
The flexibility. HubSpot Smart CRM allows us to centralize data and processes across Marketing, Sales, Customer Success, and other teams while adapting the platform to different business needs.
Its automation capabilities, custom objects, reporting, integrations, and growing AI features make it much more than a traditional CRM. It has become a key source of truth across our revenue organization. Review collected by and hosted on G2.com.
As the CRM scales, governance can become challenging. Properties, workflows, permissions, and integrations can grow quickly, so maintaining a clean and reliable instance requires strong ownership and ongoing governance.
Some advanced capabilities also have platform or subscription limits that need to be considered when designing processes at scale. Review collected by and hosted on G2.com.