Oracle Data Cloud Features

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

Allows user to combine first party data collected with additional first party data of strategic partners.

Breadth of standard integrations to third-party data providers.

Able to easily integrate data from offline sources.

Able to easily integrate mobile data within the DMP platform.

Able to extract data from the DMP in bulk through a structured file.

Ease of segmenting user profiles into groups.

Analyzes data to find and recommend the highest value customer segmentations.

Provides pre-built dashboards to aggregate and display data.

Allows users to easily build customized reports and dashboards.

Able to set data permissions for strategic partners.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Provides features to allow scaling for large organizations.

Enables users to use the DMP in multiple languages.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives