 vs 8.1), but both products are rated as easy to implement by reviewers. - **Retention Science:** Reviewers describe straightforward setup, with several noting implementation completed in under a week for core workflows. - **Klaviyo:** Reviewers consistently mention quick setup, wizard-driven onboarding, and rapid integration with platforms like Shopify. ### Which product has better Segmentation? Klaviyo is the stronger product for Segmentation, with higher mention counts and more advanced features cited by reviewers. - **Retention Science:** Predictive and compliance-specific segmentation is highlighted in recent reviews, with positive feedback on automated segment creation. - **Klaviyo:** Segmentation is cited in 42 reviews, with additional 58 mentions for segmentation analysis and 57 for market segmentation, and reviewers consistently praise its dynamic and customizable segmentation capabilities.