Hotjar by Contentsquare Pricing Overview

Yes. According to G2 data, Hotjar by Contentsquare offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

According to G2 data, Hotjar by Contentsquare pricing in 2026 starts at $39.00. Pricing may vary based on billing terms or usage, so users should review the Contentsquare's official pricing page for the most current details.

According to G2 reviews, Hotjar's pricing is best suited for small businesses and early-stage startups that benefit most from the free or Plus tiers to validate UX assumptions without significant investment. G2 reviewers from industries including marketing, e-commerce, health and wellness, and SaaS software consistently report strong value at entry-level tiers. Mid-market teams in retail, hospitality, and computer software gravitate toward Hotjar's Business tier for advanced segmentation and integrations. Enterprise users appear on G2 but occasionally flag that session limits and the modular pricing structure across Observe, Ask, and Engage can make total costs less predictable as usage scales across larger organizations.

Hotjar's free Observe tier caps recordings at 1,050 sessions per month and provides unlimited heatmaps with automatic data capture, but lacks filtering, segmentation, and custom event tracking. G2 reviewers frequently cite these session caps and the absence of advanced filtering as the primary reasons for upgrading. Hotjar's paid Observe plans starting at €32/month unlock up to 3,000 sessions, custom event tracking via the Events API, and data segmentation. Higher Observe tiers add integrations, user attribute tracking, frustration signals, funnels, console tracking, and SSO. Several G2 reviewers note the free tier has become increasingly limited over time, making it less viable for growing or higher-traffic websites.

G2 reviewers broadly consider Hotjar good value, particularly for small businesses and mid-market teams. The free tier draws consistent praise for offering meaningful functionality including heatmaps and session recordings without cost. Paid plans starting at €32/month are frequently described as affordable relative to competitors, with multiple G2 users highlighting the breadth of features per price point. However, recurring complaints center on session recording caps even on paid plans, the separated pricing model requiring multiple subscriptions across Observe, Ask, and Engage modules, and costs escalating significantly for high-traffic sites. Some reviewers mention comparing Hotjar to alternatives like FullStory, VWO, and Crazy Egg when seeking more advanced capabilities at scale.