I like that my whole team can easily use Klaviyo. Everyone has their own role, like design, copy, and setting up the audience, and everything seems very user-friendly. The UI and UX and the templates are much better than in Mailchimp, which we used before. Plus, the features are fairly easy to use, so they save us a lot of time. Review collected by and hosted on G2.com.

I would need a better connection to our CRM system, which is Microsoft Dynamics. The CRM connection was our only challenge. Review collected by and hosted on G2.com.

I like Klaviyo for how tightly it connects customer behavior to action. It lets me quickly turn real-time data into lifecycle flows that drive repeat purchases and long-term LTV. It removes the gap between insight and execution, because everything is connected, like data, segmentation, flows, and reporting. I can measure impact clearly and iterate fast. Previous teams I've worked with switched to Klaviyo from more limited email platforms because it offered stronger insights and actionable options. It made it easier to act on customer behavior and tie email/SMS directly to retention, LTV, and revenue growth. The initial setup was fairly straightforward, especially with Shopify, as core integrations, data syncing, and basic flows were quick to get live. Review collected by and hosted on G2.com.

One area for improvement is deeper native retention reporting, especially around cohort analysis, LTV forecasting and attribution across flows and campaigns. While Klaviyo is strong operationally, I still rely on external tools or exports for more advanced lifecycle insights. I'd love to see more native, actionable retention reporting inside Klaviyo, things like repeat rate and TTSO tracking by flow. Review collected by and hosted on G2.com.

It's really easy to use and it's fun to come up with creative new ways to design our newsletters and flows. It integrates easily with our Shopify store so we can personalise our emails. Review collected by and hosted on G2.com.

Some things can be hard to edit in the exact way that I would like them to be. Review collected by and hosted on G2.com.

User friendly functionality and integrations portfolio Review collected by and hosted on G2.com.

There is very little I dislike, aside from some specific regulations related to my industry Review collected by and hosted on G2.com.

I really like the creative aspects and how easy the drag-and-drop features are to use. It’s simple to build eye catching emails. It also allows me to create creative segments, and overall the experience feels super user-friendly. Review collected by and hosted on G2.com.

I have been on Klaviyo for so long, I sometimes wonder what it would be like to use the basic email flows in shopify, just to stir things up. Review collected by and hosted on G2.com.

I like Klaviyo for its ease of use, which makes navigating and handling tasks simpler. The reporting feature is another aspect I appreciate, with good reporting tools that make it easy to access all the necessary information. I can even see where people are located, their clicks, and manage the same campaign across different time zones. The good warming meetings with our warming manager were also a plus. Review collected by and hosted on G2.com.

I'm not satisfied with the WhatsApp integration. Also, having to pay for helpdesk support is a downside for me. Review collected by and hosted on G2.com.

I find Klaviyo easy to use, which is really important for me. I appreciate how it helps me with segmentation, allowing me to create customer segments and send specific campaigns to those specific segments. The easy setup is also a big plus, and the weekly learnings have been very helpful in getting the most out of the platform. Review collected by and hosted on G2.com.

I would like Klaviyo to help me build winning flows. An audit to my account could help understand or fix our flows and make the right adjustments. Review collected by and hosted on G2.com.

I really like that Klaviyo provides a lot of features apart from email marketing, like the ability to review products, which is great because we can select the reviews and show them on our site. Creating campaigns and using them to trigger emails is super useful. It's also great to have a way to give discount coupons to customers. The initial setup was pretty easy. Review collected by and hosted on G2.com.

Their UI to make the templates is not that great. They can work on their UI and make it more decluttered. Review collected by and hosted on G2.com.

I find Klaviyo incredibly flexible and it integrates really well into our other systems, especially with Shopify, which we use for our website platforms. It does a great job of creating unique email flows, allowing us to tailor our messaging based on what users are doing at that time on the website. The initial setup was super easy. Review collected by and hosted on G2.com.

The user experience can be a little glitchy when editing the emails. The email editing portion of Klaviyo isn't the greatest, copying and pasting text can be a little bit of an issue. It just modifies the text in terms of color, font, etcetera. It doesn't offer a ton of unique options either. It's really kind of pick a template or create a template. There aren't any other unique features about it. Review collected by and hosted on G2.com.

I appreciate Klaviyo's easy drag and drop email builder. The customer segmentation and customer insight features are big pluses for me, along with the AI headline and subject generators. These tools help me achieve a high open rate and a high conversion rate on my weekly emails. Also, setting up Klaviyo was very easy, and I find its subscription price perfect. Review collected by and hosted on G2.com.

Klavyo is a powerful platform; navigating flows and segments can take time to master. It can have a longer learning curve. Review collected by and hosted on G2.com.