Know what you're looking to achieve from the beginning. Set your KPIs and the strategy and tactics will follow. Review collected by and hosted on G2.com.

I worked with PAN Communications on Genpact’s PR program for a little over two years, and they were an extension of our team. Genpact is the Agentic Operations company, where applied AI meets context-rich process intelligence. Helping the market see us that way, rather than through an older services lens, is a big shift, and PAN has been central to it.

With media relations and thought leadership, the team built strong narratives and secured top tier business, tech and trade coverage that positioned Genpact as an agentic and advanced technology solution company. They paired strong media relationships with thought leadership angles that gave our executives and experts a credible voice on the topics that our global clients care about.

On measurement and reporting, they helped us achieve our annual quantitative and qualitative goals: tier one coverage and impact score that measured publication tier, brand prominence, and message resonance. Their monthly, quarterly and yearly reporting helped us show our impact, including how our coverage was moving our brand story forward.

PAN was super proactive about bringing ideas, understanding news cycles and trends we could add to in real time, and moving quickly when a trendjacking opportunity appeared. They went above and beyond, whether it was a tight deadline, a last-minute pivot or a new angle we hadn’t considered. They understood our business and cared about our success.

I highly recommend PAN to any brand that wants a strategic, responsive and creative PR partner! Review collected by and hosted on G2.com.

I will force PAN to work with me wherever my career takes me. Whether they want to or not. Review collected by and hosted on G2.com.

PAN is helping us breakthrough in the media. Review collected by and hosted on G2.com.

I wouldn't hesitate to recommend PAN to other organisations, I have worked with many agencies in the past and by far have had one of the best experiences with them. They are smart, proactive, friendly and have a curiosity and drive to get the best results. Review collected by and hosted on G2.com.

The PAN team supports the media outreach programme we have both in the UK and US. We have two separate teams working on the account who have deep expertise not only of the media landscape in their regions, but the industry knowledge and media contacts to help us successfully deliver our earned media objectives. Review collected by and hosted on G2.com.

PAN helped us with our public relations by boosting our thought leadership program and securing media coverage. What really keeps impressing me, is how quickly they understand our positioning and the technical details, translating those into understandable media angles. They've also helped us with research and reporting, which led to substantial media coverage. On top of this, they've helped us find reliable PR partners in other parts of the world, via their partner network.

Not only is the team extremely knowledgeable, but they are also a pleasure to work with and always following up on their promises. Review collected by and hosted on G2.com.

Given PAN’s credibility and expertise, I think new clients can expect real results within the first 90 days. That said, I’d encourage anyone starting out to play the long game: give PAN the runway to go deep and fully leverage their integrated brand-to-demand model. The impact may not feel instant, but in my experience, it’s worth the wait. Review collected by and hosted on G2.com.

The PAN team brings strong command across brand and communications disciplines - from traditional PR/media and strategic comms to brand strategy, creative, and digital services - along with deep expertise in specific industries. They act as trusted advisors, natural dot connectors, and enthusiastic doers. In every sense, they are a partner and a true extension of your team. They take the time to understand clients’ goals and priorities, then tailor resources and scope to ensure they’re contributing in ways that directly (and positively) support program objectives and deliver meaningful outcomes. Review collected by and hosted on G2.com.

PAN helped us build credibility and accelerate growth with Fortune 500 companies by assembling a team that promotes our brand through earned media. They provide valuable services like pitching stories, developing expert content, and crafting effective PR programs, which made us better known in the HR industry. Review collected by and hosted on G2.com.

PAN helped us reach potential buyers in both trade and mainstream media by offering guidance on topics and timing. They also conducted media training for some of our spokespeople, improving our ability to meet media interview expectations. Review collected by and hosted on G2.com.

When working with PAN, I would recommend involving them as early and as fully as possible. They are proactive, adapt quickly, and bring real value from the very beginning, treating onboarding and hitting the ground running as a single, integrated process that makes a real difference for teams scaling fast. And of course, the more context you provide, the richer their contributions, but even without it, they move fast and help drive results. Review collected by and hosted on G2.com.

While recognized as a leading commerce platform in parts of Europe and across Latin America, powering global brands such as Colgate-Palmolive and Whirlpool Corporation, we faced strong incumbents in the crowded North American market.

To close the awareness gap, we partnered with PAN Communications to reposition our enterprise digital infrastructure for a North American audience, translating technical leadership into a compelling executive narrative that resonated with CIOs and CEOs navigating market fragmentation and the complexity of composable commerce. We connected our growing business value to relevant market dynamics, clarified ROI in the context of AI-first or agentic commerce, and elevated our C-suite as authoritative voices shaping the next phase of enterprise commerce.

The result was growing brand awareness that helped reduce sales friction, strengthen third-party validation, and redefine VTEX as a trusted global platform capable of modernizing the tech stacks of world-class brands. Review collected by and hosted on G2.com.

The biggest problem for my department bandwidth and expertise in certain marketing functions such as PR. PAN acts as an extension of my team, helping us scale PR, content development, and brand visibility without adding internal headcount. They play a key role in elevating our thought leadership by working directly with our scientific and technical experts to develop and pitch content, secure speaking opportunities, and position our team in front of the right audiences. This has helped us increase visibility, strengthen credibility, and maintain a consistent presence in the market. Review collected by and hosted on G2.com.

PAN helps us secure top-tier media placements, grow brand awareness, and build trust across industries. They are detail-oriented, knowledgeable in our field, and offer great financial services media strengths. Review collected by and hosted on G2.com.