Describe the project or task the provider helped with:
As a graphic designer and social media consultant firm we use interbrand's top 100 list to show clients the leading brands in their industry in order to convince them what it takes to create a dominant brand, and then capitalise on the brand strength. Review collected by and hosted on G2.com.
What do you like best?
The grading criteria that they use to evaluate brand strength is really great for assessing the strengths of industry leaders and mimicking them in order to grow and improve brands. Review collected by and hosted on G2.com.
What do you dislike?
It is really difficult to trust the accuracy of interbrand's analysis when evaluating the strength of small companies. Although if there is anyone qualified to do the task it is interbrand Review collected by and hosted on G2.com.
Recommendations to others considering the provider:
Use it as a tool to look compare yourself to the top performers in your industry, your brand strength indicator is not useful anyways if you're not going to capitalise or improve on it. Review collected by and hosted on G2.com.