1. [Home](https://www.g2.com/) 2. ... 3. [Display Advertising Software](https://www.g2.com/categories/display-advertising) 4. [LiveIntent Discussions](https://www.g2.com/products/liveintent/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d0f5033513c50199d4f19ccceef837e/liveintent.png "Product Avatar Image") ](/products/liveintent/reviews) [ LiveIntent ](/products/liveintent/reviews) (16)3.4/5 LiveIntent's Marketer Solutions empower brands to engage with over 240 million verified individuals through premium publisher newsletters, offering a unique and effective channel for email marketing. By integrating seamlessly into 2,500+ publisher newsletters, LiveIntent enables marketers to reach audiences in a context where they are actively engaged and attentive. Unlike traditional advertising platforms, LiveIntent provides comprehensive data feedback, allowing brands to make informed decisions and optimize their campaigns across various channels. Key Features and Functionality: - Premium Publisher Inventory Access: Gain exclusive access to a curated selection of premium publisher newsletters, ensuring brand safety and relevance. - People-Based Targeting: Utilize email addresses as stable identifiers to connect with logged-in readers, offering a reliable alternative to third-party cookies. - Personalized Ad Experiences: Deliver tailored advertisements directly to user inboxes using innovative formats like native ads and animated teasers, enhancing user engagement. - Actionable Insights: Obtain detailed analytics on clicks, conversions, and impressions to understand customer journeys and refine marketing strategies for maximum ROI. Primary Value and Solutions Provided: LiveIntent addresses the challenge of reaching and engaging audiences in a fragmented digital landscape by leveraging the trusted environment of email newsletters. By offering access to a vast network of premium publishers and providing tools for personalized, data-driven marketing, LiveIntent helps brands diversify their marketing channels, enhance customer engagement, and drive performance throughout the customer journey—from building brand awareness to accelerating acquisition and fostering customer loyalty. Show More * * * ### -18.0 Nps Score Already have LiveIntent? ### All LiveIntent Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is LiveIntent used for? ](/discussions/what-is-liveintent-used-for) What is LiveIntent used for? [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+LiveIntent+questions+and+get+answers+from+expert+users+in+our+LiveIntent+Discussions+section.&title=LiveIntent+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliveintent%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=LiveIntent+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliveintent%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliveintent%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=LiveIntent+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliveintent%2Fdiscuss%0aAsk+LiveIntent+questions+and+get+answers+from+expert+users+in+our+LiveIntent+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=LiveIntent+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliveintent%2Fdiscuss%0aAsk+LiveIntent+questions+and+get+answers+from+expert+users+in+our+LiveIntent+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/liveintent/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3d0f5033513c50199d4f19ccceef837e/liveintent.png "Product Avatar Image") ### Have you used LiveIntent before? Answer a few questions to help the LiveIntent community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliveintent%2Fdiscuss%3Fsmall_ask%3Dliveintent) No