As a graphic designer and social media consultant firm we use interbrand's top 100 list to show clients the leading brands in their industry in order to convince them what it takes to create a dominant brand, and then capitalise on the brand strength. Review collected by and hosted on G2.com.
The grading criteria that they use to evaluate brand strength is really great for assessing the strengths of industry leaders and mimicking them in order to grow and improve brands. Review collected by and hosted on G2.com.