PAN Reviews & Provider Details

Proudly independent since Day One, PAN is a global brand-to-demand agency, forged from PR. Throughout our history, we’ve helped B2B tech and healthcare clients succeed at transformational moments. At the heart of PAN are good people doing good work, led by a culture of inclusivity, creativity, and respect.

Provider Website

Seller

PAN Communications

Languages Supported

English

Services Offered

Public Relations , Integrated Marketing, Content Marketing, Demand & Lead Generation, Data and Analytics

Locations Serviced

Canada, France, Germany, Spain, + 2 more

Provider Description

Proudly independent since Day One, PAN is a global brand-to-demand agency, forged from PR. Throughout our history, we’ve helped B2B tech and healthcare clients succeed at transformational moments. At the heart of PAN are good people doing good work, led by a culture of inclusivity, creativity, and respect.

Overview by

Lauren Hill (VP, Head of Data & Analytics)

PAN Media

PAN launched an ongoing SEO program, producing 72 optimized blogs with visuals over six months. The result: a 98% YoY increase in new organic keyword rankings, with 694 keywords in top 10 positions, 280 keywords in position 1, and 300+ appearing in high-visibility Al Overview and People Also Ask ...

PAN Demo - Building A Global AI And Sustainability Leader

Solera tasked PAN with elevating its global brand and thought leadership — showcasing the company’s commitment to greener automotive solutions and expanding its Fleet Solutions presence. Earned media wins across EMEA and a Reuters award shortlist drove visibility, while localized research and exe...

Nuance tasked PAN with touting the company’s AI innovation and adoption – leveraging the voice of the customer to help demonstrate the company’s leadership in the ambient clinical intelligence space. Earned media wins drove brand visibility, while aligned executive content for Nuance’s social cha...

PAN Demo - Owning AI Market Share In A Crowded Market

Algolia enlisted PAN to help the company stand out in the competitive search and discovery sector. PAN swiftly sprung to action, leveraging aggressive media relations, influencer partnerships, editorial content contribution, and a podcast tour for the CTO.

PAN Demo - Building Authority On Employment And Pay With Global Media Focus

Brightmine tasked PAN with strengthening media visibility and expert positioning across the UK and US. Through targeted outreach and consistent national placements, we maintained momentum during an agency transition and exceeded UK media KPI targets, reinforcing Brightmine’s authority on employme...

In this candid, insight-packed roundtable, four experts from marketing, legal, and brand strategy come together to break down the real implications of AI-powered discovery — and what your brand must do to stay relevant.

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PAN Reviews (4)

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KD

Karen D.

12/11/2025

"Reliable PR Partner with Exceptional Support"

5/5

What do you like best about PAN?

I appreciate PAN for being a trusted thought partner. They provide great support, especially with earned media, helping us break through the noise with data-driven storytelling to reach top-tier reporters. This increases our share of voice and helps us remain thought leaders in our industry. I also value PAN's well-seasoned team; in times of crisis or big moments, they are the calm in the storm and incredible partners, helping translate strategies into something stakeholders outside of PR or marketing can easily understand. They also don't just say "yes" to everything, but instead think of creative ways to achieve our desired business outcomes in ways we might not have considered. They're not afraid to try new things and draw on their collective experience to help us make data-driven decisions, and I really appreciate that about them. Review collected by and hosted on G2.com.

What do you dislike about PAN?

I can't think of anything. Review collected by and hosted on G2.com.

CH

Verified User in Human Resources

Mid-Market (51-1000 emp.)

11/24/2025

"Outstanding Service from a Proactive, Knowledgeable Team"

5/5

What do you like best about PAN?

Proactive, knowledgeable and supportive team. Review collected by and hosted on G2.com.

What do you dislike about PAN?

There isn't anything I dislike about PAN. Review collected by and hosted on G2.com.

Recommendations to others considering PAN:

Great media contacts, consistently getting high quality coverage. A pleasure to work with and make my life easier. Review collected by and hosted on G2.com.

What problems is PAN solving and how is that benefiting you?

In 2024 we rebranded our company and embarked on a programme with PAN to position the company as a thought leader in each of the three territories the business operates in. The objectives were to drive coverage in high-value media publications, relationship building with key media, increasing our SOV against key competitors and ensuring a consistent brand narrative. Since then, they have consistently achieved their goals and objectives, earning high quality coverage in relevant media titles. Review collected by and hosted on G2.com.

PT

Verified User in Telecommunications

Enterprise (> 1000 emp.)

3/31/2025

"The Metrics Speak for Themselves"

5/5

What do you like best about PAN?

Honestly, the results speak for themselves — YoY improvements in both volume and quality of coverage, with 2023 being our best performing year ever and 2024 exceeding it. But beyond that, what I love most is how much they feel like a true extension of my team. They’re collaborative, responsive, proactive, and genuinely invested in our success. Plus, they’re just good people — our relationship feels authentic, and I actually look forward to our calls. Review collected by and hosted on G2.com.

What do you dislike about PAN?

There really haven’t been major challenges with PAN. Like any agency, turnover happens, but their senior leadership team has remained incredibly stable — my SVP has been the same since day one, which is rare. Review collected by and hosted on G2.com.

Recommendations to others considering PAN:

Take the time upfront to do several detailed intake sessions with them. Loop in stakeholders across your business and let PAN do deep dives — the more you share, the more tailored and creative their campaigns will be. Definitely ask about their partnership with Dynata on surveys — they’re incredibly valuable and typically cost a lot elsewhere. Also, PAN offers a ton of value beyond standard PR: integrated marketing, digital, social, content — it’s a more holistic partnership. 100% would recommend them. Review collected by and hosted on G2.com.

What problems is PAN solving and how is that benefiting you?

PAN has been instrumental in elevating the visibility and perception of our brand. They've helped us secure not only more media coverage, but significantly higher-quality placements — especially in top-tier national outlets. Their ability to craft compelling thought leadership, jump on trending news, and leverage research-backed insights has been a game changer. The fact that they also partner with research firms to run proactive consumer surveys gives us a steady drumbeat of newsworthy content, even when we don’t have hard announcements. It’s a huge advantage for a B2B company like ours. Review collected by and hosted on G2.com.

CI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

3/21/2025

"Highly Recommend for Influencer Relations, PR, Content & Comms"

5/5

What do you like best about PAN?

There were measurable goals and KPIs that structured our various programs, and the PAN team worked to meet or exceed those each quarter. They provided excellent communication, management, and oversight of the program. They acted as an extension of our marketing team, and they provided excellent subject matter expertise. Review collected by and hosted on G2.com.

What do you dislike about PAN?

N/A - Whenever we ran into challenges in the program, we would discuss with the PAN team and work together for solutions and adjustments needed. The team is adaptable and responsive, and they have been a great partner. Review collected by and hosted on G2.com.

Recommendations to others considering PAN:

My recommendation to others considering programs with PAN would be to understand what success will look like and be able to track and measure the efforts against this. This will help articulate return on investment and demonstrate success to the business. Review collected by and hosted on G2.com.

What problems is PAN solving and how is that benefiting you?

We partnered with PAN for PR services as well as to build and grow an influencer relations program. We were able to secure media bylines and generate press coverage, in addition to grow awareness in key verticals through influencer campaigns and activations. PAN also served as an extension of our marketing team and provided content marketing / development and corporate communications support. This allowed us to quickly ramp up and scale our marketing efforts, and we were able to drive meaningful results for the business. Review collected by and hosted on G2.com.