What do users say about Hootsuite?

Generated using AI from real user reviews

Hootsuite Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Hootsuite, and what problem is it built to solve?

Hootsuite is social media management software for brands and organizations that need to build and maintain relationships with audiences across social networks and one-to-one messaging channels. Its focus includes social insights, employee advocacy, social selling, and social customer care.

What languages does Hootsuite support?

Hootsuite supports 7 languages: Arabic, English, French, German, and Italian, and others.

What company sizes and industries is Hootsuite the best fit for?

Hootsuite is used across small-business, mid-market, and enterprise organizations, with reviewer-reported use spanning several industries. The most visible clusters include:

Company size: Small businesses, mid-market organizations, and enterprises.
Industries: Marketing and advertising, information technology and software, and higher education and nonprofit organizations.

How long does it take to implement Hootsuite across a team?

Teams most often report getting Hootsuite live in under a month, though setup can take longer when workflows are more involved.

Time to go live	Relative frequency
Under 1 month	Most common
1–3 months	Less common
3–6 months	Occasional
6–12 months or longer	Uncommon

What customer support options does Hootsuite provide, and how do users find the overall support experience?

Support spans self-service resources and direct help through email, chat, and phone, including 24/7 live-rep support. The experience is mixed: users value responsive, helpful assistance, while others find responses slow or support difficult to reach.

What is the experience like for teams switching to Hootsuite from another tool?

Switching from social management tools such as Sprout Social, Buffer, Zoho Social, and Agorapulse has been driven by the need to bring scheduling, account management, engagement, and reporting into one workflow. The move can make collaboration, approvals, and multi-account publishing easier, especially when the previous setup felt manual or lacked the needed capabilities.

What tools and platforms does Hootsuite integrate with, and how do these integrations help users get more value from the product?

Hootsuite offers 50 integrations, connecting social publishing with creative, AI, CRM, service, and analytics tools.

Social networks: Facebook, Instagram for Business, TikTok, and X.
Creative and AI: Canva, Adobe Express, Claude, and ChatGPT.
CRM, customer service, and analytics: Salesforce Sales Cloud, HubSpot Marketing Hub, Zendesk for Customer Service, and Google Analytics.

These connections can bring content assets and drafting tools into publishing workflows, or link social activity with CRM, service, and reporting work, reducing the need to switch between tools.

What features or capabilities could make Hootsuite even more useful?

Hootsuite could be more useful with improvements that make reporting more flexible and publishing workflows more complete. The recurring requests center on:

Deeper, more customizable analytics with clearer platform-specific metrics and reporting.
Broader support for platform-specific formats and actions, including Stories, Reels, threads, tagging, and media options.
More flexible recurring scheduling, bulk editing, and changes to scheduled posts.
Simpler navigation and smoother approval, permissions, and account-management workflows.

How useful do Hootsuite users find its AI features in everyday use?

Hootsuite’s AI is most useful as a starting point for content and analysis, but the experience varies by team and use case. Users describe using it for:

Drafting and refining captions or copy.
Generating content ideas and hashtag suggestions.
Summarizing or interpreting performance data and social conversations.

These tools can save time and help overcome a blank page, but suggestions may feel generic or miss a brand’s voice, so users often review and edit the results.

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Alyssa P.

Senior Social Media Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/23/2026

"Great for managing multiple client accounts, but plan limits and disconnects are annoying"

4/5

What do you like best about Hootsuite?

Managing social media for multiple client accounts can get messy fast. Hootsuite makes scheduling easy. I just write post, adjust captions for each platform, pull in canva graphics, and move posts on calendar in seconds. I love shared inbox. It's a big help. It tags urgent comments so I can answer questions fast without switching between multiple browser tabs. Connecting claude is also handy for drafting posts directly in chat. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Accounts randomly disconnect, especially Linkedin. Plan limits are also frustrating. Adding extra team seats costs a lot. Also, even though I connected Claude, trying to check analytics told me I need an Advanced plan. It is disappointing that a paid team plan does not include that. Review collected by and hosted on G2.com.

Karen F.

Social Media Manager

Mid-Market (51-1000 emp.)

Originally submitted 3/20/2025

"I have used Hootsuite in several companies now and always recommend it"

5/5

What do you like best about Hootsuite?

Easy to use and quick with lots of handy tips for posts Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes the Streams format changes without me asking it to! Review collected by and hosted on G2.com.

Bruno S.

Marketing Manager

Small-Business (50 or fewer emp.)

Originally submitted 7/24/2025

"Hootsuite"

5/5

What do you like best about Hootsuite?

Easy to use, so many options, can track activity Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Customer Service by phone a bit difficult Review collected by and hosted on G2.com.

Alexander C.

Coordinator, Communications & Marketing

Small-Business (50 or fewer emp.)

11/2/2026

"Hootsuite Makes It Easy to Manage a Social Media Calendar and Content"

4.5/5

What do you like best about Hootsuite?

I like how easily I can schedule our Association's social posts and see everything in a calendar. I also appreciate that it will suggest best time of day to post based on our own historical data. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I'm not a huge fan of the recent changes to names of section of the Hootsuite dashboard (i.e. Perch, Nest, Lumen, Parliament). I understand that it's supposed to be references to owls, but at the end of the day, it just makes things less intuitive and harder to find overall. Review collected by and hosted on G2.com.

Natalia E.

Digital Marketing Coordinator, Inbound Marketing Specialist & HUG Leader Monterrey

Mid-Market (51-1000 emp.)

9/15/2026

"Unified Dashboard Makes Scheduling and Monitoring Multiple Clients Effortless"

4/5

What do you like best about Hootsuite?

The unified dashboard is easily the best feature, as it allows me to schedule posts and monitor multiple client streams all in one place. It handles basic bulk scheduling quite well, which saves a lot of manual clicking when setting up a month's worth of content. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The pricing has become quite steep for what it offers, especially when it comes to enterprise features and multi-user collaboration. Managing seats and permissions for a larger team feels unnecessarily clunky, and the interface can feel heavy and slow compared to more modern, streamlined alternatives. Additionally, many advanced analytics features are locked behind high-tier paywalls, which hurts the overall value. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the chaos of juggling multiple social media accounts by centralizing everything into one platform. The biggest benefit to me is efficiency and consistency; being able to schedule campaigns in advance and monitor live conversations across channels ensures our brand maintains a steady, active presence without requiring 24/7 manual oversight. Review collected by and hosted on G2.com.

Caroline Y.

Director of Social Media

Small-Business (50 or fewer emp.)

11/2/2026

"Great insights and scheduling, but needs smarter timing and creative recommendations"

3/5

What do you like best about Hootsuite?

it gives me easy access to insights on posts and allows me to customize my reports. and I like that I can schedule content across multiple accounts at one time. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish it gave me more recommendations on times and days for my different accounts. I also wish it would give me advice on how to improve my overall creative and caption before I post. I also wish I could add music to IG posts. Review collected by and hosted on G2.com.

Yaxire E.

Member

Small-Business (50 or fewer emp.)

11/2/2026

"Simple, Accessible Scheduling You Can Set and Forget"

4/5

What do you like best about Hootsuite?

How simple and accessible it is. I like scheduling my posts weeks in advance not having to worry about it once it's already scheduled because I know it will be done. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes it does glitch or takes a while to post if it's not being scheduled. I also dislike that you're not able to edit posts through the platform. If it's able to post and add caption, it should allow to change them too. Review collected by and hosted on G2.com.

Gretchen F.

Executive Director

Small-Business (50 or fewer emp.)

Originally submitted 8/11/2025

"Essential Tool for Small Non-Profit"

4.5/5

What do you like best about Hootsuite?

Hootsuite is complex, loaded with lots of tools and prompts, it can be easy to learn and easy to use! It catches most of your beginner mistakes before you do, and helps you learn how never to make them again. For someone affiliated with a small non profit, it is one of the best tools that we have available to us. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes in the app, I can't find the answer, but if I search the internet, (or use AI!!) I can usually find an easy-to-understand answer. Cost is also a bit of a worry, but currently they do offer some great partnerships with organizations that support non-profits so that is helpful. If you realize how much time it saves if you have multiple platforms connected to Hootsuite, the costs isn't as big a problem. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Limited staff, it gets the work done quickly for someone who already has more than a couple roles. Limits our errors in posting. The calendar is one of the BEST tools. Being able to set up multiple days, multiple platforms, etc., helps Hootsuite solve so many problems. Being able to copy past posts is also wonderful! Review collected by and hosted on G2.com.

Louis F.

Consultant

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/2/2026

"Reliable Dashboard and Integrations for Everyday Scheduled Posting"

4.5/5

What do you like best about Hootsuite?

I post for many of my clients so the dashboard is very helpful. I like the integrations available with the social channels I use regularly and the site rarely has outages or issues regarding scheduled posting. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I use it every day and honestly, I have not looked elsewhere to compare because it's doing exactly what I need it to right now. The AI helper is good but I don't use it as often as I imagine some other people do. Review collected by and hosted on G2.com.