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# Hotjar by Contentsquare vs Smartlook Comparison - What are their main differences?

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Hotjar by ContentsquareSmartlook[+ Add Product](#)

Pricing

**Hotjar by Contentsquare**
Free Trial

**Free** · Experience Analytics: Free

**Smartlook**
Free Trial

**$0.00** · Free

**Pricing Insights**
from reviews

Time to Implement

**Hotjar by Contentsquare**
1 month

Based on 49 responses

**Smartlook**
1 month

Based on 285 responses

Return on Investment

**Hotjar by Contentsquare**
11 months

Based on 40 responses

**Smartlook**
11 months

Based on 185 responses

Perceived Cost

**Hotjar by Contentsquare**
$$$$$

**Smartlook**
$$$$$

Average Discount

**Hotjar by Contentsquare**
6%

**Smartlook**
9%3% more

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

 ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook")

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**Pros & Cons**
from reviews

**Hotjar by Contentsquare**
[
Ease of Use (14)
](https://www.g2.com/products/hotjar-by-contentsquare/reviews?filters%5Bsentiment_snippet%5D=1092938&qs=pros-and-cons#reviews)[
Features (12)
](https://www.g2.com/products/hotjar-by-contentsquare/reviews?filters%5Bsentiment_snippet%5D=1093527&qs=pros-and-cons#reviews)[
Limitations (5)
](https://www.g2.com/products/hotjar-by-contentsquare/reviews?filters%5Bsentiment_snippet%5D=1093143&qs=pros-and-cons#reviews)[
Expensive (4)
](https://www.g2.com/products/hotjar-by-contentsquare/reviews?filters%5Bsentiment_snippet%5D=1094480&qs=pros-and-cons#reviews)

**Smartlook**
[
Ease of Use (3)
](https://www.g2.com/products/smartlook/reviews?filters%5Bsentiment_snippet%5D=1722910&qs=pros-and-cons#reviews)[
Insights (3)
](https://www.g2.com/products/smartlook/reviews?filters%5Bsentiment_snippet%5D=1723247&qs=pros-and-cons#reviews)[
Cluttered Interface (1)
](https://www.g2.com/products/smartlook/reviews?filters%5Bsentiment_snippet%5D=2254675&qs=pros-and-cons#reviews)[
Complex Features (1)
](https://www.g2.com/products/smartlook/reviews?filters%5Bsentiment_snippet%5D=1723235&qs=pros-and-cons#reviews)

Integrations

**Hotjar by Contentsquare**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bec1afe91426bc6e35b257ba902d889b/contentsquare.png "Product Avatar Image")

Contentsquare

](https://www.g2.com/products/contentsquare/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_03c1f82cebedaa47c37976d727ab34f6/lovable.png "Product Avatar Image")

Lovable

](https://www.g2.com/products/lovable/reviews)[
View all
](https://www.g2.com/products/hotjar-by-contentsquare/integrations)

**Smartlook**
Not enough data

Screenshots

**Hotjar by Contentsquare**
 ![Hotjar by Contentsquare screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/90852/Screenshot-2026-06-04-at-11.56.05.png)

**Smartlook**
 ![Smartlook screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/150482/g2-banner-dashboard-1600x1000.png)

**Ratings**
from reviews

Meets Requirements

**Hotjar by Contentsquare**

8.6

8.6267

**Smartlook**

8.9

8.9657

Ease of Use

**Hotjar by Contentsquare**

9.0

9.0270

**Smartlook**

8.9

8.9663

Ease of Setup

**Hotjar by Contentsquare**

9.0

9.0131

**Smartlook**

9.1

9.1460

Ease of Admin

**Hotjar by Contentsquare**

8.9

8.9121

**Smartlook**

9.1

9.1451

Quality of Support

**Hotjar by Contentsquare**

8.6

8.6183

**Smartlook**

8.8

8.8471

Has the product been a good partner in doing business?

**Hotjar by Contentsquare**

8.7

8.7108

**Smartlook**

9.0

9.0385

Product Direction (% positive)

**Hotjar by Contentsquare**

8.2

8.2261

**Smartlook**

9.0

9.0621

**Features**
ratings from reviews

Heatmap Tools

8.6

167

8.7

355

Digital Analytics

8.6

186

8.5

475

Session Replay

8.7

100

8.5

253

Digital Experience Monitoring (DEM)

8.9

10

Not enough data

E-Commerce Analytics

7.9

9

Not enough data

Feedback Analytics

8.6

15

Not enough data

Product Analytics

Not enough data

8.5

137

Survey

8.6

11

Not enough data

Mobile App Analytics

Not enough data

8.5

90

User Research

8.6

65

Not enough data

Mobile Analytics

Not enough data

8.4

39

Mobile App Optimization

Not enough data

9.0

61

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
52.5%

Mid-Market(51-1000 emp.)
38.2%

Enterprise(\> 1000 emp.)
9.3%

Small-Business(50 or fewer emp.)
52.5%

Mid-Market(51-1000 emp.)
38.2%

Enterprise(\> 1000 emp.)
9.3%

Small-Business(50 or fewer emp.)
85.4%

Mid-Market(51-1000 emp.)
12.1%

Enterprise(\> 1000 emp.)
2.5%

Small-Business(50 or fewer emp.)
85.4%

Mid-Market(51-1000 emp.)
12.1%

Enterprise(\> 1000 emp.)
2.5%

**Reviewers' Industry**

[![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")](https://www.g2.com/products/hotjar-by-contentsquare/reviews)
Hotjar by Contentsquare

Marketing and Advertising
15.8%

Computer Software
14.9%

Information Technology and Services
11.2%

Internet
9.3%

Retail
5.6%

Other
43.2%

[![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook")](https://www.g2.com/products/smartlook/reviews)
Smartlook

Computer Software
10.4%

Information Technology and Services
8.1%

Marketing and Advertising
7.9%

Retail
5.4%

Internet
4.9%

Other
63.2%

Alternatives

**Hotjar by Contentsquare Alternatives**

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

[
Fullstory
](/products/fullstory/reviews)

 ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow")

[
Mouseflow
](/products/mouseflow/reviews)

 ![Lucky Orange](https://images.g2crowd.com/uploads/product/hd_favicon/04844896b7a85b6198d59cd48e61fd3d/lucky-orange.svg "Lucky Orange")

[
Lucky Orange
](/products/lucky-orange/reviews)

**Smartlook Alternatives**

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

[
Fullstory
](/products/fullstory/reviews)

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

 ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare")

[
Contentsquare
](/products/contentsquare/reviews)

 ![LogRocket](https://images.g2crowd.com/uploads/product/hd_favicon/02a7cab8766411b9be06bbe68373a32a/logrocket.svg "LogRocket")

[
LogRocket
](/products/logrocket/reviews)

## Hotjar by Contentsquare vs Smartlook FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Hotjar by Contentsquare vs Smartlook?

Smartlook stands out with a higher G2 rating and more reviews, while Hotjar by Contentsquare is noted for its ease of use and heatmap features.

| [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) | [Smartlook](https://www.g2.com/products/smartlook/reviews) |
| --- | --- |
| 4.3/5 (345 reviews) | 4.6/5 (874 reviews) |
| Small-Business | Small-Business |
| 9.0 | 9.1 |
| 8.6 | 8.8 |
| Heatmaps (9 all-time mentions) | Analytics (2 all-time mentions) |

### How do the pricing models of Hotjar by Contentsquare and Smartlook compare?

Smartlook is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure.

- **Hotjar by Contentsquare:** In recent reviews, several users mention that pricing can be restrictive, especially with feature limitations on lower tiers.
- **Smartlook:** Reviewers highlight the usefulness of the free plan and describe Smartlook as affordable and a good value for small projects.
- **Switching reasons:** Recent reviewers cite moving from Smartlook to Microsoft Clarity due to price concerns, and from Hotjar by Contentsquare to other platforms for more flexible or extensive features.

### What are the best alternatives to Hotjar by Contentsquare and Smartlook?

The top three alternatives to Hotjar by Contentsquare and Smartlook are Fullstory, Glassbox, and Mouseflow.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) | 4.3/5 (345 reviews) | Small-Business | Pricing can be restrictive on lower tiers | Heatmaps (9 all-time mentions) |
| [Smartlook](https://www.g2.com/products/smartlook/reviews) | 4.6/5 (874 reviews) | Small-Business | Free plan is useful, affordable for small projects | Analytics (2 all-time mentions) |
| [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1052 reviews) | Mid-Market | — | — |
| [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5 (809 reviews) | Enterprise | — | — |
| [Mouseflow](https://www.g2.com/products/mouseflow/reviews) | 4.6/5 (690 reviews) | Small-Business | — | — |

### Which Heatmap Tools features should I prioritize when comparing Hotjar by Contentsquare and Smartlook?

Buyers should prioritize heatmaps, session recordings, analytics capabilities, feedback tools, and integration options when comparing Hotjar by Contentsquare and Smartlook.

- **Heatmaps:** Hotjar by Contentsquare (9 all-time mentions), Smartlook (recently cited, but fewer all-time mentions).
- **Session Recordings:** Hotjar by Contentsquare (6 all-time mentions), Smartlook (recently cited as a core feature).
- **Analytics Capabilities:** Smartlook (2 all-time mentions for analytics, offers real-time and retroactive reporting), Hotjar by Contentsquare (offers product analytics, but fewer analytics-specific mentions).
- **Feedback Tools:** Hotjar by Contentsquare (multiple recent reviews highlight on-page surveys and feedback widgets), Smartlook (less frequently cited for feedback tools).
- **Integration Options:** Hotjar by Contentsquare (Google Analytics: 18 all-time mentions, Google Tag Manager: 6), Smartlook (integration mentions are less frequent).

### What are the pros and cons of Hotjar by Contentsquare vs Smartlook?

Hotjar by Contentsquare is strongest in heatmaps and ease of use, while Smartlook excels in analytics and dashboard customization.

- **Hotjar by Contentsquare strengths:** Ease of use (12 all-time mentions), heatmaps (9), session replay (8), easy setup (6), conversion optimization (6), insights generation (6), user experience (6).
- **Hotjar by Contentsquare trade-offs:** Limitations on lower pricing tiers (5), less granular targeting, limited advanced analytics, some performance issues with large datasets, and restrictive session recording quotas.
- **Smartlook strengths:** Analytics (2 all-time mentions), ease of use (2), dashboard customization, affordable/free plan, real-time and retroactive reporting, QA testing, and product analytics.
- **Smartlook trade-offs:** Cluttered interface, learning curve for new users, short data retention on free plan, occasional bugs in recordings, and less frequent feedback tool mentions.

### Is Hotjar by Contentsquare or Smartlook better for small businesses?

Smartlook is the better fit for small businesses, supported by its largest segment and positive small-business reviewer sentiment.

- **Hotjar by Contentsquare:** Largest segment is Small-Business; reviewers appreciate its ease of use and setup, but mention pricing and feature limitations for small teams.
- **Smartlook:** Largest segment is Small-Business; reviewers highlight the value of the free plan, affordability, and suitability for small projects and startups.

### Which Heatmap Tools platform has better integrations?

Hotjar by Contentsquare is favored for integrations, with more frequent reviewer mentions of third-party tool connections.

- **Hotjar by Contentsquare:** Google Analytics (18 all-time mentions), Google Tag Manager (6), Contentsquare (recently cited).
- **Smartlook:** Reviewers mention integration with website builders and e-commerce platforms, but with fewer all-time mentions and less frequency than Hotjar by Contentsquare.

### How do Hotjar by Contentsquare and Smartlook compare on customer support?

Smartlook and Hotjar by Contentsquare are rated in near-parity for Quality of Support, with Smartlook at 8.8 and Hotjar by Contentsquare at 8.6.

- **Hotjar by Contentsquare:** Reviewers describe support as responsive and helpful, with several citing positive experiences, though a few mention slow or less helpful responses.
- **Smartlook:** Reviewers consistently note attentive and helpful support, with multiple mentions of effective onboarding and assistance.

### Which is easier to implement, Hotjar by Contentsquare or Smartlook?

Smartlook and Hotjar by Contentsquare are rated in near-parity for Ease of Setup, with Smartlook at 9.1 and Hotjar by Contentsquare at 9.0.

- **Hotjar by Contentsquare:** Reviewers frequently describe setup as straightforward, especially via Google Tag Manager, and highlight ease of installation for non-technical users.
- **Smartlook:** Reviewers note simple configuration, quick onboarding, and easy implementation for both web and mobile platforms.

### Which product has better Analytics?

Smartlook is favored for analytics, with more frequent reviewer mentions and feature differentiation in analytics capabilities.

- **Hotjar by Contentsquare:** Analytics is supported as a feature, but with fewer all-time mentions and less emphasis in recent reviews.
- **Smartlook:** Analytics (2 all-time mentions), offers real-time reporting, retroactive reporting, and dashboard customization, with reviewers highlighting analytics as a core strength.