London Dynamics is a software company specializing in 3D and augmented reality (AR) product visualization for eCommerce. Founded by the team behind Ikea Place, it brings a deep understanding of retailer priorities and the pressures of digital transformation. Headquartered in London, the company provides a full-stack platform and services — including 3D product visualizers, customizable configurators, AR visualization, 3D product animation and 3D virtual product photography — all designed to leverage increasingly universal 3D and AR functionality across browsers and devices. Its approach enables cost-effective adoption with minimal time investment and no disruption to the existing shopper journey. London Dynamics helps brands boost engagement, buyer confidence and conversion rates through interactive, realistic product experiences. By combining 3D asset creation with seamless, low-impact integration, it reduces time to market, streamlines workflows and removes operational complexity. The result is a high-quality 3D and AR implementation that is cost-efficient, scalable and optimized for today’s cross-device, browser-based retail environment. The platform supports uploading existing 3D files, such as CAD models, or creating new assets from product photos and measurements. It delivers life-like 3D models that respond to real-world lighting and environments, enabling “try-before-you-buy” experiences without leaving the retailer’s own site or altering their tech stack. Key features include a web-based scene builder, lightweight embed codes, API and PIM integration, and collaborative asset management — all scalable enough to handle an entire product catalog, not just showcase items. London Dynamics has experience working across a wide range of industries and product categories, helping brands reimagine how customers explore and purchase complex or customizable products. In furniture and homeware, the platform enables modular sofa, bed and storage configurations tailored to individual spaces. In fitness, it brings gym equipment to life through interactive 3D demos and AR placement. Automotive brands use it to showcase configurable car interiors and exteriors, while marine and boating companies create immersive previews of yachts and watercraft. From luxury goods and fashion accessories to electronics and industrial equipment, London Dynamics ensures that any product — no matter how large, complex or premium — can be visualized, configured and experienced with realism and clarity, directly in the browser.