--- title: Qualifio Reviews meta_title: 'Qualifio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 60 reviews by the users' company size, role or industry to find out how Qualifio works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 60 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Qualifio Reviews **Vendor:** Ibexa **Category:** [Sweepstakes Software](https://www.g2.com/categories/sweepstakes) **Average Rating:** 4.6/5.0 **Total Reviews:** 60 ## About Qualifio Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to gather actionable insights through interactive and gamified campaigns, creating personalised experiences that boost engagement and drive revenue. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, without any technical skills. These engaging interactive campaigns, combined with powerful forms and opt-ins, empower them to collect first-party and zero-party data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG. ## Qualifio Pros & Cons **What users like:** - Users value the **ease of use** of Qualifio, enabling effortless setup of marketing campaigns and contests. (4 reviews) - Users appreciate the **convenience** of Qualifio, finding it user-friendly and flexible for creating engaging marketing campaigns. (2 reviews) - Users value the **customization** options in Qualifio, enabling tailored marketing campaigns and engaging user experiences. (2 reviews) - Users appreciate the **easy setup** of Qualifio, enabling seamless creation of engaging marketing campaigns with flexibility. (2 reviews) - Users praise Qualifio for its **ease and flexibility** in creating successful marketing campaigns and contests. (2 reviews) - Users love the **ease of setup** for games and interactions with Qualifio, allowing for quick and simple engagement. (2 reviews) - Users value the **flexibility and ease** of creating marketing campaigns with Qualifio, enhancing their overall experience. (2 reviews) - Accurate Data (1 reviews) - Business Development (1 reviews) - Campaign Management (1 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring more intuitive design for easier data navigation and engagement. (2 reviews) - Users find the **user interface not intuitive** , leading to challenges in data access and engagement with the Loyalty module. (2 reviews) - Users find that **data accuracy** needs improvement, as integration and reporting features could be more reliable. (1 reviews) - Users find the **lack of guidance** in navigating Qualifio's data features somewhat confusing and unintuitive initially. (1 reviews) - Users find the **limited customization** restricts data management and necessitates exporting for further notes and edits. (1 reviews) - Users find the **limited features** of Qualifio restrict their ability to manage and annotate collected data effectively. (1 reviews) - Limited Resources (1 reviews) - Missing Features (1 reviews) - Users find **navigation problems** with Qualifio, making it challenging to locate respondent data efficiently. (1 reviews) - Poor Reporting (1 reviews) ## Qualifio Reviews ### 1. Great product & team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** Great product bringing valuable & actionable insights. Great team available & flexible to meet needs **What do you dislike about Qualifio?** At this stage nothing specific, to be seen how things evolve **What problems is Qualifio solving and how is that benefiting you?** Enriching user data that can be used for activation purposes ### 2. Recommendation for the professional use of Qualifio **Rating:** 4.5/5.0 stars **Reviewed by:** Loic C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2020 **What do you like best about Qualifio?** Endless possibilities to create competitions that are all different from each other **What do you dislike about Qualifio?** The limits of the forms do not allow you to start completing it one day and then leave it aside before coming back to it the next day to finalize it **What problems is Qualifio solving and how is that benefiting you?** We have collected several hundred people who have subscribed to our newsletters using this tool. It also allows us to animate our community and increase our audience on our Facebook page. ### 3. Easy-to-use tool with many custom options to fit the need of the user. **Rating:** 5.0/5.0 stars **Reviewed by:** Rufus V. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2020 **What do you like best about Qualifio?** The multitude of possible features & UI. **What do you dislike about Qualifio?** Limited survey functionality within the tool. **Recommendations to others considering Qualifio:** Qualifio comes in multiple shapes and sizes for both the more tech savvy and dummie users. So regardless of your experience with Qualifio or other platforms, this tool will show you the way. Their support team always strives to aid you to a obtain the maximum possible result with your campaign. They are also willing to investigate feature ideas if and when you propose them. The platform can be used either for engagement (to simply give your website visitors something 'to do') or for lead generation and database enrichment. For the former you increase your page views & time on site with anonymous campaigns. For the latter you can use identified campaigns synced directly into your CRM-platform. **What problems is Qualifio solving and how is that benefiting you?** We experienced a lot of difficulty with registration forms in the past for company events and on-site happenings. Qualifio has proven time and time again to provide the solution we need. ### 4. Qualifio is easy to use and very efficient for achieving your marketing goals. **Rating:** 4.5/5.0 stars **Reviewed by:** Julie S. | Assistant Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2020 **What do you like best about Qualifio?** Qualifio has a lot of options and is very easy to use. The possibilities are almost endless, for every idea there is a Qualifio solution. I also like the fact that they are constantly developping new things. The blog comes in handy for inspiration and best practices. When you are not sure about how to set up a new campaign it is the perfect way to get some inspiration from other companies. You can also impliment Qualifio on your site, social media, newsletters etc without causing any problems, this is a big advantage. The results for each campaign are easy to find and understand. It's good that you get the choice to see a detailed report or just a dashboard with the basic fact. The dashboard is easy to show colleagues who are not in the marketing department. The Qualifio team is very eager to teach you how to use all the different tools. The training was effective, in just a few hours our marketing team learned all the basics of Qualifio. **What do you dislike about Qualifio?** It has some bugs that causes problems from time to time. Sometimes it's hard to find out what causes the problem. Qualifio has a good service team that can help you out in a short amount of time. So it won't affect your campaign. **Recommendations to others considering Qualifio:** Qualifio is very good developed and future proof. The set up goes very fast and every teammember can use it. You will see results in no time. **What problems is Qualifio solving and how is that benefiting you?** It's perfect to engage your audience and get leads. In a very short time you can get the desired goals. ### 5. An uncontested easy-to-use and scalable Interactive Marketing solution. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2019 **What do you like best about Qualifio?** - Easy-to-use Campaign creator - Endless Creative Possibilities on a campaign-level - Extensive reporting opportunities: dashboards, data exports, etc. - Scalable solution: easy to copy-paste and relaunch campaigns in different languages - Great Support & Account team **What do you dislike about Qualifio?** - Limit of 9 Profiles per campaign. This is unfortunately a treshold in the case of complex campaigns that require to branch & merge multiple small campaigns. - On a campaign-level the creative possibilities are endless, however on a question level creative possibilities are rather limited. For example not possible to make a "slider" where a consumer can position himself on a sliding scale. **Recommendations to others considering Qualifio:** Give it a try! You'll be amazed about how quick and easy it is to setup your first campaign. **What problems is Qualifio solving and how is that benefiting you?** - Skin Consultation Tool - Segmentation of Database - Profiling of consumers and enhancing of CRM profiles - Increased amount of Database opt-ins - Close to consumer / 1-on-1 Interaction - Sales uplift ### 6. Build your database the right way **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2019 **What do you like best about Qualifio?** Qualifio is the soltuion for any maketer willing to collect qualitative first party data. But you do much more that simply collecting data you can thanks to the wide variaty of template build a strong unerstanign of your customers. Add to this the fact that adding a big gaificaitn is always a good way to maintain a healthy database **What do you dislike about Qualifio?** Some times you need to think your process a bit differently but with the support of the Qualfio team you always come to a win win relation and a succesful project **Recommendations to others considering Qualifio:** Have chat with them and you will notice that although they are a saas platform their human touch make all the difference **What problems is Qualifio solving and how is that benefiting you?** Collecting data Engaging audiances Maintaining a good database quality ### 7. Useful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Qualifio?** Easy of use : to create, manage and publish campaign Possibility to create campaign without coding knowledge Connection with our CRM tools **What do you dislike about Qualifio?** Campaign's personalization have its limits (without css / js) Analytics KPI are limited **Recommendations to others considering Qualifio:** Inform your key contact if they are interested in this tools before its implementation **What problems is Qualifio solving and how is that benefiting you?** Centralization of data collection campaigns Personalization of data collect forms and opt-ins ### 8. Qualifio Review **Rating:** 3.5/5.0 stars **Reviewed by:** Maribel K. | Intern, Computer Networking, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2018 **What do you like best about Qualifio?** The fact that we are provided with so many opportunities to engage with the communities, which is very important for us as it is a major part of our division. One of the best things is that it provides features to send mass surveys, quizzes, interactive game-quizzes to collect data. **What do you dislike about Qualifio?** Filling out the boxes to create a form or a quiz just takes a very long time because of the numerous fields to fill. It would also be nice if there were more types of data fields to be collected. **Recommendations to others considering Qualifio:** As a campaign management product, Qualifio is definitely worth a go. **What problems is Qualifio solving and how is that benefiting you?** I use it as a part of the Division of Student Affairs to collect survey information for students, generate quizzes and launch campaigns. This provides pretty good CRM features, so I do quite like it. ### 9. Grow your engagement with Qualifio. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2019 **What do you like best about Qualifio?** Support and the follow-up of the team. Qualifio is the easiest tool to make contest. **What do you dislike about Qualifio?** It lacks some games but they're working on it, so all good! **What problems is Qualifio solving and how is that benefiting you?** We can connect more data than if we only push a game on our social media. ### 10. Useful for polls and draws **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2018 **What do you like best about Qualifio?** You have too much options for create polls as well as personalize it (wallpapers, etc). **What do you dislike about Qualifio?** There is a problem doing polls with complex answers, but nothing important. **What problems is Qualifio solving and how is that benefiting you?** Making polls and publishing draws for our customers. ## Qualifio Discussions - [How did you connected the data from Qualifio to your CTM in order to target based on the data?](https://www.g2.com/discussions/13295-how-did-you-connected-the-data-from-qualifio-to-your-ctm-in-order-to-target-based-on-the-data) - 1 comment, 1 upvote - [View Qualifio pricing details and edition comparison](https://www.g2.com/products/qualifio/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+15%3A01%3A01+-0500&secure%5Bsession_id%5D=84d9fd9d-b061-4c76-9d16-9d81ccb35cf8&secure%5Btoken%5D=51bc20f2419d40e425a97c23682ddbc9657b16bfab425fc4b270da829e0d49ed&format=llm_user) ## Qualifio Integrations - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Cheetah Digital by Marigold](https://www.g2.com/products/cheetah-digital-by-marigold/reviews) ## Qualifio Features **Campaign Creation** - Templates - Builder - Promotion Variety **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Marketing Gamification** - Templates - Simultaneous Competitions - Behaviors - Rewards - Customization - Mobile App **Lead Monitoring** - Features - Performance **Agentic AI - Lead Capture** - Cross-system Integration **Agentic AI - Gamification** - Adaptive Learning - Decision Making **Distribution** - Efficiency - Social - Email - Landing Pages - Text - Embedding **Integrations** - CRM Integration - Social Media Integration **Data Capture** - Mobile - Websites - Social Media - Data **Data Collection** - Form - Analytics - Leads - User-Generated Content - Integrations **Platform** - Public Leaderboard - Private Leaderboard - Analytics **Analytics** - Export/Import - Reporting **Customization** - Forms - Personalization - Templates - Integration ## Top Qualifio Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,740 reviews) - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) - 4.4/5.0 (388 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - 4.5/5.0 (993 reviews)