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Compare Luna from Unity and Smartly 
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At a Glance
Market Segments
Mid-Market (57.5% of reviews)
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Luna from Unity
Star Rating
(81)4.4 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Luna from UnitySmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Luna from Unity excels in Quality of Support with a score of 9.7, indicating that reviewers appreciate the responsiveness and helpfulness of the support team, while Smartly, with a score of 9.3, is still strong but slightly less praised in this area.
- Reviewers mention that Luna from Unity offers superior Budget Execution & Monitoring capabilities, scoring 9.0, which users find particularly beneficial for managing their ad spend effectively compared to Smartly's score of 8.2.
- G2 users highlight that Luna from Unity's Demand Side Platform Built-in feature scores 9.0, making it a preferred choice for those looking for integrated solutions, whereas Smartly's built-in platform scores lower at 8.1, suggesting less seamless integration.
- Users on G2 note that Smartly shines in Campaign Optimization with a score of 8.5, which reviewers say provides robust tools for enhancing ad performance, while Luna from Unity scores slightly lower at 8.4.
- Reviewers mention that Luna from Unity's Customization options are highly rated at 9.2, allowing for tailored solutions that meet specific business needs, while Smartly's customization features score 8.3, indicating less flexibility.
- Users say that both platforms perform well in Mobile Rich Media Capabilities, but Luna from Unity scores 8.8, reflecting a stronger offering in mobile advertising features compared to Smartly's score of 8.2, which some users feel lacks depth.
Pricing
Entry-Level Pricing
Luna from Unity
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Luna from Unity
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
8.5
58
8.5
385
Ease of Use
8.1
59
8.3
387
Ease of Setup
8.3
6
8.3
178
Ease of Admin
8.7
5
8.3
178
Quality of Support
9.7
59
9.3
380
Has the product been a good partner in doing business?
9.7
5
8.9
176
Product Direction (% positive)
9.3
50
8.6
381
Features by Category
Campaign Management & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
5
Not enough data
Analytics & Administration
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.1
8
8.5
57
Feature Not Available
7.8
24
8.1
7
8.5
56
Feature Not Available
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.9
6
8.7
45
Feature Not Available
8.8
54
Publishing Tools
9.0
5
Feature Not Available
8.3
5
Feature Not Available
9.0
7
8.9
56
Platform Interoperability
9.2
10
Not enough data
Mobile Functionality
8.1
29
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
38
8.2
320
8.4
36
8.5
317
8.2
32
Feature Not Available
7.9
34
7.8
284
8.2
31
7.7
238
8.8
23
8.2
204
8.2
19
8.0
161
8.1
22
8.1
211
8.7
31
8.2
273
8.6
35
8.5
296
7.7
22
8.3
193
8.4
19
7.9
141
8.8
17
8.2
151
Targeting
8.6
32
8.8
312
8.3
21
8.9
293
8.6
32
8.9
288
8.4
23
Feature Not Available
Mobile
8.9
27
Not enough data
8.4
19
7.9
141
8.8
17
8.2
151
Platform
8.6
26
8.3
221
8.9
31
8.4
273
9.3
25
8.3
291
8.3
31
8.3
311
9.0
27
8.5
261
9.2
30
8.3
279
8.0
25
8.4
258
8.8
21
8.6
223
7.5
22
8.2
274
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
38
8.2
320
8.4
36
8.5
317
8.2
32
Feature Not Available
7.9
34
7.8
284
8.2
31
7.7
238
8.8
23
8.2
204
8.2
19
8.0
161
8.1
22
8.1
211
8.7
31
8.2
273
8.6
35
8.5
296
7.7
22
8.3
193
8.4
19
7.9
141
8.8
17
8.2
151
Targeting
8.6
32
8.8
312
8.3
21
8.9
293
8.6
32
8.9
288
8.4
23
Feature Not Available
Platform
8.6
26
8.3
221
8.9
31
8.4
273
9.3
25
8.3
291
8.3
31
8.3
311
9.0
27
8.5
261
9.2
30
8.3
279
8.0
25
8.4
258
8.8
21
8.6
223
7.5
22
8.2
274
Platform Interoperability
7.5
12
8.2(won by 0.7)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.3
12
8.7(won by 0.4)
286
Campaign Management
8.3(won by 0.1)
38
8.2
320
8.4
36
8.5(won by 0.1)
317
8.2(won by default)
32
Feature Not Available
7.9(won by 0.1)
34
7.8
284
8.2(won by 0.5)
31
7.7
238
8.8(won by 0.6)
23
8.2
204
8.2(won by 0.2)
19
8.0
161
8.1(tied score)
22
8.1(tied score)
211
8.7(won by 0.5)
31
8.2
273
8.6(won by 0.1)
35
8.5
296
7.7
22
8.3(won by 0.6)
193
8.4(won by 0.5)
19
7.9
141
8.8(won by 0.6)
17
8.2
151
Targeting
8.6
32
8.8(won by 0.2)
312
8.3
21
8.9(won by 0.6)
293
8.6
32
8.9(won by 0.3)
288
8.4(won by default)
23
Feature Not Available
Platform
8.6(won by 0.3)
26
8.3
221
8.9(won by 0.5)
31
8.4
273
9.3(won by 1.0)
25
8.3
291
8.3(tied score)
31
8.3(tied score)
311
9.0(won by 0.5)
27
8.5
261
9.2(won by 0.9)
30
8.3
279
8.0
25
8.4(won by 0.4)
258
8.8(won by 0.2)
21
8.6
223
7.5
22
8.2(won by 0.7)
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Luna from Unity and Smartly are categorized as Social Media Advertising and Creative Management Platforms
Unique Categories
Luna from Unity is categorized as Mobile Advertising, Paid Search Advertising, and Cross-Channel Advertising
Smartly is categorized as Video Advertising
Reviews
Reviewers' Company Size
Luna from Unity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
27.4%
Marketing and Advertising
21.9%
Entertainment
19.2%
Gambling & Casinos
12.3%
Health, Wellness and Fitness
4.1%
Other
15.1%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
Luna from Unity has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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