--- title: Omnilytics Reviews meta_title: 'Omnilytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 77 reviews by the users' company size, role or industry to find out how Omnilytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 77 scale: '5' date_modified: '2026-08-07' parent_category: name: Retail url: https://www.g2.com/categories/retail --- # Omnilytics Reviews **Vendor:** Omnilytics **Category:** [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 77 ## About Omnilytics Omnilytics provides actionable insights from fashion ecommerce data powering brands’ consumer-focused commercial decisions. We believe that pairing ecommerce insights with consumer trends bolsters our customers to transform their businesses into sustainable, demand-led brands by understanding the market around them. ## Omnilytics Reviews ### 1. Provides detailed competitor analysis that can help us with our brand planning **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle S. | Senior Merchandising Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Omnilytics?** Omnilytics is helpful to see where your brands are positioned vs competitors (and even non competitors). Data provided can go as far back where you can identify what are the changes over the years and what is the current behavior which can give us an idea what should be our possible actions. It's good to see where our competitors our because it can help us arrive to a conclusion to as why our performing a certain way. **What do you dislike about Omnilytics?** I find it a bit overwhelming that there are plenty of functions in each analysis page. However, I understand that it has a purpose if we want to go as deep as possible in terms of getting the data that we want. **What problems is Omnilytics solving and how is that benefiting you?** Prior the pandemic, we had to go to the stores for competitor checking in my previous jobs. The dashboard allows to do all of these in the comfort of our own homes which makes our work efficient. We can make an analysis by using the dashboard. ### 2. Intuitive competitor analysis for product performance **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | SEA eCommerce Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Omnilytics?** It is very intuitive and useful for competitor analysis, especially when tracking down their product performance with stock allocation VS sell-out rate. Aside from being a game-changing tool, the support and education was plenty. Our client manager Kate Ng was very initiative and detailed in her explanation. Her questions are purposeful to help clients drill down to what those numbers mean (and where to find them). **What do you dislike about Omnilytics?** There is a module that allows you to peak at competitor store layout on dotcom and newsletter. Unfortunately, if the competitor has a welcome pop-up on their store, Omnilytics captures it and blocks the main banner. It would also be great if it can track marketplaces but I heard it's already in the pipeline as an upcoming feature. **Recommendations to others considering Omnilytics:** Omnilytics's edge is in competitor/product analysis. Details can go granular with fashion categories, patterns, colour, sizes, sales channel and more. While it is intuitive, I suggest you explore their free articles/videos to see how it exactly works and whether it fits your requirements. **What problems is Omnilytics solving and how is that benefiting you?** In general, competitor product performance and what those products look like. Visual capture of what those competitor products look like does make a difference; because if you only look at numbers, you might miss out on why bags (for eg.) are doing well for Competitor Brand XYZ (perhaps unique silhouette, or collaboration) At its core, Omnilytics does allow me to find out my assortment's advantages and disadvantages. It's essential for testing out your assumptions before launching a category campaign or merchandisers buying for next season ### 3. Insightful for what's happening in fashion industry **Rating:** 4.5/5.0 stars **Reviewed by:** Margret M. | Marketing and Branding Manager South East Asia and Oceania, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Omnilytics?** Trend performance feature in Omnilytics is helping me so much to see the fashion trend from various categories (Material, Price range, colors, etc), hence helping us to use it as base decision making. **What do you dislike about Omnilytics?** I don't have anything to dislike for now **What problems is Omnilytics solving and how is that benefiting you?** As a marketing and branding manager, my team and I could get information on potential brands that we could collaborate with and get information what is their interest that helps us get to know the brands more ### 4. Omnilytics is insightful and helpful. It gives us clear and better overview of external factors **Rating:** 5.0/5.0 stars **Reviewed by:** Justine O. | PH Merchandising Head, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Omnilytics?** I like the competitor benchmarking and trend performance as it helps us be aware of what is happening beyond the brands we're handling and where are we in terms of our competitors. It helps analyze and provide recommendations to our clients as well as e-commerce enabler. **What do you dislike about Omnilytics?** When I first tried, it was a bit hard to navigate and filter the data. There were instances as well of data inaccuracy which can possibly affect one's analysis. **What problems is Omnilytics solving and how is that benefiting you?** It helps us validate some of the existing best practices we're currently doing and expand our knowledge on our competitors. We used the data to be more competitive in the industry and our competitors. ### 5. Helpful tool for the fashion and retail industry **Rating:** 4.5/5.0 stars **Reviewed by:** Jan V. | Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Omnilytics?** Working in the retail industry, it help us know where we place among our competitors and will allow us to make plans and counter measures base from the industry standards **What do you dislike about Omnilytics?** Improvement point is in terms of visual merchandising, because I think visual merchandising is also an important part in the retail industry. More insights in terms of visual merchandising **What problems is Omnilytics solving and how is that benefiting you?** It help us understand how our competitors move in the market. It benefitted us in terms of, we can see the industry benchmarks. How should we discount items, when should we discount items etc ### 6. Insightful data on Trends **Rating:** 5.0/5.0 stars **Reviewed by:** Jessie Y. | Designer cum Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Omnilytics?** I could easily gather insights on product designs that are relevant to the market demand. The replenishment information under the stock status has been a great help in providing visibility on the market responsiveness towards the particular SKU. I also could perform price comparison to understand my brand price positioning vs competitor, to activate more competitive pricing to my targeted customer. **What do you dislike about Omnilytics?** Initially, I'm unsure which data point to look into as there are too many functions within an analysis page. However with the advice of starting my analysis with a clear goal and question in mind, I could still navigate the dashboard efficiently to gather the Trend and Pricing related competitive data. **What problems is Omnilytics solving and how is that benefiting you?** With Omnilytics I could identify the uptrending categories in real-time. With this information, I could decide the desired category to invest in future production. The pricing analysis also helps me to plan more effectively on my design production cost. ### 7. Great insights for comparing competitors products **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2021 **What do you like best about Omnilytics?** Very insighful and resourceful for getting different data on competitors products. This is very helpful when entering a new market where such data makes a huge difference. Our client manage Kate is very helpful and attentive in helping us to get the correct data for our analysis. **What do you dislike about Omnilytics?** The filter section was kind of confusing at first, but after several trial and error, it does come in handy for our search. One thing that might be good to improve is the categorization of each product. **Recommendations to others considering Omnilytics:** Great place to get lots of data, just need more time and practice to get used to it. **What problems is Omnilytics solving and how is that benefiting you?** Competitors' product range. Getting to know your competitor's product range is an important thing, and it helps you to understand more on the market. ### 8. Great platform with helpful team! **Rating:** 4.5/5.0 stars **Reviewed by:** Mariam T. | Global Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Omnilytics?** Custom made solution even though our company have different needs from other Omnilytics clients **What do you dislike about Omnilytics?** Adjustment period in the beginning of the partnership, but it's already addressed and Omnilytics provide solutions to our concerns **What problems is Omnilytics solving and how is that benefiting you?** Generate leads, contact, and activate marketing for available brands in the market. We also gather insight about what kind of fabrics that most brands use, we can use it to make plans for our fiber ### 9. Very helpful in understanding the model that is being favored by customers **Rating:** 4.5/5.0 stars **Reviewed by:** Fenny H. | Consumer Financing Risk Spv, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Omnilytics?** We can learn about color trends, model trends, and price ranges that are acceptable to our customers here **What do you dislike about Omnilytics?** almost nothing, only a few products fall into a different category view, maybe because they are similar **What problems is Omnilytics solving and how is that benefiting you?** As a new company engaged in retail, omnilytics is very helpful in determining what types of products are needed and sought by customers. Of course that fits our corporate moodboard. ### 10. Omnilytics Review **Rating:** 4.5/5.0 stars **Reviewed by:** Sara Angelica L. | Merchandising Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Omnilytics?** competitor benchmarking and trend report **What do you dislike about Omnilytics?** sometimes filtered dates are not consistent **What problems is Omnilytics solving and how is that benefiting you?** We check to see where we are at in the industry; in terms of discounts, number of SKUs, price point etc ### 11. YOOOOOOOW..... just what we need for Market & Industry Analysis from External View **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan K. | Head of Market & Consumer INSIGHT, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2021 **What do you like best about Omnilytics?** Trade Performance and Trend Analysis Menu. in here we can compare across brands to the level of Categories, as well as the price, discount and what's working or not (sell out) We can also view the trend from categories level to certain atribute such as Color, Size, pattern. **What do you dislike about Omnilytics?** Not be able to see the real SKU potential, I'd like to be able to see whether that certain SKU is performing well or not (in terms of qty sold) and sometimes some product is not well categorized or not using the appropriate fashion term. **Recommendations to others considering Omnilytics:** YOOOOOOOW.... if you are looking for quantitative data from external view of your industry (fashion), this tool is perfect! not only it can give you comprehensive analysis from Retail perspective, both will provide you with data and also qualitative aspect (images and such). it's also easy to use and the support team is also super helpful. Yes they are not perfect yet, but the fact that they are open for any suggestion and continuously improving the system is something I really appreciate. **What problems is Omnilytics solving and how is that benefiting you?** The ability to analyze the market, competitor benchmarking and analysis without even have to go to the real store ### 12. The service was amazing. The whole user experience was very good **Rating:** 5.0/5.0 stars **Reviewed by:** Dane . | Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Omnilytics?** Easy to use. Up to date and help us a lot in terms of planning and taking references **What do you dislike about Omnilytics?** Nothing to point out. One of the best platforms in the market **What problems is Omnilytics solving and how is that benefiting you?** Designs and statstics are very important to us and they are up to date. ### 13. Relevant, & Innovative Offering, Proactive and Forward looking team **Rating:** 5.0/5.0 stars **Reviewed by:** Vernon Y. | Director for Global Cobranding & Retail Marketing at Lenzing Group, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2021 **What do you like best about Omnilytics?** Tool Functionality and Market Relevancy. Actionable insights. **What do you dislike about Omnilytics?** Currently Omnilytics only have fashion analytics, it would be good if they can also add home & living analytics to the dashboard. **What problems is Omnilytics solving and how is that benefiting you?** Market Insights. Identification of Opportunities. ### 14. legit set of datas we really need **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmad Kharisma R. | manager of R&D, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Omnilytics?** competitor benchmarking & trend performance **What do you dislike about Omnilytics?** Visual merchandising, because we just seeking another brands VM as a reference, not the techniques & strategies to make a really good one. I can understand, again this is the data, not suggestion anyway **Recommendations to others considering Omnilytics:** trend forcasting, and competitor benchmarking, especially industry report, gathered many insight. **What problems is Omnilytics solving and how is that benefiting you?** As an R&D manager, omnilytics helps me to find all the datas (as pre-clarical work) we needs, before decide what to make. by trends & realtime ### 15. Insightful and it didnt take too long to understand how it works **Rating:** 4.5/5.0 stars **Reviewed by:** Hui Min L. | Senior Merchandiser & Logistics Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Omnilytics?** Provide a better understanding in terms of different brand's new launches, assortment planning, pricing and markdown strategies as well as promotions. The platform itself is easy to navigate and it did not take long for me to understand how it works and the logic behind it. **What do you dislike about Omnilytics?** No exact quantities are available from the solution but it is totally understandable due to violation of business law. I could make do with the SKU level information. Other than that, there is no significant area that I dislike at the moment! **What problems is Omnilytics solving and how is that benefiting you?** Understand various strategies of our competing brand's ### 16. The best platform with excellent customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Esty H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Omnilytics?** Great customer training program and well organized and comprehensive web knowledge base, and live customer support available **What do you dislike about Omnilytics?** The product is great, however the price of the annual subscription fee is quite high. **What problems is Omnilytics solving and how is that benefiting you?** More understanding and insight into the marketplace our company is doing business with. ### 17. Quick and Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha A. | Senior Merchandising Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Omnilytics?** Love the competitor benchmarking module. **What do you dislike about Omnilytics?** There is nothing that i do not like about the solution. **What problems is Omnilytics solving and how is that benefiting you?** I use the dashboard to understand the average discounts provided by our competitors and to monitor their fresh launches ### 18. As a marketing, Omnilytics helps me to get insights and knowledge about retail fashion **Rating:** 5.0/5.0 stars **Reviewed by:** Tsalitsa A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Omnilytics?** Reading data from various brands and analyzing in terms of prices, clothing materials, colors, patterns and the appearance of the website for product launching **What do you dislike about Omnilytics?** There is no Bahasa language feature yet. Currently, some people from our team is still having trouble using Omni because of it **What problems is Omnilytics solving and how is that benefiting you?** As marketing, I use it to analyze the product to be launched. We can check the market, materials and also the price of the product that can be our benchmark ### 19. Every meeting and topic is very informative and insightful. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeanna C. | Merchandising Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Omnilytics?** We can use it to compare to other products and retailers and monitor our brand's performance easily. **What do you dislike about Omnilytics?** Nope, there is nothing that i dislike about the product **What problems is Omnilytics solving and how is that benefiting you?** Competitor monitoring, specifically their discounts and trends. ### 20. Omnilytics is good for business insights and trends **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2022 **What do you like best about Omnilytics?** I like how it is very detailed with the data. It is also user friendly. I like how it shows the different trends. **What do you dislike about Omnilytics?** Data is sometimes delayed in terms if timeline **What problems is Omnilytics solving and how is that benefiting you?** We use it to come up with insights to improve business practices ### 21. Real time trend analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua . | Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2021 **What do you like best about Omnilytics?** Useful in understanding what is currently trending in the market **What do you dislike about Omnilytics?** Nothing that I dislike about the solution. **What problems is Omnilytics solving and how is that benefiting you?** Produce product that consumer is actually buying instead of overproduction. ### 22. Hhelps with insights and review of competitive landscape **Rating:** 5.0/5.0 stars **Reviewed by:** Karina V. | Group Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Omnilytics?** Data provided on Omnilytics dashboard allows me to have a better understanding of the current competitive landscape **What do you dislike about Omnilytics?** Not having full brand list on the dashboard **What problems is Omnilytics solving and how is that benefiting you?** Currently using the data to analyse my competitors in the market ### 23. Omnilytics help us benchmark performance VS industry trends and competitor activities efficiently **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin L. | Senior Merchandising Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Omnilytics?** With Omnilytics, we can see all the detailed information of our competitors from pricing, assortment up to its top-selling materials and patterns. We can also see the seasonal trend of the specific categories and retailers that help us further understand business results better and improve our decision-making as we learn with more information on hand provided by Omnilytics. What makes it even better is that this is all done in one website via Omnilytics which makes our work more efficient and productive. **What do you dislike about Omnilytics?** Some downsides is that it cannot currently filter out counterfeit products which sort of distort the data derived for a specific brand. Also, there are some fashion brands that are not yet available on Omnilytics. Lastly, some data charts and graphs from the site cannot be exported as is and still needs to be sorted and arranged once exported. **What problems is Omnilytics solving and how is that benefiting you?** Some downsides is that it cannot currently filter out counterfeit products which sort of distort the data derived for a specific brand. Also, there are some fashion brands that are not yet available on Omnilytics. Lastly, some data charts and graphs from the site cannot be exported as is and still needs to be sorted and arranged once exported. ### 24. Intimate guide to the future of retailing **Rating:** 4.5/5.0 stars **Reviewed by:** Tze Fung C. | Head of Brand, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Omnilytics?** An omni-view of the retail landscape. Consolidated macro to the micro view of your peers and competitors to enable efficient comp benchmarking. **What do you dislike about Omnilytics?** None at the moment, the solution has provided insightful guidance thus far to monitor competition effectively and identifying the right trends to product for the local market. **What problems is Omnilytics solving and how is that benefiting you?** Optimising our merchandise assortment. Cross-evaluation of local market trends with global trends. ### 25. Omnilytics is an excellent analytic tool for fashion market trend both regional and overseas. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Omnilytics?** Omnilytics helped us tremendously during our training session on the design journey recently. I particularly like the Trend Performance module. This module observes the changes in categories facilitating trend prediction through the review of pattern & colour distribution, pattern analysis and colour analysis. **What do you dislike about Omnilytics?** 1. There is no forecast of future trend. 2. We need to filter many layers before we get to the right report. 3. No initial indication of specific usage for individual department e.g. VM module is for marketing and Trend performance for design development department etc. **Recommendations to others considering Omnilytics:** Omnilytics is an excellent analytic tool for fashion market trend both regional and overseas. It is particularly helpful if you are trying to understand the trends within your market. **What problems is Omnilytics solving and how is that benefiting you?** Our goal is to find out what is trending and the sell-through performance of competitors brands. Analysing data across regions is beneficial. ### 26. Omnilitycs helps us create a strategy by analysing the market trend **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer M. | Freelance Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2021 **What do you like best about Omnilytics?** We can analyze the market easily because we can compare one brand to another without visiting one website to another one by one **What do you dislike about Omnilytics?** Requires some time to adjust and get used to the dashboard **Recommendations to others considering Omnilytics:** If you are feeling lost and stuck with your brand, you definitely need Omni, because they help you get a lot of data from market trend so you can set a new strategy to make your brand feel "alive" again **What problems is Omnilytics solving and how is that benefiting you?** We know how to promote our new arrivals & discounted products by reviewing how the competitors are doing. Should we put it on our web banner, going hard selling or soft selling, etc. ### 27. Omnilytics help us have a wider perspective of the industry and market **Rating:** 5.0/5.0 stars **Reviewed by:** Justine L. | Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Omnilytics?** Omnilytics give us figures for us to better understand and compare our own brands that help us come up with strategies. **What do you dislike about Omnilytics?** There are products that are tagged differently which could affect the reliability of our analysis. Also, we would appreciate if the graphs/charts could be downloaded for our reports instead of doing screenshots. **What problems is Omnilytics solving and how is that benefiting you?** - ### 28. Great tool in the fashion industry **Rating:** 5.0/5.0 stars **Reviewed by:** jia le p. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Omnilytics?** Great insights provided, specifically so the competitor benchmarks. Very helpful for understanding market demand and trends **What do you dislike about Omnilytics?** As there are many functions available, it may get slightly overwhelming for a young brand that may only need certain types of data **What problems is Omnilytics solving and how is that benefiting you?** Optimal pricing and specific trends (such as colours and silhouettes) ### 29. Insightful platform **Rating:** 4.5/5.0 stars **Reviewed by:** Shi Ling T. | Team Leader (Merchandising & Logistics), Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2021 **What do you like best about Omnilytics?** Strong database to provide users to do more in-depth analysis. **What do you dislike about Omnilytics?** The sellout data will be less relevant which required indirect analysis and application to understand competitor performance. Some of the feature navigation can be improved as well. **What problems is Omnilytics solving and how is that benefiting you?** Competitor Data Collection. Time-Saving to collect manually instead. ### 30. Awesome Analytical Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Alan L. | Business Development Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2021 **What do you like best about Omnilytics?** The dashboard is easy to navigate and some of the tools like "Competitor Benchmarking" & "Calendar" are really cool. Omnilytics provides extensive and useful insights to fashion market and allow brand owners to make sound business decision based on relevant live data. The trainers (a.k.a Customer Success Team) of Omnilytics are knowledgeable, organised and patient during onboarding sessions. **What do you dislike about Omnilytics?** Omnilytics focuses on fashion industry only. The tools & interface were built to analyse competitors in the fashion world. It will be great if the software company can expand these capabilities to other industries. **What problems is Omnilytics solving and how is that benefiting you?** I am now able to analyse design trends. This helps me to curate the right products to launch at the right time. ### 31. Very helpful, useful and insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Carel D. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Omnilytics?** The best part is to be able to visualize the market you are in and what your competitors are up to **What do you dislike about Omnilytics?** Nothing for now on my end, all still well **What problems is Omnilytics solving and how is that benefiting you?** Pricing strategy, the best type of colors, and sku/style ### 32. Incredibly exhaustive data for the business side of design **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Omnilytics?** As a new omnylitics user, initially I was a bit overwhelmed looking at the data. But with very helpful 1-0-1 sessions with their consultants on how to read and interpret and it gets extremely easy to sift through all the numbers and derive sales scenarios. It's amazing how every data point has more data behind it. You can use as much or as little as you need. Sales projections, pricing strategy, distribution stratagey are just some of the cases i have use omnylitycs for. It has been the best resources so far, especially for data during pandemic. **What do you dislike about Omnilytics?** I have not found anything to dislike so far. To a person who is not used to reading data, it appears intimidating at first, to face so many numbers, but gradually with guided coaching by their consultants and also a bit of practice, it actually gets very intuitive. **Recommendations to others considering Omnilytics:** If someone has the opportunity to sign up for Omnilytics, they must definitely do without any hesitation. The platform has truly taken out the guess work of making business decisions , leading up to a more efficient, streamlined and so profitable business model. **What problems is Omnilytics solving and how is that benefiting you?** It helps me with my pricing strategy the most, besides also the promotion/discounting plans and distribution strategy. The best this is, that it takes the guess work out of doing business. All decisions are now based on data rather than a hunch or gut feeling that something will work. ### 33. Insightful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mustapha S. | Chief Operations Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Omnilytics?** I appreciate the data collected in trade performance, presented in a simple and understandable format **What do you dislike about Omnilytics?** Not much but I think it would be helpful if the filters auto-update without the user manually updating after every selection **What problems is Omnilytics solving and how is that benefiting you?** I’m trying to understand the demand of the market through studying the performance trends, this will help our organization predict what could be the next trend and prepare our collections based on those trends ### 34. Insightful data and user friendly platform Omnilytics **Rating:** 4.5/5.0 stars **Reviewed by:** Adelyn P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Omnilytics?** The instructions and steps were very clear, precise and easy to follow guided by Matt and his team. On top of the user friendly UX on the platforms, I find the assignments given to us post-onboarding session adds a personal touch by the account director to ensure that I'm fully optimizing and extracting the correct data I need for reviews and learning. The support team response promptly for any enquiries too! **What do you dislike about Omnilytics?** It would be ideal for Omnilytics to input more established local brands and multi-brand retailers for its case studies and data. Less fast-fashion, more high-street and home-grown designers labels. **What problems is Omnilytics solving and how is that benefiting you?** Key areas I'm using Omnilytics mostly are for competitors benchmarking on trade performance, pricing structures, promotion strategies to review and monitor on sales performance and pricing structures for product categories that are relevant to our brand and positioning. ### 35. Using Omnilytics makes it easier for us to make design and production decisions. **Rating:** 4.5/5.0 stars **Reviewed by:** Nada S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2020 **What do you like best about Omnilytics?** Ability to gain insights into trends performance and competitor benchmarking. With Omnilytics, I am able to understand the development of trends in other markets and analyse its relevancy in the Indonesia market which lags behind time in adoption. Not only that, I am also able to review the sell-out performance of my competitor brands providing greater validation into what works and does not work in the market. **What do you dislike about Omnilytics?** Sometimes the product showns are other than what was filtered. **Recommendations to others considering Omnilytics:** Using Omnilytics makes it easier for us to make design and production decisions. Because it is real-time data, we are able to produce designs in terms of silhouette, color, etc. that is aligned with the market trend **What problems is Omnilytics solving and how is that benefiting you?** Determine designs. Besides getting inspiration, understanding our competitor brands' performance helps us better identify designs or items that has high demand or low demand in the market. ### 36. The right product and price for the right market. **Rating:** 4.5/5.0 stars **Reviewed by:** Fenny A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2020 **What do you like best about Omnilytics?** By Omni it will helps you to find the right price for your product in your target market and you can compare them with your non or direct competitor so easily in one click. We also can see the current trending design and the best time to do promotion and launch. **What do you dislike about Omnilytics?** In jewelry industry, trends is not as fast as clothing. So, we often using Omni Dashboard to find the trends. But you can see what's going on in your jewelry market. **What problems is Omnilytics solving and how is that benefiting you?** We finally got the good, better and best price for our products in our new targeted market; which is we focused to regeneration our latest market. It is easily to reach your market with the new price and also we can have the right time to launch or sale our products. ### 37. Relevant, quick, and specific informations **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew Aldo S. | Chief Executive Officer, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about Omnilytics?** New relevant insight with specific information that useful for all teams **What do you dislike about Omnilytics?** A bit expensive but useful for all teams **What problems is Omnilytics solving and how is that benefiting you?** New relevant, quick, and specific information ### 38. market and consumer insight **Rating:** 5.0/5.0 stars **Reviewed by:** aji indra p. | SPV Programmer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2021 **What do you like best about Omnilytics?** Competitor Benchmarking, trade performance **What do you dislike about Omnilytics?** cannot show total sales from competitors **What problems is Omnilytics solving and how is that benefiting you?** price strategies competitor ### 39. Extremely Time Saving **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Omnilytics?** Initially overwhelmed by the data presented, the Omnilytics Consultants helped me out with every interpretation. Once you get the hang of it, it’s very easy to navigate through their site to get the data you want, such as competitor’s pricing and what their best selling pieces are, all in a nutshell. **What do you dislike about Omnilytics?** I think it’s best for data analysis and how you can improve your brand by looking at what your competitors have done but it’s definitely not for the designers as future trend research is not present here. **What problems is Omnilytics solving and how is that benefiting you?** Improve EDM, pricing strategies for individual category ### 40. Stay updated with the latest trend through technology **Rating:** 4.5/5.0 stars **Reviewed by:** elysia y. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Omnilytics?** At first, since I am working in the marketing field, I find it very interesting to be able to see what other brands are doing for their content in this uncertain situation. It helps freshen our thoughts to make decisions. And as we dive more into Omnilytics, we find it helpful for us to see what kind of merchandise is currently on-trend, from the colour, silhouette and categories. **What do you dislike about Omnilytics?** We hope there will be social media tools in the future for us to see what they are doing on Instagram especially. **What problems is Omnilytics solving and how is that benefiting you?** Ideas for promotion, design for newsletter, homepage. What's the latest trend in fashion. ### 41. Informative, Easy to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Sheena A. | Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2021 **What do you like best about Omnilytics?** It gives me insights on the current styles, trends and price. **What do you dislike about Omnilytics?** They don't have information on many local brands. **What problems is Omnilytics solving and how is that benefiting you?** Helps to understand what the customers are getting at what price. ### 42. Excellent Resource For Market Research and Product Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Omnilytics?** Omnilytics provides valuable insights into our competitors price points, outreach and promotions. Having access to this data primarily allows us to remain competitive with our pricing structure for our brand and positioning. **What do you dislike about Omnilytics?** Omnilytics tends to focus on well established global fashion brands and we would love to see more data from smaller local labels that are in our similar product category. It would also be great to see more in depth info on local competitor's sustainability commitments and how this impacts their unique price points - as an additional category of research. **What problems is Omnilytics solving and how is that benefiting you?** Excellent tool to help us validate our pricing across different product categories as well as understanding the latest and upcoming trends for our region. ### 43. Very useful and helping **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2021 **What do you like best about Omnilytics?** Great insights! Great tool to gather information. **What do you dislike about Omnilytics?** Nothing, so far everything is ok. Just requires some time to get used. **What problems is Omnilytics solving and how is that benefiting you?** New information, and Omnilytics helped me understand best selling trends w/ supported data. ### 44. On boarding session was clear and engaging. Platform is functional **Rating:** 4.5/5.0 stars **Reviewed by:** Felicia T. | Decision Maker, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2021 **What do you like best about Omnilytics?** Insights in terms of merchandizing assortment based on comparative analysis **What do you dislike about Omnilytics?** Some major brands like Muji not included **What problems is Omnilytics solving and how is that benefiting you?** Merchandizing assortment ### 45. Amazing product really helpful! **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Omnilytics?** So much information, you can really get down to fine detail using it. **What do you dislike about Omnilytics?** No promo analysis only permanent markdown. **What problems is Omnilytics solving and how is that benefiting you?** What product we are missing, MD comparison and competitive pricing. ### 46. Multi-use recommended evolutionary technology **Rating:** 5.0/5.0 stars **Reviewed by:** Nur Asyikin R. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Omnilytics?** Omnilytics provides almost all required external market information, for better trends analysis, which we usually use for future decision-making. The client management is also very helpful and responsive to questions and feedback. **What do you dislike about Omnilytics?** The export function is not very user-friendly, that it costs our team to spend their time on adjusting the data export, for it to respond actively in Microsoft Excel. **Recommendations to others considering Omnilytics:** Excellent investment for future effective decision making. **What problems is Omnilytics solving and how is that benefiting you?** We are always looking into understanding current external trends and accurate prediction of future trends. Other than that, we are also currently fixing stock management issue, which is getting better each day, with help from Omnilytics. ### 47. Nice tools! **Rating:** 4.5/5.0 stars **Reviewed by:** Iyank I. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Omnilytics?** can help me to see the best and slow-moving product **What do you dislike about Omnilytics?** sometimes I feel like the steps are too much when I try to find some products **What problems is Omnilytics solving and how is that benefiting you?** I can identify the material, color detail, design from an international and local brand ### 48. Very good work from all account managers. **Rating:** 5.0/5.0 stars **Reviewed by:** PETE D. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2020 **What do you like best about Omnilytics?** data on product and pricing from brands and retailers. **What do you dislike about Omnilytics?** can't measure volume of units sold behind each style. **Recommendations to others considering Omnilytics:** You will never need to do a physical sourcing trip every again! **What problems is Omnilytics solving and how is that benefiting you?** analysing competitor brands and retailers. ### 49. Very helping! **Rating:** 5.0/5.0 stars **Reviewed by:** Nada A. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2020 **What do you like best about Omnilytics?** All the insight I can get from competitors **What do you dislike about Omnilytics?** I can't export the report into PowerPoint **What problems is Omnilytics solving and how is that benefiting you?** Marketing strategy and trend analysis. I can get insight from other brands ## Omnilytics Discussions - [What is the most systematic way to retrieve the various trends on jewellery?](https://www.g2.com/discussions/35769-what-is-the-most-systematic-way-to-retrieve-the-various-trends-on-jewellery) - 2 comments, 2 upvotes - [could omnilytics make more industry report at least one report each months?](https://www.g2.com/discussions/could-omnilytics-make-more-industry-report-at-least-one-report-each-months) - 1 comment, 1 upvote - [Can you provide the clue or signal to the SKU level in which are performing best?](https://www.g2.com/discussions/can-you-provide-the-clue-or-signal-to-the-sku-level-in-which-are-performing-best) - 1 comment, 1 upvote - [View Omnilytics pricing details and edition comparison](https://www.g2.com/products/omnilytics/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+03%3A37%3A59+-0500&secure%5Bsession_id%5D=da9ca87a-bbb1-43e4-abbf-5fd5419d5c52&secure%5Btoken%5D=4ff1c942ff6ac604f7d4b99cbe348162816b3b531fc1c07441b1447541a5980b&format=llm_user) ## Omnilytics Features **Data Management** - Data Types - Consolidation - Cleansing - Validation - Correction - Market Data Analysis - Data Aggregation - Real-Time Data - Data Verification **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Analytics** - Forecasting - KPIs - Dashboards - Integration - Demand Forecasting - Third-Party Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Platform Additional Functionality** - Cloud - On-Premise **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Shelf Planning **Additional Functionality** - Sales Activity Management - Business Intelligence - Heatmaps - Customer Experience Management - Price Optimization - Dynamic Pricing - Supplier Management - Predictive Analytics - Customer Data Management - Retail Analytics - Competitive Benchmarking - Conversion Rate Optimization - Reporting/Analytics - Trend Analysis - Performance Metrics - Personalization and Recommendation - Sales Analytics - Supply Chain Management - AI Copilot - Customer Touchpoints - eCommerce Management - Integration Management - Invoice Management - Retail Inventory Management - Customizable Reports - Distributor Management - Space Management - Data Visualization - Order Management - Merchandising - For eCommerce - Retail Management - For Retail - Retail auditing - Brand Management - Data Classification - Sales Automation - Collaboration Tools - Real-time Alerts - Data Governance - Behavior Analytics **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Omnilytics Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (477 reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - 4.4/5.0 (354 reviews) - [Creatio](https://www.g2.com/products/creatio/reviews) - 4.6/5.0 (315 reviews)