--- title: Radiate B2B Reviews meta_title: 'Radiate B2B Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Radiate B2B works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 6 scale: '5' date_modified: '2026-07-17' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Radiate B2B Reviews **Vendor:** Radiate B2B **Category:** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 6 ## About Radiate B2B Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets companies with advertising across Display networks. You can proactively reach companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and dramatic awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30%. 3. See intent signals from: a. Website visitors: Identify companies based on their activity on your site. b. Internet browsing activity: Identify companies that have not yet visited your website and are showing intent. c. See the earliest signal of intent - companies engaging with your advertising across Display and LinkedIn. 3. Send intent signals to your CRM. Use it to score your accounts or use our scoring. Our signals include website visitors, Bombora intent data, Display ads and LinkedIn ads. ## Radiate B2B Pros & Cons **What users like:** - Users appreciate the **expert guidance and support** from Riaz and his team, enhancing their LinkedIn advertising experience. (1 reviews) - Users appreciate the **exceptional customer support** from Radiate B2B, making the onboarding process easy and effective. (1 reviews) - Users find the **IBM dashboard extremely helpful** for aligning LinkedIn advertising efforts with customer needs effectively. (1 reviews) - Users highlight the **ease of use** of Radiate B2B, appreciating the support and clear guidance throughout the process. (1 reviews) - Users find the **easy integrations** with Radiate B2B essential for seamless advertising alignment and support. (1 reviews) - Engagement (1 reviews) - Helpful (1 reviews) - LinkedIn Integration (1 reviews) ## Radiate B2B Reviews ### 1. Valid partnership with Radiate B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Olivier G. | Manager Marketing & Communication, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Radiate B2B?** Radiate B2B has educated us on how to get the most out of their tools and we keep in touch very regularly through planned calls. **What do you dislike about Radiate B2B?** While we're very happy to be fully discharged of petty tasks - we purchase a service and not a tool - we would like to have more self-service options regarding reporting for instance. **Recommendations to others considering Radiate B2B:** Warmly recommended. Love to do business with this company. **What problems is Radiate B2B solving and how is that benefiting you?** Problems solved is that of wasted advert budget. We spend money only on the prospects and accounts we want to engage with. ### 2. An impactful and successful relationship with Radiate B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Charlie O. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2019 **What do you like best about Radiate B2B?** By using account based advertising Radiate B2B targets the accounts I desire and want to talk to. Our company is able to make an impactful impression before I pick up the phone and begin the sales cycle. We are also able to monitor the impact of our advertising in a reporting & analytics dashboard. Sales can make decisions based on these clicks & impressions from our target accounts. Radiate B2B's website intelligence dashboard enables our company to successfully identify companies visiting our website and we are able to make decisions in real time based on their interactions. It also gives us a head start against competition when targeting prospects. **What do you dislike about Radiate B2B?** There is nothing that I can dislike about the work and the relationship with Radiate B2B. **Recommendations to others considering Radiate B2B:** If you are looking to utilise account based marketing into your business there is no better business in the market at the moment than Radiate B2B. They also have a fantastic customer success team that are on hand at any point to assist. **What problems is Radiate B2B solving and how is that benefiting you?** Radiate B2B has helped bridge the gap between Sales & Marketing by allowing Sales to create relationships quicker and to realise closing larger deals sooner. We are solving the issue of staying relevant to our customers. We deliver 1-1 personalised omni-channel communication for businesses to their customers and I believe we need to replicate that in our approach to account based marketing. The benefit of using Radiate B2B has been enormous. We have seen a huge uplift in prospect engagement which gives us great indication of buying interest. ## Radiate B2B Discussions - [What is Radiate B2B used for?](https://www.g2.com/discussions/what-is-radiate-b2b-used-for) - [B2B customers receive the personalized, flexible experience they’ve come to expect from B2C.](https://www.g2.com/discussions/b2b-customers-receive-the-personalized-flexible-experience-they-ve-come-to-expect-from-b2c) - 1 upvote - [View Radiate B2B pricing details and edition comparison](https://www.g2.com/products/radiate-b2b/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A45%3A02+-0500&secure%5Bsession_id%5D=ce14269b-32e2-466e-9302-37aed6a6ae2c&secure%5Btoken%5D=3bc9017d6c266e82071ef80fa7b39a0f80f544e337b6a15e55802899ca4b720e&format=llm_user) ## Radiate B2B Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Platform Basics** - Retargeting **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Campaign Measurement - Attribution **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Radiate B2B Alternatives - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) - 4.5/5.0 (3,395 reviews)