--- title: Omnilytics Reviews meta_title: 'Omnilytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 77 reviews by the users' company size, role or industry to find out how Omnilytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 77 scale: '5' date_modified: '2026-06-15' parent_category: name: Retail url: https://www.g2.com/categories/retail --- # Omnilytics Reviews **Vendor:** Omnilytics **Category:** [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 77 ## About Omnilytics Omnilytics provides actionable insights from fashion ecommerce data powering brands’ consumer-focused commercial decisions. We believe that pairing ecommerce insights with consumer trends bolsters our customers to transform their businesses into sustainable, demand-led brands by understanding the market around them. ## Omnilytics Reviews ### 1. Provides detailed competitor analysis that can help us with our brand planning **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle S. | Senior Merchandising Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Omnilytics?** Omnilytics is helpful to see where your brands are positioned vs competitors (and even non competitors). Data provided can go as far back where you can identify what are the changes over the years and what is the current behavior which can give us an idea what should be our possible actions. It's good to see where our competitors our because it can help us arrive to a conclusion to as why our performing a certain way. **What do you dislike about Omnilytics?** I find it a bit overwhelming that there are plenty of functions in each analysis page. However, I understand that it has a purpose if we want to go as deep as possible in terms of getting the data that we want. **What problems is Omnilytics solving and how is that benefiting you?** Prior the pandemic, we had to go to the stores for competitor checking in my previous jobs. The dashboard allows to do all of these in the comfort of our own homes which makes our work efficient. We can make an analysis by using the dashboard. ### 2. Intuitive competitor analysis for product performance **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | SEA eCommerce Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Omnilytics?** It is very intuitive and useful for competitor analysis, especially when tracking down their product performance with stock allocation VS sell-out rate. Aside from being a game-changing tool, the support and education was plenty. Our client manager Kate Ng was very initiative and detailed in her explanation. Her questions are purposeful to help clients drill down to what those numbers mean (and where to find them). **What do you dislike about Omnilytics?** There is a module that allows you to peak at competitor store layout on dotcom and newsletter. Unfortunately, if the competitor has a welcome pop-up on their store, Omnilytics captures it and blocks the main banner. It would also be great if it can track marketplaces but I heard it's already in the pipeline as an upcoming feature. **Recommendations to others considering Omnilytics:** Omnilytics's edge is in competitor/product analysis. Details can go granular with fashion categories, patterns, colour, sizes, sales channel and more. While it is intuitive, I suggest you explore their free articles/videos to see how it exactly works and whether it fits your requirements. **What problems is Omnilytics solving and how is that benefiting you?** In general, competitor product performance and what those products look like. Visual capture of what those competitor products look like does make a difference; because if you only look at numbers, you might miss out on why bags (for eg.) are doing well for Competitor Brand XYZ (perhaps unique silhouette, or collaboration) At its core, Omnilytics does allow me to find out my assortment's advantages and disadvantages. It's essential for testing out your assumptions before launching a category campaign or merchandisers buying for next season ### 3. Insightful for what's happening in fashion industry **Rating:** 4.5/5.0 stars **Reviewed by:** Margret M. | Marketing and Branding Manager South East Asia and Oceania, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Omnilytics?** Trend performance feature in Omnilytics is helping me so much to see the fashion trend from various categories (Material, Price range, colors, etc), hence helping us to use it as base decision making. **What do you dislike about Omnilytics?** I don't have anything to dislike for now **What problems is Omnilytics solving and how is that benefiting you?** As a marketing and branding manager, my team and I could get information on potential brands that we could collaborate with and get information what is their interest that helps us get to know the brands more ### 4. Omnilytics is insightful and helpful. It gives us clear and better overview of external factors **Rating:** 5.0/5.0 stars **Reviewed by:** Justine O. | PH Merchandising Head, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Omnilytics?** I like the competitor benchmarking and trend performance as it helps us be aware of what is happening beyond the brands we're handling and where are we in terms of our competitors. It helps analyze and provide recommendations to our clients as well as e-commerce enabler. **What do you dislike about Omnilytics?** When I first tried, it was a bit hard to navigate and filter the data. There were instances as well of data inaccuracy which can possibly affect one's analysis. **What problems is Omnilytics solving and how is that benefiting you?** It helps us validate some of the existing best practices we're currently doing and expand our knowledge on our competitors. We used the data to be more competitive in the industry and our competitors. ### 5. Helpful tool for the fashion and retail industry **Rating:** 4.5/5.0 stars **Reviewed by:** Jan V. | Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Omnilytics?** Working in the retail industry, it help us know where we place among our competitors and will allow us to make plans and counter measures base from the industry standards **What do you dislike about Omnilytics?** Improvement point is in terms of visual merchandising, because I think visual merchandising is also an important part in the retail industry. More insights in terms of visual merchandising **What problems is Omnilytics solving and how is that benefiting you?** It help us understand how our competitors move in the market. It benefitted us in terms of, we can see the industry benchmarks. How should we discount items, when should we discount items etc ### 6. Insightful data on Trends **Rating:** 5.0/5.0 stars **Reviewed by:** Jessie Y. | Designer cum Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Omnilytics?** I could easily gather insights on product designs that are relevant to the market demand. The replenishment information under the stock status has been a great help in providing visibility on the market responsiveness towards the particular SKU. I also could perform price comparison to understand my brand price positioning vs competitor, to activate more competitive pricing to my targeted customer. **What do you dislike about Omnilytics?** Initially, I'm unsure which data point to look into as there are too many functions within an analysis page. However with the advice of starting my analysis with a clear goal and question in mind, I could still navigate the dashboard efficiently to gather the Trend and Pricing related competitive data. **What problems is Omnilytics solving and how is that benefiting you?** With Omnilytics I could identify the uptrending categories in real-time. With this information, I could decide the desired category to invest in future production. The pricing analysis also helps me to plan more effectively on my design production cost. ### 7. Great insights for comparing competitors products **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2021 **What do you like best about Omnilytics?** Very insighful and resourceful for getting different data on competitors products. This is very helpful when entering a new market where such data makes a huge difference. Our client manage Kate is very helpful and attentive in helping us to get the correct data for our analysis. **What do you dislike about Omnilytics?** The filter section was kind of confusing at first, but after several trial and error, it does come in handy for our search. One thing that might be good to improve is the categorization of each product. **Recommendations to others considering Omnilytics:** Great place to get lots of data, just need more time and practice to get used to it. **What problems is Omnilytics solving and how is that benefiting you?** Competitors' product range. Getting to know your competitor's product range is an important thing, and it helps you to understand more on the market. ### 8. Great platform with helpful team! **Rating:** 4.5/5.0 stars **Reviewed by:** Mariam T. | Global Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Omnilytics?** Custom made solution even though our company have different needs from other Omnilytics clients **What do you dislike about Omnilytics?** Adjustment period in the beginning of the partnership, but it's already addressed and Omnilytics provide solutions to our concerns **What problems is Omnilytics solving and how is that benefiting you?** Generate leads, contact, and activate marketing for available brands in the market. We also gather insight about what kind of fabrics that most brands use, we can use it to make plans for our fiber ### 9. Very helpful in understanding the model that is being favored by customers **Rating:** 4.5/5.0 stars **Reviewed by:** Fenny H. | Consumer Financing Risk Spv, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Omnilytics?** We can learn about color trends, model trends, and price ranges that are acceptable to our customers here **What do you dislike about Omnilytics?** almost nothing, only a few products fall into a different category view, maybe because they are similar **What problems is Omnilytics solving and how is that benefiting you?** As a new company engaged in retail, omnilytics is very helpful in determining what types of products are needed and sought by customers. Of course that fits our corporate moodboard. ### 10. Omnilytics Review **Rating:** 4.5/5.0 stars **Reviewed by:** Sara Angelica L. | Merchandising Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Omnilytics?** competitor benchmarking and trend report **What do you dislike about Omnilytics?** sometimes filtered dates are not consistent **What problems is Omnilytics solving and how is that benefiting you?** We check to see where we are at in the industry; in terms of discounts, number of SKUs, price point etc ### 11. YOOOOOOOW..... just what we need for Market & Industry Analysis from External View **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan K. | Head of Market & Consumer INSIGHT, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2021 **What do you like best about Omnilytics?** Trade Performance and Trend Analysis Menu. in here we can compare across brands to the level of Categories, as well as the price, discount and what's working or not (sell out) We can also view the trend from categories level to certain atribute such as Color, Size, pattern. **What do you dislike about Omnilytics?** Not be able to see the real SKU potential, I'd like to be able to see whether that certain SKU is performing well or not (in terms of qty sold) and sometimes some product is not well categorized or not using the appropriate fashion term. **Recommendations to others considering Omnilytics:** YOOOOOOOW.... if you are looking for quantitative data from external view of your industry (fashion), this tool is perfect! not only it can give you comprehensive analysis from Retail perspective, both will provide you with data and also qualitative aspect (images and such). it's also easy to use and the support team is also super helpful. Yes they are not perfect yet, but the fact that they are open for any suggestion and continuously improving the system is something I really appreciate. **What problems is Omnilytics solving and how is that benefiting you?** The ability to analyze the market, competitor benchmarking and analysis without even have to go to the real store ### 12. Great market insights tool for fashion design **Rating:** 4.0/5.0 stars **Reviewed by:** Sin Yi S. | Senior Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2021 **What do you like best about Omnilytics?** When it comes to fashion design, Omnilytics has provided us with the necessary information and market analysis needed for the first step. I am able to make well informed design decisions with the help of Omnilytics. **What do you dislike about Omnilytics?** The solution can be slow at times affecting my research. **What problems is Omnilytics solving and how is that benefiting you?** It is able to provide me with an idea on what fashion is trending in a market. ### 13. The service was amazing. The whole user experience was very good **Rating:** 5.0/5.0 stars **Reviewed by:** Dane . | Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Omnilytics?** Easy to use. Up to date and help us a lot in terms of planning and taking references **What do you dislike about Omnilytics?** Nothing to point out. One of the best platforms in the market **What problems is Omnilytics solving and how is that benefiting you?** Designs and statstics are very important to us and they are up to date. ### 14. Relevant, & Innovative Offering, Proactive and Forward looking team **Rating:** 5.0/5.0 stars **Reviewed by:** Vernon Y. | Director for Global Cobranding & Retail Marketing at Lenzing Group, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2021 **What do you like best about Omnilytics?** Tool Functionality and Market Relevancy. Actionable insights. **What do you dislike about Omnilytics?** Currently Omnilytics only have fashion analytics, it would be good if they can also add home & living analytics to the dashboard. **What problems is Omnilytics solving and how is that benefiting you?** Market Insights. Identification of Opportunities. ### 15. legit set of datas we really need **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmad Kharisma R. | manager of R&D, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Omnilytics?** competitor benchmarking & trend performance **What do you dislike about Omnilytics?** Visual merchandising, because we just seeking another brands VM as a reference, not the techniques & strategies to make a really good one. I can understand, again this is the data, not suggestion anyway **Recommendations to others considering Omnilytics:** trend forcasting, and competitor benchmarking, especially industry report, gathered many insight. **What problems is Omnilytics solving and how is that benefiting you?** As an R&D manager, omnilytics helps me to find all the datas (as pre-clarical work) we needs, before decide what to make. by trends & realtime ### 16. Insightful and it didnt take too long to understand how it works **Rating:** 4.5/5.0 stars **Reviewed by:** Hui Min L. | Senior Merchandiser & Logistics Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Omnilytics?** Provide a better understanding in terms of different brand's new launches, assortment planning, pricing and markdown strategies as well as promotions. The platform itself is easy to navigate and it did not take long for me to understand how it works and the logic behind it. **What do you dislike about Omnilytics?** No exact quantities are available from the solution but it is totally understandable due to violation of business law. I could make do with the SKU level information. Other than that, there is no significant area that I dislike at the moment! **What problems is Omnilytics solving and how is that benefiting you?** Understand various strategies of our competing brand's ### 17. The best platform with excellent customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Esty H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Omnilytics?** Great customer training program and well organized and comprehensive web knowledge base, and live customer support available **What do you dislike about Omnilytics?** The product is great, however the price of the annual subscription fee is quite high. **What problems is Omnilytics solving and how is that benefiting you?** More understanding and insight into the marketplace our company is doing business with. ### 18. Quick and Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha A. | Senior Merchandising Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Omnilytics?** Love the competitor benchmarking module. **What do you dislike about Omnilytics?** There is nothing that i do not like about the solution. **What problems is Omnilytics solving and how is that benefiting you?** I use the dashboard to understand the average discounts provided by our competitors and to monitor their fresh launches ### 19. As a marketing, Omnilytics helps me to get insights and knowledge about retail fashion **Rating:** 5.0/5.0 stars **Reviewed by:** Tsalitsa A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Omnilytics?** Reading data from various brands and analyzing in terms of prices, clothing materials, colors, patterns and the appearance of the website for product launching **What do you dislike about Omnilytics?** There is no Bahasa language feature yet. Currently, some people from our team is still having trouble using Omni because of it **What problems is Omnilytics solving and how is that benefiting you?** As marketing, I use it to analyze the product to be launched. We can check the market, materials and also the price of the product that can be our benchmark ### 20. Every meeting and topic is very informative and insightful. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeanna C. | Merchandising Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Omnilytics?** We can use it to compare to other products and retailers and monitor our brand's performance easily. **What do you dislike about Omnilytics?** Nope, there is nothing that i dislike about the product **What problems is Omnilytics solving and how is that benefiting you?** Competitor monitoring, specifically their discounts and trends. ### 21. Omnilytics is good for business insights and trends **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2022 **What do you like best about Omnilytics?** I like how it is very detailed with the data. It is also user friendly. I like how it shows the different trends. **What do you dislike about Omnilytics?** Data is sometimes delayed in terms if timeline **What problems is Omnilytics solving and how is that benefiting you?** We use it to come up with insights to improve business practices ### 22. Track and monitor competitors see where we stand in the industry **Rating:** 3.5/5.0 stars **Reviewed by:** Sara A. | Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Omnilytics?** The competitor benchmarking, trend analysis and industry reports are very helpful since ecommerce is an increasingly competitive landscape and us being an enabler that provides end-to-end ecommerce solutions to clients, our handled accounts must remain competitive to stay ahead of the game. **What do you dislike about Omnilytics?** Since Omnilytics is still new and adapting, the accuracy of reports and the dashboard are needed to improve. **What problems is Omnilytics solving and how is that benefiting you?** Omnilytics is helping us solve business questions/problems such as why is our competitor brands are ahead of our managed accounts in Lazada Rankings? are we competitive enough in the industry? ### 23. Time and effort taken to conduct competitor survey has been significantly reduced after Omnilytics. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2021 **What do you like best about Omnilytics?** Getting info on pricing strategy across competitions to have a clear gauge on where we stand in the market. **What do you dislike about Omnilytics?** Not so relevant in the digital ecommerce marketing scope where the Visual Merchandising portion may not be insightful enough. **What problems is Omnilytics solving and how is that benefiting you?** Pricing strategy for the business across the marketplaces now that we are looking to expand the business distribution points online. With omnilytics, i can see how other brands and our own brand stand and identify where the gap is. ### 24. This platform is so insightfull, they can provide a big data of our product and our competitor. **Rating:** 4.0/5.0 stars **Reviewed by:** nandlia f. | RESEARCHER, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Omnilytics?** i love it when I can figure out what was competitor doing in a periodic time. so we can track how are they movement, and analyze what we need to do. with a very clear data about brands including product, pricinng, competitor benchmarking, it helps us a lot. thankyou omnilytics! **What do you dislike about Omnilytics?** Its a bit annoying when we find the sell out data that provided by omnilytics is not about amount of the product but amount of the SKU. **What problems is Omnilytics solving and how is that benefiting you?** aging product campaign pricing strategy analyzing regularly Trend highlight ### 25. Real time trend analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua . | Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2021 **What do you like best about Omnilytics?** Useful in understanding what is currently trending in the market **What do you dislike about Omnilytics?** Nothing that I dislike about the solution. **What problems is Omnilytics solving and how is that benefiting you?** Produce product that consumer is actually buying instead of overproduction. ### 26. Good customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Lena O. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2021 **What do you like best about Omnilytics?** Tips from weekly emails and active Client Success Team support is helpful to me. Ain will listen to my problems and what I hope to achieve for my online sales, she will then suggest what is relevant and show me how to navigate the system to view the outcome. The dashboard can be quite confusing when we don't use it for some time. Thus the filters which can be saved easily and easily retrievable at the dashboard makes it much easier. **What do you dislike about Omnilytics?** It would be great if Trend Performance module can be viewed without upgrade. **What problems is Omnilytics solving and how is that benefiting you?** NA ### 27. Hhelps with insights and review of competitive landscape **Rating:** 5.0/5.0 stars **Reviewed by:** Karina V. | Group Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Omnilytics?** Data provided on Omnilytics dashboard allows me to have a better understanding of the current competitive landscape **What do you dislike about Omnilytics?** Not having full brand list on the dashboard **What problems is Omnilytics solving and how is that benefiting you?** Currently using the data to analyse my competitors in the market ### 28. Insightful Analysis to Propel Businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Gim Chye L. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2021 **What do you like best about Omnilytics?** Omnilytics has a wide database that covers the regional and international e commerce trends and consumer habits. These trends and data can be distilled easily with the well defined metric that can be filtered easily. Insights to how popular and sellable is a particular type of product is useful for us in designing our products. This helps businesses like us to plan for our resources in where to retail, how to price our items, how to market and sell them and what kind of products to make more of. **What do you dislike about Omnilytics?** There are many metrics involved and so it could be daunting for first time users like us. As of now, in the analysis of trends in colours, There was no way to tell if the colour is attributable to the metal or the gemstone. This would be useful for our type of products - gemstone earrings. Thankfully, we had Omnilytics staff to hand hold us and orientate us and help us with the on onboarding. **Recommendations to others considering Omnilytics:** I would encourage first time users to have your hands on and try the various metrics to get as much insights as possible in the various trends. **What problems is Omnilytics solving and how is that benefiting you?** We are trying to spot what is trending in jewellery and what are popular in the various e commerce retailer sites. Knowing what sells and what does not in established brands help us project what is possible for our own business. Analysing data across regions will definitely be useful for any business looking forward to expand overseas as with our future plans. ### 29. Omnilytics help us benchmark performance VS industry trends and competitor activities efficiently **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin L. | Senior Merchandising Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Omnilytics?** With Omnilytics, we can see all the detailed information of our competitors from pricing, assortment up to its top-selling materials and patterns. We can also see the seasonal trend of the specific categories and retailers that help us further understand business results better and improve our decision-making as we learn with more information on hand provided by Omnilytics. What makes it even better is that this is all done in one website via Omnilytics which makes our work more efficient and productive. **What do you dislike about Omnilytics?** Some downsides is that it cannot currently filter out counterfeit products which sort of distort the data derived for a specific brand. Also, there are some fashion brands that are not yet available on Omnilytics. Lastly, some data charts and graphs from the site cannot be exported as is and still needs to be sorted and arranged once exported. **What problems is Omnilytics solving and how is that benefiting you?** Some downsides is that it cannot currently filter out counterfeit products which sort of distort the data derived for a specific brand. Also, there are some fashion brands that are not yet available on Omnilytics. Lastly, some data charts and graphs from the site cannot be exported as is and still needs to be sorted and arranged once exported. ### 30. Intimate guide to the future of retailing **Rating:** 4.5/5.0 stars **Reviewed by:** Tze Fung C. | Head of Brand, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Omnilytics?** An omni-view of the retail landscape. Consolidated macro to the micro view of your peers and competitors to enable efficient comp benchmarking. **What do you dislike about Omnilytics?** None at the moment, the solution has provided insightful guidance thus far to monitor competition effectively and identifying the right trends to product for the local market. **What problems is Omnilytics solving and how is that benefiting you?** Optimising our merchandise assortment. Cross-evaluation of local market trends with global trends. ### 31. Great platform for new-to-industry businesses! **Rating:** 4.0/5.0 stars **Reviewed by:** Si H. | Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Omnilytics?** Omnilytics has given me great insights to make better and more informed decisions on new collection launches and assortment, pricing, promotions as well as marketing strategies. The academy, fashion journey and industry reports are great resources for me to do a deep dive into the fashion industry. They are easy to understand and implement. **What do you dislike about Omnilytics?** Sales and data are only based on e-commerce which means they can be skewed as some brands are bigger in their brick and mortar business. **What problems is Omnilytics solving and how is that benefiting you?** Understanding the needs and styles that consumers are looking out for could be a challenge. Omnilytics helps me to better identify them as well as the ideal price points that we should sell them at. ### 32. Omnilytics is an excellent analytic tool for fashion market trend both regional and overseas. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Omnilytics?** Omnilytics helped us tremendously during our training session on the design journey recently. I particularly like the Trend Performance module. This module observes the changes in categories facilitating trend prediction through the review of pattern & colour distribution, pattern analysis and colour analysis. **What do you dislike about Omnilytics?** 1. There is no forecast of future trend. 2. We need to filter many layers before we get to the right report. 3. No initial indication of specific usage for individual department e.g. VM module is for marketing and Trend performance for design development department etc. **Recommendations to others considering Omnilytics:** Omnilytics is an excellent analytic tool for fashion market trend both regional and overseas. It is particularly helpful if you are trying to understand the trends within your market. **What problems is Omnilytics solving and how is that benefiting you?** Our goal is to find out what is trending and the sell-through performance of competitors brands. Analysing data across regions is beneficial. ### 33. Omnilitycs helps us create a strategy by analysing the market trend **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer M. | Freelance Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2021 **What do you like best about Omnilytics?** We can analyze the market easily because we can compare one brand to another without visiting one website to another one by one **What do you dislike about Omnilytics?** Requires some time to adjust and get used to the dashboard **Recommendations to others considering Omnilytics:** If you are feeling lost and stuck with your brand, you definitely need Omni, because they help you get a lot of data from market trend so you can set a new strategy to make your brand feel "alive" again **What problems is Omnilytics solving and how is that benefiting you?** We know how to promote our new arrivals & discounted products by reviewing how the competitors are doing. Should we put it on our web banner, going hard selling or soft selling, etc. ### 34. A wealth of data to facilitate decisions making **Rating:** 4.0/5.0 stars **Reviewed by:** Cherie C. | Brand co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2021 **What do you like best about Omnilytics?** Website is intuitive, easy to navigate. Help from the support team is readily available. Great focus is place on their onboarding to ensure we are well-informed on how to use the platform. Data available are from renowned, recognisable brands which yields valuable insights to what does the market demands. Besides this, I also find good value in their research paper and academy section. **What do you dislike about Omnilytics?** To use the data meaningfully, you will need to know what filters to use. There are plenty of possible selection criteria, it can be a challenge. But the support team is there to help you. Requires practice. **What problems is Omnilytics solving and how is that benefiting you?** Omnilytics helped me understand price points and best-selling trends with supported data. ### 35. Omnilytics help us have a wider perspective of the industry and market **Rating:** 5.0/5.0 stars **Reviewed by:** Justine L. | Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Omnilytics?** Omnilytics give us figures for us to better understand and compare our own brands that help us come up with strategies. **What do you dislike about Omnilytics?** There are products that are tagged differently which could affect the reliability of our analysis. Also, we would appreciate if the graphs/charts could be downloaded for our reports instead of doing screenshots. **What problems is Omnilytics solving and how is that benefiting you?** - ### 36. Great market trend analytic tool for design **Rating:** 4.0/5.0 stars **Reviewed by:** Jocelyn T. | Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2021 **What do you like best about Omnilytics?** Trend performance module. We could observe the change in price, stock status, categories, and colors throughout the duration of time of each particular fashion brand. It also provides a further breakdown of pattern and color contribution across markets and brands. This information helps me significantly in making decisions for future projects. **What do you dislike about Omnilytics?** Rather than dislike, it is a module which not required by me at this moment ie. Fashion Academy module. The reason being it may help a lot to market and business planning but not on gathering design inspirations and understanding trend performance which is more crucial for a designer. **What problems is Omnilytics solving and how is that benefiting you?** With the visibility of external trend data in the global market, I could potentially identify the uptrending categories and designs relevant to my target market. At the same time, enable me to minimise the venture into risky designs and colors. The insights gained from Omnilytics help me to make more commercially driven design decision. ### 37. Great tool in the fashion industry **Rating:** 5.0/5.0 stars **Reviewed by:** jia le p. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Omnilytics?** Great insights provided, specifically so the competitor benchmarks. Very helpful for understanding market demand and trends **What do you dislike about Omnilytics?** As there are many functions available, it may get slightly overwhelming for a young brand that may only need certain types of data **What problems is Omnilytics solving and how is that benefiting you?** Optimal pricing and specific trends (such as colours and silhouettes) ### 38. Insightful platform **Rating:** 4.5/5.0 stars **Reviewed by:** Shi Ling T. | Team Leader (Merchandising & Logistics), Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2021 **What do you like best about Omnilytics?** Strong database to provide users to do more in-depth analysis. **What do you dislike about Omnilytics?** The sellout data will be less relevant which required indirect analysis and application to understand competitor performance. Some of the feature navigation can be improved as well. **What problems is Omnilytics solving and how is that benefiting you?** Competitor Data Collection. Time-Saving to collect manually instead. ### 39. Straight forward and clear insights **Rating:** 4.0/5.0 stars **Reviewed by:** Siti Zulaika R. | Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2020 **What do you like best about Omnilytics?** It's super user friendly, the features are very straight forward. So for beginners who does not have prior experience in using data, Omnilytics will be a great place to start! Also when you know exactly what you are looking for it makes finding the right data easier. **What do you dislike about Omnilytics?** Some brands are not present in certain countries, would be great to have a complete list of retailers and brands including their brand.com **What problems is Omnilytics solving and how is that benefiting you?** I would say I do come to Omnilytics to look at competitors benchmarking the most. It helps so much in understanding how well my portfolio is doing in other marketplaces and compare to their performance to see where can be improved. As for the trend performance I mainly use it in order to acquire new brands and look into what selections of styles are affecting the sales of my portfolio. ### 40. Great insights in one glance **Rating:** 4.0/5.0 stars **Reviewed by:** Bessie Y. | Founder & Head of Design, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Omnilytics?** Knowing our competitor's product performance **What do you dislike about Omnilytics?** Nothing in particular. Overall, great product and service **Recommendations to others considering Omnilytics:** Helpful in knowing our competitor's product performance. I would recommend subscribing with Omnilytics. **What problems is Omnilytics solving and how is that benefiting you?** Merchandising planning ### 41. Awesome Analytical Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Alan L. | Business Development Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2021 **What do you like best about Omnilytics?** The dashboard is easy to navigate and some of the tools like "Competitor Benchmarking" & "Calendar" are really cool. Omnilytics provides extensive and useful insights to fashion market and allow brand owners to make sound business decision based on relevant live data. The trainers (a.k.a Customer Success Team) of Omnilytics are knowledgeable, organised and patient during onboarding sessions. **What do you dislike about Omnilytics?** Omnilytics focuses on fashion industry only. The tools & interface were built to analyse competitors in the fashion world. It will be great if the software company can expand these capabilities to other industries. **What problems is Omnilytics solving and how is that benefiting you?** I am now able to analyse design trends. This helps me to curate the right products to launch at the right time. ### 42. Helpful guidance in Design Decision Making Process **Rating:** 4.0/5.0 stars **Reviewed by:** Renee C. | Fashion Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2021 **What do you like best about Omnilytics?** Trend performance and competitor benchmarking modules. The visibility of real-time trend data provides me better confidence in designing more demand-led products, relevant to our target market. **What do you dislike about Omnilytics?** Nothing much that I dislike so far, able to gather the data required. **What problems is Omnilytics solving and how is that benefiting you?** It benefits my designing process and develops better commercial decision-making to cater to the local market preference. The external trend data also provides me more ideas in exploring new designs in my upcoming collection. ### 43. Very helpful, useful and insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Carel D. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Omnilytics?** The best part is to be able to visualize the market you are in and what your competitors are up to **What do you dislike about Omnilytics?** Nothing for now on my end, all still well **What problems is Omnilytics solving and how is that benefiting you?** Pricing strategy, the best type of colors, and sku/style ### 44. Incredibly exhaustive data for the business side of design **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Omnilytics?** As a new omnylitics user, initially I was a bit overwhelmed looking at the data. But with very helpful 1-0-1 sessions with their consultants on how to read and interpret and it gets extremely easy to sift through all the numbers and derive sales scenarios. It's amazing how every data point has more data behind it. You can use as much or as little as you need. Sales projections, pricing strategy, distribution stratagey are just some of the cases i have use omnylitycs for. It has been the best resources so far, especially for data during pandemic. **What do you dislike about Omnilytics?** I have not found anything to dislike so far. To a person who is not used to reading data, it appears intimidating at first, to face so many numbers, but gradually with guided coaching by their consultants and also a bit of practice, it actually gets very intuitive. **Recommendations to others considering Omnilytics:** If someone has the opportunity to sign up for Omnilytics, they must definitely do without any hesitation. The platform has truly taken out the guess work of making business decisions , leading up to a more efficient, streamlined and so profitable business model. **What problems is Omnilytics solving and how is that benefiting you?** It helps me with my pricing strategy the most, besides also the promotion/discounting plans and distribution strategy. The best this is, that it takes the guess work out of doing business. All decisions are now based on data rather than a hunch or gut feeling that something will work. ### 45. Insightful, the data just right on your fingertip **Rating:** 4.0/5.0 stars **Reviewed by:** LI PIEN L. | Senior Merchandising Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2021 **What do you like best about Omnilytics?** Varietry, Snychronize and Insightful, Easy to use and understand **What do you dislike about Omnilytics?** To imrpove filter selection for example subcategory **Recommendations to others considering Omnilytics:** Try it and play around with Omnilytics, you will definitely find some insight of what you needs (retail) and it will surprise you with some insight you might never know abouts **What problems is Omnilytics solving and how is that benefiting you?** Competitor benchmarks, size and price analysis ### 46. Insightful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mustapha S. | Chief Operations Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Omnilytics?** I appreciate the data collected in trade performance, presented in a simple and understandable format **What do you dislike about Omnilytics?** Not much but I think it would be helpful if the filters auto-update without the user manually updating after every selection **What problems is Omnilytics solving and how is that benefiting you?** I’m trying to understand the demand of the market through studying the performance trends, this will help our organization predict what could be the next trend and prepare our collections based on those trends ### 47. Omnilytic helps gather the data needed for retail **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Omnilytics?** I like how we don't need to manually gather data on deciding our next strategy **What do you dislike about Omnilytics?** Sometimes it can be overwhelming due to a lot of feature and everything. I think for fashion designer, they are relying more to vogue.com or pinterest to source for the trendboard. Sometimes, the data gathered on the omnilytics are also not totally valid, since we can't know exactly how many items they produce / display on the website, so we don't really know whether a products is truly sellout, or maybe due to low production qty the products sell out fast. **Recommendations to others considering Omnilytics:** I think for a big ecommerce relying on data, Omnilytics can be a very helpfull software to gather all the data needed to deciding on which strategy they want to apply to their products / marketing. **What problems is Omnilytics solving and how is that benefiting you?** I think omnilytics helps me the most on deciding the price point needed for the products that we sell. Because we want our price to just right, not too above or below the market. ### 48. Good tool for external data **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2021 **What do you like best about Omnilytics?** I'm able to compare my assortment and pricing strategies against my competitor easily. I no longer have to do comp shop in person which saves me a lot of time! **What do you dislike about Omnilytics?** it takes a while to get used to the dashboard **What problems is Omnilytics solving and how is that benefiting you?** spotting gaps/opportunities ### 49. Omnilytics make it easy for me to analyze the latest fashion trends, campaigns or discounts, etc. **Rating:** 4.0/5.0 stars **Reviewed by:** Dina Cassa M. | Product Marketing & Engagement, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2021 **What do you like best about Omnilytics?** I can find out and analyze what the competitors are doing in terms of pricing, category contribution, color, etc. **What do you dislike about Omnilytics?** Nothing, but the subscription fee. I mean, if we want to open another dashboard (exclude the dashboard that we've already subscribe) we should pay more **What problems is Omnilytics solving and how is that benefiting you?** Find the ideal times to give some discounts and release the new products ### 50. Helpful marketing insights and competitor benchmarking data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2020 **What do you like best about Omnilytics?** -Easy to use dashboard -Real time, up to date data and insights -Ability to identify potential product category opportunities -Useful information for risky product categories with the ageing analysis **What do you dislike about Omnilytics?** -Captures market insights from eCommerce competitors only **Recommendations to others considering Omnilytics:** For those looking to gain validated ecommerce insights, look no further to Omnilytics which provides real time data across a number of markets, brands and retailers. We were able to use these insights to improve our merchandising decisions and benchmark ourselves against other brands in the fashion retail industry. **What problems is Omnilytics solving and how is that benefiting you?** -I was able to identify category opportunities and the easy to use filters on the dashboard allowed me to drill down to data that was relevant to the price range, and brands compared with. The data allowed us to verify our merchandising decisions. -Solving inventory issues - dealing with excess stock as well as constantly being stocked out. The ageing analysis helped us identify risky product categories, and categories that would potentially perform well -Validate pricing decisions by benchmarking again similar competitors ## Omnilytics Discussions - [What is the most systematic way to retrieve the various trends on jewellery?](https://www.g2.com/discussions/35769-what-is-the-most-systematic-way-to-retrieve-the-various-trends-on-jewellery) - 2 comments, 2 upvotes - [could omnilytics make more industry report at least one report each months?](https://www.g2.com/discussions/could-omnilytics-make-more-industry-report-at-least-one-report-each-months) - 1 comment, 1 upvote - [Can you provide the clue or signal to the SKU level in which are performing best?](https://www.g2.com/discussions/can-you-provide-the-clue-or-signal-to-the-sku-level-in-which-are-performing-best) - 1 comment, 1 upvote - [View Omnilytics pricing details and edition comparison](https://www.g2.com/products/omnilytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+13%3A56%3A00+-0500&secure%5Bsession_id%5D=3ebf5f16-57f1-4f86-bee7-43364054a70f&secure%5Btoken%5D=fe11f5fe53147c1c043f542af96aa1b061eb77bf8793d485e1c8af147e8c7061&format=llm_user) ## Omnilytics Features **Data Management** - Data Types - Consolidation - Cleansing - Validation - Correction **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Analytics** - Forecasting - KPIs - Dashboards - Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Platform Additional Functionality** - Cloud - On-Premise **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Omnilytics Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - 4.4/5.0 (353 reviews) - [Creatio](https://www.g2.com/products/creatio/reviews) - 4.6/5.0 (314 reviews)