Qualifio Discussions

Qualifio

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Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to gather actionable insights through interactive and gamified campaigns, creating personalised experiences that boost engagement and drive revenue. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, without any technical skills. These engaging interactive campaigns, combined with powerful forms and opt-ins, empower them to collect first-party and zero-party data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG.

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# What is Qualifio used for? What is Qualifio used for? ##### Post Metadata

- Posted at: over 2 years ago - Author title: Pinned by G2 as a common question

# How did you connected the data from Qualifio to your CTM in order to target based on the data? For instance, how did you connected the information collected via Qualifio to your CMT to target based on the information collected. If I take the case of chocolate by asking to my consumer if they prefer the black or white chocolate in order to target them later specific message about their preferences. So here basically this is more to understand how we can use Qualifio to segment our consumers based on preferences of personnality Thanks for your input. ##### Post Metadata

- Posted at: over 6 years ago - Author title: cRM Activation Manager at Nestlé

- Net upvotes: 1