
Raise brand awareness of University College and the connection to Washington University in order to decrease the cost of inquiries. Use data-learning to improve audience understanding and hone targeting personas. Increase inquiries for degree-seeking programs. Review collected by and hosted on G2.com.
They assembled a digital marketing campaign for growing our programs regardless of type or budget. By using a data-driven combination of search engine marketing, social media advertising, programmatic retargeting, and online video that worked for our target audience that wasn't throwing everything on the wall to see what sticks. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.


