Impartner PRM Features
Control (3)
Role-Based Permissions
Based on 236 Impartner PRM reviews and verified by the G2 Product R&D team. Assigns information access rights based on company, user role, group, or tier
Opportunity Management
Based on 220 Impartner PRM reviews and verified by the G2 Product R&D team. Tracks partner leads, opportunities, and monitors deals through pipeline stages
Recognized Escalation
Based on 173 Impartner PRM reviews and verified by the G2 Product R&D team. Allows partners to move deals into the main channel while retaining input and receiving compensation
Platform Basics (3)
Lead Management
As reported in 66 Impartner PRM reviews. Ability to upload and automatically distribute leads, as well as lead nurturing and scoring capabilities.
Content Management
As reported in 82 Impartner PRM reviews. Allows channel partners to create co-branded or locally customized content from centrally managed templates.
Group and User Management
Ability to assign groups and users different levels of access depending on the role of those groups and users. 77 reviewers of Impartner PRM have provided feedback on this feature.
Campaign Execution (6)
Email Marketing
As reported in 55 Impartner PRM reviews. Ability for channel partners to create personalized emails, newsletters, or announcements using your branding and content.
Search Marketing
Allow channel partners to generate traffic and enhance visibility via search engines through both paid and unpaid activities. 48 reviewers of Impartner PRM have provided feedback on this feature.
Web Syndication Management
Based on 48 Impartner PRM reviews. Ability to distribute and showcase your product and solutions via your channel partners’ websites.
Social Media Management
Based on 47 Impartner PRM reviews. Ability for partners to schedule and manage content across social media channels.
Events
Provides partners with pre-built event templates that include automated email workflows for event management (i.e. webinars, in-person event registration, etc.). 52 reviewers of Impartner PRM have provided feedback on this feature.
Microsite Management
Ability to setup and personalize co-branded microsites or landing pages. 50 reviewers of Impartner PRM have provided feedback on this feature.
Reporting (3)
Campaign Performance
Provides visibility into marketing campaign performance to then optimize strategy moving forward. 54 reviewers of Impartner PRM have provided feedback on this feature.
Partner Performance
As reported in 63 Impartner PRM reviews. Identifies high performing channel partners to be able to target them with more content, campaigns, and marketing development funds.
Fund Tracking
Provides the ability to track marketing development funds (MDF), like funds uploaded, funds claimed, and funds dispersed. 45 reviewers of Impartner PRM have provided feedback on this feature.
Additional Features (1)
Partner Engagement
Ability to enourage partners to use your platform, which can involve learning and engagement (i.e. leaderboards, gamification, etc.). 72 reviewers of Impartner PRM have provided feedback on this feature.
Account Mapping (3)
Common overlaps
Finds common overlap between you and your partner's prospects This feature was mentioned in 52 Impartner PRM reviews.
Mapping Segmentation
Defines partnership overlaps into prospects, open opportunties or current customers 50 reviewers of Impartner PRM have provided feedback on this feature.
Account Mapping Playbook
Provides suggestions for what to do when data between partners intersect 49 reviewers of Impartner PRM have provided feedback on this feature.
Partner Discovery (3)
Competitive Discovery
Based on 45 Impartner PRM reviews. Allows users to search by brand to see who is driving traffic for your competitors.
Social media discovery
As reported in 43 Impartner PRM reviews. Allows users to
Content-Based Discovery
Based on 51 Impartner PRM reviews. Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
Brand Messaging
Based on 56 Impartner PRM reviews. Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand.
Offer Management
Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center. This feature was mentioned in 46 Impartner PRM reviews.
Catalog Management
Allows users to provide partners with product catalogs to help gudie them towards the right products to promote This feature was mentioned in 46 Impartner PRM reviews.
Analytics (3)
Conversion Tracking
As reported in 44 Impartner PRM reviews. Allows users to track partner conversions
Customer value tracking
Allows users to track the partners that bring in your most loyal customers. 44 reviewers of Impartner PRM have provided feedback on this feature.
ROI Measurement
Based on 49 Impartner PRM reviews. Allows users to measure partner-influenced revenue to show ROI
Integrations (3)
Data warehouse Integration
Allows users to integrate data from data warehouse software into the partner ecosystem platform This feature was mentioned in 47 Impartner PRM reviews.
CRM Integration
As reported in 62 Impartner PRM reviews. Allows users to integrate data from a CRM into the partner ecosystem platform
Account-Based Marketing Software Integration
As reported in 44 Impartner PRM reviews. Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform
Agentic AI - Secure Email Gateway (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Platform - Partner Relationship Management (PRM) (13)
Individual Portals
Based on 190 Impartner PRM reviews and verified by the G2 Product R&D team. Provides a private portal for each partner
Content Repository
Based on 209 Impartner PRM reviews and verified by the G2 Product R&D team. Provides access to a repository that contains shared marketing or sales materials and tools
Revenue Tracking
Based on 10 Impartner PRM reviews. Tracks revenue via links, leads, deals, and influenced revenue
Cross-System Integration
Operates across multiple systems, tools, and platforms. This feature was mentioned in 10 Impartner PRM reviews.
Workflow Automation & Notifications
Automates critical processes and triggers alerts across the partner lifecycle
Onboarding, Training & Certifications
As reported in 11 Impartner PRM reviews. Offers structured onboarding with learning modules, trainings, and certifications
Payouts & Global Compliance
Offers multi-currency, automated partner payments with VAT/tax compliance
Partner Discovery & Recruitment
Streamlines the process of finding, qualifying, and recruiting new channel partners This feature was mentioned in 10 Impartner PRM reviews.
Incentive Management
Manages incentive programs, whether it’s through commissions, bonuses, or tiered rewards
Recognized Escalation
Allows partners to move deals into the main channel while retaining input and receiving compensation
Dashboards & Reporting
Provides reports and dashboards that track partner activities such as performance, engagement, leads, and marketing fund utilization This feature was mentioned in 12 Impartner PRM reviews.
Marketing Tools
Manages co-branding, MDFs, and campaigns through marketing automation
Deal Management
Handles deal registration and streamlines submissions, approvals, and tracking
Agentic AI - Partner Relationship Management (PRM) (4)
Adaptive Learning
Improves performance based on feedback and experience
Autonomous Task Execution
Capability to perform complex tasks without constant human input (e.g. automate submissions, emails, workflows)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Natural Language Interaction
Provides an AI chat agent to engage and guide partners conversationally





