--- title: Omnilytics Reviews meta_title: 'Omnilytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 77 reviews by the users' company size, role or industry to find out how Omnilytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 77 scale: '5' date_modified: '2026-11-11' parent_category: name: Retail url: https://www.g2.com/categories/retail ---

Omnilytics Reviews & Product Details

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Omnilytics Reviews (77)

Reviews

Omnilytics Reviews (77)

4.5
77 reviews

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DS
Danielle S.
Senior Merchandising Associate
Mid-Market (51-1000 emp.)
"Provides detailed competitor analysis that can help us with our brand planning"
5/5
What do you like best about Omnilytics?

Omnilytics is helpful to see where your brands are positioned vs competitors (and even non competitors). Data provided can go as far back where you can identify what are the changes over the years and what is the current behavior which can give us an idea what should be our possible actions. It's good to see where our competitors our because it can help us arrive to a conclusion to as why our performing a certain way. Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

I find it a bit overwhelming that there are plenty of functions in each analysis page. However, I understand that it has a purpose if we want to go as deep as possible in terms of getting the data that we want. Review collected by and hosted on G2.com.

Michael B.
MB
Michael B.
SEA eCommerce Content Manager
Mid-Market (51-1000 emp.)
"Intuitive competitor analysis for product performance"
5/5
What do you like best about Omnilytics?

It is very intuitive and useful for competitor analysis, especially when tracking down their product performance with stock allocation VS sell-out rate. Aside from being a game-changing tool, the support and education was plenty. Our client manager Kate Ng was very initiative and detailed in her explanation. Her questions are purposeful to help clients drill down to what those numbers mean (and where to find them). Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

There is a module that allows you to peak at competitor store layout on dotcom and newsletter. Unfortunately, if the competitor has a welcome pop-up on their store, Omnilytics captures it and blocks the main banner. It would also be great if it can track marketplaces but I heard it's already in the pipeline as an upcoming feature. Review collected by and hosted on G2.com.

MM
Margret M.
Marketing and Branding Manager South East Asia and Oceania
Enterprise (> 1000 emp.)
"Insightful for what's happening in fashion industry"
4.5/5
What do you like best about Omnilytics?

Trend performance feature in Omnilytics is helping me so much to see the fashion trend from various categories (Material, Price range, colors, etc), hence helping us to use it as base decision making. Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

I don't have anything to dislike for now Review collected by and hosted on G2.com.

JO
Justine O.
PH Merchandising Head
Mid-Market (51-1000 emp.)
"Omnilytics is insightful and helpful. It gives us clear and better overview of external factors"
5/5
What do you like best about Omnilytics?

I like the competitor benchmarking and trend performance as it helps us be aware of what is happening beyond the brands we're handling and where are we in terms of our competitors. It helps analyze and provide recommendations to our clients as well as e-commerce enabler. Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

When I first tried, it was a bit hard to navigate and filter the data. There were instances as well of data inaccuracy which can possibly affect one's analysis. Review collected by and hosted on G2.com.

JV
Jan V.
Merchandiser
Mid-Market (51-1000 emp.)
"Helpful tool for the fashion and retail industry"
4.5/5
What do you like best about Omnilytics?

Working in the retail industry, it helps us know where we place among our competitors and will allow us to make plans and counter measures based on the industry standards. Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

Improvement point is in terms of visual merchandising, because I think visual merchandising is also an important part in the retail industry. More insights in terms of visual merchandising. Review collected by and hosted on G2.com.

JY
Jessie Y.
Designer cum Merchandiser
Mid-Market (51-1000 emp.)
"Insightful data on Trends"
5/5
What do you like best about Omnilytics?

I could easily gather insights on product designs that are relevant to the market demand. The replenishment information under the stock status has been a great help in providing visibility on the market responsiveness towards the particular SKU. I also could perform price comparison to understand my brand price positioning vs competitor, to activate more competitive pricing to my targeted customer. Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

Initially, I'm unsure which data point to look into as there are too many functions within an analysis page. However with the advice of starting my analysis with a clear goal and question in mind, I could still navigate the dashboard efficiently to gather the Trend and Pricing related competitive data. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Great insights for comparing competitors products"
5/5
What do you like best about Omnilytics?

Very insightful and resourceful for getting different data on competitors products. This is very helpful when entering a new market where such data makes a huge difference. Our client manager Kate is very helpful and attentive in helping us to get the correct data for our analysis. Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

The filter section was kind of confusing at first, but after several trial and error, it does come in handy for our search. One thing that might be good to improve is the categorization of each product. Review collected by and hosted on G2.com.

MT
Mariam T.
Global Brand Manager
Mid-Market (51-1000 emp.)
"Great platform with helpful team!"
4.5/5
What do you like best about Omnilytics?

Custom made solution even though our company have different needs from other Omnilytics clients Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

Adjustment period in the beginning of the partnership, but it's already addressed and Omnilytics provide solutions to our concerns Review collected by and hosted on G2.com.

Fenny H.
FH
Fenny H.
Consumer Financing Risk Spv
Small-Business (50 or fewer emp.)
"Very helpful in understanding the model that is being favored by customers"
4.5/5
What do you like best about Omnilytics?

We can learn about color trends, model trends, and price ranges that are acceptable to our customers here Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

almost nothing, only a few products fall into a different category view, maybe because they are similar Review collected by and hosted on G2.com.

Sara Angelica L.
SL
Sara Angelica L.
Merchandising Supervisor
Mid-Market (51-1000 emp.)
"Omnilytics Review"
4.5/5
What do you like best about Omnilytics?

competitor benchmarking and trend report Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

sometimes filtered dates are not consistent Review collected by and hosted on G2.com.

Questions about Omnilytics? Ask real users or explore answers from the community

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GL
Gim Chye Lek
•
Last activity almost 4 years ago

What is the most systematic way to retrieve the various trends on jewellery?

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GU
Guest User

What is Omnilytics used for?

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