Klaviyo is straightforward for day-to-day email work. The template builder is clean, and it doesn’t take long to set up simple campaigns or pop-ups. Ease of implementation was surprisingly smooth — I had forms and basic flows running pretty quickly. I also appreciate that most features work out of the box without extra integrations. For a small team, it’s the right balance of functionality and simplicity. Review collected by and hosted on G2.com.

Some areas of the UI feel a bit cluttered, especially when managing segments or lists. Certain items have to be removed one by one (similar to profiles), which slows down cleanup. Support is mainly email-based and handled through their virtual assistant — there’s no real live chat, so responses can feel delayed when you need quick help. Not deal-breaking, but it’s an area that could be better. Review collected by and hosted on G2.com.

I appreciate the easy segmentation of customers in Klaviyo and being able to see what and when customers have purchased something. Additionally, I find the integration of Klaviyo with WooCommerce very convenient. The fact that all products are available in Klaviyo along with a detailed purchase history is a big plus. The connectivity with WooCommerce was an important reason for the switch from Mailchimp to Klaviyo. Also, the initial setup was not difficult. Review collected by and hosted on G2.com.

Take more account of European customers, now primarily American-based. Combination of Klaviyo with Meta is not clear which data is being shared. Review collected by and hosted on G2.com.

I am very happy with Klaviyo and the experience it provides. It's a great product for connecting with customers and seeing the analytics behind the scenes. As a business owner, good communication is key, and Klaviyo helps us achieve that. I use Klaviyo for email marketing to my clientele and to get information about them. The software effectively solves our need for meaningful customer interaction, which we truly value as we aim to make our customers feel like part of a community. Review collected by and hosted on G2.com.

The analytics could be improved a little bit on the backend to truly see what's working or what's not. It needs to be more user-friendly for business owners. Review collected by and hosted on G2.com.

I like using Klaviyo for email marketing because scaling is easy and marketing automation is straightforward. It's easy to master and user-friendly. Klaviyo allows integration with lots of other apps, like the Reviews app Judgeme, which is really helpful. All the features are in one place, including campaigns, automatic flows, reviews, and Shopware integration. There are lots of resources and a helpful portal, along with good user support, which makes mastering these features easier. The initial setup was much easier than with Salesforce, and the support team was really helpful. Review collected by and hosted on G2.com.

SMS, but it's because of the local regulations. Review collected by and hosted on G2.com.

The user interface is very easy to understand while still being sophisticated and in depth. Our Klaviyo reps also always come prepared to meetings with insights and recommendations specific to our brand. The new features coming out very frequently is also a clear benefit as it helps our brand stay on the cutting edge. Review collected by and hosted on G2.com.

The only thing I wish were different about the product is the features taht are locked behind increased paywalls. I wish we had access to all of Klaviyos amazing features and tools without paying more. Review collected by and hosted on G2.com.

I use Klaviyo for its ease of use and full customizability. The drag-and-drop editor for emails is extremely intuitive, allowing me to build out an email or email template within minutes. This feature lets us create email pages that look professionally made with little to no experience. The UI is very similar to the Shopify theme customizer. I also appreciate that the initial setup was extremely easy; I downloaded the app in Shopify, and it took me through the setup process in just a few steps with a wizard. Review collected by and hosted on G2.com.

I would prefer that my Klaviyo back end loads right in Shopify. Every time I use it I have to navigate off the site and do a two factor login. I would love it if it was combined with my Shopify account and was always logged in there. Review collected by and hosted on G2.com.

It is the best email platform out there. it fully integrates with shopify The UX is easy to use, and now can integrate with Claude so all in one solution. Review collected by and hosted on G2.com.

A bit pricy when you have a low amount of email subscribers, and support can be slow sometimes. Review collected by and hosted on G2.com.

Great segmentation, filtering, and triggers to target specific customers at the perfect time. I love using Klavyio for both Marketing and Transaction messages to our customers and it's easy to build flows. I love being able to quickly build a segmentation of customers to send out campaigns before, during, or after the customer's experience. Review collected by and hosted on G2.com.

I wish Klaviyo had a better integration with Gorgias so we could more easily connect our customers Journey between Gorgias and Klavyio. Review collected by and hosted on G2.com.

It is so comprehensive and works so well for e-commerce businesses. I haven't come across a scenario that Klaviyo doesn't have functionality for, which makes solving problems for clients a smooth process. I recommend Klaviyo for all clients with commerce businesses and have now used it consistently for over 10 years. It is intuitive, easy to use and I've found customer support very helpful. Review collected by and hosted on G2.com.

In the newest version there are some auto-checked options that aren't helpful during the campaign building process Review collected by and hosted on G2.com.

I really like Klaviyo for its simplicity of use and very intuitive workflows. It's great how you can segment lists and choose to use one of Klaviyo’s email templates or create a custom one. The analytics and benchmarks provided for both my company and our industry are very helpful for stakeholders. The segmentation of lists makes it easy to automate flows, and the smart sending feature ensures we're not spamming our audience. The initial setup was very quick, and the team at Klaviyo was incredibly helpful, making settings very easy to use. The setup of SMS was efficiently handled by the Klaviyo team. Review collected by and hosted on G2.com.

I wish it integrated into Netsuite and would have contacts flow both ways between Netsuite and Klaviyo. Have the contact information update to Netsuite to show if customers opened an email. Review collected by and hosted on G2.com.