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Klaviyo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution. (167 mentions)
Users value the powerful automation of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively. (131 mentions)
Users find Klaviyo's powerful automation invaluable for creating tailored campaigns that enhance engagement and boost revenue. (92 mentions)
Users appreciate the easy integration of Klaviyo with various platforms, streamlining their marketing efforts effectively. (89 mentions)
Users appreciate the seamless integrations of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier. (89 mentions)
Users find Klaviyo to be expensive, which can be a barrier, especially for beginners. (73 mentions)
Users face a steep learning curve with Klaviyo, requiring considerable time to understand its platform effectively. (63 mentions)
Users find missing features in Klaviyo, particularly with SMS and search functions that limit functionality. (57 mentions)
Users find limited features in Klaviyo, with superficial updates and basic design options proving to be a drawback. (40 mentions)
Users face limited and slow customer support, especially on the free plan, impacting their experience significantly. (39 mentions)

5 Pros or Advantages of Klaviyo

5 Cons or Disadvantages of Klaviyo

Klaviyo Reviews (1,366)

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Reviews

Klaviyo Reviews (1,366)

View 1 Video Reviews
4.6
1,366 reviews
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Prahlad K.
PK
Prahlad K.
Head of Operations & Supply Chain | Founding Team
Small-Business (50 or fewer emp.)
"Advanced Automations, But Comes at a Cost"
4.5/5
What do you like best about Klaviyo?

I really like Klaviyo's advanced automations, which include features like abandoned and checkout emails, product recommendation emails, and SMS marketing campaigns. I also appreciate its ability to integrate with almost all of the software available in the market, especially for an ecommerce company. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Their pricing is higher. It should be they can lower the price. Review collected by and hosted on G2.com.

Karthikeyan D.
KD
Karthikeyan D.
Life Cycle Manager
Small-Business (50 or fewer emp.)
"Easy Setup with Robust Features, But SDK Needs Work"
4/5
What do you like best about Klaviyo?

I really found the integration with Klaviyo to be very easy, and I appreciate having quick support available 24/7 via chat. The user-friendly interface and features, enhanced with AI, are things I particularly like. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Bringing customer events when SDK is connected and profile concept is very hard when we integrate with Shopify. SDK integration took delay. Review collected by and hosted on G2.com.

Ronald H.
RH
Ronald H.
President/Owner
Small-Business (50 or fewer emp.)
"Powerful Marketing and Texting Platform Once You Get the Hang of It"
4/5
What do you like best about Klaviyo?

We tried Klaviyo for marketing and texting, but it wasn’t very user-friendly. Compared with other platforms that include built-in templates, Klaviyo doesn’t feel especially beginner-friendly, and it took more effort than we expected to get comfortable using it. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

It was difficult to set up and even harder to understand at first. By the time I started to get the hang of it, the trial period was almost over, and it didn’t feel as cost-effective as it should have been. Review collected by and hosted on G2.com.

Heather E.
HE
Heather E.
Marketing Manager
Small-Business (50 or fewer emp.)
"User-Friendly Templates and Powerful Segmentation"
4/5
What do you like best about Klaviyo?

Klaviyo has very easy-to-use templates and rich segmentation options. The platform is also always evolving, mostly for the good. It is not a stagnant program. The customer support is also great. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

There are a lot of add-ons and relatively high pressure sales. Review collected by and hosted on G2.com.

BA
Bryanna A.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Intuitive Platform with Room for Improvement"
5/5
What do you like best about Klaviyo?

I like that Klaviyo is easy to use and offers many helpful additions. The platform includes features like subject line assist and analytics metrics, which help me create my audiences and perfect my creative assets. I also had no problem with the initial setup. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The deliverability success rate is really bad, especially with Apple users. Review collected by and hosted on G2.com.

Mingo B.
MB
Mingo B.
Own
Small-Business (50 or fewer emp.)
"Effortless Communications and Powerful Automations"
5/5
What do you like best about Klaviyo?

I use Klaviyo for Email and SMS sends as well as automated marketing. Klaviyo solves the problem of email marketing and SMS sending. By hosting all of our contacts, it makes it easy to set up automations for emailing and SMS for new customers and established customers. I think Klaviyo's ease of sending communication is great. It's not overwhelming and is very user-friendly. I love the automations and the ease in which to set them up. It was very easy to transfer information or automations. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I think the only issue I've found with Klaviyo is when setting up emails it can look a bit clunky but it can be overcome with some template adjustments. Review collected by and hosted on G2.com.

Madhura K.
MK
Madhura K.
Media Analyst
"Intuitive and Efficient for a lean team"
5/5
What do you like best about Klaviyo?

I really appreciate Klaviyo's automation scope, which is great for my small business as it helps with simple setups without needing an ecommerce manager or a coder. It serves as a fantastic thought starter tool for ideation on content for triggered flows and newsletters. The platform's insights are easy to read and quick to act upon, making it very helpful. What stands out to me is how much time it saves me, as it's a tool that lets a non-ecommerce expert run it effectively. Setting it up was extremely easy, contributing to my positive experience. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The tool has gotten expensive over time, making it difficult to keep using. The UI can be improved a little, and prices should be revisited, especially with Shopify rolling out even more effective tools. Review collected by and hosted on G2.com.

Marc D.
MD
Marc D.
Manager
Small-Business (50 or fewer emp.)
"Powerful E-Commerce Integration with Klaviyo"
4.5/5
What do you like best about Klaviyo?

I like that Klaviyo is built for e-commerce and integrates really well with Shopify. The templates are great, and I can build dynamic content for each customer. It's also much more powerful than the native Shopify app for email. Plus, the initial setup was relatively easy. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Navigation can be hard at times. Things are arranged a little different to other platforms I have used. It is just different, not good or bad, just another way of doing things. Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Verified User in Cosmetics
Small-Business (50 or fewer emp.)
"Powerful Segmentation and Personalization Made Easy"
5/5
What do you like best about Klaviyo?

I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right moment. Its seamless integrations and clear reporting also make it simple to test, optimize, and prove impact quickly. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Klaviyo can feel complex and overwhelming at first, especially when setting up advanced flows or managing large numbers of segments. Pricing also scales quickly as your list grows, which can become challenging to justify over time. Review collected by and hosted on G2.com.

Michelle J.
MJ
Michelle J.
Marketing Coordinator
Small-Business (50 or fewer emp.)
"Intuitive Interface with Excellent Support"
5/5
What do you like best about Klaviyo?

I like Klaviyo's intuitive interface, which makes managing our emails, flows, lists, and segments straightforward. Our CSM reps have been great partners, being receptive to feedback and helpful in finding workarounds when we've had suggestions and issues. Additionally, the organization and efficiency of having both SMS and email in the same place is valuable, especially with Klaviyo's improved SMS offering. The initial setup was pretty easy, and the overall experience has been positive enough that I'd give it a 10 out of 10 in recommending it. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Our benchmarking metrics have always been a work in progress. Review collected by and hosted on G2.com.