The API is solid, we pull data into our warehouse and build our own scoring on top of it. The visit metadata (source, campaign, keyword) is clean and reliable. We also found out the landing page URLs keep the full query string, which let us extract Google Click IDs and feed conversions back to our ads, that alone paid for the subscription. UI is simple, does the job. Setup took about an hour. Support was responsive when we had API questions. Company identification has improved over the past year, decent coverage for our traffic size. Good ROI if you actually use the data instead of just browsing the dashboard. Review collected by and hosted on G2.com.
The industry tags on companies are hit or miss, we ended up ignoring them and classifying companies ourselves. The "is in Salesforce" flag wasn't reliable either so we had to match against SF on our own. API pagination works but feels dated. And the ICP scoring they offer is basically empty, we never got useful results from it so we built our own. Would be nice if they exposed more fields through the API, some stuff you see in the UI doesn't come through. Not dealbreakers but you end up building workarounds. Review collected by and hosted on G2.com.
Hi Steve,
thanks for the detailed review, especially the note on using landing page query strings to pull Google Click IDs back into your ad optimization, that's a great example of getting real ROI out of the data instead of just browsing the dashboard.
Glad the API and visit metadata have held up well enough to build your own scoring on top of them.
On industry tags, the Salesforce flag, and ICP scoring, those are fair misses and we've passed the specifics along to our product team, including the request for more fields exposed through the API. Appreciate you pushing the product hard enough to find the edges.
