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Compare Adobe Audience Manager and Oracle Data Cloud 
Featured Products
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerOracle Data Cloud
Star Rating
(42)4.0 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle Data CloudAdobe Audience Manager vs Oracle Data Cloud
When assessing the two solutions, reviewers found Oracle Data Cloud easier to use, set up, and administer. Reviewers also preferred doing business with Oracle Data Cloud overall.
- Reviewers felt that Oracle Data Cloud meets the needs of their business better than Adobe Audience Manager.
- When comparing quality of ongoing product support, reviewers felt that Oracle Data Cloud is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Oracle Data Cloud over Adobe Audience Manager.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableOracle Data Cloud
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableOracle Data Cloud
No trial information availableRatings
Meets Requirements
8.2
18
8.7
31
Ease of Use
7.5
21
8.2
31
Ease of Setup
7.4
9
7.9
13
Ease of Admin
6.9
6
8.3
10
Quality of Support
7.5
16
8.4
30
Has the product been a good partner in doing business?
8.1
6
8.5
11
Product Direction (% positive)
6.8
18
8.0
29
Features by Category
Data Integration
8.8
17
9.2
6
Feature Not Available
8.8
7
7.9
16
9.3
9
7.6
16
8.3
15
7.3
15
8.5
13
Feature Not Available
8.7
9
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
9.5
10
8.5
13
8.4
15
7.8
17
8.8
14
8.0
16
8.5
8
Platform
8.3
16
8.7
13
8.3
15
8.6
13
Feature Not Available
9.2
10
8.2
14
8.3
9
8.2
11
9.0
10
Marketing Operations
Not enough data
9.0
5
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Audience Manager and Oracle Data Cloud are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Oracle Data Cloud is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Marketing and Advertising
23.7%
Information Technology and Services
21.1%
Retail
10.5%
Health, Wellness and Fitness
5.3%
Financial Services
5.3%
Other
34.2%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
Oracle Data Cloud has no discussions with answers
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