Hootsuite Reviews & Product Details

I like that Hootsuite's interface is simple to use and doesn't require a tech background to understand. It's very intuitive and easy to navigate, allowing us to quickly gather information about our posts and anything we're tracking. It also allows new users to jump in and adopt the platform quickly and easily without much training. The interface is much cleaner compared to what we used before, and the team just likes using it a lot better. The initial setup was very easy, which made the transition smooth. Review collected by and hosted on G2.com.

I wish Reddit was integrated into the platform because it's a social network we're using more and more recently. Wider platform compatibility would make it more useful. Review collected by and hosted on G2.com.

Hootsuite is valuable because it centralizes social media publishing, scheduling, and monitoring in a single workspace. I especially appreciate being able to plan content across multiple channels, coordinate team approvals, and track engagement without constantly jumping between native platforms. For a media-monitoring and communications workflow, it saves time and makes editorial planning feel more organized and structured. Review collected by and hosted on G2.com.

Hootsuite can feel expensive for smaller teams, especially when advanced analytics, additional users, or broader functionality are needed. The interface is generally capable, but some workflows such as managing streams, permissions, and reporting could be more intuitive and faster to configure. It would also be helpful to have more flexible integrations and clearer guidance on which features are included in each plan. Review collected by and hosted on G2.com.

I really like how easy Hootsuite is to use. It’s simple to schedule tasks and keep track of everything in one place. I also appreciated how straightforward the initial setup was. The UI/UX is clean and intuitive, and I especially like how easily I can use the AI tools to schedule and plan posts—this is the best part for me. The pricing suits our budget and integrations help in saving time. performance has therefore got increased Review collected by and hosted on G2.com.

nothing, i am happy. works well in our budget, easy to train employees. i am happy. nothing that significant to dislike, i have used other tools and this works best Review collected by and hosted on G2.com.

Connecting my business startup to the relevant market is why I find it more relevant than most meta platforms of social media. The analytics feature is very helpful as I can see which posts perfume best. I also value that I can check on my competitors to keep up with the latest trends.

It has social-listening capabilities to give me an idea about topics, mentions, hashtags, and the likes across social media and other online sources, which keeps me in the know about what is relevant.

What I also find super beneficial is the incorporation of AI into its workflow.

I find that I manage to do research right to the platform...instead of investing hours hunting for the information all over for myself, this is a plus for me. Review collected by and hosted on G2.com.

The cost is my main issue...maybe when I expand it will be manageable. I would say, the functionality is a bit overwhelming . All the publishing, inbox management, analytics, listening, AI, team collaboration, monitoring, etc can at times appear to be much. In the beginning all these features can take time to get used to....Maybe a brief summary of key points that one can build on as they go would be beneficial. Review collected by and hosted on G2.com.

Hootsuite makes it super simple to schedule out social posts a month in advance and share those directly with key stakeholders. I especially love their features for requesting approval, analytics, and social listening. Review collected by and hosted on G2.com.

While Hootsuite is great for a marketing team, social team, etc. I wish it had more features for sharing scheduled or published content with team members. Particularly being able to show at-a-glance calendar views to other team members could improve visibility and help boost our social reach. Review collected by and hosted on G2.com.

Hootsuite excels at simplifying cross-platform social media scheduling and asset management. The drag-and-drop calendar interface makes organizing weekly content pipelines effortless. It significantly improves our workflow by eliminating the need to log into individual accounts, while the solid reporting tools give us clear insights into how our B2B marketing efforts are performing. Review collected by and hosted on G2.com.

The pricing structure can be quite steep when scaling up B2B marketing efforts. For a manufacturing business trying to expand its multi-platform presence, adding extra users to collaborate on brand messaging pushes you into expensive enterprise tiers. Furthermore, some of the most critical analytics needed for tracking lead generation are locked behind these higher paywalls, which makes calculating the overall ROI challenging for mid-sized operations. Review collected by and hosted on G2.com.

I love the ease of scheduling posts and finding data in reports that would otherwise take me forever on individual channels. The reporting is more reliable than Meta and X which changes too often and without reason. The few times I have talked to anyone on the Hootsuite team, they've been incredibly helpful and easy to work with. Review collected by and hosted on G2.com.

Thank you for allowing tagging after a post has been published! I would personally love integration with Asana so I can mark tasks as complete, let stakeholders know when posts have gone live or share live links. Review collected by and hosted on G2.com.

I like Hootsuite for collaboration and social networking. I can schedule posts, monitor mentions, analyze performance, and manage images and messages across multiple networks. I also like the content creation and publishing tools because they make it easier to create and publish content, and they feel like a smart way to do it. The unified social inbox, social listening and trend tracking, analytics and reporting, and team collaboration are useful too. It makes communication and collaboration with colleagues and social networkers easier, supports multiple languages, and helps me build a network and social intelligence. I also like that Hootsuite has a lot of options, is a bit cheaper than other products, and gives me more flexibility with content creation and prompts than Copilot and ChatGPT. I didn’t know much at first, but as I learned more, it became easy for me to use. Review collected by and hosted on G2.com.

At first, I didn’t know anything about Hootsuite, and there was a lot to learn. As I went along, I understood more, and now it’s easy for me to use. Review collected by and hosted on G2.com.

I like Hootsuite’s intuitive interface. It helps me get to what I need quickly, and it’s easy to teach to new staff without much hand-holding. I like the analytics, clean reports, and templates, which help us understand our audience, see what content performs best and when, and get insights into what’s working so we can improve it. I also like the good customer service and support, and having a clean one-stop shop to manage our social media calendar, schedule posts, monitor comments and trends, and get metrics and reports. Compared with Buffer, Hootsuite has better insights, an easier interface, better analytics and tracking, and tagging. Setup was very easy and straightforward and took about 10 to 15 minutes. Review collected by and hosted on G2.com.

My biggest pain point with Hootsuite is that I can’t easily repeat posts or schedule one post to go out over multiple days. I have to copy and paste it and start a new post each time. I also wish I could schedule posts at any time interval, not just every 5 minutes. Review collected by and hosted on G2.com.

Nest is a really cool feature of the Hootsuite platform. It helps streamline incoming messages from different social media profiles and assign them to specific people.

The native Salesforce integration is also a really useful functionality. The UI is clean and modern, and performance is OK, with no complaints here.

The only problematic part is that if the Salesforce integration fails for any reason, there's no straightforward way to see what went wrong. This can be confusing for end-users, as they may not understand why the integration isn't working or what needs to be done to resolve the issue. Review collected by and hosted on G2.com.

The Salesforce integration documentation needs to be improved. There are limited configuration options for the embedded Nest view in Salesforce, and the default field mapping is quite limited as well. Using Hootsuite Contact Personas can add additional complexity to the data model, so it would be great to have more flexibility to configure this functionality in greater detail. Review collected by and hosted on G2.com.