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London Dynamics Reviews & Product Details

London Dynamics is a software company specializing in 3D and augmented reality (AR) product visualization for eCommerce. Founded by the team behind Ikea Place, it brings a deep understanding of retailer priorities and the pressures of digital transformation. Headquartered in London, the company provides a full-stack platform and services — including 3D product visualizers, customizable configurators, AR visualization, 3D product animation and 3D virtual product photography — all designed to leverage increasingly universal 3D and AR functionality across browsers and devices. Its approach enables cost-effective adoption with minimal time investment and no disruption to the existing shopper journey. London Dynamics helps brands boost engagement, buyer confidence and conversion rates through interactive, realistic product experiences. By combining 3D asset creation with seamless, low-impact integration, it reduces time to market, streamlines workflows and removes operational complexity. The result is a high-quality 3D and AR implementation that is cost-efficient, scalable and optimized for today’s cross-device, browser-based retail environment. The platform supports uploading existing 3D files, such as CAD models, or creating new assets from product photos and measurements. It delivers life-like 3D models that respond to real-world lighting and environments, enabling “try-before-you-buy” experiences without leaving the retailer’s own site or altering their tech stack. Key features include a web-based scene builder, lightweight embed codes, API and PIM integration, and collaborative asset management — all scalable enough to handle an entire product catalog, not just showcase items. London Dynamics has experience working across a wide range of industries and product categories, helping brands reimagine how customers explore and purchase complex or customizable products. In furniture and homeware, the platform enables modular sofa, bed and storage configurations tailored to individual spaces. In fitness, it brings gym equipment to life through interactive 3D demos and AR placement. Automotive brands use it to showcase configurable car interiors and exteriors, while marine and boating companies create immersive previews of yachts and watercraft. From luxury goods and fashion accessories to electronics and industrial equipment, London Dynamics ensures that any product — no matter how large, complex or premium — can be visualized, configured and experienced with realism and clarity, directly in the browser.

Seller

London Dynamics

Discussions

London Dynamics Community

Languages Supported

English

Product Description

London Dynamics is a 3D product visualisation and augmented reality (AR) solution for eCommerce businesses. Founded by Michael Valdsgaard, the mind behind Ikea Place, London Dynamics has developed a next-generation AR platform which enables retail brands to revolutionise the way customers interact and explore their products digitally to increase sales, strengthen brand loyalty and reduce the rate of returns. Their services include 3D asset creation, app-less AR and content management software which facilitates the global distribution of interactive 3D images online and offline. Prepare your business for Web3 and beyond.

Overview by

Dan Butler

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London Dynamics Media

London Dynamics Demo - 3D Product Visualization

✔︎ Showcase products with full 360° spin, zoom and tilt controls ✔︎ Highlight details with hotspots and interactive callouts ✔︎ Use exploded views to clearly demonstrate complex product structures ✔︎ Deliver lifelike, photorealistic visuals that outperform static images ✔︎ Integrates seamless...

London Dynamics Demo - Augmented Reality

✔︎ Instantly create emotional connections with your brand and products ✔︎ Browser-based for easy use from mobile devices - no app or headset needed ✔︎ Allow customers to view your products in their space ✔︎ Seamless integration into your existing website ✔︎ AR increases online purchasing conf...

London Dynamics Demo - 3D Product Animation

✔︎ Showcase every movement and feature with lifelike 3D animations ✔︎ Explain product functionality more clearly than static images or text ✔︎ Engage customers with interactive, dynamic product experiences ✔︎ Seamlessly integrate animations into your existing product pages ✔︎ Build buyer conf...

London Dynamics Demo - 3D Product Photography

✔︎ Instantly generate high-quality product images from 3D models ✔︎ Place products in brand-supplied, stock or AI-generated lifestyle scenes ✔︎ Create unlimited variations for colors, finishes and configurations ✔︎ Maintain consistency across product pages, ads and campaigns ✔︎ Save time and ...

London Dynamics Demo - Modular Product Configurator

✔︎ Let customers configure modular products like sofas, shelving or gym equipment in real time ✔︎ Showcase endless combinations of layouts, finishes and materials with lifelike 3D visualization ✔︎ Empower buyers to explore designs that fit their style, space and budget ✔︎ Enable AR previews so...

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Saransh V.

Trainee Analyst

Small-Business (50 or fewer emp.)

10/31/2022

"Experts in retail, 3D creations and large digital infrastructures"

4.5/5

What do you like best about London Dynamics?

I have been working with London Dynamics for over a year now and they have never failed to exceed my expectations. Whatever the project, they are there every step of the way. Their team has unparalleled expertise in retail, 3D creations, and large digital infrastructures. They've helped me build some of the best projects. Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

Besides the wide range of services they offer, they also have a highly professional team who will work with you to ensure your products are completed on time. I would recommend London Dynamics to anyone looking for high-quality services, at a competitive price! Review collected by and hosted on G2.com.

What problems is London Dynamics solving and how is that benefiting you?

London Dynamics has been an absolute lifesaver for our company. We were on the verge of reaching bankruptcy when we decided to go with their eCommerce solution. It was a bit of a risk, but it has paid off in spades. The platform is so user-friendly and the scalability is fantastic. It's just what we needed to make our business thrive again! Review collected by and hosted on G2.com.

Mohamed S.

Head of market analysis

Mid-Market (51-1000 emp.)

11/3/2022

"Great peace of art"

4.5/5

What do you like best about London Dynamics?

different products that give you the ability to choose between great art pieces in a smart way as you can do 3d posts of what you looking to provide to your clients and does give a better view of what you are offering Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

it's all good and great but will be good if they add more products to the list as it's limited at the moment to few things but i believe that many customers would like to see more in the app Review collected by and hosted on G2.com.

Nicholas D.

Marketing

Small-Business (50 or fewer emp.)

10/31/2022

"Easy To Use AR for Products"

5/5

What do you like best about London Dynamics?

This program is extremely easy to use - and takes very little time to implement. The result is a professional-looking e-commerce store that lets the customer visualize the product in a 3D environment. Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

The only thing I can think of is that their pricing structure is a little bit confusing. There are a few things that you have to look up to fully understand what they are; However, their sales team is great and they will customize the quote. Review collected by and hosted on G2.com.

Ankita G.

Software Development Engineer In Test

Enterprise (> 1000 emp.)

10/31/2022

"3D augmented model for autonomous vehicle"

4/5

What do you like best about London Dynamics?

They provided us with the easiest way to see the model in the augmented environment. Collaborating with them for vehicle parts modeling for the showcase immensely helped us. The team collaboration was on par and helped us visualize what was asked at every step. Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

Sometimes the follow-ups were delayed and took time, pushing out the deadlines. Due to the time-constrictive nature of the project, more communication was provided late on this as feedback. Review collected by and hosted on G2.com.

Gracie F.

Copywriter

Small-Business (50 or fewer emp.)

10/31/2022

"3D Visualization Aid for eCommerce"

4/5

What do you like best about London Dynamics?

This program helps increase brand engagement by creating 3D realistic images that help consumers visualize what different products would look like in their space. And, for businesses, it seamlessly integrates into an existing website. Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

The program can be a bit finicky at times, but I think that's to be expected with new programs like AR and AI. The website is also a bit cookie-cutter, with images appearing to be PNGs – it lowers the aesthetic of the site. Review collected by and hosted on G2.com.

Michele C.

IT Manager

Small-Business (50 or fewer emp.)

10/26/2022

"3D Configurator @ Colnago"

4.5/5

What do you like best about London Dynamics?

The communications between the two teams were smooth and constantly stimulating, bringing to the table always more questions than the initial ones and discussing ideas that were popping out. Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

Sometimes the time of response was a bit too much, that was the only downside of it. Review collected by and hosted on G2.com.

Swapnil P.

Project Engineer

Small-Business (50 or fewer emp.)

10/31/2022

"3D product for AR for ecommerce"

4.5/5

What do you like best about London Dynamics?

If you want to create any image in 3d , this is one the good platform which you can use . It is like they are trying to combine virtual reality and physical world with their technology. It is hassle free to use . Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

Nothing as such now . it is good , i hope they keep making new features , as the market is growing at fast rate Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/31/2022

"The Go-to software for creating Ecommerce AR"

3.5/5

What do you like best about London Dynamics?

The best thing about London Dynamics is that it helps create real-life 3-D product images for your products. This goes a huge way in getting conversions if you are an e-commerce brand. Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

There is nothing much to dislike about London Dynamics, but the one thing that they can improve on is their pricing. As it is slightly on the costlier side. This can make new start-ups and small companies think twice before using the software. Review collected by and hosted on G2.com.

Raghav A.

Events Head

Small-Business (50 or fewer emp.)

10/31/2022

"Best 3D visualization software out there!!!"

4.5/5

What do you like best about London Dynamics?

London Dynamics has the bets GUI amongst competitors and the ease of use makes it very effortless. Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

The pricing is a little expensive but compared to the experience of use i think its worth it. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

10/31/2022

"London Dynamics is a top product for 3D Products Configuration"

5/5

What do you like best about London Dynamics?

The quality and the detail in the visual is Mind blowing. The best part is that it can also be used for NFT art. I love using it extensively to create NFT art. Review collected by and hosted on G2.com.

What do you dislike about London Dynamics?

The interface needs to be simpler to understand, with a few pop-ups giving tool-tips at times. Review collected by and hosted on G2.com.