--- title: HG Insights Reviews meta\_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 429 reviews by the users' company size, role or industry to find out how HG Insights works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 429 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # HG Insights Reviews & Product Details Visit Website HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution. * * * Product Website HG Insights Seller [HG Insights](https://www.g2.com/sellers/hg-insights) Discussions [HG Insights Community](https://www.g2.com/products/hg-insights/discuss) Languages Supported English, Spanish Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/hg-insights/pricing) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 11/14/2023 "Great investment that continues to deliver value" 5/5 What do you like best about HG Insights? Not only is the data and interface incredibly useful, but the support from the team has proven to be very valuable. But what I like best about HG Insights is that they continue to deliver value. When we first engaged HG Insights we had a small use case that they were able to satisfy. Since then, they have worked with us to better understand how their data and service can be leveraged to expand the number of use cases we now use. They put in th effort to build a partnerhsip and we now see more value today then we did when we first started using them. Review collected by and hosted on G2.com. What do you dislike about HG Insights? Not much. There have been some limitations in the way their product data is categorized that presented a minor challenge, but they have been more than happy to work with us to get these addressed over the course of our partnership. Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? We primarily leverage HG Insights to solve two key problems: 1. Identify organizations that are currently using a specific competitive solution (or set of solutions) in order to build lists of target accounts for outbound prospecting efforts. 2. Research specific accounts we are engaged with to better understand their technology landscape and how our solution might be of most value. In addition to this, we leverage HG Insights data as part of our account scoring process by incorporating their technographic data into our model to better identify best fit accounts to prospect into. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic BP Bryan P. Enterprise (\> 1000 emp.) 2/22/2024 "HGI sharpens my focus without limiting the breadth" 4/5 What do you like best about HG Insights? The opportunity generator has been very useful. Integrating our current customers is easy to do. Review collected by and hosted on G2.com. What do you dislike about HG Insights? Sometime the export functionality can be frustrating. Perhaps, let us know BEFORE we press the export button that our dataset can't be exported. Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? It solves a couple of things. The intensity reports are a useful measure. The budget info is great and brings more depth to our analyses. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AN Verified User in Telecommunications Enterprise (\> 1000 emp.) 5/23/2024 "This is an excellent sales/GTM supporting tool with value added insights very relatable for Sales" 4.5/5 What do you like best about HG Insights? Technographic view of a customer which helps in knowing your customer better Review collected by and hosted on G2.com. What do you dislike about HG Insights? Ability to download and view on contracts information Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? Understanding the customer better not only in terms of their spend but also from tech installs. This has reallly benefitted the partner teams in udnerstanding their end customers very well and create cross sell opportunities. Review collected by and hosted on G2.com. Show More Response from Kelcie Des Jardins of HG Insights [Editedit](https://www.g2.com/survey_responses/hg-insights-review-9697035/official_response/edit) Hello there, Thank you for taking the time to leave HG a review, we're so happy to hear we're empowering your partner teams and generating those cross-sell opportunities. If you ever have any questions, please let your CSM know—the team is here to help! Cheers, Kelcie Current UserValidated ReviewerSource: In-app ![Amanda H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda H.") AH Amanda H. Business Development Manager Mid-Market (51-1000 emp.) 6/28/2023 "Exceptional Experience and Best-in-Class Customer Support and PRODUCT!" 5/5 What do you like best about HG Insights? I recently had the opportunity to utilize HG Insights, and let me tell you, it has been an absolute game-changer for my business! From the moment I started using it, I was blown away by the wealth of insights and intelligence it provided. One of the standout benefits of HG Insights is its ability to uncover the technologies being used by my target market. This invaluable information has allowed me to tailor my sales and marketing strategies with pinpoint accuracy. No more shooting in the dark or wasting time on prospects who aren't the right fit. HG Insights has empowered me to identify and focus on the most promising sales opportunities. The depth of knowledge provided by HG Insights is truly impressive. The platform offers comprehensive data and analysis, giving me a clear picture of technology adoption trends, market shifts, and even competitor activity. Armed with this information, I have been able to make well-informed business decisions, stay ahead of the curve, and remain competitive in a fast-paced industry. What sets HG Insights apart is not just the data it provides, but how it translates that data into actionable insights. The user-friendly interface and intuitive tools make it easy to navigate and extract meaningful information. I can quickly identify technology gaps, understand customer needs, and deliver targeted solutions that truly resonate. Moreover, the customer support provided by HG Insights has been outstanding. The team is responsive, knowledgeable, and always ready to assist with any questions or concerns. They go above and beyond to ensure that I am maximizing the value of the platform and getting the most out of my investment. In conclusion, HG Insights has revolutionized the way I approach sales and marketing. It has become an indispensable tool in my arsenal, enabling me to uncover hidden opportunities, make data-driven decisions, and achieve remarkable results. If you're serious about staying ahead in today's technology-driven landscape, I highly recommend giving HG Insights a try. You won't be disappointed! Review collected by and hosted on G2.com. What do you dislike about HG Insights? It would be awesome if the spend information populated into CRM. Even thought the feature is not available yet, they worked very hard to ensure we were able to capture the data for our ICP. BEST-IN-CLASS team!! Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? HG Insights is a go-to-market powerhouse! With its comprehensive technology intelligence, it effectively bridges the gaps in my strategy. By uncovering the technologies used by my target market, I can tailor my approach, identify new sales opportunities, and deliver targeted solutions. HG Insights empowers me to make data-driven decisions and stay ahead in a competitive landscape. It's a game-changer for any business looking to solve go-to-market gaps with precision and efficiency. Review collected by and hosted on G2.com. Show More Response from Kelcie Des Jardins of HG Insights [Editedit](https://www.g2.com/survey_responses/hg-insights-review-8266605/official_response/edit) Hi Amanda, Thank you so much for sharing such a detailed and thoughtful review. Your feedback is incredibly valuable to us at HG, and we're delighted to hear how our product and amazing CSM team is supporting your data-driven decisions. If you need anything from us, or have ideas on how HG can continue to deliver stellar solutions, please don't hesitate to let us know! Thank you, Kelcie 8/15/2023 Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/2/2024 "You give me accurate information re revenue, IT spend and the install base in one place." 4.5/5 What do you like best about HG Insights? Reliable, accurate information in 1 place Review collected by and hosted on G2.com. What do you dislike about HG Insights? The change in showing the install base. You need to put a name in now to search for a vendor as oppose to the graph previously with the blobs you could hover over for the detail. Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? Accurate prospect information in one place quickly Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 6/3/2024 "Excellent Technographic Insights" 5/5 What do you like best about HG Insights? Technographic Insights on Competitive Install Base - well supported by additional fields to get first and third party datasets to talk to each other Review collected by and hosted on G2.com. What do you dislike about HG Insights? Precision of technographic data is good but not great. Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? Finding competitive install base for attack/protect campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: In-app ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/23/2024 "Very useful product for SaaS sales teams" 4/5 What do you like best about HG Insights? \* Ease of use \* Easy to integrate with Salesforce \* Native salesforce package Review collected by and hosted on G2.com. What do you dislike about HG Insights? It would be great if all the features/data on HG Insights platform are available in Salesforce. Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? Helps in timely reach outs to prospects Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite SS Somya S. Small-Business (50 or fewer emp.) 11/8/2023 "Great accurate insights. Helps me with multiple use cases. Superb customer excellence team as well." 5/5 What do you like best about HG Insights? Great accurate insights. Help me multiple use cases. Superb customer excellence team as well. Review collected by and hosted on G2.com. What do you dislike about HG Insights? Keep on adding more companies. Continue doing great Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? Creating GTM strategy Searching for Install base and preparing for prospect meetings Creating more opportunities Review collected by and hosted on G2.com. Show More Response from Kelcie Des Jardins of HG Insights [Editedit](https://www.g2.com/survey_responses/hg-insights-review-8838905/official_response/edit) Thanks, Somya, for your wonderful review. Adding more companies and enriched data is one of HG's top priorities; we love delivering quality, actionable insights for your business! Thank you, Kelcie 3/4/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Patrick B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrick B.") PB Patrick B. Head of Business Intelligence Enterprise (\> 1000 emp.) 2/26/2024 "Amazing Insights!" 4.5/5 What do you like best about HG Insights? I love the flexibility of the tool which allows for identification of ideal customer profiles based upon high granularity of data attributes. Review collected by and hosted on G2.com. What do you dislike about HG Insights? I wish that I had the ability to export larger datasets for analysis. Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings. It also helps in our customer retention strategies by showing us competitor presence in our book of business, along with customer intent to purchase. Review collected by and hosted on G2.com. Show More Response from Kelcie Des Jardins of HG Insights [Editedit](https://www.g2.com/survey_responses/hg-insights-review-9342078/official_response/edit) Hi Patrick, Thank you so much for your review of HG, we love knowing HG is helping to solve your GTM challenges and unlocking value for customer retention. Your feedback on exports has been shared with our product team; appreciate you sharing that! If you have any questions please let your CSM know. Thanks, Kelcie Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 2/27/2024 "ADR" 5/5 What do you like best about HG Insights? I love the ability to review the Tech Stack of prospective companies. The UI is easy to use making it one of my go to tools that I use every day. Review collected by and hosted on G2.com. What do you dislike about HG Insights? Some of the smaller private organizations do not have data in the system. Review collected by and hosted on G2.com. What problems is HG Insights solving and how is that benefiting you? It gives me the ability to see what competitive products my prospective customers are using. This allows me to customize my message and speak to their current process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about HG Insights? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about HG Insights ](https://www.g2.com/products/hg-insights/discussions/new) GU Guest User What is HG Insights used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-hg-insights-used-for) [ View all Discussions ](https://www.g2.com/products/hg-insights/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months ### Average Discount 21% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/hg-insights/pricing) ## How much does HG Insights cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 7 purchases. Get Price Estimate HG Insights Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-hg-insights) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8d4982e21be2c2c762668d9e1d71636b/datanyze.png "Product Avatar Image") Datanyze 4.1/5(447) [ Compare Now ](https://www.g2.com/compare/datanyze-vs-hg-insights) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_16c89a14d99165a9c60d5dda9b0a3566/enlyft-enlyft.png "Product Avatar Image") Enlyft 4.4/5(79) [ Compare Now ](https://www.g2.com/compare/enlyft-enlyft-vs-hg-insights) ##### ##### HG Insights Features Data Availability Company Data Availability Industry Research Availability Data Accuracy Company Data Accuracy Features Integration to CRM/Marketing Automation Data Cleaning/Enrichment Data Segmentation/Filtering Platform User, Role, and Access Management Performance and Reliability Reporting/Dashboards [ View More Features ](https://www.g2.com/products/hg-insights/features) ## Top-Rated Alternatives [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Datanyze](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Datanyze") Datanyze 4.1/5(447) ](https://www.g2.com/products/datanyze/reviews) [ ![Enlyft](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Enlyft") Enlyft 4.4/5(79) ](https://www.g2.com/products/enlyft-enlyft/reviews) [ View All Alternatives ](https://www.g2.com/products/hg-insights/competitors/alternatives) ##### Categories on G2 [Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence) ##### Explore More [Best HCM platforms for global workforce management](https://www.g2.com/discussions/what-are-the-best-hcm-platforms-for-global-workforce-management)[What platform supports multi-source log aggregation?](https://www.g2.com/discussions/what-platform-supports-multi-source-log-aggregation)[Best account-based orchestration software for SMBs](https://www.g2.com/discussions/best-account-based-orchestration-tools-for-smbs-what-s-your-go-to) [Which QMS software has the highest customer reviews](https://www.g2.com/discussions/which-qms-software-has-the-highest-customer-reviews-let-s-break-it-down)[Which CLM platforms do operations manager teams trust most, based on real user reviews?](https://www.g2.com/discussions/which-clm-platforms-do-operations-manager-teams-trust-most-based-on-real-user-reviews)[Pros and Cons Details](https://www.g2.com/products/hg-insights/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)