Introducing G2.ai, the future of software buying.Try now
Compare Adobe Audience Manager and Oracle Data Cloud 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
CorralData
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Trackdesk
Visit Website
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerOracle Data Cloud
Star Rating
(42)4.0 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle Data CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Audience Manager excels in 1st-Party Data Integration with a score of 8.8, while Oracle Data Cloud shines in 3rd-Party Data Integration, achieving a higher score of 9.3. Reviewers mention that the seamless integration capabilities of Oracle allow for more comprehensive data utilization.
- Reviewers say that Oracle Data Cloud offers superior Audience Segmentation features, scoring 9.5 compared to Adobe's 8.6. Users on G2 highlight the advanced segmentation tools in Oracle that enable more precise targeting for marketing campaigns.
- Users report that Adobe Audience Manager has a robust ROI Tracking feature with a score of 9.0, which is particularly beneficial for enterprises looking to measure campaign effectiveness. In contrast, Oracle Data Cloud's ROI Tracking is not rated, indicating a potential gap in this area.
- Reviewers mention that the Quality of Support for Oracle Data Cloud is rated higher at 8.4 compared to Adobe's 7.4. Users on G2 appreciate the responsive customer service and extensive resources available for Oracle users.
- G2 users highlight that Adobe Audience Manager's Custom Reports feature scores 8.0, which is slightly lower than Oracle's 8.5. Users report that Oracle's reporting capabilities provide more flexibility and customization options, making it easier to derive insights.
- Users say that both platforms have strong Data Export Tools, each scoring 8.7, but Oracle Data Cloud's performance and reliability score of 9.2 outshines Adobe's 8.8, indicating a more stable experience for users during high-demand periods.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableOracle Data Cloud
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableOracle Data Cloud
No trial information availableRatings
Meets Requirements
8.2
18
8.7
31
Ease of Use
7.5
21
8.2
31
Ease of Setup
7.4
9
7.8
12
Ease of Admin
6.9
6
8.3
10
Quality of Support
7.5
16
8.4
30
Has the product been a good partner in doing business?
8.1
6
8.5
11
Product Direction (% positive)
6.8
18
8.0
29
Features by Category
Data Integration
8.8
17
9.2
6
Feature Not Available
8.8
7
7.9
16
9.3
9
7.6
16
8.3
15
7.3
15
8.5
13
Feature Not Available
8.7
9
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
9.5
10
8.5
13
8.4
15
7.8
17
8.8
14
8.0
16
8.5
8
Platform
8.3
16
8.7
13
8.3
15
8.6
13
Feature Not Available
9.2
10
8.2
14
8.3
9
8.2
11
9.0
10
Marketing Operations
Not enough data
9.0
5
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Audience Manager and Oracle Data Cloud are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Oracle Data Cloud is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Marketing and Advertising
23.7%
Information Technology and Services
21.1%
Retail
10.5%
Health, Wellness and Fitness
5.3%
Financial Services
5.3%
Other
34.2%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
Oracle Data Cloud has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
