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Compare Klaviyo and Retention Science 
Featured Products
At a Glance
Market Segments
Small-Business (82.0% of reviews)
Small-Business (46.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,298)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoRetention Science
Star Rating
(34)4.4 out of 5
Market Segments
Small-Business (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Retention ScienceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how it helps keep customer profiles organized and simplifies the process of sending marketing campaigns, making it a favorite for those looking for a user-friendly solution.
- According to verified reviews, Retention Science stands out for its ability to provide campaign insights and automate email marketing processes. Users highlight its effectiveness in reaching leads and improving conversion ratios, which can be particularly beneficial for businesses focused on customer retention.
- Users say that Klaviyo's marketing analytics tool is a significant advantage, allowing businesses to track performance and optimize campaigns effectively. This feature has been described as a game-changer for increasing sales and reaching larger audiences, showcasing its value for data-driven marketing strategies.
- Reviewers mention that while Retention Science offers strong capabilities in sending bulk emails and engaging customers, it may not have the same level of market presence as Klaviyo, which boasts a larger user base and more recent reviews, indicating a more active community and ongoing product development.
- According to recent feedback, Klaviyo's email templates are particularly well-received, with users enjoying their attractive designs and ease of customization. This feature enhances the overall marketing experience, making it easier for businesses to create visually appealing campaigns that resonate with their audience.
- G2 reviewers report that while both platforms offer solid support, Retention Science has received slightly higher ratings for quality of support. Users appreciate the assistance they receive, which can be crucial for businesses that require reliable help during their marketing efforts.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableRetention Science
No pricing availableFree Trial
Klaviyo
Free Trial is available
Retention Science
No trial information availableRatings
Meets Requirements
9.0
950
8.9
29
Ease of Use
8.6
956
8.9
29
Ease of Setup
8.5
604
8.1
9
Ease of Admin
8.9
520
7.8
9
Quality of Support
8.4
905
8.8
29
Has the product been a good partner in doing business?
8.9
524
8.0
9
Product Direction (% positive)
8.9
900
9.2
28
Features by Category
Email Marketing
9.0
555
|
Verified
8.7
18
9.3
543
|
Verified
9.2
18
8.9
501
|
Verified
8.6
18
8.9
482
|
Verified
9.2
16
Online Marketing
7.8
380
|
Verified
9.0
15
8.3
402
|
Verified
8.3
17
8.7
435
|
Verified
8.8
18
8.7
451
9.2
16
8.2
252
Feature Not Available
Lead Management
8.5
354
9.1
15
8.4
273
8.4
16
9.0
507
|
Verified
7.7
18
7.8
220
8.8
15
8.5
358
|
Verified
8.9
17
8.5
399
|
Verified
8.5
16
8.4
332
|
Verified
Feature Not Available
8.2
285
|
Verified
Feature Not Available
Campaign Management
8.7
348
|
Verified
Feature Not Available
8.0
199
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.8
196
Feature Not Available
7.8
188
Feature Not Available
7.4
183
9.3
15
7.8
258
|
Verified
9.0
16
Reporting & Analytics
8.5
487
|
Verified
8.5
17
8.3
416
|
Verified
8.9
15
8.4
426
|
Verified
8.8
16
8.4
441
|
Verified
8.5
16
7.6
200
Feature Not Available
Platform
8.5
334
|
Verified
8.4
15
8.7
315
|
Verified
Feature Not Available
8.9
317
|
Verified
8.4
16
8.3
208
|
Verified
Feature Not Available
7.8
194
|
Verified
Feature Not Available
8.9
320
|
Verified
8.9
16
8.0
160
Feature Not Available
Agentic AI - Marketing Automation
6.9
26
Not enough data
6.9
24
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
323
|
Verified
8.7
15
8.6
318
|
Verified
8.4
15
8.4
264
|
Verified
8.3
14
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.3
31
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
34
Not enough data
8.7
30
Not enough data
8.5
27
Not enough data
Reporting
9.1
32
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
333
|
Verified
Not enough data
Logistics
8.7
426
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
401
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
65
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
150
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
134
|
Verified
Not enough data
8.9
134
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
9.2
14
8.3
68
9.3
14
8.5
96
9.1
15
8.5
91
9.2
14
Intelligence
8.6
105
9.2
14
8.1
73
8.9
14
8.0
68
8.9
14
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Retention Science are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Retention Science has no unique categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Retention Science
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Apparel & Fashion
12.7%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Retail
12.5%
Marketing and Advertising
12.5%
Education Management
12.5%
Apparel & Fashion
12.5%
Information Technology and Services
9.4%
Other
40.6%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What is least helpful about Retention Science? What are the downsides of using Retention Science?
1 Comment
WS
What is least helpful about Retention Science? What are the downsides of using Retention Science?Read more
Retention Science has no more discussions with answers
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