--- title: Omnilytics Reviews meta_title: 'Omnilytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 77 reviews by the users' company size, role or industry to find out how Omnilytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 77 scale: '5' date_modified: '2026-07-07' parent_category: name: Retail url: https://www.g2.com/categories/retail --- # Omnilytics Reviews **Vendor:** Omnilytics **Category:** [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 77 ## About Omnilytics Omnilytics provides actionable insights from fashion ecommerce data powering brands’ consumer-focused commercial decisions. We believe that pairing ecommerce insights with consumer trends bolsters our customers to transform their businesses into sustainable, demand-led brands by understanding the market around them. ## Omnilytics Reviews ### 1. Insightful data and user friendly platform Omnilytics **Rating:** 4.5/5.0 stars **Reviewed by:** Adelyn P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Omnilytics?** The instructions and steps were very clear, precise and easy to follow guided by Matt and his team. On top of the user friendly UX on the platforms, I find the assignments given to us post-onboarding session adds a personal touch by the account director to ensure that I'm fully optimizing and extracting the correct data I need for reviews and learning. The support team response promptly for any enquiries too! **What do you dislike about Omnilytics?** It would be ideal for Omnilytics to input more established local brands and multi-brand retailers for its case studies and data. Less fast-fashion, more high-street and home-grown designers labels. **What problems is Omnilytics solving and how is that benefiting you?** Key areas I'm using Omnilytics mostly are for competitors benchmarking on trade performance, pricing structures, promotion strategies to review and monitor on sales performance and pricing structures for product categories that are relevant to our brand and positioning. ### 2. Great Service. Flexible Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Jason D. | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2021 **What do you like best about Omnilytics?** Our request was initially not part of their core offering. They were flexible in customizing for us a solution that addresses our needs. Omnilytics's customer service has been outstanding. They communicate with us on a regular basis. Always working on a tight deadline, when an issue has been identified and an urgency towards Omnilytics has been notified, Omnilytics would respond immediately with the required solution. **What do you dislike about Omnilytics?** A suggestion is that the information needs to be further enriched to gain meaningful insight. Additional data such as traffic could prove powerful in turning data into insight. **What problems is Omnilytics solving and how is that benefiting you?** Using Omnilytics data we gain better understanding of the geo-graphical layout of retail stores. This allows us to identify new store opportunities, trading areas and cannibalization zones. ### 3. Using Omnilytics makes it easier for us to make design and production decisions. **Rating:** 4.5/5.0 stars **Reviewed by:** Nada S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2020 **What do you like best about Omnilytics?** Ability to gain insights into trends performance and competitor benchmarking. With Omnilytics, I am able to understand the development of trends in other markets and analyse its relevancy in the Indonesia market which lags behind time in adoption. Not only that, I am also able to review the sell-out performance of my competitor brands providing greater validation into what works and does not work in the market. **What do you dislike about Omnilytics?** Sometimes the product showns are other than what was filtered. **Recommendations to others considering Omnilytics:** Using Omnilytics makes it easier for us to make design and production decisions. Because it is real-time data, we are able to produce designs in terms of silhouette, color, etc. that is aligned with the market trend **What problems is Omnilytics solving and how is that benefiting you?** Determine designs. Besides getting inspiration, understanding our competitor brands' performance helps us better identify designs or items that has high demand or low demand in the market. ### 4. The right product and price for the right market. **Rating:** 4.5/5.0 stars **Reviewed by:** Fenny A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2020 **What do you like best about Omnilytics?** By Omni it will helps you to find the right price for your product in your target market and you can compare them with your non or direct competitor so easily in one click. We also can see the current trending design and the best time to do promotion and launch. **What do you dislike about Omnilytics?** In jewelry industry, trends is not as fast as clothing. So, we often using Omni Dashboard to find the trends. But you can see what's going on in your jewelry market. **What problems is Omnilytics solving and how is that benefiting you?** We finally got the good, better and best price for our products in our new targeted market; which is we focused to regeneration our latest market. It is easily to reach your market with the new price and also we can have the right time to launch or sale our products. ### 5. Useful platform **Rating:** 4.0/5.0 stars **Reviewed by:** Dawn B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2021 **What do you like best about Omnilytics?** Gives real data for us to make our own conclusions, pulls trends and what's really selling for us. **What do you dislike about Omnilytics?** That would be the price, without the grant! **What problems is Omnilytics solving and how is that benefiting you?** Merchandising problems, positioning of the brand, standing next to competitors ### 6. Relevant, quick, and specific informations **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew Aldo S. | Chief Executive Officer, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about Omnilytics?** New relevant insight with specific information that useful for all teams **What do you dislike about Omnilytics?** A bit expensive but useful for all teams **What problems is Omnilytics solving and how is that benefiting you?** New relevant, quick, and specific information ### 7. market and consumer insight **Rating:** 5.0/5.0 stars **Reviewed by:** aji indra p. | SPV Programmer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2021 **What do you like best about Omnilytics?** Competitor Benchmarking, trade performance **What do you dislike about Omnilytics?** cannot show total sales from competitors **What problems is Omnilytics solving and how is that benefiting you?** price strategies competitor ### 8. Extremely Time Saving **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Omnilytics?** Initially overwhelmed by the data presented, the Omnilytics Consultants helped me out with every interpretation. Once you get the hang of it, it’s very easy to navigate through their site to get the data you want, such as competitor’s pricing and what their best selling pieces are, all in a nutshell. **What do you dislike about Omnilytics?** I think it’s best for data analysis and how you can improve your brand by looking at what your competitors have done but it’s definitely not for the designers as future trend research is not present here. **What problems is Omnilytics solving and how is that benefiting you?** Improve EDM, pricing strategies for individual category ### 9. OMNI is helpful when you want to analyse what is your competitor strategies and current trending. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2021 **What do you like best about Omnilytics?** to see Trend Performance in terms colour shades/silhouettes/ and prints in the market you selected. It helps to see what other brands producing and launching. **What do you dislike about Omnilytics?** it takes a lot of time to dig into details and filters selection. **What problems is Omnilytics solving and how is that benefiting you?** I am a designer. Omni helps me to look into what are the market preferred in terms of print and colour way/shades and silhouettes.it helps to determine what to do when i am doing design planning for that particular market. ### 10. Stay updated with the latest trend through technology **Rating:** 4.5/5.0 stars **Reviewed by:** elysia y. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Omnilytics?** At first, since I am working in the marketing field, I find it very interesting to be able to see what other brands are doing for their content in this uncertain situation. It helps freshen our thoughts to make decisions. And as we dive more into Omnilytics, we find it helpful for us to see what kind of merchandise is currently on-trend, from the colour, silhouette and categories. **What do you dislike about Omnilytics?** We hope there will be social media tools in the future for us to see what they are doing on Instagram especially. **What problems is Omnilytics solving and how is that benefiting you?** Ideas for promotion, design for newsletter, homepage. What's the latest trend in fashion. ### 11. Informative, Easy to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Sheena A. | Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2021 **What do you like best about Omnilytics?** It gives me insights on the current styles, trends and price. **What do you dislike about Omnilytics?** They don't have information on many local brands. **What problems is Omnilytics solving and how is that benefiting you?** Helps to understand what the customers are getting at what price. ### 12. Good backup support during design **Rating:** 3.5/5.0 stars **Reviewed by:** Amanda C. | Designer cum Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2021 **What do you like best about Omnilytics?** Main dashboard and Trend performance module. The trend performance module enables me to identify the uptrending category, color and patterns in the local market. The visibility of stock status and replenishment rate provides performance insights which helps me further in curating my upcoming design collection. **What do you dislike about Omnilytics?** Difficulty in saving the entire result page or link while retrieving data insights **What problems is Omnilytics solving and how is that benefiting you?** To curate more convincing design proposals ### 13. Finally a good resource for the Fashion industry **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2020 **What do you like best about Omnilytics?** The platform is definitely very useful and can also be a little overwhelming initially however Omnilytics has free 1-to-1 consultation sessions to guide new users. The individual sessions helped cleared up any questions and made me more confident in using the platform. **What do you dislike about Omnilytics?** Perhaps there can be some suggested pre-set filters where users can adjust from there if needed. That will save time in figuring out how to use the platform in initial stage. Also, it would be great if Omnilytics can offer the option of more 1-to-1 support sessions as some people take longer to pick up. **What problems is Omnilytics solving and how is that benefiting you?** Omnilytics has assisted us in planning better for our product assortment mix and pricing strategy ### 14. Help monitor my brand **Rating:** 4.0/5.0 stars **Reviewed by:** Abdurrahman R. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Omnilytics?** i'm handling various brands that selling in some marketplaces, sometimes I need to monitor their performance in each markets simultaneously. Omnilitycs help me to provide the data with great presentation. Also their interface is super user-friendly. **What do you dislike about Omnilytics?** some brands/market can't be found, yet their support team is responsive to provide in no time **What problems is Omnilytics solving and how is that benefiting you?** benchmarking analysis and competitor analysis ### 15. Good service and support **Rating:** 3.5/5.0 stars **Reviewed by:** Toni C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2021 **What do you like best about Omnilytics?** Online research can be done all in one place **What do you dislike about Omnilytics?** It has limitations as only shows publicly available information **What problems is Omnilytics solving and how is that benefiting you?** Market / style research that I used to do using google can be done using omnilytics ### 16. Excellent Resource For Market Research and Product Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Omnilytics?** Omnilytics provides valuable insights into our competitors price points, outreach and promotions. Having access to this data primarily allows us to remain competitive with our pricing structure for our brand and positioning. **What do you dislike about Omnilytics?** Omnilytics tends to focus on well established global fashion brands and we would love to see more data from smaller local labels that are in our similar product category. It would also be great to see more in depth info on local competitor's sustainability commitments and how this impacts their unique price points - as an additional category of research. **What problems is Omnilytics solving and how is that benefiting you?** Excellent tool to help us validate our pricing across different product categories as well as understanding the latest and upcoming trends for our region. ### 17. Very useful and helping **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2021 **What do you like best about Omnilytics?** Great insights! Great tool to gather information. **What do you dislike about Omnilytics?** Nothing, so far everything is ok. Just requires some time to get used. **What problems is Omnilytics solving and how is that benefiting you?** New information, and Omnilytics helped me understand best selling trends w/ supported data. ### 18. On boarding session was clear and engaging. Platform is functional **Rating:** 4.5/5.0 stars **Reviewed by:** Felicia T. | Decision Maker, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2021 **What do you like best about Omnilytics?** Insights in terms of merchandizing assortment based on comparative analysis **What do you dislike about Omnilytics?** Some major brands like Muji not included **What problems is Omnilytics solving and how is that benefiting you?** Merchandizing assortment ### 19. Useful and visually friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Omnilytics?** Data across different aspects is being presented in an easily visualisable way; Platform is very user-friendly; High amount of data **What do you dislike about Omnilytics?** Inconsistent data at times (eg. sizing); Cost is on the high end **What problems is Omnilytics solving and how is that benefiting you?** Trend and demand analysis to help with buying and range planning ### 20. Amazing product really helpful! **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Omnilytics?** So much information, you can really get down to fine detail using it. **What do you dislike about Omnilytics?** No promo analysis only permanent markdown. **What problems is Omnilytics solving and how is that benefiting you?** What product we are missing, MD comparison and competitive pricing. ### 21. Multi-use recommended evolutionary technology **Rating:** 5.0/5.0 stars **Reviewed by:** Nur Asyikin R. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Omnilytics?** Omnilytics provides almost all required external market information, for better trends analysis, which we usually use for future decision-making. The client management is also very helpful and responsive to questions and feedback. **What do you dislike about Omnilytics?** The export function is not very user-friendly, that it costs our team to spend their time on adjusting the data export, for it to respond actively in Microsoft Excel. **Recommendations to others considering Omnilytics:** Excellent investment for future effective decision making. **What problems is Omnilytics solving and how is that benefiting you?** We are always looking into understanding current external trends and accurate prediction of future trends. Other than that, we are also currently fixing stock management issue, which is getting better each day, with help from Omnilytics. ### 22. Nice tools! **Rating:** 4.5/5.0 stars **Reviewed by:** Iyank I. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Omnilytics?** can help me to see the best and slow-moving product **What do you dislike about Omnilytics?** sometimes I feel like the steps are too much when I try to find some products **What problems is Omnilytics solving and how is that benefiting you?** I can identify the material, color detail, design from an international and local brand ### 23. Very useful platform for market research & analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Stuart C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Omnilytics?** Great tool to gather information on direct competitor product, pricing and performance **What do you dislike about Omnilytics?** Limited reporting tools for visual output **Recommendations to others considering Omnilytics:** You require a dedicated user to research and interpret the results for your business **What problems is Omnilytics solving and how is that benefiting you?** Market research & analysis for future range planning ### 24. Very good work from all account managers. **Rating:** 5.0/5.0 stars **Reviewed by:** PETE D. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2020 **What do you like best about Omnilytics?** data on product and pricing from brands and retailers. **What do you dislike about Omnilytics?** can't measure volume of units sold behind each style. **Recommendations to others considering Omnilytics:** You will never need to do a physical sourcing trip every again! **What problems is Omnilytics solving and how is that benefiting you?** analysing competitor brands and retailers. ### 25. Great insights to help with understanding market trends better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2020 **What do you like best about Omnilytics?** Understanding consumer and market trends better **What do you dislike about Omnilytics?** Nothing. So far everything is okay for me when using **Recommendations to others considering Omnilytics:** Great tool **What problems is Omnilytics solving and how is that benefiting you?** Price points of selected products that consumers are more willing to pay ### 26. Very helping! **Rating:** 5.0/5.0 stars **Reviewed by:** Nada A. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2020 **What do you like best about Omnilytics?** All the insight I can get from competitors **What do you dislike about Omnilytics?** I can't export the report into PowerPoint **What problems is Omnilytics solving and how is that benefiting you?** Marketing strategy and trend analysis. I can get insight from other brands ### 27. Omnilytics helps brands see the world of retail business **Rating:** 4.0/5.0 stars **Reviewed by:** kevin f. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2020 **What do you like best about Omnilytics?** To see new arrival of another brand, price point, best seller **What do you dislike about Omnilytics?** Bestseller analysis is different from our type of analysis **What problems is Omnilytics solving and how is that benefiting you?** Gain insights about competitors ## Omnilytics Discussions - [What is the most systematic way to retrieve the various trends on jewellery?](https://www.g2.com/discussions/35769-what-is-the-most-systematic-way-to-retrieve-the-various-trends-on-jewellery) - 2 comments, 2 upvotes - [could omnilytics make more industry report at least one report each months?](https://www.g2.com/discussions/could-omnilytics-make-more-industry-report-at-least-one-report-each-months) - 1 comment, 1 upvote - [Can you provide the clue or signal to the SKU level in which are performing best?](https://www.g2.com/discussions/can-you-provide-the-clue-or-signal-to-the-sku-level-in-which-are-performing-best) - 1 comment, 1 upvote - [View Omnilytics pricing details and edition comparison](https://www.g2.com/products/omnilytics/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+16%3A49%3A27+-0500&secure%5Bsession_id%5D=722ef72c-6f9f-4e53-bd6e-b1e3e7f8c70d&secure%5Btoken%5D=2e253e62ae5d5e7d0700fe19374787527dae6bddc6ac9a2d6d9362bcfe44f82d&format=llm_user) ## Omnilytics Features **Data Management** - Data Types - Consolidation - Cleansing - Validation - Correction **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Analytics** - Forecasting - KPIs - Dashboards - Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Platform Additional Functionality** - Cloud - On-Premise **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Omnilytics Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - 4.4/5.0 (353 reviews) - [Creatio](https://www.g2.com/products/creatio/reviews) - 4.6/5.0 (315 reviews)