What do you like best?
I looked at several B2B lead services by spending a few weeks going through their demos and looking at actual data using the same criteria so it would be apples-to-apples. Prospect Direct had the most complete data we found, around 30-50% more overall records in the criteria we were looking for - SME retail chains, Director, VP and C-suite in various functional areas like marketing, branding and IT. Digging into the actual data, we took a subset of the sample and looked them up in LinkedIn and Google, only found 1 error out of for 50 records checked. Most others had at least 10, usually having left the company or switched jobs months/years ago. We thought this was amazing given they claim to have over 400 million contacts in their database.
What do you dislike?
There was some company data lacking for the smaller companies. I asked our rep about it and they said that with smaller private companies the data was either lacking or couldn’t be confirmed by the minimum 2 sources they require to validate. I guess the upside is that they adjust the price accordingly for these records, or gave me the option to only buy contacts that have full company fields populated.
Recommendations to others considering the product
If you know who you’re target customers are but are having trouble finding them, or are using a manual process to contact them, then you’ll probably love Prospect Direct. Like with all data and SaaS products, test out a few solutions like we did to make sure it’s a good fit. We just needed great data, and they delivered on that.
What business problems are you solving with the product? What benefits have you realized?
Prospect Direct helped me and my team reduce the time spent looking for and contacting leads by over 50%. Because of this, we’ve been able to load more candidates in the top of the funnel leading to more deals, and are in the process of hiring 2 more reps to support the growth.