Resonate Ignite Platform Reviews & Product Details

Resonate does a great job of having a plethora of ways to use the data insights from the audiences you build. They recently rolled out an AI feature which aggregates the data for you too, but you can narrow in by topic quite easily and see the comp/freq to help compare. You can organize the data to build audiences easily, either making it an AND statement or an OR statement to make it as broad/niche as you want. We use it for every client and roll it out onto a variety of platforms like Meta, Trade Desk, etc, throughout the year. Review collected by and hosted on G2.com.

Sometimes it's hard to find an insight that specifically highlights what you're looking for (example: sparkling water vs. seltzer), it can be more broad. There is so much information it also can be quite overwhelming, but they are working on custom reports along with the new AI feature to make it more easily digestable. My account team is also available to help if I need! Sometimes with platforms there can be an issue with integration, but with Live Ramp this has also gotten much easier. Review collected by and hosted on G2.com.

I love Resonate's UI - it's very easy to use, funcitonal, and efficient. It doesn't take much time for a new user to become aquainted with the UI wich is great.

Resonate's customer service is also incredible and very patient - I always receive prompt answers to my questions no matter how many I send! Review collected by and hosted on G2.com.

Make the activation tab easier to use by providing descriptions next to the fields that are necessary to fill out to set up an activation. Review collected by and hosted on G2.com.

The tool provides deep insight into consumer audiences, and the pairing with online behaviors + pulse surveys makes it more up-to-date and actionable than the typical syndicated tools. Review collected by and hosted on G2.com.

It has a bit of a learning curve to truly understand the data and be able to pull out insights. I recommend having some power users in the organization that work closely with Resonate leads to develop best practices.

In some cases, the way that specific attributes are measured is inconsistent across similar channels and, therefore, can't be combined well. This hasn't been prohibitive to using the platform, but it does make it a bit harder to distill clear, consistent factoids. Review collected by and hosted on G2.com.

The Resonate platform allows me to quickly build out consumer research for analysis and activation. There are more consumer attributes than I've seen in any other platform, and the curated reports are incredibly helpful. Review collected by and hosted on G2.com.

With the wealth of data and options, there is a cost. Resonate is the leader in what they provide but for the best, you pay an appropriate price. Test drive the platform yourself and understand its value. Review collected by and hosted on G2.com.

Resonate does a great job of providing thousands of insights to build an audience and pull out real takeaways on your audience. Their site tagging and ad tagging tools have been invaluable. great customer service. Review collected by and hosted on G2.com.

There are some insights that cannot be combined together, but you can usually find a work around or another similar insight that still works. Review collected by and hosted on G2.com.

the in-depth audience knowledge and how fine tune it can be Review collected by and hosted on G2.com.

not having every single audience present but no one platform has 100% everything Review collected by and hosted on G2.com.

Resonate's platform is suitable for generating in-depth digitally connected consumer population/cohort profiles and segments, which provide more profound insights by modeling and projecting various audience values, behaviors, and psychographics. Their methods and approach regarding data collection and quality align with industry best practices to mitigate the impact of the downsides associated with this sort of methodology. UI is relatively easy to understand and use, as it has improved over the years, and the speed of working through the platform/generating outputs is optimal. Review collected by and hosted on G2.com.

Limited to the U.S., and non-existent capabilities for B2B audiences, which should be clear going in (but it'd be nice to have someday). In the end, one should also consider the methodology and approach is surveying non-probability convenience samples from all of the top online survey panels. Thus it's essential to understand how this applies as the insights and stats may not fully reflect your target audience (especially if it is more nuanced) and shouldn't be seen as a final solution for consumer segmentation research. Also, as far as I can tell, they do not make available client-friendly survey instruments or data dictionaries (or how/if they are bucketing scales, etc.). The UX can be a little overwhelming for new users and can take time to get used to, as the home screen or dashboard has a lot going on out the door and some more crucial functions (e.g., the function to download all reports and data in bulk) are not easy to find/should be more pronounced buttons. Review collected by and hosted on G2.com.

I love the attention to detail the account team gives us. Ryan is always beyond happy to help, and has great suggestions and ideas. Review collected by and hosted on G2.com.

Our clients sometimes expect that we can find 1-1 data segments with DSP 3rd party data providers. Review collected by and hosted on G2.com.

I love how robust the insights are on the curated audiences you can put together. The level of detail is amazing Review collected by and hosted on G2.com.

Still waiting to find something that really turns me off Review collected by and hosted on G2.com.

I think the user interface is great. I appreciate how easy the taxonomy is to follow and how simple it is to move through the process of building to activation. Review collected by and hosted on G2.com.

I wish that the search function for finding attributes was more accurate. Results rarely match to the descriptor searched, so it would be helpful to increase the accuracy there. Review collected by and hosted on G2.com.