# LeadMagic Reviews **Vendor:** LeadMagic **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.3/5.0 **Total Reviews:** 19 ## About LeadMagic LeadMagic is the most accurate Website Identification Product for Businesses. Our product provides Businesses with the most accurate identification data even if their visitors work from home. We will tell you the company and provide suggested contacts to prospect. On-top of that we now provide an API for YOU to put the data in your OWN Customer Data Platform or Data Sync. (Segment or Google Analytics) It's incredible to unlock the power and build personalized sites, and provide your new prospects the best content with relevant personalization. We're the only Visitor Identification Software that will let you own our data. This is unheard of in the world of Lead Identification Software platforms! ## LeadMagic Pros & Cons **What users like:** - Users value the **effective campaign management** of LeadMagic, streamlining email list cleaning and integration with outbound tools. (1 reviews) - Users value the **data accuracy** of LeadMagic, enhancing their email lists and improving campaign effectiveness. (1 reviews) - Users find the **ease of use** of LeadMagic exceptional, simplifying their data enrichment and email campaign processes. (1 reviews) - Users find LeadMagic's **easy implementation** invaluable for seamless integration and efficient data enrichment in campaigns. (1 reviews) - Users find the **easy setup** of LeadMagic enhances their campaign efficiency and data management significantly. (1 reviews) - Implementation Ease (1 reviews) - Integrations (1 reviews) - Users found that LeadMagic offers a **higher number of working leads** compared to Apollo, enhancing their lead generation efforts. (1 reviews) - Users find that LeadMagic offers a **significantly higher number of working leads** , enhancing outreach efficiency compared to Apollo. (1 reviews) - Simple (1 reviews) **What users dislike:** - Users are frustrated with **data inaccuracy** in LeadMagic, as most provided numbers were incorrect or fake. (2 reviews) - Users express frustration over **limited credits and billing issues** , feeling trapped by unclear cancellation processes and ineffective support. (2 reviews) - Users express frustration over **poor customer support** , struggling with cancellations and resolution of billing issues. (2 reviews) - Users find the **error handling in cancellation processes** confusing, leading to billing issues and unresolved refunds. (1 reviews) - Users express frustration over the **filtering difficulty** , resulting in inaccurate data and wasted resources. (1 reviews) - Users report significant **inaccuracy in data** , finding many phone numbers incorrect and resulting in a frustrating experience. (1 reviews) - Users express frustration over **inaccurate data** from LeadMagic, finding the service ineffective and untrustworthy for business needs. (1 reviews) - Users express frustration with the **incorrect information** provided by LeadMagic, severely impacting their experience and outcomes. (1 reviews) - Lead Quality (1 reviews) - Missing Information (1 reviews) ## LeadMagic Reviews ### 1. Unclear cancellation flow, billed for months with no usage **Rating:** 0.5/5.0 stars **Reviewed by:** Stanislav K. | Responsible for Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about LeadMagic?** There are many similar tools on the market that offer comparable lead enrichment and workflows **What do you dislike about LeadMagic?** We canceled in July and received a refund, but importantly, I had to confirm with support that the subscription was actually canceled because the process/status was not fully clear. Later we reactivated in August and used the product briefly. After that, we stopped using it (credits kept accumulating), and I clearly remember canceling again in September, but billing continued for several months. The cancellation flow is not transparent enough, and it’s too easy to stay subscribed without realizing it. Their Terms say “no refunds,” but their Help Center also says refund requests may be reviewed case-by-case, especially when credits were not used. I contacted support with billing and usage evidence and I’m still in correspondence, unfortunately, no refund has been processed yet. Maybe I’m old-fashioned, but charging customers for months when the product is clearly not being used doesn’t feel like a sustainable long-term strategy, it erodes trust. A clearer cancellation confirmation and a fairer “unused months” resolution would go a long way. I’m still hoping this gets resolved as a goodwill refund for the unused months, based on the account usage records. **What problems is LeadMagic solving and how is that benefiting you?** We used LeadMagic for lead enrichment ### 2. Exceptional Email Discovery with LeadMagic **Rating:** 5.0/5.0 stars **Reviewed by:** André D. | Cofundador, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about LeadMagic?** I enjoy the great support experience LeadMagic offers. It's an always evolving product that is cost effective. I appreciate how multiple enrichments are possible with a single credit system. LeadMagic's ability to find both business and personal emails is valuable, and the feature that lets me find LinkedIn profiles from emails really helps with my workflows. I also found the initial setup extremely easy, just a couple of clicks and a few minutes. **What do you dislike about LeadMagic?** I think they could increase even more their email discovery rate, which is already great. **What problems is LeadMagic solving and how is that benefiting you?** I use LeadMagic to find high-quality business and personal emails cost-effectively and quickly. It's great because it also helps me find LinkedIn information and enriches my workflows. ### 3. Great Tool - All In One Email Validation Tool Meets all Validation and Enrichment needs A********** **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin M. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about LeadMagic?** We use lead magic primarily as a data enrichment tool for bulk lists of emails that we pull from other data platforms. Its great and using it really ensures that we clean our data lists before sending to ensure that our mailbox remain healthy and we don't end up in spam folders. Platform is easy to implement and very easy to use, its very straight forward, it integrates with all our Outbound tech stack and we use it weekly for creating email campaigns. **What do you dislike about LeadMagic?** Like all data enrichment tools it doesn't get everything right 100% of the time but it is pretty much there in terms of what it offers for the cost. **What problems is LeadMagic solving and how is that benefiting you?** Essentially Lead Magic enables us to improve the delivery of our email campaigns, thus improving our conversion rate leading to closed won sales deals, overall providing better cost per lead, better hit rate and improved ROI. ### 4. Shady Setup, Disappointing Experience **Rating:** 0.5/5.0 stars **Reviewed by:** Sanim M. **Reviewed Date:** November 01, 2025 **What do you like best about LeadMagic?** Nothing it's a scam product **What do you dislike about LeadMagic?** I am extremely dissatisfied with LeadMagic due to several issues. Firstly, the setup process, while easy, was misleading. They claimed to offer 100 free credits, but these were never provided, even after contacting their support team. The promised credits did not materialize, and the support's response was ineffective. Furthermore, the primary service feature, intended to enrich data by providing phone numbers, was largely inaccurate. Out of 100 attempts, fewer than 15 were successful, and most of these were either incorrect or fake numbers. This inaccuracy rendered my subscription to LeadMagic a complete waste of time, money, and effort, as it failed to deliver on its core promise, impacting my business operations negatively. Overall, the operations of LeadMagic appear to be deceitful, to the extent that I strongly perceive it as a scam. I regret investing in their service and wish to warn others not to fall for the same trap. I remain completely unsatisfied with any aspect of the service provided by LeadMagic. **What problems is LeadMagic solving and how is that benefiting you?** n/a ### 5. Beware: Good product with sketchy business practices **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2025 **What do you like best about LeadMagic?** Great enrichment product and reasonably priced **What do you dislike about LeadMagic?** After using the platform for a year and spending hundreds of dollars per month, they decided to remove 70k credits (more than $500 worth) from my account after accusing me of abusing their email finding api, saying that I was sending "fake names" to use it to find mx records of the domain. The fact is we target local businesses and was trying to find emails associated with their domain. Just for context, we use 2 other email finders BEFORE Lead Magic (we use icypeas and findymail) and have never had any issues with them even though we are sending them the same contacts to enrich. After following up multiple times for multiple days in a row to try to get on a call with their team to show them that I was in fact using their api for what it is supposed to be used for, I have received 0 responses from support. I would steer clear of their product, as a small business it's too risky to spend money on credits only to have them removed without question. **What problems is LeadMagic solving and how is that benefiting you?** Finding business emails for prospects ### 6. High quality leads and amazing email verification **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2025 **What do you like best about LeadMagic?** We mainly use Apollo for finding leads, but sometimes it failes to deliver results. LeadMagic has a way higher number of working leads for us **What do you dislike about LeadMagic?** Eveything is fine, they could add a way to get single phone numbers/email straight from the website UI. **What problems is LeadMagic solving and how is that benefiting you?** It has way more leads than other b2b db ### 7. Best email validation and enrichment on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Wayne H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about LeadMagic?** There are 2 things you look at when picking a data provider: quality and price. LeadMagic has the best price of the market and the quality is very good. **What do you dislike about LeadMagic?** not much honestly, this is a very nice product overall **What problems is LeadMagic solving and how is that benefiting you?** Email enrichment, email validation, lead scarping ### 8. I broke my career-wide appointment setting KPI per hour record three times in a single week. **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher H. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about LeadMagic?** Jesse's ability to deliver high dial 2 connect rate leads where the prospect is likely to say YES to a meeting is incredibly high in comparison to everything I've had the fortune to cold call. **What do you dislike about LeadMagic?** My outbound phone dialer provider still hasn't sponsored me yet after learning the news of my triumph. **What problems is LeadMagic solving and how is that benefiting you?** Drive revenue growth appointments at hyperspeed. ### 9. 1st party intent data - Incredible! **Rating:** 5.0/5.0 stars **Reviewed by:** Terry W. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about LeadMagic?** You only pay for what you use - no monthly subscription! Lead Magic shows me the company that has visited my website AND the individual (with their contact details!) and it happens in real-time. This allows us to very accurately and economically retarget them through our advertising. **What do you dislike about LeadMagic?** There is nothing to dislike at this stage. Senior management is super helpful. **Recommendations to others considering LeadMagic:** If you use your website for lead generation for sales, I would strongly recommend you try Lead Magic. The visibility and accuracy of the data were shockingly good. Probably our best purchase all year. Easy to buy, easy to use and very effective (we had payback in 30 days). **What problems is LeadMagic solving and how is that benefiting you?** Lead magic provides the most accurate contact data I have found - and we have used them all. Leedfeeder, Lusha, Zoominfo, Slintel to mention a few. Hands down, Leadmagic has accurate data. The onboarding was super easy. They are very focused on customer success. We were literally live within 60mins of signing up - they even set up a couple of custom filters for us. With the large number of people working from home, intent data has become somewhat useless. I'm not sure how they do it but Lead Magic have nailed it - we are getting contact data of the individuals that hit our site even when they are home-based. Our sales team loves it - they get a real-time heads-up on who is looking at our products and are able to reach out super quick. ### 10. Must have service for B2B marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ricky P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** Identify website visitors. The data is accurate. The notification comes through very quickly so I can strike while the iron is hot. Get contact details and know which companies are looking at your services. We invest a decent amount to get people to our website. They don't always submit the form or engage with one of our lead magnets. Knowing which companies are visiting the site really helps with our account-based sales and marketing strategy. It's really effective. **What do you dislike about LeadMagic?** Not much to dislike. It does what it says on the box. At some point in the future, it would be great if their accounts allowed for billing in AUD, but for now, we will accept that we need to pay in USD. **Recommendations to others considering LeadMagic:** Give it a go. We used the no credit card sign up to give the product a full trial. If you do not have a solution like this (or are using one of the less effective alternatives) then there is absolutely no reason to not try. **What problems is LeadMagic solving and how is that benefiting you?** 95% of website visitors don't engage or submit forms. That means we will never know who there were. Now we get a notification and identification of which company the visitor was from. This means we now KNOW that company is searching around for solutions like ours. That gives us a massive strategic advantage in prospecting. ### 11. LeadMagic - great tool to identify leads accurately, and with good actionable information. **Rating:** 5.0/5.0 stars **Reviewed by:** Aamir K. | Senior Customer Experience Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** Great accuracy and speed. It outdoes the nearest competitor by at least 20%, while being a fifth or lower of cost. Any visitors to my site get converted to great leads! **What do you dislike about LeadMagic?** Nothing much to dislike. Interface can be improved, and the developers are working on customer feedback. **Recommendations to others considering LeadMagic:** This software is taking on the industry leaders at a fraction of the cost, and provides better and more qualified leads and meetings. **What problems is LeadMagic solving and how is that benefiting you?** Solving my marketing lead generation issues. It helps to know what companies my leads come from, and my outreach has improved since I'm able to pinpoint what the customer intent is. ### 12. Fantastic intent data **Rating:** 5.0/5.0 stars **Reviewed by:** Caleb S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2022 **What do you like best about LeadMagic?** We were able to use the software to identify what companies were visiting our site through PPC campaigns who didn't schedule a meeting on the first visit. This helped us reach out to them and follow up to book discovery calls. We ultimately increased conversions from our PPC campaigns. **What do you dislike about LeadMagic?** We didn't find anything that would be considered a "dislike". It's nice to know the company is always adding new features to improve the process to match our initiatives. **What problems is LeadMagic solving and how is that benefiting you?** We are able to follow up with prospects that didn't convert on the first visit to our site (which is the majority). This allows us to improve our overall conversion ### 13. Getting the data I need with LeadMagic **Rating:** 5.0/5.0 stars **Reviewed by:** Dave M. | Head of CDP, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** Access to the LeadMagic data through the API and Segment integration has been the biggest game-changer. Now we can use LeadMagic for any data use case — simple reporting, deep analysis, process automation, or even machine learning/prediction. **What do you dislike about LeadMagic?** No qualms. I have had a great experience with LeadMagic, especially from a data integration perspective. **What problems is LeadMagic solving and how is that benefiting you?** We have been building a customer data platform, and LeadMagic is a significant contributor. Our data team can now give context to the analysis we are generating through our CDP because of our work with LeadMagic. ### 14. Using Leadmagic for SaaS sales **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian M. | sales **Reviewed Date:** April 17, 2022 **What do you like best about LeadMagic?** LeadMagic, tells us exactly what companies are on the site. It's helped figure out who is on the site and whether or not our outbound campaigns are making folks curious enough about us. Let's us double down on people that are visiting our site repeatedly. More accurate than other solutions I've tried. **What do you dislike about LeadMagic?** Not much to say here about lead magic... **What problems is LeadMagic solving and how is that benefiting you?** See who is on the site ### 15. Game Changing Tech 👌 **Rating:** 5.0/5.0 stars **Reviewed by:** Andy W. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** LeadMagic is not only super easy to use, but, it is super easy to setup too. Once it was setup I directed our SDR team towards it and they were able use the data to source companies who had intent to use our services. It is super helpful how it allows you to filter and group companies based on your own criteria 🙂. **What do you dislike about LeadMagic?** Nothing really. It does everything I want it to. **Recommendations to others considering LeadMagic:** Definitely check it out. We looked at the 'big name' alternatives and saw nothing more they offered except for a higher price tag. **What problems is LeadMagic solving and how is that benefiting you?** LeadMagic helps us to identify folks that have been on our website and are therefore likely to be interested in our services. ### 16. Quality data, expert service, enriched - limitless **Rating:** 5.0/5.0 stars **Reviewed by:** Justin M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** LeadMagic is the most accurate visitor data. I finally understand who my prospects are and convert them. **What do you dislike about LeadMagic?** No complaints. LeadMagic is constantly improving its offering adding to the data warehouse, enhancing matching capabilities, and giving away its API. **What problems is LeadMagic solving and how is that benefiting you?** • Get alerts when companies visit our websites • See what pages on our website they look at, and for how long • Understanding how they found us ### 17. Wizardry **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle v. | Director of Campaigns, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** This tool is like having a magic wand in your aresonal. Being able to actually see tracking for your site is next level, pair that with LeadEnrich, and you are a Ludacris speed **What do you dislike about LeadMagic?** I struggled with the interface at first. Soon after getting to know my way around I was a wizard all in my own **What problems is LeadMagic solving and how is that benefiting you?** Capturing traffic and converting them to a qualified lead has been the best addition to our stack ### 18. Enterprise SaaS Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Amelia T. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** Quality of Data is amazing. How I am able to find and call people and it being exactly what I need, within minutes, is unreal. game changer. **What do you dislike about LeadMagic?** Literally nothing. I was using leadfeeder and no comparison...LeadMagic is seriously, "magic" **What problems is LeadMagic solving and how is that benefiting you?** Price- way cheaper than clearbit and leadfeeder + time saver. I can generate leads, right away within 5 minutes. ### 19. Lead magic for the win! **Rating:** 5.0/5.0 stars **Reviewed by:** Tom S. | Founder @ The SD Lab | Sales Consultant , Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about LeadMagic?** The data that is driven from Leadmagic is insane. Knowing truly who is coming to site and leveraging the data to personalize outreach is a game changer. **What do you dislike about LeadMagic?** Nothing thus far. Overall one of the best tools in market **What problems is LeadMagic solving and how is that benefiting you?** Tracking who is visiting my site and making sure I don't lose anything through the cracks. ## LeadMagic Discussions - [What is LeadMagic used for?](https://www.g2.com/discussions/what-is-leadmagic-used-for) - [View LeadMagic pricing details and edition comparison](https://www.g2.com/products/leadmagic/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+14%3A17%3A32+-0500&secure%5Bsession_id%5D=f2f71b74-6fa0-41ac-9620-e90334ad71d2&secure%5Btoken%5D=0d4ed9b050a418bfb32d3f40fd8f58dd624492d12062b00032e55cd66806a76b&format=llm_user) ## LeadMagic Integrations - [Clay](https://www.g2.com/products/clay-com-clay/reviews) ## LeadMagic Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Intelligence** - Cross-system Integration ## Top LeadMagic Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,323 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,861 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (624 reviews)