Hootsuite Reviews & Product Details

After using Hootsuite for over five years and testing several competing platforms, it remains head and shoulders above the rest. The user interface is exceptionally intuitive, streamlining our daily scheduling and cross-channel management without unnecessary friction. Beyond day-to-day publishing, the analytics are robust and genuinely actionable, giving us clear visibility into audience engagement across all our channels in one place. On top of the product's performance, Hootsuite’s nonprofit discount is invaluable for our team—it makes enterprise-level social management accessible on our budget, allowing us to stretch our resources and focus directly on enacting our mission. Review collected by and hosted on G2.com.

Honestly, after five years of consistent daily use and testing multiple alternatives, we truly have no downsides or complaints to report. The platform has been exceptionally reliable and smooth for our team. The only occasional friction points we’ve ever run into over the years stem from external social network API changes rather than Hootsuite itself, and their system adapts seamlessly. For our day-to-day workflow and nonprofit mission, it continues to check every single box. Review collected by and hosted on G2.com.

I like being able to schedule across multiple platforms, and the AI options are a nice bonus. I also appreciate that I can save my content for future use, and that there are ready-made templates that make it easy to create videos or reels. Review collected by and hosted on G2.com.

The price is a bit higher than I’d like, but I understand that everything comes at a cost and everyone has to make something. It just seems to increase year after year. Review collected by and hosted on G2.com.

What I like most about Hootsuite is the calendar feature, which allows me to schedule social media posts, along with the AI tools that help when I’m struggling with ideas. I also appreciate the ability to create custom reports, focusing on the metrics that matter most for my marketing reports.

Also just having everything in one place on one platform! Review collected by and hosted on G2.com.

Previously, I used Sprout Social, and one features I miss is the ability to add notes to the calendar. This was incredibly useful for quickly jotting down post ideas or reminders, with the added benefit of color-coding for easy navigation.

However, I do find Hootsuite’s platform quite slow at times, especially in the post creation section of the calendar. Whether using Safari or Chrome, the platform often lags when typing, and it’s slow to upload and edit images. Review collected by and hosted on G2.com.

What I like best about Hootsuite is how seamless it makes scheduling and planning out batch content across multiple social channels. Being able to map out posts weeks in advance saves an incredible amount of time, streamlines our campaign cadence, and ensures complete consistency across all our digital marketing efforts. The visual calendar interface makes it very easy to review the publishing schedule at a glance, catch any gaps, and maintain a steady stream of content without having to publish manually every day. Review collected by and hosted on G2.com.

What I dislike most is that there’s no quick way to search through previously published content with a global search bar. When we want to repurpose or repost older posts—like a specific UPS unit post from a year ago—there isn’t an easy option to just type in a product name or keyword and pull it up. Instead, we’re stuck manually scrolling back through months or even years of scheduled content to find what we need. A dedicated search feature that could pinpoint the month and year a specific topic was posted would save a significant amount of time and make content recycling much more efficient. Unfortunately, the AI search tool hasn’t been helpful for this either. Review collected by and hosted on G2.com.

Hootsuite is brilliant at doing exactly what it says on the tin; scheduling posts. Absolutely adore the flexibility it gives you to schedule at the best recommended times across several platforms. The content calendar allows you to easily plot out your content plan months in advance. Review collected by and hosted on G2.com.

The AI features are starting to become slightly unbearable. It makes the product feel somewhat clunky as it's now integrated in unusual places such as copywriting, where it has no real idea what your writing style or brand voice is anyways. It lacks any real knowledge of best practice for social media copywriting as well. Review collected by and hosted on G2.com.

What I like most about Hootsuite is its ease of use and the ability to manage multiple social media platforms from one central place. Having the ability to schedule and organise content while monitoring performance makes managing social media much more efficient. I also like being able to track engagement and see what's working across different platforms, helping me make more informed decisions about future content and strategy. Review collected by and hosted on G2.com.

While Hootsuite is useful for managing multiple platforms, some features can feel a little restrictive, particularly when it comes to platform-specific scheduling and content customisation. I'd also like to see more flexibility in analytics and reporting, making it easier to compare performance and gain deeper insights without having to rely on external tools. Pricing for some of the more advanced features could also be more accessible. Review collected by and hosted on G2.com.

With Hootsuite, I plan social media posts for Facebook, Instagram, and LinkedIn in one tool and also use it for analytics. I don't have to manage each account individually or log into different accounts to post, which saves time. The user interface is user-friendly, and I quickly find my way around. With AI assistance, I can get support for captions directly in the tool without preparing my texts elsewhere. The suggestions often bring perspectives I hadn't thought of. The short onboarding made getting started easy, and Hootsuite is very simple to use. For new features, I receive notifications in the user interface; there are often videos that we frequently use. Review collected by and hosted on G2.com.

The connection to the accounts is sometimes interrupted without any apparent reason, so I have to reconnect them occasionally. It's not a big effort, but it's annoying when I'm on the go and the post is about to go live. The connection should be more stable. Otherwise, I have no issues with Hootsuite. Review collected by and hosted on G2.com.

I like how easy it is to schedule posts. I connects to instagram very well. The speed at which the post is posted is very fast. The pricing is also worth it. When I was first onboarded, it was super easy. The AI tools are amazing as well. Review collected by and hosted on G2.com.

One area where Hootsuite could improve is making the platform more user-friendly and easier to navigate, especially for new users. Some features and tools can be difficult to find, and the overall layout can feel overwhelming when managing multiple social media accounts. Scheduling posts, organizing content, and reviewing analytics could be more streamlined.

It would also be helpful to have clearer instructions, tutorials, and more accessible explanations for certain features. Improving the organization of the dashboard and simplifying the scheduling process would make it easier to manage multiple platforms efficiently. These changes could help users save time, avoid confusion, and have a smoother overall experience. Review collected by and hosted on G2.com.

I like that it connects to all platforms and allows me to schedule to multiple at a time. I find the user interface to be generally easy to use. It saves me time writing then opening each app's scheduler to schedule posts individually. Review collected by and hosted on G2.com.

I would like the ability to schedule PDF posts on LinkedIn. I find it difficult to drag and drop posts to dates across different months. Once a post is scheduled to multiple platforms, you have to move each post separately if you want to change the day it's scheduled on, I wish there was a bulk select option. I would like to be able to also change the caption or aspect ratio for different accounts. Review collected by and hosted on G2.com.

I’m enjoying all the tools available to me and the overall functionality the platform offers. Being able to review analytics and data in the same place where I schedule and plan content is especially valuable. Additions like customizable alt-text and link preview editing have also helped enhance performance. Review collected by and hosted on G2.com.

I’m not enjoying the social listening tools; they’re quite weak. I also don’t think there are enough integrations to support the video editing and scheduling process. I’d prefer to be able to pre-schedule Reels with the caption, cover, and a sound added directly from Instagram, as that would help increase reach. Review collected by and hosted on G2.com.