PAN Reviews & Provider Details

Proudly independent since Day One, PAN is a global brand-to-demand agency, forged from PR. Throughout our history, we’ve helped B2B tech and healthcare clients succeed at transformational moments. At the heart of PAN are good people doing good work, led by a culture of inclusivity, creativity, and respect.

Provider Website

Seller

PAN Communications

Discussions

PAN Community

Languages Supported

English

Services Offered

Public Relations , Integrated Marketing, Content Marketing, Demand Generation, Web Design

Locations Serviced

Canada, France, Germany, Spain, + 2 more

Overview by

Lauren Hill (VP, Head of Data & Analytics)

PAN Media

PAN launched an ongoing SEO program, producing 72 optimized blogs with visuals over six months. The result: a 98% YoY increase in new organic keyword rankings, with 694 keywords in top 10 positions, 280 keywords in position 1, and 300+ appearing in high-visibility Al Overview and People Also Ask ...

PAN Demo - Building A Global AI And Sustainability Leader

Solera tasked PAN with elevating its global brand and thought leadership — showcasing the company’s commitment to greener automotive solutions and expanding its Fleet Solutions presence. Earned media wins across EMEA and a Reuters award shortlist drove visibility, while localized research and exe...

Nuance tasked PAN with touting the company’s AI innovation and adoption – leveraging the voice of the customer to help demonstrate the company’s leadership in the ambient clinical intelligence space. Earned media wins drove brand visibility, while aligned executive content for Nuance’s social cha...

PAN Demo - Owning AI Market Share In A Crowded Market

Algolia enlisted PAN to help the company stand out in the competitive search and discovery sector. PAN swiftly sprung to action, leveraging aggressive media relations, influencer partnerships, editorial content contribution, and a podcast tour for the CTO.

PAN Demo - Building Authority On Employment And Pay With Global Media Focus

Brightmine tasked PAN with strengthening media visibility and expert positioning across the UK and US. Through targeted outreach and consistent national placements, we maintained momentum during an agency transition and exceeded UK media KPI targets, reinforcing Brightmine’s authority on employme...

In this candid, insight-packed roundtable, four experts from marketing, legal, and brand strategy come together to break down the real implications of AI-powered discovery — and what your brand must do to stay relevant.

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Caitlin N.

Mid-Market (51-1000 emp.)

3/18/2026

"PAN Elevated Our Public Relations Game"

5/5

What do you like best about PAN?

PAN helped us with our public relations by boosting our thought leadership program and securing high-impact media pickups. I found their expertise in understanding relevant topics, helping conduct timely research, and reaching the best media outlets extremely valuable. Their market understanding, particularly in HR tech, was impressive and led to excellent results in both HR-specific publications and major media outlets like The Washington Post and The Globe and Mail. Compared to other PR agencies I've worked with, PAN stood out by continuously bringing new ideas to the table, not just settling into a pattern. This approach pushed us to be more creative and do more interesting work, which in turn drove results. Overall, all my experiences with PAN have been excellent. Review collected by and hosted on G2.com.

What do you dislike about PAN?

Sometimes it would be nice to have the same people on the team for longer, but often those changes were due to factors outside of the team's control. Review collected by and hosted on G2.com.

Ahmed S.

Global Head of Brand & C-Suite Communications

Enterprise (> 1000 emp.)

2/27/2026

"PAN Delivers Strategic, High-Stakes Counsel and Hands-On Execution"

5/5

What do you like best about PAN?

What I value most about PAN is their ability to read the stakes of a critical moment while bringing the seniority to design strategies that go far beyond PR. They actively contribute across marketing, product, and executive communications, adapt instantly to shifting priorities like moving product launch dates, seize timely news opportunities, and provide trusted counsel at every stage of a high-impact market moment. They combine strategic vision with hands-on execution, making them feel like a true extension of our internal team. Review collected by and hosted on G2.com.

What do you dislike about PAN?

I haven’t experienced any issues. They’ve been reliable and supportive throughout our engagement. Review collected by and hosted on G2.com.

Recommendations to others considering PAN:

When working with PAN, I would recommend involving them as early and as fully as possible. They are proactive, adapt quickly, and bring real value from the very beginning, treating onboarding and hitting the ground running as a single, integrated process that makes a real difference for teams scaling fast. And of course, the more context you provide, the richer their contributions, but even without it, they move fast and help drive results. Review collected by and hosted on G2.com.

What problems is PAN solving and how is that benefiting you?

While recognized as a leading commerce platform in parts of Europe and across Latin America, powering global brands such as Colgate-Palmolive and Whirlpool Corporation, we faced strong incumbents in the crowded North American market.

To close the awareness gap, we partnered with PAN Communications to reposition our enterprise digital infrastructure for a North American audience, translating technical leadership into a compelling executive narrative that resonated with CIOs and CEOs navigating market fragmentation and the complexity of composable commerce. We connected our growing business value to relevant market dynamics, clarified ROI in the context of AI-first or agentic commerce, and elevated our C-suite as authoritative voices shaping the next phase of enterprise commerce.

The result was growing brand awareness that helped reduce sales friction, strengthen third-party validation, and redefine VTEX as a trusted global platform capable of modernizing the tech stacks of world-class brands. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

3/9/2026

"PAN’s PR Team Delivers Meaningful Media Coverage"

4.5/5

What do you like best about PAN?

What sets PAN apart is their people — they take the time to truly learn your business, not just surface-level talking points. They think about PR strategically, balancing quick wins with long-term brand building, and they hold themselves accountable to delivering measurable results every quarter. They have a real talent for distilling what matters most about your business into narratives that resonate with the media. From securing meaningful coverage and bylines to cultivating lasting relationships with key publications on our behalf, they've been an invaluable extension of our team. Review collected by and hosted on G2.com.

What do you dislike about PAN?

There are no major dislikes. If I had to pick one area for improvement, it would be reporting — I'd love to see more robust quarterly reporting that ties PR efforts directly to measurable business impact. Review collected by and hosted on G2.com.

What problems is PAN solving and how is that benefiting you?

PAN has great people who genuinely try to understand your business. They recognize that PR is both a short-term and a long-term game, and they've consistently gone above and beyond to deliver results on a quarterly basis. I appreciate their ability to identify the most important aspects of our business that we wanted to communicate, craft compelling narratives and pitches around those themes, and deliver them effectively to the media. Securing stories, bylines, and placements with key publications — all while maintaining strong relationships with those outlets on our behalf — has been incredibly valuable. Review collected by and hosted on G2.com.

Karen D.

12/11/2025

"Reliable PR Partner with Exceptional Support"

5/5

What do you like best about PAN?

I appreciate PAN for being a trusted thought partner. They provide great support, especially with earned media, helping us break through the noise with data-driven storytelling to reach top-tier reporters. This increases our share of voice and helps us remain thought leaders in our industry. I also value PAN's well-seasoned team; in times of crisis or big moments, they are the calm in the storm and incredible partners, helping translate strategies into something stakeholders outside of PR or marketing can easily understand. They also don't just say "yes" to everything, but instead think of creative ways to achieve our desired business outcomes in ways we might not have considered. They're not afraid to try new things and draw on their collective experience to help us make data-driven decisions, and I really appreciate that about them. Review collected by and hosted on G2.com.

What do you dislike about PAN?

I can't think of anything. Review collected by and hosted on G2.com.

Verified User in Human Resources

Mid-Market (51-1000 emp.)

11/24/2025

"Outstanding Service from a Proactive, Knowledgeable Team"

5/5

What do you like best about PAN?

Proactive, knowledgeable and supportive team. Review collected by and hosted on G2.com.

What do you dislike about PAN?

There isn't anything I dislike about PAN. Review collected by and hosted on G2.com.

Recommendations to others considering PAN:

Great media contacts, consistently getting high quality coverage. A pleasure to work with and make my life easier. Review collected by and hosted on G2.com.

What problems is PAN solving and how is that benefiting you?

In 2024 we rebranded our company and embarked on a programme with PAN to position the company as a thought leader in each of the three territories the business operates in. The objectives were to drive coverage in high-value media publications, relationship building with key media, increasing our SOV against key competitors and ensuring a consistent brand narrative. Since then, they have consistently achieved their goals and objectives, earning high quality coverage in relevant media titles. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Enterprise (> 1000 emp.)

3/31/2025

"The Metrics Speak for Themselves"

5/5

What do you like best about PAN?

Honestly, the results speak for themselves — YoY improvements in both volume and quality of coverage, with 2023 being our best performing year ever and 2024 exceeding it. But beyond that, what I love most is how much they feel like a true extension of my team. They’re collaborative, responsive, proactive, and genuinely invested in our success. Plus, they’re just good people — our relationship feels authentic, and I actually look forward to our calls. Review collected by and hosted on G2.com.

What do you dislike about PAN?

There really haven’t been major challenges with PAN. Like any agency, turnover happens, but their senior leadership team has remained incredibly stable — my SVP has been the same since day one, which is rare. Review collected by and hosted on G2.com.

Recommendations to others considering PAN:

Take the time upfront to do several detailed intake sessions with them. Loop in stakeholders across your business and let PAN do deep dives — the more you share, the more tailored and creative their campaigns will be. Definitely ask about their partnership with Dynata on surveys — they’re incredibly valuable and typically cost a lot elsewhere. Also, PAN offers a ton of value beyond standard PR: integrated marketing, digital, social, content — it’s a more holistic partnership. 100% would recommend them. Review collected by and hosted on G2.com.

What problems is PAN solving and how is that benefiting you?

PAN has been instrumental in elevating the visibility and perception of our brand. They've helped us secure not only more media coverage, but significantly higher-quality placements — especially in top-tier national outlets. Their ability to craft compelling thought leadership, jump on trending news, and leverage research-backed insights has been a game changer. The fact that they also partner with research firms to run proactive consumer surveys gives us a steady drumbeat of newsworthy content, even when we don’t have hard announcements. It’s a huge advantage for a B2B company like ours. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

3/21/2025

"Highly Recommend for Influencer Relations, PR, Content & Comms"

5/5

What do you like best about PAN?

There were measurable goals and KPIs that structured our various programs, and the PAN team worked to meet or exceed those each quarter. They provided excellent communication, management, and oversight of the program. They acted as an extension of our marketing team, and they provided excellent subject matter expertise. Review collected by and hosted on G2.com.

What do you dislike about PAN?

N/A - Whenever we ran into challenges in the program, we would discuss with the PAN team and work together for solutions and adjustments needed. The team is adaptable and responsive, and they have been a great partner. Review collected by and hosted on G2.com.

Recommendations to others considering PAN:

My recommendation to others considering programs with PAN would be to understand what success will look like and be able to track and measure the efforts against this. This will help articulate return on investment and demonstrate success to the business. Review collected by and hosted on G2.com.

What problems is PAN solving and how is that benefiting you?

We partnered with PAN for PR services as well as to build and grow an influencer relations program. We were able to secure media bylines and generate press coverage, in addition to grow awareness in key verticals through influencer campaigns and activations. PAN also served as an extension of our marketing team and provided content marketing / development and corporate communications support. This allowed us to quickly ramp up and scale our marketing efforts, and we were able to drive meaningful results for the business. Review collected by and hosted on G2.com.