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By mFilterIt
How would you rate your experience with mFilterIt?
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Keyword Tracking
Based on 19 mFilterIt reviews. Ties click activity to specific keywords to identify fraud trends.
Integrations
Breadth of ad platform integrations. This feature was mentioned in 20 mFilterIt reviews.
Account Alerts
As reported in 21 mFilterIt reviews. Sends real-time notifications of suspicious activity.
Threat Detection
As reported in 21 mFilterIt reviews. Identifies and alerts to click fraud threats.
IP Address Monitoring
Tracks clicks by IP address and monitors behavior based on IP. 21 reviewers of mFilterIt have provided feedback on this feature.
Manual IP Blocking
Based on 20 mFilterIt reviews. Allows users to block IPs of suspicious users.
Automated IP Blocking
As reported in 20 mFilterIt reviews. Audits every click and automatically blocks suspicious IPs.
Cross-Campaign Blocking
Enables users to block an IP across all campaigns account-wide. 21 reviewers of mFilterIt have provided feedback on this feature.
Ad Creatives
Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.
Buying Strategies
Ability to showcase where and how advertisers are buying (direct vs. programmatic).
Publisher Data
Provides data on which publishers competitors are buying the most traffic from.
Advertising Spend
Provides data on ad spend and ranking reports of top competitive ad spenders.
Websites and Social Channels
Provides data on which websites and social channels advertisers are spending the most.
Device Insights
Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).
Ad Intelligence Reporting
Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.
Ad Competitive Benchmarking
Ability to benchmark competitor's ad spend, share of voice, and ad creatives.
Alerts
Provides alerts, or automated notifications, to when advertisers launch new campaigns.
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Multi-step Planning
Ability to break down and plan multi-step processes
