--- title: HubSpot Smart CRM Reviews meta_title: 'HubSpot Smart CRM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 108 reviews by the users' company size, role or industry to find out how HubSpot Smart CRM works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 108 scale: '5' date_modified: '2026-09-22' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # HubSpot Smart CRM Reviews **Vendor:** HubSpot **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.6/5.0 **Total Reviews:** 108 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About HubSpot Smart CRM HubSpot Smart CRM is self-updating, AI-powered software that brings your customer data, teams, and tech stack together in one connected system Core Value Proposition HubSpot Smart CRM is the CRM that works for you, not the other way around. It keeps your CRM current through automatic updates and built-in enrichment, capturing customer conversations, creating and filling records, surfacing important changes, and turning the latest context into actionable next steps. Your team spends less time on data entry and more time building relationships. Updates stay visible, editable, and under your control, so you know what got updated and why. Built on HubSpot’s agentic customer platform, Smart CRM combines AI tools and agents, flexible customer views, automation, reporting, governance, and app connectivity so marketing, sales, and service teams can work from a single source of truth, move faster, and deliver better customer experiences at scale. Key capabilities See your customers clearly - Self-updating and self-cleaning CRM: Updates itself based on what actually happened — using, conversations, emails, notes, and the web — so your CRM data stays accurate and trusted. - Agentic onboarding: makes Smart CRM setup easy: contacts, companies, and deals automatically populate from email and calendar connections. - Breeze Assistant: conversational AI that pulls from self-updating CRM data to create content, reports, analysis, automation, and build and activate agents. - Custom data model: store any type of CRM data with custom objects, events, scoring, and calculations. - Data enrichment: automatically enrich contact and company records using emails, calls, the web, and HubSpot’s data sources. - Notetaker: transcribes notes (including voice notes) and captures follow-up items; deal progression drafts the recap email and next steps for reps. - Deal progression: analyzes conversations and recommends updates to deal stage and qualification fields, then drafts follow-up emails. - Data Agent: get updated answers on business-specific questions about customers and prospects by searching CRM data, emails, calls, documents, and the web. Intent signals: learn who’s in-market for your product and a good fit, what they’re searching for, and the right time to reach out. - AI insights: surface important changes, risks, and next-best actions from customer context stored within your CRM. - Reporting dashboards and analytics: make informed decisions fast with templated dashboards and built-in reports that include multiple visualization types and AI-assisted insights. - Sensitive data controls: protect sensitive customer information with encryption, access controls, SSO, and 2FA-ready governance. - Segmentation: easily segment customer or prospect data into lists that can be used for outreach. Get your team on the same page - Pipeline management: stay on top of deals with multiple pipelines, tags, and automated actions. Conditional logic ensures sales processes are never skipped. - Workflows and AI-assisted workflows: automate tasks and customer communications based on customer behavior and business logic. - Task management: keep reps organized and stay on track with automated task management and queues - Custom reporting and dashboards: turn CRM data into actionable insights across pipeline, attribution, and revenue performance with highly customizable reporting. - Team governance: manage precise permissions, team structures, SSO, 2FA, SOC2 compliance with administrative controls.. - Centralized audit log: track actions taken by users, automations, integrations, and agents. Undo and restore actions. - Automatic duplicate detection: use AI to identify and merge duplicate records, keeping the CRM accurate and usable. - Project management: coordinate customer-facing work, track progress, and automate handoffs without leaving the CRM. Connect all your tools in one place - HubSpot Marketplace: connect to more than 2,000 popular apps, including toolsGoogle Workspace, Microsoft 365, Slack, Zoom, and Shopify. - Data Sync: keep records updated automatically with two-way sync across HubSpot and third-party systems. - Custom CRM interface: visualize the same customer data in the format that makes sense for each team, including tables, charts, and custom views. - Sandbox test account: test changes and integrations safely before pushing them live. - UI extensibility: build custom interfaces and extend HubSpot with APIs to match your business processesIntegrated tool actions in workflows: combine HubSpot automation with external apps to streamline multi-system processes. Smart CRM vs. Alternatives HubSpot’s Smart CRM is different from traditional CRM solutions and AI-native CRMs. It unifies customer data, teams, and tech stacks securely, with self-cleaning capabilities that keep data continuously up-to-date. Leveraging your data and third-party insights, Smart CRM’s built-in AI helps deliver personalized customer experiences at scale. All AI-driven updates keep humans in the loop. Reps and admins can review, edit, or approve before anything is saved to the CRM, with the ability to restore data changes. Unlike standalone AI tools, notetakers, or workflow automation layers, self-updating CRM is built directly into HubSpot’s agentic customer platform and works with the data your team already uses. It’s easy to adopt without requiring a dedicated administrator, while still offering the flexibility to support more complex business needs. Outcome Smart CRM is a self-updating source of truth that helps businesses grow faster by unifying customer data, teams, and tools in one easy-to-use agentic customer platform. By having all business context in one place, Smart CRM becomes a source of truth you can rely on to drive outcomes for your business. ## HubSpot Smart CRM Reviews ### 1. Intuitive All-in-One CRM with Native Meeting Records **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie S. | HubSpot Solutions Architect , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot Smart CRM?** I like how intuitive HubSpot Smart CRM is. It has an easy user interface, and people I add to my team can easily come in and adapt. Each object has the same record layout, which makes it really intuitive to navigate. I also appreciate how transparent it is about where the information is and how security is held. It gives me a single pane of glass for my business, from referrals and leads through the sales process and service fulfillment. I really enjoy using the HubSpot notetaker with deal progression to document my meetings directly in the CRM. Having the recordings natively in HubSpot is invaluable because I know I will have access to the meeting recordings, notes, and details as long as I am a HubSpot customer. The initial setup was very easy. **What do you dislike about HubSpot Smart CRM?** I'm a little nervous about some upcoming functionality that would have AI automatically update the CRM. I haven't used it yet, so I can't speak to it, but it is making me a little nervous. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** HubSpot Smart CRM gives me a single pane of glass for my business. I manage incoming referrals through prospecting, sales, and service, and fulfill the work I’ve sold directly in HubSpot Smart CRM. ### 2. Highly Flexible CRM, but Null Values Can Break Calculations **Rating:** 5.0/5.0 stars **Reviewed by:** Steve C. | Marketing Data Segmentation Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like how flexible HubSpot Smart CRM is. I can create different custom objects, put things where I want them, and customize pages and views for different objects. I can associate contacts with custom objects, which is important. It keeps things organized and makes things easier for people to use. It’s intuitive and easy to train people on. No matter how complicated my business is, I can do it in HubSpot and customize it to solve problems. **What do you dislike about HubSpot Smart CRM?** I sometimes have problems with equations when a value is null. Instead of treating it as zero, it doesn’t generate an equation for the calculations. For anything more advanced in the setup, I need technical help. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I can customize HubSpot Smart CRM to keep things organized, put things where I want them, and make it easier for people to use. It’s intuitive and easy to train people on. ### 3. A Customizable, Auto-Updating CRM That Cuts Busywork **Rating:** 5.0/5.0 stars **Reviewed by:** Josh A. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** Having a CRM that’s easy to customize and automatically keeps itself up to date has been a game changer for us, especially because it helps the team cut down on manual steps and day-to-day busywork. **What do you dislike about HubSpot Smart CRM?** It can be challenging to keep the team up to date, as releases happen so frequently, so everyone is actually using the newest functionality available. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** The Smart CRM gives our GTM teams one shared record for every account instead of siloed data across tools, saving us from having to build a separate BI stack just for basic reporting. The AI features are useful but where we still build custom HubSpot UI extensions is connecting call/deal intelligence in ways the out of the box CRM doesn't do natively. ### 4. Effortless Equipment and Data Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Joe G. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like the ease with which I can view the data, quickly notice problems, and effectively track each team member. It helps me be more efficient and tighten where necessary. Continuous improvements help me, they have very good insights and make it easy for us. We are very happy with HubSpot Smart CRM and do not plan to change it. I always recommend it. **What do you dislike about HubSpot Smart CRM?** For my team, the challenge was the change and learning to use HubSpot Smart CRM. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** It helps me track my team, provide feedback, and bolster what is needed. I can view the data, quickly detect problems, and track each member, which helps me be more efficient. ### 5. Easy Prospect Tracking and Automations, With API Caveats **Rating:** 4.0/5.0 stars **Reviewed by:** Andres D. | CTO, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like that HubSpot Smart CRM has both a mobile app and a web app, where I can keep track of all this information. It’s very easy to use, and I can set up very nice automations. From the client side, it works perfectly; it’s very accessible and reliable. Setup was relatively easy, and if you know the basics of a CRM, it was super easy to set up. **What do you dislike about HubSpot Smart CRM?** I find that, at times, the API-level developer experience is not always that good with the JSON responses. From the client side, though, it works perfectly. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I use HubSpot Smart CRM to keep track of prospects and what state they’re in, send quotes, and know which contact to contact. ### 6. A powerful and flexible CRM for scaling Revenue Operations **Rating:** 5.0/5.0 stars **Reviewed by:** Franco G. | Inbound Marketing Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The flexibility. HubSpot Smart CRM allows us to centralize data and processes across Marketing, Sales, Customer Success, and other teams while adapting the platform to different business needs. Its automation capabilities, custom objects, reporting, integrations, and growing AI features make it much more than a traditional CRM. It has become a key source of truth across our revenue organization. **What do you dislike about HubSpot Smart CRM?** As the CRM scales, governance can become challenging. Properties, workflows, permissions, and integrations can grow quickly, so maintaining a clean and reliable instance requires strong ownership and ongoing governance. Some advanced capabilities also have platform or subscription limits that need to be considered when designing processes at scale. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Lead Routing and more efficient lead assignment ### 7. All-in-One Contact Management with Easy Assignments and Notes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like that it holds all our contacts and we can assign AE’s and sales people per contact. I like that we can fill in notes on people. I like that it hosts everything so we don’t need outside platforms and we can do everything in the website. **What do you dislike about HubSpot Smart CRM?** I hate the process of uploading lists of people. We go to 30 tradeshows a year and I want to be able to easily upload people, split the list of thousands of companies not people but companies in sections so I can assign each sales rep a section and then I want to be able to assign the lead to a conference but sometimes we have the same lead from multiple conferences so I want to be able to list all the conferences we have seen each lead from to see who keeps popping up and who is new. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** It keeps our whole company organized and it is the brain of the company. ### 8. Easy-to-Use CRM That Unifies Teams and Customer Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like that HubSpot Smart CRM is easy to use. When new products launch, it’s easy for me to catch on and it doesn’t set me back. I love Breeze, and it’s easy for new team members to catch on to. I like how Breeze can pull from all parts of the CRM, from small tasks like adding a contact to bigger tasks like helping create a plan for a prospect. It helps us stay on the same page, see customer interactions and the sales prospect journey, and market to the right people because we have all the information in one spot. It was also easy to move our data from Nutshell with a few imports and exports, and we had a great person helping with the transition. **What do you dislike about HubSpot Smart CRM?** Catching duplicate records **What problems is HubSpot Smart CRM solving and how is that benefiting you?** HubSpot Smart CRM helps our interdepartment communication. I can see customer interactions from our CS team, the sales prospect journey, and market to the right people because we have all the information in one spot. ### 9. Powerful Contact Tracking and Integrations, But Costs Rise with Advanced Features **Rating:** 3.5/5.0 stars **Reviewed by:** Laura M. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** From an events and community perspective, HubSpot is especially useful for organizing contact data, segmenting audiences, tracking engagement, and making sure we have a clear history of our interactions with both prospects and customers. The integrations also make it much easier to connect HubSpot with the other platforms we use. **What do you dislike about HubSpot Smart CRM?** The biggest downside is that the platform can get expensive as your needs grow, especially once you start adding more advanced features or higher-tier functionality. There are also times when something that seems like it should be a simple customization requires a workaround or a higher subscription level. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Cleaner segments and lists for marketing ### 10. Hubspot Seamlessly Unites Our Sales and Marketing in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Richard W. | Director of Marketing, Leadership Team, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** Hubspot centrally and seamlessly brings together all of our sales and marketing data and efforts in one place. We maintain impeccably clean data, so that if it’s in HubSpot it requires attention. Because of how HubSpot organizes itself and integrates with other systems, our entire team can use HubSpot to accomplish their daily tasks at blazingly fast speed. **What do you dislike about HubSpot Smart CRM?** I wish the reporting was more accurate. Sometimes we create custom dashboards, and it doesn’t pull fully accurate data. There are gaps. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** It fills in gaps. It organizes notes. It completely records that used to require hours of manual entry. And it’s entirely customizable. ### 11. HubSpot Smart CRM Makes Data Organization and Insights Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Devin W. | Senior HubSpot Platform Consultant, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** HubSpot's smart CRM is a great way to collate, democratize, organize, and renew your data. It makes it so easy to switch between collected records, and you can get great insights using the Breeze tools. **What do you dislike about HubSpot Smart CRM?** Nothing! This is an anxiety tool set and is a great tool if you want to use it as the center of your tech stack. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I use this as the center spoke for a tool set. I can connect it to Mailchimp and Apollo so that I can use specialized tools for specialized functions. But HubSpot sits at the center of it. ### 12. Easy to Use, Flexible, and Highly Customizable **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica L. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** It’s easy to use and adapts to my needs. It’s also simple to customize, which makes it feel more tailored to what I’m looking for. **What do you dislike about HubSpot Smart CRM?** There’s definitely a learning curve. At times, there are so many options that it can feel overwhelming. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** It helps the team work in one place, keep track of everything, and cut down on a lot of manual work. It gives us the ability to stay aligned without spending so much time talking behind the scenes or trying to figure things out, because everything is already there and easy to find. ### 13. Flexible, Intuitive CRM That Adapts to Your Business **Rating:** 4.0/5.0 stars **Reviewed by:** Alex K. | Vice President, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The flexibility. HubSpot Smart CRM makes it easy to customize data, automate processes, and build reporting around how your business actually operates, while still being intuitive for everyday users. **What do you dislike about HubSpot Smart CRM?** The cost can add up quickly, especially as you add seats, hubs, and advanced features. Some functionality that feels like it should be standard also requires higher tiers or additional workarounds. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** HubSpot Smart CRM centralizes our customer data, automates manual processes, and gives teams better visibility through reporting. This reduces manual work, improves data quality, and helps us make faster, more informed decisions. ### 14. Clean Lead Data and Easy Setup, but Pricey **Rating:** 5.0/5.0 stars **Reviewed by:** Arturo S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I use HubSpot Smart CRM to collect leads and opportunities, and it provides me with clean and accurate data. It is better than Salesforce. The online resources are better than other tools, and they give me more opportunity to explore the tool. The initial setup was 10 out of 10. **What do you dislike about HubSpot Smart CRM?** I wish HubSpot Smart CRM was a little less expensive so we could move more clients into HubSpot. Things are too expensive, and clients tend to go to less expensive tools. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** HubSpot Smart CRM provides me with clean and accurate data. ### 15. Unified RevOps Lead Flow, but Clearer Agent Credits Needed **Rating:** 4.0/5.0 stars **Reviewed by:** Sam S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I have found that HubSpot Smart CRM has everything a RevOps person needs to optimize lead flow. I like connecting data from my tech stack to activate on a wide array of info. We integrated Dock into HubSpot Smart CRM to gain insight into prospect behavior. I also like having marketing and GTM under the same hood. **What do you dislike about HubSpot Smart CRM?** I find agent credits confusing. I want HubSpot Smart CRM to make the expected credit usage clear before launch. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I use HubSpot Smart CRM for data collection and pipeline management. ### 16. Smarter Than the Rest—A Superior, Powerful Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** Smarter than all the rest. Superior product. **What do you dislike about HubSpot Smart CRM?** The growing complexity. HubSpot is incredibly powerful, but as more functionality is added, configuration and administration can sometimes feel more complicated than it needs to be. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** HubSpot Smart CRM gives us one connected view of the customer across marketing, sales and service, rather than having data and activity sitting across different systems. It helps us automate manual processes, improve lead management and handover, and gives the team much better visibility of the entire customer journey. The biggest benefit is having reliable data in one place that we can actually use – for reporting, decision-making, automation and increasingly AI. It saves time, reduces gaps between teams and gives us a much clearer picture of what is driving revenue. ### 17. Accurate Deal Data That Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** Chip H. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like that HubSpot Smart CRM works. It saves me time because I don’t have to spend as much time digging through deals to find data for property updates. It’s accurate, gives me a good data foundation for better reporting, and is very easy to set up. **What do you dislike about HubSpot Smart CRM?** N/A **What problems is HubSpot Smart CRM solving and how is that benefiting you?** HubSpot Smart CRM buys me time back and gives me data accuracy. I don’t spend as much time digging through deals to find data for property updates, and it gives me a good data foundation for better reporting. ### 18. Simple to Use and Easy to Organize, Though Terminology Takes Adjusting **Rating:** 3.5/5.0 stars **Reviewed by:** Zeke B. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** simple to use and very easy to organize things the way that I want them to look **What do you dislike about HubSpot Smart CRM?** I have used zoho CRM so the terminology has been an adjustment **What problems is HubSpot Smart CRM solving and how is that benefiting you?** it helps solve organizing multiple voices and inputs into the way that we do our work to leverage sales ### 19. My opinion **Rating:** 5.0/5.0 stars **Reviewed by:** María Andrea A. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The way you can Know all about the company just view de panel **What do you dislike about HubSpot Smart CRM?** Maybe I dont like the new colors, but is the Best crm **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Because we have a company with a lot of voworkers and all of us Know the information ### 20. Smart CRM Makes Customer Matching for Email Campaigns Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole B. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The smart CRM allows for us to do easy customer matching for specific email campaigns **What do you dislike about HubSpot Smart CRM?** Sometimes I wish it pulled information more automatically than it currently does **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Helps us build customized campaigns and automate the list building based on persona ### 21. Easy Client Uploads, Seamless Communication, and Better Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Isabella n. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot Smart CRM?** I can upload information for all my clients, keep in touch with them, and sell to them. **What do you dislike about HubSpot Smart CRM?** The connection from HubSpot to the app I use at work doesn’t connect reliably, and it has bugs. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Saving our clients’ information. ### 22. HubSpot smart CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Ella O. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot Smart CRM?** Super easy to use, affordable, everything in one place **What do you dislike about HubSpot Smart CRM?** Take a while to get used to. Because it’s so easy to use, there’s a lot of proliferation of dashboards and reports **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Single source of truth for all customer data ### 23. Seamless Hub Connectivity That Makes Finding and Using Data Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Erika J. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot Smart CRM?** How connected it is to all of the other hubs and tools. Makes it very simple to find the data I am looking for and then connect it directly to marketing, sales, customer success and more. **What do you dislike about HubSpot Smart CRM?** Some filtering and data quality tools can be limited. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** It helps keep all of our business data organized. It allows us to operate marketing and sales on a day to day basis without complex or difficult to use tools. ### 24. Inside Sales Director **Rating:** 4.5/5.0 stars **Reviewed by:** Jasmine H. | Director of Inside Sales, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot Smart CRM?** What I like best about HubSpot Smart CRM is the visibility and organization it provides across the entire sales process. It gives our team one centralized place to manage contacts, track activity, monitor deals, and automate follow-ups. **What do you dislike about HubSpot Smart CRM?** The biggest challenges with HubSpot Smart CRM are the limitations around customization and automation. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** HubSpot Smart CRM is helping us solve the challenge of keeping our sales activity, customer information, pipeline, and communication organized in one centralized platform. ### 25. Highly Customizable and a Daily Go-To **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica K. | Marketing Project Coordinator, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I love how customizable it is. We use it all the time **What do you dislike about HubSpot Smart CRM?** I honestly haven’t found anything I dislike as of yet! **What problems is HubSpot Smart CRM solving and how is that benefiting you?** The automation is benefiting us mostly. We love that we can customize to our needs ### 26. Intuitive Dashboards for More Assertive Strategies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I really like the dashboard views and the ease of creating charts and dashboards. This helps me define the best action strategies for our clients. I also like how HubSpot Smart CRM organizes the client portfolio, centralizes data, and provides insights for team and revenue management. The setup was very smooth, easier than we imagined, and the ease of consulting with companies operating in Brazil was also a positive point. **What do you dislike about HubSpot Smart CRM?** Nothing to declare for now **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I use HubSpot Smart CRM to organize the client portfolio, centralize data, and gain insights for team and revenue management. ### 27. A Game-Changer for Unifying Data and Personalizing Experiences **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas W. | Social Media Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** Breeze has been a game changer for us, bringing all of our data together in one place and making it easier to deliver personalized experiences across our ecosystem. **What do you dislike about HubSpot Smart CRM?** It can be difficult to integrate with other systems, and customization is sometimes limited, but it works great for most use cases. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I use it to create customized landing pages and emails that stand out in the inbox and help drive more sales calls. ### 28. Clean CRM for Fast Segmentation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like how clean HubSpot Smart CRM is and how easy it is to use. I value the data syncs, automations, keeping the CRM data useful. I like Segmenting tool, especially how it works in tandem with the Breeze Assistant, speeds up the process, produces accurate segments, and saves time and effort. **What do you dislike about HubSpot Smart CRM?** I think HubSpot Smart CRM focuses on a lot of areas instead of really excelling at a few. In my opinion, it does too much. Some product features could be better developed. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I use HubSpot Smart CRM to help with data syncs and automations, make sure the data in our CRM is actually useful, and for segmenting. ### 29. Easy to Use and the Best Way to Manage Customer Data **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela M. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** Its easy to use it and for me its the best way to have the customers data **What do you dislike about HubSpot Smart CRM?** Sometimes it doesnt match with my app of work **What problems is HubSpot Smart CRM solving and how is that benefiting you?** The registration of the customers in sales ### 30. Agile and Automated Tracking with Simple Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Jeaninne G. | Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like that HubSpot Smart CRM is very agile and automates tracking of databases. I value the automation and the pipeline. The initial setup was easy and everything works. I would recommend it 10 out of 10. **What do you dislike about HubSpot Smart CRM?** It can become overwhelming due to the number of features **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I use HubSpot Smart CRM to track databases and automate tracking. It is very agile and I value the automation. ### 31. Flexible In-House Customization That Fits Our Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Mike T. | Vice President of Sales, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** Customization is something we can handle in-house, allowing us to tailor it to our organization’s needs. **What do you dislike about HubSpot Smart CRM?** Nothing I can think of. We’ve been able to find solutions for any road blocks so far. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** We are enterprise customers for the full HubSpot suite and integrate with all other software we use. HubSpot has been at the center of the integrations to ensure consistency and efficiency across all platforms used. ### 32. Event Timeline Makes Tracking Activity and Property Changes Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime C. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The event timeline, showing both activity and changes in contact properties **What do you dislike about HubSpot Smart CRM?** It’s a bit difficult to filter contacts when you have a lot of custom properties. Also, it would be useful to be able to filter by custom object properties within the contacts view **What problems is HubSpot Smart CRM solving and how is that benefiting you?** We have a large customer/lead base and different audience archetypes, so keeping track of every record in any other tool is impossible ### 33. Intuitive CRM for Personalized Journeys, Despite Complex Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I use HubSpot Smart CRM to support our entire business and a personal customer journey. I find it easy to use and intuitive. I value having data within the system and having our team use it. I’d recommend HubSpot Smart CRM—a 10. **What do you dislike about HubSpot Smart CRM?** I find that data agents sometimes need a few tries to get something right. The product system can push some threads pretty fast if I’m not careful with what I do. Since I work for a large company, the initial setup wasn’t all that easy. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I use HubSpot Smart CRM to support a personalized customer journey across our entire business. ### 34. My HubSpot Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** Prospect agent is perfect. I hope the implementation improves more. **What do you dislike about HubSpot Smart CRM?** Quotation process and approval process. No any other. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Automation is the best part of the platform. ### 35. Super Easy-to-Navigate UI **Rating:** 5.0/5.0 stars **Reviewed by:** Shemina J. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** UI interface is super easy to use and navigate **What do you dislike about HubSpot Smart CRM?** Slowness. Its been very slow lately mainly due to AI **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Lead management and deal creation ### 36. Easy Lead Data Storage with Valuable Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Charlie S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** Easy way to store lead data and gain valuable insights. **What do you dislike about HubSpot Smart CRM?** For new users it gets confusing very quickly. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Data insights for marketing and sales. ### 37. CRM is great constant changing our profit. Notification is bad. **Rating:** 5.0/5.0 stars **Reviewed by:** Jackson c. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot Smart CRM?** The CRM it’s very good at continuing my thought process and being flexible for my needs however, when I come into custom code and you change what operations are happening, I struggle **What do you dislike about HubSpot Smart CRM?** The constant changing of how work flow operate and having to renew my systems **What problems is HubSpot Smart CRM solving and how is that benefiting you?** It helps me track everything under soon almost using our CRM like a data leak ### 38. Clean, Easy Lifecycle Tracking With Room to Improve AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like how clean HubSpot Smart CRM is and how easy it is to look through and track data. It keeps me focused on the last point of contact and on tracking renewal progress through the whole client life cycle. The initial setup has been great and super clean. I really like it. **What do you dislike about HubSpot Smart CRM?** I think the AI tool could be cleaned up a little bit because it doesn't organize data properly for me. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** HubSpot Smart CRM keeps me focused on the last point of contact and helps me track renewal progress through the client life cycle. ### 39. Great Integrated Breeze Agent and Improving AI Context **Rating:** 4.5/5.0 stars **Reviewed by:** Wyndham H. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The integrated Breeze agent is great, and I also really appreciate the work they’re doing to improve AI context. **What do you dislike about HubSpot Smart CRM?** Costs scale up quickly. A lot of the most useful features are locked behind higher tiers or seat-based add-ons, so the total bill rises fast as the team grows. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Bring Sales, Marketing and CS together to drive business outcomes ### 40. Effortless CRM for Saving Contacts and Complete Customer Details **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** What I like most is how easy it is to use the CRM and save contacts along with all of their information. **What do you dislike about HubSpot Smart CRM?** What I dislike about the CRM is that it has trouble connecting with my work app. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** It saves the contacts and lets us keep all the information in one place, so we can contact the clients. ### 41. Wonderful Usability and Layout—Easy for New Team Members to Adopt **Rating:** 5.0/5.0 stars **Reviewed by:** Josh S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The usability and layout of HubSpot is wonderful. New team members are easily able to adopt it. **What do you dislike about HubSpot Smart CRM?** The AI features felt as if they had not been fully fleshed out but at unbound 2026 they roles updates. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** The smart CRM has allowed for use to automate customer success and Sales workflows as well as day to day tasks ### 42. CRM Transformed Our Workflow and Team Alignment **Rating:** 5.0/5.0 stars **Reviewed by:** Mekena R. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** CRM has significantly changed our workflow and made it easier for all team members to be on the same page **What do you dislike about HubSpot Smart CRM?** Sometimes things get disconnected like different emails and hard to reconnect **What problems is HubSpot Smart CRM solving and how is that benefiting you?** It’s a once shop stop for all of our team members to put in information. Also a place where everyone can find information on each contact ### 43. End-to-End Lead Management That Keeps Home Sales Moving **Rating:** 5.0/5.0 stars **Reviewed by:** Kenny D. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot Smart CRM?** Helps us manage hundreds of home sales leads from initial contact, through OSC and prospecting, all the way through contract close on a new home **What do you dislike about HubSpot Smart CRM?** It’s hard to get less technical sales team members to adopt and give us clean data **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Insight and tracking into leads over the course of a 45 day close cycle. ### 44. Amazingly Intuitive and User-Friendly, With Powerful Team Context **Rating:** 5.0/5.0 stars **Reviewed by:** Julia O. | Senior Director of Revenue Operations & Systems, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** It’s amazingly intuitive and user friendly! The context it gives our teams and our agents is very powerful. **What do you dislike about HubSpot Smart CRM?** Getting people to fill it in can be a pain **What problems is HubSpot Smart CRM solving and how is that benefiting you?** We use HubSpot as our core operating platform for our entire business. It’s a powerful central hub for all of our departments to do their jobs well. ### 45. Speed up and automate processes intuitively **Rating:** 4.5/5.0 stars **Reviewed by:** Rocco Orazio P. | Sales Coordinator, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **AI Translated:** This review has been translated from Italian using AI. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The tool greatly helps to speed up and automate processes. Everything is made more intuitive and easy to understand **What do you dislike about HubSpot Smart CRM?** Perhaps it is not immediately understandable for those without CRM experience **What problems is HubSpot Smart CRM solving and how is that benefiting you?** It helped me speed up and perfect the creation of reports with the benefit of having more accurate data to present to my manager ### 46. HubSpot CRM Boosted Our Sales Team’s Productivity with Ease and Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot Smart CRM?** HubSpot CRM has been an incredible tool for our sales team. It keeps our team organized, productive, and focused on what matters most—selling and building relationships. The visibility, ease of use, and automation have made a huge impact on how efficiently our team operates. I highly recommend HubSpot for any sales organization looking to improve productivity and performance. **What do you dislike about HubSpot Smart CRM?** The visibility, ease of use, and automation have made a huge impact on how efficiently our team operates. I highly recommend HubSpot for any sales organization looking to improve productivity and performance. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Sales efficiency ### 47. Organized CRM That Simplifies Client Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** I like that HubSpot Smart CRM is organized and lets me manage everything in one place. I love how resourceful it is. I use its many integrations to manage client relationships and identify each client’s needs and demands, including where they’re falling behind and how we can improve their visibility. I can see marketing results and site traffic. The initial setup was pretty easy. **What do you dislike about HubSpot Smart CRM?** I wish there were more integrations **What problems is HubSpot Smart CRM solving and how is that benefiting you?** I use HubSpot Smart CRM to figure out what clients need work and which clients are up to date. ### 48. Extremely Customizable—Captures Every Prospect Detail We Need **Rating:** 5.0/5.0 stars **Reviewed by:** Rita F. | Senior Corporate HubSpot Trainer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot Smart CRM?** It's extremely customizable - any piece of data I need to capture about our prospects can be captured. **What do you dislike about HubSpot Smart CRM?** Sometimes there are too many options! I'd love to be able to tailor things down better. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** We're able to track everything from the entire lifecycle and prioritize the highest value leads. ### 49. Keeping Data Fresh with Apollo Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa H. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The ability to keep data fresh, especially through integration partners like Apollo is key! HubSpot has come a long way. I’m trying to manually update info. **What do you dislike about HubSpot Smart CRM?** The data sources aren’t as clear as I’d like - more visibility would help with confidence!! **What problems is HubSpot Smart CRM solving and how is that benefiting you?** A faster way to keep data updated ### 50. Adaptable Smart Properties Power Our Support and Sales Processes **Rating:** 5.0/5.0 stars **Reviewed by:** Austin H. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot Smart CRM?** The adaptability and the smart properties! We use it for all of our support and sales processes! **What do you dislike about HubSpot Smart CRM?** Umm I would say, workflows often give us issues in being limited on how to accomplish specific goals. **What problems is HubSpot Smart CRM solving and how is that benefiting you?** Communication amongst multiple businesses that all operate under our one umbrella organization. - [View HubSpot Smart CRM pricing details and edition comparison](https://www.g2.com/products/hubspot-smart-crm/reviews?source=search§ion=pricing&secure%5Bexpires_at%5D=2026-09-22+13%3A38%3A40+-0500&secure%5Bsession_id%5D=c9aa83f0-5b56-456b-b98e-caa65bcdc795&secure%5Btoken%5D=2a13c85d337b6bb6793a2aafa449077505d601729a98dd9d5c8c0c4831a19f49&format=llm_user) ## HubSpot Smart CRM Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation ## Top HubSpot Smart CRM Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (26,126 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,262 reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - 4.1/5.0 (4,806 reviews)