# What does "B2B Social Media Management" mean?



##### Post Metadata
- Posted at: over 6 years ago
- Net upvotes: 1


## Comments
### Comment 1

Most social media management platforms were built for B2C Brands to help schedule and measure traditional social metrics such as reach and followers. B2B marketers are tasked to provide business value that translates into leads and sales opportunity influence. "B2B Social Media Management"  goes beyond the social vanity metrics and clearly shows how social is generating leads and opportunities.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: CEO at Oktopost




## Related Product
[Oktopost](https://www.g2.com/products/oktopost/reviews)

## Related Category
[Social Media Suites](https://www.g2.com/categories/social-media-suites)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4