PAN Reviews & Provider Details

The upsides are clear: true expertise across disciplines and channels, as well as in the industries they serve; real results; comprehensive services paired with strong strategic counsel; and a partnership-oriented, collaborative affiliate model. Review collected by and hosted on G2.com.

Nothing major to add here. I’ve worked with PAN across the aerospace & defense, healthcare tech, and cybersecurity markets. From time to time, I’ve had to share feedback about inconsistencies in communication between the team leads who owned each scope/program, and to remind them (e.g., the PR & media and content & social teams) to stay in lockstep. That way, when we secure coverage, everyone is aware and we’re ready with an integrated promotion plan across content/social, etc. Overall, though, I think needing a reset every so often is normal. Review collected by and hosted on G2.com.

I like how PAN has helped our company become better known both in the HR industry and nationally. Their services in pitching stories and securing coverage in national and industry news sources have been invaluable. They also assist in developing content from our key recruiting and talent acquisition experts that receive byline coverage. Additionally, PAN has developed a smart and effective PR program with research and press releases related to our services and success stories. The consistency and expertise of the people they hire is impressive, with two key team members being with us since the start. They have provided us with the confidence to position ourselves as experts and gave us the connections to national and industry media sources. I am very happy with the services PAN delivers, and I appreciate the extensive list of press coverage they have achieved for us. They are amazing. Review collected by and hosted on G2.com.

I only wish we could see each other in person a little more to celebrate all of the success we have had together. Review collected by and hosted on G2.com.

PAN helped us with our public relations by boosting our thought leadership program and securing high-impact media pickups. I found their expertise in understanding relevant topics, helping conduct timely research, and reaching the best media outlets extremely valuable. Their market understanding, particularly in HR tech, was impressive and led to excellent results in both HR-specific publications and major media outlets like The Washington Post and The Globe and Mail. Compared to other PR agencies I've worked with, PAN stood out by continuously bringing new ideas to the table, not just settling into a pattern. This approach pushed us to be more creative and do more interesting work, which in turn drove results. Overall, all my experiences with PAN have been excellent. Review collected by and hosted on G2.com.

Sometimes it would be nice to have the same people on the team for longer, but often those changes were due to factors outside of the team's control. Review collected by and hosted on G2.com.

What I value most about PAN is their ability to read the stakes of a critical moment while bringing the seniority to design strategies that go far beyond PR. They actively contribute across marketing, product, and executive communications, adapt instantly to shifting priorities like moving product launch dates, seize timely news opportunities, and provide trusted counsel at every stage of a high-impact market moment. They combine strategic vision with hands-on execution, making them feel like a true extension of our internal team. Review collected by and hosted on G2.com.

I haven’t experienced any issues. They’ve been reliable and supportive throughout our engagement. Review collected by and hosted on G2.com.

What sets PAN apart is their people — they take the time to truly learn your business, not just surface-level talking points. They think about PR strategically, balancing quick wins with long-term brand building, and they hold themselves accountable to delivering measurable results every quarter. They have a real talent for distilling what matters most about your business into narratives that resonate with the media. From securing meaningful coverage and bylines to cultivating lasting relationships with key publications on our behalf, they've been an invaluable extension of our team. Review collected by and hosted on G2.com.

There are no major dislikes. If I had to pick one area for improvement, it would be reporting — I'd love to see more robust quarterly reporting that ties PR efforts directly to measurable business impact. Review collected by and hosted on G2.com.

I appreciate PAN for being a trusted thought partner. They provide great support, especially with earned media, helping us break through the noise with data-driven storytelling to reach top-tier reporters. This increases our share of voice and helps us remain thought leaders in our industry. I also value PAN's well-seasoned team; in times of crisis or big moments, they are the calm in the storm and incredible partners, helping translate strategies into something stakeholders outside of PR or marketing can easily understand. They also don't just say "yes" to everything, but instead think of creative ways to achieve our desired business outcomes in ways we might not have considered. They're not afraid to try new things and draw on their collective experience to help us make data-driven decisions, and I really appreciate that about them. Review collected by and hosted on G2.com.

I can't think of anything. Review collected by and hosted on G2.com.

Proactive, knowledgeable and supportive team. Review collected by and hosted on G2.com.

There isn't anything I dislike about PAN. Review collected by and hosted on G2.com.

Honestly, the results speak for themselves — YoY improvements in both volume and quality of coverage, with 2023 being our best performing year ever and 2024 exceeding it. But beyond that, what I love most is how much they feel like a true extension of my team. They’re collaborative, responsive, proactive, and genuinely invested in our success. Plus, they’re just good people — our relationship feels authentic, and I actually look forward to our calls. Review collected by and hosted on G2.com.

There really haven’t been major challenges with PAN. Like any agency, turnover happens, but their senior leadership team has remained incredibly stable — my SVP has been the same since day one, which is rare. Review collected by and hosted on G2.com.

There were measurable goals and KPIs that structured our various programs, and the PAN team worked to meet or exceed those each quarter. They provided excellent communication, management, and oversight of the program. They acted as an extension of our marketing team, and they provided excellent subject matter expertise. Review collected by and hosted on G2.com.

N/A - Whenever we ran into challenges in the program, we would discuss with the PAN team and work together for solutions and adjustments needed. The team is adaptable and responsive, and they have been a great partner. Review collected by and hosted on G2.com.