HG Insights Reviews & Product Details

HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution.

Seller

HG Insights

Discussions

HG Insights Community

Languages Supported

English, Spanish

Solution Type

Best-of-Breed

Used by SAP SuccessFactors Incentive Management (formerly SAP Commissions) and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

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AI Workflows

See how people combine HG Insights with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Marketing

Run Your Full Go-to-Market With AI

18 go-to-market skills covering strategy, outbound, inbound, paid, retention, and operations with current frameworks and benchmarks.

Tools used:

+12 others

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Verified User in Computer Software

Mid-Market (51-1000 emp.)

2/6/2024

"Very powerful, for the right use case"

4/5

What do you like best about HG Insights?

HG has everything in it. Dozens of spend categories and reliable account data. I found the team to be very responsive to us which I appreciated. The platform itself is easy and the DAAS was a good feature. The score was a bit of a black box, but in general we liked the components. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

I found the hierarchies difficult to use because you could not export the data. We did not have a daily integration with our CRM, because it was too expensive. The integration was also a challenge to set up and matching based on website domain was difficult. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

11/20/2023

"Strategic Brilliance: Navigating Success with HG Insights"

5/5

What do you like best about HG Insights?

Valuable Technology Intelligence for Informed Selling

Empowers marketing teams to create highly targeted campaigns based on a deep understanding of the technology preferences

Lead Prioritization & Enrichment

Identification of Strategic Opportunities

Top-notch customer support Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

I would like to see an expansion in the range of technologies tracked by the platform.

Implementing a more frequent refresh cycle is essential for improving the accuracy of insights, particularly in dynamic industries Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HG Insights plays a pivotal role in supporting our current Go-to-Market (GTM) initiatives and overall growth strategies. The platform's robust technology intelligence, complemented by its proficiency in lead prioritization and strategic opportunity identification, seamlessly aligns with our ongoing GTM motion. This synergy empowers our present growth strategy by furnishing essential insights and focus to enhance current marketing performance, expedite the sales pipeline, and strategically position our business in the competitive landscape Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

11/8/2023

"The HG Insights platform gives Marketers a leg up in understanding their target"

4.5/5

What do you like best about HG Insights?

Having the ability to see what accounts own already and what they spend on software to help segment and determine opportunities. Building your own score based on custom ratings is really nice. Customer support is also excellent if you need help in learning the platform. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There can be a lot of listings for a company when they have many office locations and/or subsidiaries. It takes some extra steps to narrow down to the relevant ones sometimes if you are targeting globally. Review collected by and hosted on G2.com.

Adena W.

Market Intelligence Manager

Computer Software

Mid-Market (51-1000 emp.)

6/29/2023

"HG is an integral part of my work, and provides cross-functional value"

5/5

What do you like best about HG Insights?

HG Insights has become such an integral part of my work that I cannot imagine doing any sort of strategic analysis or market research without it. HG's data provides value across the company to numerous departments including sales, marketing, CS, business development, executive leadership, and more. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

While the data is stellar, the platform isn't fully mature, and we have bumped up against some capability limitations there. However, the platform limitations are overcome with help from the data services team at HG, and excellent communication with our CSM. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

edit

Thanks so much for sharing your thoughts, Adena, it's amazing to hear how HG has changed the way you and your team works. We're always striving to improve our platform, and appreciate your insight on the realities of our current capabilities. Please don't hesitate to reach out if you ever need anything from the HG team!

Thanks again,

Kelcie

Allison G.

Enterprise (> 1000 emp.)

11/13/2023

"Get the Insights you Need"

4.5/5

What do you like best about HG Insights?

Easy to use platform that is rich with data on prospects. Great customer support with 1:1 training. Cloud-based application allows for easy access any time, any where. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There are a couple intracacies to the platform, but once you get trained up these are easily surmountable. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

edit

Hi Allison, thanks for your review—we're so thrilled to hear you're finding prospective customers with HG's data! As always, let us know if you need anything, we're more than happy to help.

Thanks again,

Kelcie

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

10/12/2023

"Great data, but sales team not responsive"

1/5

What do you like best about HG Insights?

Data is high quality and best on the market for "back end" data center technologies in which HG's data gathering methods shine. Customer support team is helpful, listens carefully to understand our needs, and checks in regularly to see if everything is as expected Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Sales team has been consistently difficult to deal with; do not respond on a timely basis leading to long cycle to get initial contract started and difficulties expanding our usage; do not have good product familiarity with inaccurate answers about data accuracy. Integrations are underdeveloped relative to other martech vendors Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

edit

Hello!

Thank you for taking the time to share your thoughts on HG, we're so pleased to hear that you find our data valuable. I'd also like to apologize on behalf of our sales reps for not responding in a timely fashion; our products are in high demand at the moment, and we want to ensure our customers feel seen and heard at every point of their business. HG's EVP of Sales would love to have a 1:1 conversation with you to discuss how we can better our partnership for the future—please reach out directly to your CSM or rep at your earliest convenience to schedule a meeting.

Thank you,

Kelcie

Guillermo A.

Mid-Market (51-1000 emp.)

7/28/2023

Business partner of the seller or seller's competitor, not included in G2 scores.

"Need more data & detail on Latin America."

3/5

What do you like best about HG Insights?

The structure of the information is OK, but we need more companies across the different geographies in Latin America. Not only at the enterprise level but also at the government, public administration entities. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Still need to improve your coverage model, getting more information from more accounts in Latin America. Not only at the enterprise level but also at the government, public administration entities. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

edit

Hi Guillermo,

Thanks so much for taking the time to share your thoughts on HG, your insights are incredibly valuable to us. We're always striving to optimize the coverage of our data across the globe, and have shared your feedback with the Product team. If there's anything we can help with directly, please don't hesitate to reach out.

Thanks again,

Kelcie

Verified User in Telecommunications

Enterprise (> 1000 emp.)

2/6/2024

"actionable data and they listen!"

4.5/5

What do you like best about HG Insights?

the account team are very helpful and will support unusual requests - we co-develop insights together! Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

the pricing is somewhat premium but they have expanded what is in the subscription Review collected by and hosted on G2.com.

Arthur M.

Mid-Market (51-1000 emp.)

12/14/2023

"HG Insights for Outreach"

5/5

What do you like best about HG Insights?

Gives me insights into techstack so I know if my cold call is displacing competition or bringing a finance dept. from manual to automation. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Sometimes HG Insights doesnt have the info for certain companies. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

edit

Hi Arthur,

On behalf of HG Insights, thank you so much for your review! We love hearing you find HG's data critical for your work. If you have questions or need assistance on anything, please reach out to your Customer Success rep; we're here and ready to help however we can.

Thanks,

Kelcie

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

2/27/2024

"Great, but wish there were more features"

3.5/5

What do you like best about HG Insights?

Its ability to identify technology products within a company Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

It doesn't cover front office products and spend is not reliable Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

edit

Hello!

Thanks so much for your review, we really appreciate your insights. We'd also encourage you to reach out to your CSM with specific details on the coverage you'd like to see; we want to make sure we're serving you the best we can, and any particular details and use cases you can share would be extremely valuable.

Thanks again,

Kelcie