--- title: Retention Science Reviews meta_title: 'Retention Science Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 34 reviews by the users' company size, role or industry to find out how Retention Science works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 34 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Retention Science Reviews **Vendor:** Constant Contact **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 34 ## About Retention Science Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. We make sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of ecommerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time. Our data-driven platform sends the right messages to the right customers at the right time and delivers personalized, multi-channel communications that help drive big results. Learn more at retentionscience.com. ## Retention Science Pros & Cons **What users like:** - Users value Retention Science for its **automated intelligent decision-making** that enhances customer retention and marketing efficiency. (2 reviews) - Users value the **automation efficiency** of Retention Science, streamlining customer targeting and campaign personalization effortlessly. (2 reviews) - Users value the **analytics expertise** of Retention Science, noting improved campaign insights and conversion rates. (1 reviews) - Users value the **automation features** of Retention Science, enabling efficient and intelligent customer retention strategies. (1 reviews) - Users value the **effective customer engagement** of Retention Science, enhancing lead outreach and conversion rates successfully. (1 reviews) - Ease of Use (1 reviews) - Easy Implementation (1 reviews) - Easy Integration (1 reviews) - Easy Setup (1 reviews) - Users praise the **effective campaign insights** of Retention Science, enhancing lead engagement and conversion rates significantly. (1 reviews) **What users dislike:** - Users note **limited transparency and customization** in Retention Science, affecting trust and usability in campaign workflows. (2 reviews) - Users find the **learning curve steep** due to complex UI and limited transparency in AI decision-making. (2 reviews) - Users find **reporting options complex** , lacking detail on campaign performance and making analysis challenging. (1 reviews) - Users find the **limited pre-built US fintech compliance templates** insufficient for their specific retention needs. (1 reviews) - Users find the **website design overly complex** , making it challenging for new employees to navigate effectively. (1 reviews) - Limited Customization (1 reviews) - Limited Features (1 reviews) - Limited Templates (1 reviews) - Navigation Difficulty (1 reviews) - Not Intuitive (1 reviews) ## Retention Science Reviews ### 1. A Smart but Clunky Black Box **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Retention Science?** The Stages set up is easy to use and requires very little effort to set up. **What do you dislike about Retention Science?** Analytics aren't very helpful, you need to pull multiple reports to get the information you need. The lag between conversions and what appears in analytics is too long. Creating audience segments is way too clunky and not intuitive. The stages are helpful as pre-made drip journeys, but the flipside is there is no insight into what is happening within the stages. Our rep was initially helpful but we never hear from them unless we reach out. **What problems is Retention Science solving and how is that benefiting you?** Email communication with our customers is more automated than on other platforms, great for when our team was one person with too much on their plate. ## Retention Science Discussions - [What is least helpful about Retention Science? What are the downsides of using Retention Science?](https://www.g2.com/discussions/46420-what-is-least-helpful-about-retention-science-what-are-the-downsides-of-using-retention-science) - 1 comment, 1 upvote - [View Retention Science pricing details and edition comparison](https://www.g2.com/products/retention-science/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+09%3A27%3A50+-0500&secure%5Bsession_id%5D=0fd68e99-1c2d-44e3-a002-d3ffa60b6426&secure%5Btoken%5D=02650424f90db3ad29c419f2d07917714b40ffe3ef256bf9f229be5d9f685f95&format=llm_user) ## Retention Science Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Campaign Management - Workflow Management - Template Management **Social** - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - User, Role, and Access Management - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Retention Science Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,255 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (767 reviews)