Hootsuite Reviews & Product Details

I use Hootsuite for our social media, and I like how easy and self-explanatory it is, especially for creating a post and scheduling it for later. I can schedule posts days or weeks ahead and know they’ll still go out when we need them. I also like the AI features through Canva that can help clean up or create posts. The initial setup was very easy, and I could connect all our accounts in one centralized place. Review collected by and hosted on G2.com.

Sometimes when Hootsuite updates or upgrades its system, I don’t get clear, easy-to-understand information about the new features. Review collected by and hosted on G2.com.

Hootsuite is complex, loaded with lots of tools and prompts, it can be easy to learn and easy to use! It catches most of your beginner mistakes before you do, and helps you learn how never to make them again. For someone affiliated with a small non profit, it is one of the best tools that we have available to us. Review collected by and hosted on G2.com.

Sometimes in the app, I can't find the answer, but if I search the internet, (or use AI!!) I can usually find an easy-to-understand answer. Cost is also a bit of a worry, but currently they do offer some great partnerships with organizations that support non-profits so that is helpful. If you realize how much time it saves if you have multiple platforms connected to Hootsuite, the costs isn't as big a problem. Review collected by and hosted on G2.com.

I like how easy it is to use, the versatility of the analytics you can pull, and how simple it is to connect multiple accounts. Customer service has also been helpful whenever I’ve run into any issues. Review collected by and hosted on G2.com.

I don’t think the price is too expensive for what it offers, although I do think there are more affordable competitors out there. I also wish there were an autosave feature, because I’ve lost posts I was working on before after being automatically signed out. Review collected by and hosted on G2.com.

I post for many of my clients so the dashboard is very helpful. I like the integrations available with the social channels I use regularly and the site rarely has outages or issues regarding scheduled posting. Review collected by and hosted on G2.com.

I use it every day and honestly, I have not looked elsewhere to compare because it's doing exactly what I need it to right now. The AI helper is good but I don't use it as often as I imagine some other people do. Review collected by and hosted on G2.com.

User experience like no other, so simple! I really love the analytic reports for my clients which I can break down in layman's terms for. Beyond that, the scheduling feature is such a win. Review collected by and hosted on G2.com.

I wish I could easily analyse comparative years with one click, like the 30 day set time. I also struggle with tagging when posting across multiple platforms, so I end up having to schedule one post, several times... but it's not the worst ;) Review collected by and hosted on G2.com.

What I like most about Hootsuite is how seamlessly it brings everything together in one place, planning, scheduling, analytics, and social listening, making it incredibly efficient to manage multiple accounts and users at once. Its interface is very intuitive, which helps keep workflows smooth even when coordinating high volumes of content.

The platform’s analytics, especially the Social Performance Score and recommended posting times, provide clear guidance to improve engagement and demonstrate results internally. The addition of OwlyGPT is also a real advantage, helping with content creation and optimization when deadlines are tight.

On top of that, Hootsuite’s customer support is consistently responsive and helpful, which gives us confidence in using the platform every day.

Overall, Hootsuite makes our daily work faster, smarter, and more strategic and that is what we value most. Review collected by and hosted on G2.com.

Overall, Hootsuite is a very strong platform, but there are a few areas where improvement would enhance the experience even further. At times, the interface can feel slightly slow or delayed when loading previews or switching between accounts. Some advanced analytics and listening features are only available on higher-tier plans, which can limit access for smaller teams. Additionally, the integration of new AI features like OwlyGPT is promising, but there is still room to refine accuracy and personalization across languages, especially for niche fields like healthcare.

Despite these minor points, the platform continues to evolve, and we appreciate the improvements that are being rolled out regularly. Review collected by and hosted on G2.com.

I love Hootsuite so much! I use it at work and I am on the board of a nonprofit where I also am the communications & media director. I highly recommended Hootsuite and now we are using it there too. I run 20 different social media accounts and Hootsuite helps me stay sane. Review collected by and hosted on G2.com.

It's a pain when social media accounts disconnect sometimes, but other than that, nothing. I literally love Hootsuite! I've recommended it many times to other orgs. Review collected by and hosted on G2.com.

I use Hootsuite to schedule all our social media posts for promos, sales, new inventory, and special events at our garden center. It lets me spend less time scheduling content and more time thinking about what we can do next, and I don’t have to go to each social platform separately. I like that the interface is quick and easy to use, with icons that help me browse and get where I need to go quickly. I can see activity on relevant posts, which makes it easy to interact with customers and complete sales. I also like that Hootsuite connects with Canva so I can pull in our artwork and graphics for posts. Setup was super easy: I connected our social accounts and we were ready to post. I found Hootsuite’s interface easier to use and more efficient than Sendible’s. Review collected by and hosted on G2.com.

I wish Hootsuite had a better bulk uploader and editor. Having to create a CSV file and enter every post is a hassle. I’d like easy drag-and-drop tools and an AI assistant to help write posts when I’m creating 10–15 at a time. Review collected by and hosted on G2.com.

I like that Hootsuite makes it easier to scale, be efficient, and see everything at one time. Its AI tool is very impressive; it feels responsive and pretty accurate. I think it's impressive that it allegedly pulls information based on users' own habits and patterns. It feels like an extension of my brand that understands it well, so I kind of trust it to write copy or pull information from our social analytics. It saves me time and feels like a trusted second source of information. Hootsuite also feels a little more simplified than Sprout Social, and it's pretty easy to use while still offering a decent amount of value—not like a cheap version or knockoff. I adopted it and figured it out pretty quickly, and the initial setup was pretty easy; it took about an hour to learn the differences between the two. Review collected by and hosted on G2.com.

I wish Hootsuite were a little more user-friendly for older people, since some of the bosses who approve these platforms aren’t very tech native. Other than that, I think it’s pretty easy to use. Review collected by and hosted on G2.com.

Hootsuite has, by far, the most superior UI/UX of all the social media management tools I’ve worked with. I also really like the AI/intelligence features (OwlyAi), as well as the social listening tool. Review collected by and hosted on G2.com.

I wish Hootsuite had a built-in Review Management component so my team could handle everything in one platform. Also, some junior support members aren’t really contributing beyond providing routine platform updates. Review collected by and hosted on G2.com.