Top 10 MetricsTrac Alternatives & Competitors

Explore the best alternatives to MetricsTrac for users who need new software features or want to try different solutions. Other important factors to consider when researching alternatives to MetricsTrac include reliability and ease of use. The best overall MetricsTrac alternative is Salesforce Data 360 (formerly Data Cloud). Other similar apps like MetricsTrac are Simpli.fi, Keboola, MediaMath by Infillion, and Lotame Spherical Platform. MetricsTrac alternatives can be found in Data Management Platforms (DMP) but may also be in Demand Side Platform (DSP) or Customer Data Platforms (CDP).

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Best Paid & Free Alternatives to MetricsTrac

Salesforce Data 360 (formerly Data Cloud)
Simpli.fi
Keboola
MediaMath by Infillion
Lotame Spherical Platform
Plauti
Zeta Marketing Platform
Roku OneView (formerly Dataxu)

Top 10 Alternatives to MetricsTrac Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how MetricsTrac stacks up to the competition and find the best product for your business.

Salesforce Data 360 (formerly Data Cloud)

By Salesforce

4.3/5

(208)

Product Description

Categories in common with MetricsTrac:

Data Management Platform (DMP)

Simpli.fi

By Simpli.fi

4.5/5

(146)

Product Description

Categories in common with MetricsTrac:

Data Management Platform (DMP)

Keboola

By Keboola

4.6/5

(138)

Product Description

Categories in common with MetricsTrac:

Data Management Platform (DMP)

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Lotame Spherical Platform

By Lotame

4.4/5

(116)

Product Description

• Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activation: Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation and more. Safeguard your addressable advertising and measurement needs with the market leader in identity.

Categories in common with MetricsTrac:

Data Management Platform (DMP)

Plauti

By Plauti

4.5/5

(113)

Product Description

Plauti offers a powerful data management engine within Salesforce that ensures trusted data and enables confident action. It allows organizations to manipulate large datasets, verify data, eliminate duplicates, assign records and restore changes efficiently. Whether you're improving customer experience, achieving AI readiness, improving Data governance or driving operational efficiency, the solutions work together to turn scattered data into a trusted resource that fuels confident decision-making and business growth. Because when data is right, actions are right. And when actions are right, trust follows.

Categories in common with MetricsTrac:

Data Management Platform (DMP)

Zeta Marketing Platform

By Zeta Global

4.1/5

(90)

Product Description

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta serves enterprises worldwide, delivering personalized marketing at scale. Our platform brings together identity, intelligence, and activation into a single solution enriched by one of the industry’s largest proprietary data sets.

Categories in common with MetricsTrac:

Data Management Platform (DMP)

Roku OneView (formerly Dataxu)

By Roku

3.8/5

(86)

Product Description

Categories in common with MetricsTrac:

Data Management Platform (DMP)

Permutive

By Permutive

4.5/5

(84)

Product Description

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. Their solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations.

Categories in common with MetricsTrac:

Data Management Platform (DMP)

Product Description

AdLib is a DSP-agnostic buying platform that helps you scale your programmatic campaigns smarter, faster, and more profitably. AdLib partners with emerging agencies and marketers to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. Our platform provides independent and emerging agencies the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%.

Categories in common with MetricsTrac:

Data Management Platform (DMP)