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What do users say about Hootsuite?

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Hootsuite Reviews (7,547)

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4.3
7,547 reviews

Hootsuite Reviews & Product Details

Pros & Cons

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Pricing

Pricing provided by Hootsuite.

Standard

$99.00
1 user Per Month

Professional

$199.00
1 user Per Month

Hootsuite Reviews FAQs

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Last updated: Nov 01, 2026

What is Hootsuite, and what problem is it built to solve?

Hootsuite is social media management software for brands and organizations that need to build and maintain relationships with audiences across social networks and one-to-one messaging channels. Its focus includes social insights, employee advocacy, social selling, and social customer care.

What languages does Hootsuite support?

Hootsuite supports 7 languages: Arabic, English, French, German, and Italian, and others.

What company sizes and industries is Hootsuite the best fit for?

Hootsuite is used across small-business, mid-market, and enterprise organizations, with reviewer-reported use spanning several industries. The most visible clusters include:
  • Company size: Small businesses, mid-market organizations, and enterprises.
  • Industries: Marketing and advertising, information technology and software, and higher education and nonprofit organizations.

How long does it take to implement Hootsuite across a team?

Teams most often report getting Hootsuite live in under a month, though setup can take longer when workflows are more involved.
Time to go live Relative frequency
Under 1 month Most common
1–3 months Less common
3–6 months Occasional
6–12 months or longer Uncommon

What customer support options does Hootsuite provide, and how do users find the overall support experience?

Support spans self-service resources and direct help through email, chat, and phone, including 24/7 live-rep support. The experience is mixed: users value responsive, helpful assistance, while others find responses slow or support difficult to reach.

What is the experience like for teams switching to Hootsuite from another tool?

Switching from social management tools such as Sprout Social, Buffer, Zoho Social, and Agorapulse has been driven by the need to bring scheduling, account management, engagement, and reporting into one workflow. The move can make collaboration, approvals, and multi-account publishing easier, especially when the previous setup felt manual or lacked the needed capabilities.

What tools and platforms does Hootsuite integrate with, and how do these integrations help users get more value from the product?

Hootsuite offers 50 integrations, connecting social publishing with creative, AI, CRM, service, and analytics tools.
  • Social networks: Facebook, Instagram for Business, TikTok, and X.
  • Creative and AI: Canva, Adobe Express, Claude, and ChatGPT.
  • CRM, customer service, and analytics: Salesforce Sales Cloud, HubSpot Marketing Hub, Zendesk for Customer Service, and Google Analytics.
These connections can bring content assets and drafting tools into publishing workflows, or link social activity with CRM, service, and reporting work, reducing the need to switch between tools.

What features or capabilities could make Hootsuite even more useful?

Hootsuite could be more useful with improvements that make reporting more flexible and publishing workflows more complete. The recurring requests center on:
  • Deeper, more customizable analytics with clearer platform-specific metrics and reporting.
  • Broader support for platform-specific formats and actions, including Stories, Reels, threads, tagging, and media options.
  • More flexible recurring scheduling, bulk editing, and changes to scheduled posts.
  • Simpler navigation and smoother approval, permissions, and account-management workflows.

How useful do Hootsuite users find its AI features in everyday use?

Hootsuite’s AI is most useful as a starting point for content and analysis, but the experience varies by team and use case. Users describe using it for:
  • Drafting and refining captions or copy.
  • Generating content ideas and hashtag suggestions.
  • Summarizing or interpreting performance data and social conversations.
These tools can save time and help overcome a blank page, but suggestions may feel generic or miss a brand’s voice, so users often review and edit the results.
Reviews
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Evan D.
ED
Evan D.
Social Media Manager
Mid-Market (51-1000 emp.)
"Cultivating customer connections through social media."
5/5
What do you like best about Hootsuite?

I appreciate Hootsuite for its ability to streamline social media management efficiently and effectively. It acts as a centralized hub for scheduling posts, tracking engagement, and analyzing performance across multiple platforms. For me, the greatest benefit is the sense of security it offers, making the workday more organized and stress-free. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My primary concern with the platform is its user interface. At times, scheduled posts fail to publish without any clear reason, which can be quite frustrating. Moreover, when reaching out for support, the response is typically a link to an article rather than direct assistance, which can slow down the resolution process and make troubleshooting less efficient. Review collected by and hosted on G2.com.

Mark T.
MT
Mark T.
Chief Marketing Officer
Small-Business (50 or fewer emp.)
"Hootsuite Is Our Critical Marketing Tool"
4/5
What do you like best about Hootsuite?

I have been using Hootsuite for more than 8 years and even after considering other software platforms always have stayed with Hootsuite. It is easy to use, flexible, customizable and reliable for our brands. We are a small marketing department but Hootsuite allows us to do sophisticated posts at any given time. The scheduling is so easy to do and it makes us appear much larger than we are. It is easy to use and open to multiple users. We use it every day for posting to multiple channels. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

We haven't found many issues with Hootsuite. The main issue is that the different social media channels change their rules and parameters and Hootsuite has to figure out how to get them connected again - but that being said, it never is for more than a day or two. Review collected by and hosted on G2.com.

Analis s.
AS
Analis s.
Marketing & Communication Manager
Mid-Market (51-1000 emp.)
"A reliable tool that meets expectations"
4.5/5
What do you like best about Hootsuite?

The basis of this program is of course the possibility to plan publications on several platforms. But the statistics tool and the click linktracker are very appreciable Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

From time to time, company tags disappear on Linkedin during planning and publishing. In addition, the layout of the arrangement of photos on Linkedin when preparing the publication is not the same as once published. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Streamlines Social Media Scheduling with Ease"
5/5
What do you like best about Hootsuite?

I use Hootsuite for posting to multiple social platforms and for analytics. I appreciate being able to schedule content across different platforms from the same page, which simplifies my workflow. I find the ability to link posts valuable. I also really like the top performing posts feature and the feedback it provides. The time of day to post suggestions is helpful, and I enjoy the reporting and being able to search by different metrics. Setting up Hootsuite was very easy for me. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I get my manager to approve my posts by scheduling them herself. Sometimes if I choose a time of day in the draft, she can't get into the draft after that time to edit/approve. She ends up duplicating the post to get around that. Review collected by and hosted on G2.com.

Miranda L.
ML
Miranda L.
Creative Marketing Manager
Mid-Market (51-1000 emp.)
"Great software for social media managers!"
3.5/5
What do you like best about Hootsuite?

Customer support, and all the info you can receive through insightful analytic reports Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The cost, and the lack of information upfront about how to pull reports Review collected by and hosted on G2.com.

Maggie R.
MR
Maggie R.
Marketing Coordinator
Enterprise (> 1000 emp.)
"Essential Tool for Timely Social Media Management"
4.5/5
What do you like best about Hootsuite?

I love being able to schedule my posts ahead of time with Hootsuite. It has greatly helped in ensuring that all of our posts go out on time, and it gives me the flexibility to add things at the last minute. I also like being able to look at performance reports since those numbers are great to show our executive leadership team. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes my photos that I try to schedule for X don't actually upload on the first try after I schedule them. For example, I'll schedule a post for all four of our social platforms at the same time, but the photo for X won't save. I will have to go back in and individually input that image again. Not a huge deal, but it has happened a lot recently, so might be a bug? Review collected by and hosted on G2.com.

Julie F.
JF
Julie F.
Director of Marketing And Development
Small-Business (50 or fewer emp.)
"Perfect Tool for Streamlined Social Media Management"
4.5/5
What do you like best about Hootsuite?

I use Hootsuite for all of my social media needs and I love it! It allows me to post to multiple platforms at the same time, and I absolutely love that I can program my posts ahead of time, taking the stress out of worrying about timelines and meeting deadlines. Hootsuite is super user-friendly, and I've never had any issues with it. My favorite tool is the planner, which lets me plan my social media posts weeks in advance and I love that it recommends the best times for me to post. The initial setup was super easy too. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I think the AI feature could be improved. I usually create my content in Canva and then use ChatGPT to create my language. It would be great if I could do this all in Hootsuite. Review collected by and hosted on G2.com.

Lisa F.
LF
Lisa F.
Director of Operations/CFO
Small-Business (50 or fewer emp.)
"Convenient and Time-Saving Social Media Management"
5/5
What do you like best about Hootsuite?

I appreciate how Hootsuite makes it easy to do daily posts by allowing me to schedule them with the planner, which saves me more time than I can even imagine. I love the convenience it offers and the ongoing upgrades that assist me in generating ideas. The ease of responding to messages, likes, or clicks is incredibly helpful. Additionally, when my marketing brain is fried due to other responsibilities at the company, Hootsuite helps me with this part of my job. The initial setup was easy, and I've been using it for 2-3 years now. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I could use more training on some of the newer features I haven't even explored yet due to allowing the time. Overall training when you sign up would be nice. Even videos. Review collected by and hosted on G2.com.

Suzy P.
SP
Suzy P.
Customer Service Representative
Business Supplies and Equipment
Small-Business (50 or fewer emp.)
"Boosting Business Efficiency with Hootsuite: A Must-Have Social Media Tool"
4/5
What do you like best about Hootsuite?

Hootsuite has truly been a game changer for my business when it comes to managing social media. The platform streamlines the process of scheduling posts across multiple accounts, saving me valuable time each day. It allows me to plan my content in advance, ensuring that I can maintain a consistent and professional online presence without feeling overwhelmed.

The analytics feature is another highlight—Hootsuite gives me the ability to track engagement, which helps me understand what content resonates most with my audience. This insight has been invaluable for tweaking my strategy and ensuring I'm always hitting the mark.

Overall, Hootsuite has been instrumental in optimizing my social media efforts. It’s user-friendly, efficient, and has made staying organized a breeze. I highly recommend it to any business looking to enhance its social media management! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One downside of Hootsuite is that its pricing can be a bit steep for small businesses with limited budgets. Review collected by and hosted on G2.com.

Rishil K.
RK
Rishil K.
Marketing Coordinator
Small-Business (50 or fewer emp.)
"Easy, User-Friendly Multi-Channel Scheduling with Smart Graphic Resizing"
4/5
What do you like best about Hootsuite?

It's very easy and user-friendly to schedule posts on all social media channels at once. I like the fact that you can adjust the size of a graphic on "Your post" and it adjusts it automatically for each channel. Like the fact that I can tag people in the caption of the posts and add hashtags and emojis as I see fit. Love that they offer non-profit discount rates. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don’t like that Instagram mentions only become linked once the post is published; I wish they could be linked while I’m scheduling the post. Also, when I post on Instagram natively, I can add up to 20 pics and include a mix of photos and videos, but in Hootsuite I’m only able to select 10 pictures. Similar complaints with other channels. The analytics are not the best. Hootsuite analytics gives me very different numbers than what Meta Business Suite provides me for Instagram and Facebook engagement. Review collected by and hosted on G2.com.

Questions about Hootsuite? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Michaela R.
MR
Michaela Roycroft
•
Last activity about 4 hours ago

How do you handle Hootsuite’s occasional channel disconnects and scheduled maintenance?

SAID B.
SB
SAID BENGANA
•
Last activity about 9 hours ago

How do you justify Hootsuite’s higher tiers when you need more users and deeper analytics?

Pricing Options

Pricing provided by Hootsuite.

Standard

$99.00
1 user Per Month

Professional

$199.00
1 user Per Month

Advanced

$399.00
1 user Per Month
Hootsuite Comparisons
Hootsuite Features
Social Analytics
Social Publishing
Campaign Optimization
Report Customizability
Scalability
Post Performance
Content Calendar
Content Library
Shared Inbox