Plauti Deduplicate gives a lot of control over how duplicates are found and merged. I could set up scenarios and merge rules, work with different record types, and run deduplicate jobs on both same-object (Lead to Lead, Contact to Contact) and cross-object (Lead to Contact) records. Plauti Support was helpful when I needed guidance on a cross-object conversion problem.

I like that Plauti lives 100% inside of Salesforce.

Three things particularly convinced us during deployment: Native Salesforce Integration. Plauti runs as a Managed Package directly in Salesforce – no middleware, no external data flows, no separate login. For admins and end users, it feels like a natural part of Salesforce. The implementation went smoothly, with no significant user training required. Transparent Licensing Structure. The pricing model is clear and predictable. No hidden per-record fees, no opaque credit consumption, no "talk to sales". A big plus for IT budget planning – the internal business case could be established cleanly and reliably. It actually solves the problem. Our Salesforce environment has grown organically over many years, with a correspondingly high number of duplicates across accounts, contacts, and leads. Previously, we tried various approaches – native Salesforce duplicate rules, custom SOQL scripts, manual cleanup, other tools – and none achieved a reliable, scalable result. Plauti delivered exactly that: reliable fuzzy matching, flexibly configurable match scenarios, controlled merging at the field level, and mass deduplication at a quality we could trust.