Luna from Unity Features
Social Functionality (1)
Social Functionality
Product functionality for social advertising. This feature was mentioned in 12 Luna from Unity reviews.
Mobile Functionality (1)
Mobile Functionality
Based on 29 Luna from Unity reviews. Overall product functionality for mobile advertising.
Campaign Management (13)
Campaign Dashboard
As reported in 38 Luna from Unity reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 36 Luna from Unity reviews.
Reach
As reported in 32 Luna from Unity reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
As reported in 34 Luna from Unity reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Based on 31 Luna from Unity reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 23 Luna from Unity reviews.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 19 reviewers of Luna from Unity have provided feedback on this feature.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 22 Luna from Unity reviews.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 31 Luna from Unity reviews.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. 35 reviewers of Luna from Unity have provided feedback on this feature.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. 22 reviewers of Luna from Unity have provided feedback on this feature.
In-App Ads
As reported in 19 Luna from Unity reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 17 Luna from Unity reviews.
Targeting (4)
Targeting
As reported in 32 Luna from Unity reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Based on 21 Luna from Unity reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Based on 32 Luna from Unity reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 23 Luna from Unity reviews. Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
As reported in 27 Luna from Unity reviews. Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Allows for ads to be placed in mobile apps. 19 reviewers of Luna from Unity have provided feedback on this feature.
Mobile Rich Media Capabilities
As reported in 17 Luna from Unity reviews. Supports rich media mobile ads that involve user interaction.
Platform (17)
API / Integrations
As reported in 26 Luna from Unity reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 31 Luna from Unity reviews.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 25 Luna from Unity reviews.
Performance and Reliability
As reported in 31 Luna from Unity reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Based on 27 Luna from Unity reviews. Provides features to allow scaling for large organizations.
Customization
Based on 30 Luna from Unity reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Based on 25 Luna from Unity reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 21 Luna from Unity reviews.
Notifications
As reported in 22 Luna from Unity reviews. Alerts marketer of the performance of particular campaigns.
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators.
Customization
Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies.
Campaign Management & Optimization (7)
Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms.
Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices.
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
Reports created by the user to cater to specific metrics and key performance indicators.
Authoring Tools (2)
Ad Templates
Offers pre-made ad templates that can be filled in.
Automated Ad Creation
Auto-creates ads using templating and/or data.
Testing Tools (1)
Dynamic Versioning
Allows for multiple versions of a marketing campaign to be run simulanteously.
Publishing Tools (3)
Demand Side Platform Built-in
Provides a demand side platform within the software itself for ad distribution.
Demand Side Platform Integration
Offers integrations with outside demand side platforms for ad distribution.
Campaign Scheduling
Schedules marketing campaigns.
Platform Interoperability (2)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 10 reviewers of Luna from Unity have provided feedback on this feature.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 12 reviewers of Luna from Unity have provided feedback on this feature.
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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