Compare Klaviyo and Retention Science 
Featured Products
At a Glance
Market Segments
Small-Business (82.1% of reviews)
Small-Business (46.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,341)4.6 out of 5
Market Segments
Small-Business (82.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoRetention Science
Star Rating
(34)4.5 out of 5
Market Segments
Small-Business (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Retention ScienceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, making it accessible for teams without dedicated email marketing specialists. Users appreciate its intuitive design, which allows social media managers to effectively manage marketing campaigns, highlighting its ease of use as a significant advantage over Retention Science.
- According to verified reviews, Retention Science stands out for its advanced predictive analytics and lifecycle-based automation, which help businesses make informed decisions about customer retention. Users specifically mention the platform's ability to automate intelligent decision-making, a feature that is particularly beneficial for those in compliance-heavy industries.
- Users say that Klaviyo's integration of email and SMS marketing under one platform is a game-changer, streamlining communication efforts. This comprehensive approach is praised for its functionality, allowing businesses to manage multiple channels effectively, which is something Retention Science does not offer as seamlessly.
- Reviewers mention that while Retention Science provides strong campaign insights and good conversion ratios, it may not be as widely recognized or supported as Klaviyo, which has a larger market presence and a more extensive user base. This difference in market share can impact the availability of community support and resources.
- G2 reviewers highlight that Klaviyo's robust reporting and analytics capabilities help users track marketing performance effectively. Users appreciate the platform's proactive solutions to potential issues, which enhances overall campaign management, a feature that Retention Science users feel could be improved.
- According to recent feedback, Retention Science's focus on US-market calibrated predictive churn scoring is a unique offering that appeals to specific sectors, particularly in fintech. However, Klaviyo's broader appeal and higher overall satisfaction ratings suggest it may be a more versatile choice for a wider range of businesses.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableRetention Science
No pricing availableFree Trial
Klaviyo
Free Trial is available
Retention Science
No trial information availableRatings
Meets Requirements
9.0
979
8.9
29
Ease of Use
8.6
987
8.9
29
Ease of Setup
8.5
635
8.1
9
Ease of Admin
8.9
523
7.8
9
Quality of Support
8.4
931
8.8
29
Has the product been a good partner in doing business?
8.9
527
8.0
9
Product Direction (% positive)
8.9
927
9.2
28
Features by Category
Email Marketing
9.0
566
|
Verified
8.7
18
9.3
556
|
Verified
9.2
18
8.9
505
|
Verified
8.6
18
9.0
492
|
Verified
9.2
16
Online Marketing
7.9
383
|
Verified
9.0
15
8.3
406
|
Verified
8.3
17
8.7
439
|
Verified
8.8
18
8.7
454
9.2
16
8.2
253
Feature Not Available
Lead Management
8.5
356
9.1
15
8.4
273
8.4
16
9.0
519
|
Verified
7.7
18
7.8
221
8.8
15
8.5
359
|
Verified
8.9
17
8.5
400
|
Verified
8.5
16
8.4
333
|
Verified
Feature Not Available
8.2
288
|
Verified
Feature Not Available
Campaign Management
8.7
348
|
Verified
Feature Not Available
8.0
199
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.8
196
Feature Not Available
7.8
189
Feature Not Available
7.5
184
9.3
15
7.8
258
|
Verified
9.0
16
Reporting & Analytics
8.5
491
|
Verified
8.5
17
8.3
416
|
Verified
8.9
15
8.4
428
|
Verified
8.8
16
8.4
442
|
Verified
8.5
16
7.6
200
Feature Not Available
Platform
8.5
336
|
Verified
8.4
15
8.7
326
|
Verified
Feature Not Available
8.9
318
|
Verified
8.4
16
8.3
208
|
Verified
Feature Not Available
7.8
194
|
Verified
Feature Not Available
8.9
324
|
Verified
8.9
16
8.0
160
Feature Not Available
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
324
|
Verified
8.7
15
8.6
322
|
Verified
8.4
15
8.5
271
|
Verified
8.3
14
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
9.2
14
8.3
68
9.3
14
8.5
96
9.1
15
8.5
91
9.2
14
Intelligence
8.6
105
9.2
14
8.1
73
8.9
14
8.0
68
8.9
14
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Retention Science are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Retention Science has no unique categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Retention Science
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.7%
Apparel & Fashion
12.5%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.3%
Other
36.5%
Retail
12.5%
Marketing and Advertising
12.5%
Education Management
12.5%
Apparel & Fashion
12.5%
Information Technology and Services
9.4%
Other
40.6%
Alternatives
Discussions
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is least helpful about Retention Science? What are the downsides of using Retention Science?
1 Comment
WS
What is least helpful about Retention Science? What are the downsides of using Retention Science?Read more
Retention Science has no more discussions with answers
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