Nielsen Marketing Cloud Features

Using formulas based on existing data elements, users can create and calculate new field values.

Business users have the ability to filter data in a report based on predefined or automodeled parameters.

Users can drill down and explore data to discover new insights.

Ability to search global data set to find and discover data.

Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.

Tool automatically suggests data types, schemas and hierarchies.

Ability to interact with the application using human languages such as English

Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries.

Merge data from multiple sources to a single data set

Merge data from multiple sources to a single data set

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Collect information from multiple sources

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and monitor a specific set of keywords

Track visitors'/audience's responses across web pages and other optimized content

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Optimize and manage the search engine optimization efforts for a website or digital content

Generate or append custom campaign parameters to URLs

Receive data and information in real time

Track and document all activities across devices, networks, and other systems

Track the amount of clicks on individual products to measure campaign results

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage, store and organize emails within the system or via third-party apps

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage various distribution channels, build relations with channel partners, and track their performance

Create, save, and re-purpose templates for emails, forms, etc.

Create, design and manage workflows for repetitive tasks

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Manage multiple campaigns in one system

Track and interpret campaign performance metrics

Track and analyze information regarding website visitors

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Send automated marketing emails based on user actions over a predetermined period

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Alter the layout and content of reports

Analyze current and historical trends to make predictions about future events.

Communicate complex information clearly and effectively through advanced graphical techniques.

Ability to handle large, complex, and/or siloed data sets.

Analyze and gain insights into data in real-time

View and track pertinent metrics to find patterns and gain insights from data

Analyze and gain insights into data in real-time

View and track pertinent metrics to find patterns and gain insights from data

Interact with data visualization elements, such as charts and graphs, to drill down into data

Software program that continuously adjusts its behavior based on observed data

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Manage multiple campaigns in one system

Group campaigns by project, client, or campaign for better management.

Manage various distribution channels, build relations with channel partners, and track their performance

Manage advertising space and its sales within your network or publication

View and track pertinent metrics to find patterns and gain insights from data

Plan and strategize marketing campaigns

A report showing what actions customers perform

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Application programming interface that allows for integration with other systems/databases

Import and export data to and from software applications

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Use AI to generate content in the form of text, images, videos, etc.

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Visualize and analyze customer experience across all touchpoints and channels

Track an affiliate partner's promotion of a product or service and any associated sales

Predict future data based on historical data sets

Observe and track the demand, usage, progress or quality of a system, product, or user

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Automatically identify and save contact information of potential customers

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Track and interpret campaign performance metrics

Track visitors and purpose of visits

Process of dividing customers into groups based on common characteristics

Alter the layout and content of reports

Creation and customization of dashboards

Track and analyze information regarding website visitors

Tracks metrics that provide insight into how a user interacts with any interface or product

Score a lead on their quality or likelihood to buy based on certain behaviors

Track visitors'/audience's responses across web pages and other optimized content

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Move from one database to another, or upgrade the version of database software being used

Tracks metrics that provide insight into how a user interacts with any interface or product

Graphical representation of data

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Import, collect, and capture data from multiple sources

Evaluating strengths and weaknesses of companies with the same target audience

Use AI to generate content in the form of text, images, videos, etc.

View and track pertinent metrics to find patterns and gain insights from data

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Centralized repository to store content and assets

Track the management and flow of data throughout the organization

Visualize and analyze customer experience across all touchpoints and channels

Application programming interface that allows for integration with other systems/databases

Send promotional campaigns or transactional messages via text messages

Ability to restore deleted, hidden, or lost data from an email server/system

Send automated marketing emails based on user actions over a predetermined period

A collection of customer information such as contact details, demographics, previous interactions, etc.

Create and send email blasts/campaigns

Examines, analyzes, and organizes data to create relevant summaries or graphs.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Analyze and gain insights into data in real-time

Track the amount of clicks on individual products to measure campaign results

Track visitors'/audience's responses across web pages and other optimized content

Active reporting of data and metrics

Translate EDI formats into data suitable for use with company applications.

Manage multiple campaigns in one system

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Track and interpret campaign performance metrics

Process of checking different types of data for accuracy to avoid errors or inconsistencies

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Track and analyse user behavior within a system or network

Allows users to manage data from a number of sources

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Predict future data based on historical data sets

Plan marketing campaigns for events

Market event via social media tools

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Use AI to generate content in the form of text, images, videos, etc.

Import and export data to and from software applications

Manage the process of attracting and converting business prospects into leads

Group campaigns by project, client, or campaign for better management.

Customize contracts and forms to collect specific information

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Observe and track the demand, usage, progress or quality of a system, product, or user

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Pre-designed layouts that can be customized to match preferences and requirements

Pre-made examples and templates for emails

Web form that allows users to enter data that is sent and processed for different reasons

Automatically identify and save contact information of potential customers

Add customized logos and colors to align with company branding

Active reporting of data and metrics

Plan and strategize marketing campaigns

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Set campaign schedules by selecting start, pause, and end dates

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create and automatically send premade copy in response to customer messages

Assemble applications and processes by dragging over and arranging pre-built components

Predefined actions automatically performed on the occurance of specific events

Create and send email blasts/campaigns

Application programming interface that allows for integration with other systems/databases

Customize data fields to support various needs and use cases

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Graphical representation of data

Generate one-off reports that meet information requirements

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Connect to big data sources

Search and filter data across systems to locate required information by entering keywords or certain criteria

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Visualize and analyze customer experience across all touchpoints and channels

Tracking the status of previously identified performance measurements

Analytics that breaks the data in a data set into related groups/categories.

Assemble applications and processes by dragging over and arranging pre-built components

Securely stores data to prevent data loss or breaches

Import and export data to and from software applications

Add customized logos and colors to align with company branding

Creation and customization of dashboards

Define levels of authorization for access to specific files or systems

Active reporting of data and metrics

Collect and maintain structured information that describes data or content

Form predictions based on past and present data/trends

Manage and store data in a database

Generate one-off reports that meet information requirements

Move from one database to another, or upgrade the version of database software being used

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Access, combine, transform, and store data without the help of an IT department

Search and filter data across systems to locate required information by entering keywords or certain criteria

Track the management and flow of data throughout the organization

Observe and track the demand, usage, progress or quality of a system, product, or user

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

An extended application or connector that enables users to perform additional services with their current set of tools

Ability to present data insights in the form of a story to the audience

Review data from past periods to reveal recurring tendencies and predict future performance

Provides a channel for team members to share media files, communicate, and work together

Financing arranged by the dealership

Generate reports on your own without IT involvement

Tracking the status of previously identified performance measurements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Application programming interface that allows for integration with other systems/databases

Combining data from different sources and providing a unified view

Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions

Ability to handle large datasets

Create, manage and track all task activities and progression

Reporting on how each user, task or process has advanced since its initiation

Connect to big data sources

Graphical representation of data

Evaluate the degree to which business operations bring monetary gains

Monitor the progress of projects from start to finish

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Establish measurable goals and objectives and track their progress over a specific period of time

Share pre-configured sets of data organized and presented in a specific manner with the organization

Predict future data based on historical data sets

Active monitoring of systems, applications, or networks

Sample files or documents that could be customized as needed or used as is

Access software remotely via mobile devices

Pre-designed layouts that can be customized to match preferences and requirements

Create, design and manage workflows for repetitive tasks

Generate reports to assess the financial performance of an organization

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data

Allow users to access multiple services after entering their login credentials once

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Provides features for B2B marketers.

Provides features for B2C marketers.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Uses machine learning to predict user behavior and build audience segments.

Converts data formats of source data into the format required for the reporting system without mistakes.

Ability to (re)structure data in a manner that allows extracting insights fast and accurate.

Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Receive data and information in real time

Receive data and information in real time

Set up connections to third-party platforms to improve business processes

Set up connections to third-party platforms to improve business processes

Using formulas based on existing data elements, users can create and calculate new field values

Business users have the ability to filter data in a report based on predefined or automodeled parameters.

Allows the user to combine data from multiple sources into a functioning dataset.

Import, collect, and capture data from multiple sources

Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.

Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.

Uses machine learning to create an attribution model.

Tracks customer interactions across mobile and desktop.

Allows users to track touchpoints through offline channels, such as events.

Allows the user to create a custom attribution model.

Track user conversions from all digital sources

Supports use of audience segments across channels such as display, CTV, and social.

Enables activation of audience segments within demand-side platforms.

Enhances existing customer data with additional third-party attributes.

Allows deployment of audience segments into campaigns for targeting.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Plan and strategize marketing campaigns

Supports semantic data layers, role-based access controls, and metadata governance

Integrates with Jupyter, Python, or R for custom analytics and modeling

Provides native tools for statistical analysis, forecasting, and trend prediction

Able to set data permissions for strategic partners.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Provides features to allow scaling for large organizations.

Enables users to use the DMP in multiple languages.

Manage advertising space and its sales within your network or publication

Organize and manage the accomplishments and development of employees or performance of applications or systems

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage and store data in a database

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Provides customizable dashboards that allow users to view and manage data.

Displays attribution data through easy-to-interpret charts and graphs.

Allows users to build custom reports.

Learns from historical user interactions to improve and personalize query results over time

Tailors dashboard views and suggestions based on user roles, access levels, and past behavior

Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying

One-off queries made on an as-needed basis

Interact with data visualization elements, such as charts and graphs, to drill down into data

Efficiently processes large datasets with minimal lag and ensures high performance under load

Maintains performance and uptime during high traffic from multiple users or teams

Supports common databases such as MySQL and Oracle

Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications.

Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data

Reports interface for standard and self-service reports is intuitive and easy to use.

Requires a minimal number of steps/clicks to answer business question.

Offers a variety of attractive graph and chart formats.

Score cards visually track KPI's.

Provides business users an interface to easily design, refine and collaborate on their dashboards

Alter the layout and content of reports

Reports specific to marketing and associated campaigns

Reports specific to sales analysis for trends and strategies

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Edit and personalize data view as needed

Alter the layout and content of reports

Alter the layout and content of reports

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alter the layout and content of dashboards

Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces

Enables automated report generation and scheduled delivery to stakeholders

Allows dashboards and analytics to be embedded into external apps with branding flexibility

Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications

Allows users to manage data from a number of sources

Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

Allows user to combine first party data collected with additional first party data of strategic partners.

Breadth of standard integrations to third-party data providers.

Able to easily integrate data from offline sources.

Able to easily integrate mobile data within the DMP platform.

Import and export data to and from software applications

Provides a channel for team members to share media files, communicate, and work together

Receive data and information in real time

connects advertisers to websites that want to host advertisements.

Enables access to external audience data from multiple sources.

Enables users to create audience segments based on demographic, behavioral, and intent data.

Surfaces key audience attributes such as demographics, interests, and behaviors.

Allows users to build custom audience segments based on defined criteria.

Uses AI to generate textual summaries, key takeaways, and data stories from dashboards

Allows users to query data and build reports using conversational or plain language

Detects and notifies users about KPI anomalies or significant metric changes in real time

Recommends next questions, analyses, or exploration paths using autonomous AI agents

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Ease of segmenting user profiles into groups.

Analyzes data to find and recommend the highest value customer segmentations.

Provides pre-built dashboards to aggregate and display data.

Allows users to easily build customized reports and dashboards.

Group campaigns by project, client, or campaign for better management.