--- title: Howly Reviews meta_title: 'Howly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Howly works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 2 scale: '5' date_modified: '2026-08-20' parent_category: name: Process Automation url: https://www.g2.com/categories/process-automation --- # Howly Reviews **Vendor:** Christian Baun Consulting **Category:** [Workflow Management Software](https://www.g2.com/categories/workflow-management) **Average Rating:** 5.0/5.0 **Total Reviews:** 2 ## About Howly Howly is a workflow visualization and audit tool for HubSpot that helps RevOps teams, agencies, consultants, and HubSpot administrators see how their workflows connect and understand the impact of a change before they make it. It connects to a HubSpot portal through OAuth 2.0 on a read-only basis and loads every workflow onto a single interactive map, drawing the relationships between them through direct enrollments, shared lists, and property-based triggers. Because Howly cannot write to or edit a portal, it is used to analyze and document automation rather than build it. Clicking any workflow opens a detail panel with its triggers, actions, conditions, and its upstream and downstream connections. The Health Checker scores a portal from 0 to 100 and flags stale, orphaned, and empty workflows, possible duplicates, and broken enrollments, while Benchmarks compare the portal against similar-sized HubSpot instances across ten metrics. The Impact Analyzer shows every workflow that references a given property, so a user can see what a rename or deletion would affect before changing it in HubSpot. AI Insights uses Claude to review a portal inside the app and return prioritized issues, gaps, and opportunities, and through a Model Context Protocol server, MCP-compatible assistants such as Claude can query a portal's health and workflow issues from a chat client without opening Howly. Maps and audit results export to PDF, PNG, and Lucidchart, and reports can be white-labeled with a company logo and colors. Howly supports HubSpot Professional and Enterprise accounts, including Sandbox portals, and connects to multiple portals under one account, which suits teams managing several client instances. It is used for impact analysis, portal audits and cleanups, client discovery, handoffs, and ongoing governance. ## Howly Reviews ### 1. Unmatched visibility into automations and dependencies for agency RevOps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 19, 2026 **What do you like best about Howly?** The workflow visualization and impact analysis features are incredible. Instead of clicking through dozens of individual workflows to trace triggers, Howly gives you a clear top-down view of your entire portal. The quick AI audits and client-ready PDF exports also make portal cleanups and handoffs seamless. **What do you dislike about Howly?** There's not much to dislike, but if I had to pick something, the visual map can look a bit overwhelming at first glance if your HubSpot portal has years of legacy automations and overlap. It takes a couple of minutes to get used to the layout toggles and filter controls, but once you do, navigating it becomes second nature. **What problems is Howly solving and how is that benefiting you?** It eliminates the fear of breaking downstream automations when updating properties or workflows. It dramatically reduces onboarding and auditing time, giving us full control over our RevOps architecture. ### 2. Workflow Visualization That Brings Chaos Into Focus **Rating:** 5.0/5.0 stars **Reviewed by:** Mike W. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 24, 2026 **What do you like best about Howly?** The visualization on the works flow helps bring the chaos of the system into focus. It’s a game changer for organization **What do you dislike about Howly?** The grid is sometimes not sticky And resets after you move groups of workflows **What problems is Howly solving and how is that benefiting you?** Howly has cut the workflow audit time by about 70% which has led to efficiencies that we could have reached without it. - [View Howly pricing details and edition comparison](https://www.g2.com/products/howly/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-26+14%3A53%3A56+-0500&secure%5Bsession_id%5D=f0d7fa2c-91f5-4342-9d36-5977cafa9776&secure%5Btoken%5D=d62c0aa8ab8d85ffea6521194759d3e108349fa5c73028138cc8b01dd10d620c&format=llm_user) ## Howly Integrations - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) ## Howly Features **Setup** - Activities - Flows - Dependencies - Notifications - Calendar Management - Business Process Automation **Management** - Updates - Audit Trail - Integration **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Drag & Drop - Template Management - Approval Process Control - Customizable Dashboard - Rules-Based Workflow - Document Management - Monitoring - Progress Tracking - Workflow Configuration - Collaboration Tools - Commenting/Notes - Task Management - Forms Management - No-Code - Data Import/Export - Email Management - Customizable Reports - Access Controls/Permissions - Graphical Workflow Editor - Real-Time Data - API - Search/Filter - AI Copilot - Mobile Access - Customizable Fields - Activity Tracking - Compliance Tracking - Role-Based Permissions - Reporting/Analytics - Project Workflow - Activity Dashboard ## Top Howly Alternatives - [Slack](https://www.g2.com/products/slack/reviews) - 4.5/5.0 (37,542 reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - 4.4/5.0 (22,314 reviews) - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (16,711 reviews)