Hootsuite Reviews & Product Details

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Seller

Hootsuite

Discussions

Hootsuite Community

Languages Supported

Arabic, German, English, French, Italian, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Margaret (Customer Engagement @ Hootsuite)

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by Hootsuite.

Standard

$99.00

1 user Per Month

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Hootsuite Integrations

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Kate R.

Digital Content Manager

Mid-Market (51-1000 emp.)

10/13/2026

"User-Friendly Interface with Responsive Support"

4/5

What do you like best about Hootsuite?

Having recently moved from a competitor, I've found the interface a lot more user-friendly. The drag and drop interface saves lots of time and I like that you can bulk tag content in Perch. I've found it easy to set up analytics dashboards and the AI tool is useful for analysing data - for example, I've used it to help calculate benchmarks and averages. I've been impressed by the number of integrations and I'm keen to explore these further. Whenever I've had issues or questions, the support team have been quick to respond. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One area which could be improved is the range of metrics. I know advanced analytics can be purchased as an add-on, but given that we pay for the Enterprise version, I was hoping for more flexibility around calculating averages for channel and content performance, and certain engagement and conversion metrics (e.g. click-through rate and average watch duration) would be useful. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Our previous social media management platform could be quite manual - for example, there was no option to drag and drop content to reschedule in the calendar, and changing dates and metrics in analytics dashboards often required multiple manual steps. Hootsuite has solved these problems with a more user-friendly UI, saving us lots of time each week when scheduling and reporting. Similarly, the listening tool in our previous SMM platform generally required quite complicated Boolean searches. With Hootsuite, the AI tool means that searches can be set up and adapted easily, which also allows us to leverage valuable insights in far less time. Review collected by and hosted on G2.com.

Aishwarya G.

Social Media Manager and Designer

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/12/2026

"Clean workflow with Canva integration and time zone scheduling in Hootsuite"

4.5/5

What do you like best about Hootsuite?

I handle social media and design for Ad Vantage Dubai from my home country India, and my biggest priority is staying organized and hitting deadlines. What I love most is how clean workflow is. I just build carousels in Canva, pull them straight into Hootsuite and adapt sizing for Instagram and LinkedIn without dozens of files to my laptop. Time zone scheduling is another plus point for me. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My biggest annoyance as a designer is that there is no visual 9-grid preview for Instagram. Our many clients care a lot about feed aesthetics, and I need to see how property flyers, video thumbnails and carousels sit next to each other before they go live. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite made our messy workflow clean. Before Hootsuite, clients would drop video clips and last minute copy edit across WhatsApp chats or Google drive shares, and figuring out which graphic was the final version was super stressful. Now our clients can review all scheduled visual drafts days in advance. It completely stopped asset mix-ups, killed duplicate posts and gave me back nearly a full workday every week. :) Review collected by and hosted on G2.com.

Sebastian H.

Digital Marketing Specialist

Mid-Market (51-1000 emp.)

10/6/2026

"A Convenient All-in-One Tool for Social Media Management"

5/5

What do you like best about Hootsuite?

What I like best about Hootsuite is how easy it makes managing multiple social media accounts from one place. The scheduling tools are very convenient, the dashboard is intuitive, and it saves a lot of time when planning and publishing content across different platforms. I also like having analytics and performance insights available in the same tool, which makes it easier to track results and improve our social media strategy. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One thing I dislike about Hootsuite is that the platform can sometimes feel a bit overwhelming, especially when working with several accounts and features at once. Some tools and reporting options also take time to learn, and certain advanced features are only available on higher-priced plans. Overall, it is a useful platform, but the user experience and pricing could be more flexible. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps solve the challenge of managing multiple social media accounts efficiently. Instead of switching between different platforms, we can schedule, publish, monitor, and review content from one place. This saves time, makes content planning more organized, and helps the team stay consistent with posting. The reporting and analytics features also make it easier to understand performance and adjust our social media strategy based on results. Review collected by and hosted on G2.com.

Jovan J.

social media executive

Alternative Dispute Resolution

Small-Business (50 or fewer emp.)

9/29/2026

"Centralizes Social Media Management, Needs Better Reporting"

4.5/5

What do you like best about Hootsuite?

I use Hootsuite to manage customer messages and respond to inquiries on Facebook and Instagram. I like how it brings Facebook and Instagram together and helps me handle a large number of messages efficiently, allowing me to sort them from first to last or vice versa. I appreciate features like tags, topics, reports, and the option to plan posts. The initial setup was really easy and didn't require IT support. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One area that could be improved is managing a high volume of customer conversations. When many messages come in at the same time, it can sometimes be difficult to quickly identify, organize, and prioritize conversations that require immediate attention. The platform could also provide more flexible pricing options for different team sizes and clearer tools for measuring the direct ROI of social media customer service activities. In addition, the AI capabilities could be more advanced for customer service, particularly for conversation categorization, prioritization, summarization, and suggested responses. These improvements would help teams manage conversations more efficiently and demonstrate the value of their social media support operations. Review collected by and hosted on G2.com.

Swati C.

Human Resources Manager

Mid-Market (51-1000 emp.)

9/30/2026

"Essential for Reporting and Scheduling"

5/5

What do you like best about Hootsuite?

I really appreciate Hootsuite for its powerful analysis and reporting capabilities. These features are crucial for me when it comes to generating reports and analyzing performance. I also find the scheduling functionality to be quite beneficial as it helps me serve my clients more effectively. The initial setup of Hootsuite was easy, which was a pleasant surprise. Overall, I'm quite satisfied with Hootsuite's offerings and would rate it a 10 on the likelihood to recommend it to a friend or colleague. Love the UI/UX. My performance has got better and the pricing is not bad. AI I haven't used much. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I can't connect only Instagram without Facebook, which is a bit frustrating. They should let us connect it withpout facebook, thats a major problem I have faced Review collected by and hosted on G2.com.

Calli A.

Social Media Content Specialist

Small-Business (50 or fewer emp.)

9/30/2026

"Intuitive, Powerful Hootsuite Platform That Streamlines Social and Insights"

5/5

What do you like best about Hootsuite?

It's incredibly intuitive. Very happy with the platform features and performance. Perch and Analytics I use the most. I also love Streams under Nest for staying on top of mentions for clients. It makes it incredibly easy to engage with relevant mentions and build brand engagement. The recent mcp integrations have been wonderful in streamlining processes. The internal AI tools have been great. I've loved wisdom for reviewing performance and gaining insights but also for copy, alt text, hashtags, and more. Onboarding was a breeze with our rep. We were set up in no time. Though Hootsuite is an investment it's proven to be helpful in so many ways for our clients. The listening tool is great for research and providing valuable information. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My only constructive feedback would be the calendar sharing for reviewing posts. Currently, we can only share 1 week at a time. I would love to be able to share a custom calendar view for clients so they can preview all posts in Hootsuite rather than keeping that step in Figma. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite cut the scheduling process time in half. It also is much easier to use than Meta. Revising posts in Meta is clunky and time consuming. It's a breeze in Hootsuite. The analytics are robust and having them all in one nice looking report is lovely. Adding that I can pull insights to review from wisdom has been an incredible time saver and a great feature. The integrations with Claude, etc. also allow us to streamline our workflow. With Hootsuite there is an unbelievable amount of time saved. The ability to up the quality of work and quality of reporting has been great. There's also greater ease of communication and an overall ease of doing the job. Review collected by and hosted on G2.com.

Alyssa P.

Senior Social Media Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/23/2026

"Great for managing multiple client accounts, but plan limits and disconnects are annoying"

4/5

What do you like best about Hootsuite?

Managing social media for multiple client accounts can get messy fast. Hootsuite makes scheduling easy. I just write post, adjust captions for each platform, pull in canva graphics, and move posts on calendar in seconds. I love shared inbox. It's a big help. It tags urgent comments so I can answer questions fast without switching between multiple browser tabs. Connecting claude is also handy for drafting posts directly in chat. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Accounts randomly disconnect, especially Linkedin. Plan limits are also frustrating. Adding extra team seats costs a lot. Also, even though I connected Claude, trying to check analytics told me I need an Advanced plan. It is disappointing that a paid team plan does not include that. Review collected by and hosted on G2.com.

Natalia E.

Digital Marketing Coordinator, Inbound Marketing Specialist & HUG Leader Monterrey

Mid-Market (51-1000 emp.)

9/15/2026

"Unified Dashboard Makes Scheduling and Monitoring Multiple Clients Effortless"

4/5

What do you like best about Hootsuite?

The unified dashboard is easily the best feature, as it allows me to schedule posts and monitor multiple client streams all in one place. It handles basic bulk scheduling quite well, which saves a lot of manual clicking when setting up a month's worth of content. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The pricing has become quite steep for what it offers, especially when it comes to enterprise features and multi-user collaboration. Managing seats and permissions for a larger team feels unnecessarily clunky, and the interface can feel heavy and slow compared to more modern, streamlined alternatives. Additionally, many advanced analytics features are locked behind high-tier paywalls, which hurts the overall value. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the chaos of juggling multiple social media accounts by centralizing everything into one platform. The biggest benefit to me is efficiency and consistency; being able to schedule campaigns in advance and monitor live conversations across channels ensures our brand maintains a steady, active presence without requiring 24/7 manual oversight. Review collected by and hosted on G2.com.

Gretchen F.

Executive Director

Small-Business (50 or fewer emp.)

8/11/2025

"Essential Tool for Small Non-Profit"

4.5/5

What do you like best about Hootsuite?

Hootsuite is complex, loaded with lots of tools and prompts, it can be easy to learn and easy to use! It catches most of your beginner mistakes before you do, and helps you learn how never to make them again. For someone affiliated with a small non profit, it is one of the best tools that we have available to us. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes in the app, I can't find the answer, but if I search the internet, (or use AI!!) I can usually find an easy-to-understand answer. Cost is also a bit of a worry, but currently they do offer some great partnerships with organizations that support non-profits so that is helpful. If you realize how much time it saves if you have multiple platforms connected to Hootsuite, the costs isn't as big a problem. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Limited staff, it gets the work done quickly for someone who already has more than a couple roles. Limits our errors in posting. The calendar is one of the BEST tools. Being able to set up multiple days, multiple platforms, etc., helps Hootsuite solve so many problems. Being able to copy past posts is also wonderful! Review collected by and hosted on G2.com.

Shana B.

Digital Marketing Specialist

Small-Business (50 or fewer emp.)

9/25/2026

"Superior UI/UX with Powerful AI"

4.5/5

What do you like best about Hootsuite?

Hootsuite has, by far, the most superior UI/UX of all the social media management tools I’ve worked with. I also really like the AI/intelligence features (OwlyAi), as well as the social listening tool. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish Hootsuite had a built-in Review Management component so my team could handle everything in one platform. Also, some junior support members aren’t really contributing beyond providing routine platform updates. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It keeps everything organized for our social team and our franchisees, which was a mess before; the AI has been a genuine time-saver for us this year and we're just getting started with it. The platform is friendly enough that our franchisees actually use it, and adoption has gone way up. They can drop in content, and we can make creative and copy adjustments before anything gets approved and goes public. Review collected by and hosted on G2.com.