HCL Campaign Reviews & Product Details


What is HCL Campaign?

The latest version of HCL Campaign brings many innovations to the sophisticated marketing team enabling you to work smarter and faster, and to keep your customers more engaged and loyal than ever. Marketers use HCL Campaign to maximize revenue and responses via personalized and optimized campaigns and offers. Increase results with powerful segmentation against the largest data sources and provide the right offers to the right contacts at the right time in the right channel. Boost ROI by optimizing contact communications and marketing spend. Choose to deploy fully to the cloud or on premise. Improve engagement and ROI: Easily integrate with the rest of your marketing ecosystem to seamlessly execute personalized, offline and digital campaigns to take your customers on targeted journeys. Work smarter and faster: With AI-powered Watson Assistant available with HCL Campaign, work smarter and drive to insights more quickly than ever. Save time, make better decisions and drive customer engagement. Optimize ownership for your enterprise: Choose the deployment and ownership approach that works best for your organization. Deploy on premise or via subscription and fully to the cloud — managed and hosted.

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HCL Campaign Profile Details

HCL Campaign Profile Details

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Provided by:
Grace Chu

Website
www.hcltech.com
Related Links
Q&A
Languages Supported
Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish
Vendor
HCL Technologies
Company Website
Year Founded
1991
Total Revenue (USD mm)
112
HQ Location
Noida, India
Ownership
HCLTECH.NS
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
136,649
Twitter
@hcltech
Twitter Followers
417,806
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Companies Using HCL Campaign

Bristol-Myers Squibb
Travelers
KPMG
Westpac
Chubb
Gartner
Banco Santander
US Navy
IEEE
Paddy Power
Avista
ASME

HCL Campaign Reviews

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1-50 of 53 total HCL Campaign reviews
Digital Analytics Consultant
Information Technology and Services
Enterprise
(5001-10,000 employees)
Validated Reviewer
Review Source
Most Recent HCL Campaign Video Review
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Partner, Marketing Solutions
Information Technology and Services
Small-Business
(2-10 employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"IBM Campaign is best in class"

What do you like best?

Power and flexibility to connect to almost any database as well as files.

Can be integrated with a wide variety of other IBM solutions to complete the end-to-end marketing automation capabilities that customers expect

What do you dislike?

Some of the newer integrations are not native within Campaign, but are achieved through the use of IBM provided scripts for integrations.

Recommendations to others considering the product:

Make sure you have solid data skills and curious end users in order to get the most out of IBM Campaign. While non-technical users can execute campaigns, it all comes down to how you have configured the software and how your data is structured. Get the basics right and you'll have a great experience with software that is very powerful and very mature.

What problems are you solving with the product? What benefits have you realized?

Customers who have on premise data that they need to leverage for driving outbound campaigns. Inbound Campaign functionality can also be supported by providing inbound channels with next best offers to select from. Inbound real-time capabilities can be bolted on with Interact.

Automation is key strength and as long as required data is available, you are only limited by imagination and channel integration

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CRM & Campaign Management Systems Supervisor
Banking
Enterprise
(10,001+ employees)
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"Campaign management systems supervisor"

What do you like best?

- user friendly campaign management platform, especially for business users (covers all steps of a campaign design / starting from planning to reporting)

- directly uses dwh tables (doesn't require any special datamart) which enables a flexible area to the business user and doesn't require a special sql language / knowledge of basic oracle free hand sql language is enough

What do you dislike?

- it's not always easy to manage performance issues (it's totally related to the design details during the implementation for sure)

- it would be great if there is a local support team which will be readyn case of problem, customers should always open some PMRs in order to solve the problems

- cognos is not enough for a professional reporting system

What problems are you solving with the product? What benefits have you realized?

We have implemented sms and email channels. We are using marketing operations, campaign and optimize modules. Those help us to plan, design, archive and apply our contact policy rules to all campaigns.

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C
Small-Business
(2-10 employees)
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"Excellent platform for campaign management with flexibility for use of data"

What do you like best?

I like that the platform was one of the first campaign management platforms and that it has flexibility for different back-end databases.

What do you dislike?

Since IBM Campaign was one of the first marketing automation platforms released, it has had to catch up to newer platforms in terms of features as time goes on. But this has been addressed in subsequent versions of the platform.

Recommendations to others considering the product:

Make sure that you have done due diligence as far as gathering your data that is needed for campaigns and connected systems into where it can be used by IBM Campaign. Make sure that you train your admins and power users so that they are well versed in how IBM Campaign works before you move into UAT and go-live. Support is very intelligent and responsive and the documentation on the entire platform is very good.

What problems are you solving with the product? What benefits have you realized?

IBM Campaign has been very good to implement for companies that have had little to no automation of their marketing campaigns before. Its stability and data flexibility have proven useful for companies that have large databases and data that is stored in different sources.

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U
Enterprise
(10,001+ employees)
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"IBM Campaign, released before testing"

What do you like best?

easy to use features allow marketers to use data like SQL programmers. It's pretty powerful.

What do you dislike?

long run times. Latest version doesn't "snap" to a grid, making flowchart graphics look mis-aligned.

Recommendations to others considering the product:

don't leap to the new Version. I believe my company may be the largest user of this program. I do not think it was adequately tested in the volume needed before it was rolled out company-wide. Some of that may be server capacity on our end, but IBM should have partnered with us for a smoother transition. Instead, I felt like we were testing the new version for them.

What problems are you solving with the product? What benefits have you realized?

targeting marketing campaign lists: list development and campaign testing. We do not use the scheduling features.

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CR
Enterprise
(10,001+ employees)
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"Amazing segmentation tool"

What do you like best?

Plethora of utilities available to play with the data - Merge Box, Select Box , audience switch

What do you dislike?

The user interface is a lot out dated and also the speed of tool itself is not that great

What problems are you solving with the product? What benefits have you realized?

Email and Inbound customer segmentation is being achieved using the tools. We have been able to use this as a enterprise segmentation tool for all channels across the marketing orgs

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UA
Enterprise
(10,001+ employees)
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"UX matters! "

What do you like best?

The application is database agnostic and will work with a number of data sets. It makes segmentation easy and mining large data sets is a breeze. I regularly work with millions of records and can really hone in on my targeted audience in an easy to follow flowchart layout.

What do you dislike?

The user experience is AWFUL! There are regular occurrences where the system will hang or lock up entirely. Menus are inconsistent from screen to screen. The software still has trouble running on modern browsers correctly.

Recommendations to others considering the product:

It's a great tool but prepare for growing pains with training and implementation

What problems are you solving with the product? What benefits have you realized?

We execute many campaigns through this software. It is great for filtering large data sets down to a more targeted audience.

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Project Manager, Marketing Automation
Financial Services
Enterprise
(1001-5000 employees)
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"IBM Campaign has me excited for the future..."

What do you like best?

The amount of content that they're pushing into IBM Campaign. It'll be exciting to see what this year has in store.

What do you dislike?

There isn't much right now to dislike. I guess if I had to say something it would be them not keeping promise on their word.

What problems are you solving with the product? What benefits have you realized?

We're solving how to automate better and alleviate our workload so we can focus on other tasks at hand.

Response from Sarah Untiedt of HCL Campaign

Hi Richard - Thanks for your feedback! We're happy to see you're as excited about the future of the product as we are. However, we would appreciate learning more about any promises that weren't delivered on by our team.

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Sr. Marketing Campaign Analyst
Marketing and Advertising
Enterprise
(5001-10,000 employees)
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"Very robust & optimum Segmentation tool"

What do you like best?

Segmentation capability & audience switching

What do you dislike?

Need for an additional dedup process by itself would come in handy

Recommendations to others considering the product:

Having worked with other similar tools, Unica Campaign has been the best by far. Like the UI, it has the right usability/features.

What problems are you solving with the product? What benefits have you realized?

Pull the data list for smart segmentation. Unica Campaign has been by far the most efficient for multiple segmentation.

Response from Sarah Untiedt of HCL Campaign

Hi Vipasa - We're glad to hear you're finding the UI and features of IBM Campaign so useful! We also aappreciate your feedback and thoughts on where we can make updates and improvements.

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Marketing Specialist
Financial Services
Enterprise
(5001-10,000 employees)
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"IBM Campaign"

What do you like best?

IBM Campaign allows you to develop processes to collect and process data from multiple sources for marketing campaigns. The processes can be easily made into templates that can be used for subsequent campaigns. Strategic segments can be created for ease of use in campaign flowcharts. Flowcharts can be scheduled or executed by inbound triggers and send outbound outbound triggers for subsequent processes. Contact history can be automated and easily integrates with IBM's email client. The recent purchase of Silverpop by IBM promises incresead functionality for email marketers (including Salesforce integration).

What do you dislike?

Campaign leaves temp tables in the supporting database that need to be cleaned up. Migrating flowchart templates from development to production environments is problematic. System errors are difficult to interpret. Difficult to map to files. Cognos reports are difficult to customize.

Recommendations to others considering the product:

Purchase eMessage/Silverpop for well-integrated email marketing capability. It takes a while to work bugs out of installation and to becomecomfortable using the tool. It helps to be familiar with the data and have SQL programming capabilities to effectively use the tool.

What problems are you solving with the product? What benefits have you realized?

Automated campaign execution and maintaining contact history. Consistent use of processes through flowchart templates and strategic segments.

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Campaign Design Analyst
Insurance
Enterprise
(1001-5000 employees)
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Verified Current User
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"Unicas flexibility allows us to execute many creative, long-term tests for Contact Optimization"

What do you like best?

The ability to execute raw sql through the Unica tool. Also the fact that logs can be used to determine what sql is being run on each box in a campaign - makes development so much easier. My standard response to Marketing Managers, when they ask if the campaign team can execute a test for them is, 'through Unica, we can do anything you want us to'.

What do you dislike?

The fact that the behind-the-scenes Offers table differs on the demo and prod databases. Mappiing in Offers can be a tedious task, and must be done every time Maillist boxes are migrated from Demo environment to Prod environment.

Recommendations to others considering the product:

Talk to others using the tool - how complicated is your customer selection and how often will your campaigns be changing? Does the tool support constantly changing selection and testing.

What problems are you solving with the product? What benefits have you realized?

Unica enables our business to execute Optimal frequency and amount of touches of our potential customers. We have the ability to store keys of customers to perform frequency of mailing tests, and to do back-end analysis of those test results.

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Sr. Manager, Campaign Operations
Telecommunications
Enterprise
(10,001+ employees)
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"Unica Campaign Review (from a Sr. Mgr of a telecommunications company)"

What do you like best?

The "friendly" interface for users who are not necessarily proficient in SQL; feeds into reporting DBs.

What do you dislike?

There are reporting limitations within Unica. We mostly have to dump data into a SQL interface for most reporting needs.

What problems are you solving with the product? What benefits have you realized?

List creation/tracking for direct mail, email and telemarketing.

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Sr. Business Systems Analyst
Health, Wellness and Fitness
Mid-Market
(501-1000 employees)
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"Great tool for email/direct mail campaigning"

What do you like best?

I enjoy the flexibility of the tool to create large and complex segmentations with some very quick selections. It makes it easy to maintain different groups for control and holdouts easy and it's able to add new tables.

What do you dislike?

The interface could use some sprucing up to bring it up to speed of what we currently see on the web. Also, it'd be great to create some automation where you could split test a campaign but the test can create two different files based on cadence testing. We came across this problem and couldn't solve for it in the application.

What problems are you solving with the product? What benefits have you realized?

This is allowing us to create campaigns across many different brands very easily and to create a lot of different holdout and control segments with the ease and flexibility we wouldn't be able to do it using just an email service provider. The amount of flexibility in the tool is providing an amazing ROI on campaigning time and revenue.

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Director of Marketing
Financial Services
Mid-Market
(51-200 employees)
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Verified Current User
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"Very Good Product - Recommend it. "

What do you like best?

The ability to track, manage and update a project quickly and efficiently. It allows both project owners and contributors to interact, add and edit documents, approve and comment on projects and keep everyone aware of the projects status.

It is a very detail oriented software capable of keeping complex projects with various elements on time and keeps all the players and stakeholders in the know.

It's a long-term commitment but well worth it!

What do you dislike?

The editing section should be more user friendly and more intuitive. A lot of time can be taken up just navigating through the document editing sections and the scheduling section.

It's VERY involved. Hire a an integrator and educator!

Recommendations to others considering the product:

Train, Train Train! Getting a consultant to help with training and implementation is even better!

What problems are you solving with the product? What benefits have you realized?

Workflow issues, timeline, approval issues are all solved.

Increased timeline effeciencies, improved tracking, accountability issues have decreased.

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Enterprise
(1001-5000 employees)
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"St. Jude IBM campaign manager exp."

What do you like best?

The capabilities it has with our database and the interface. Looking forward to the upgrade.

What do you dislike?

Nothing honestly we just need to upgrade to the 10.0 version.

What problems are you solving with the product? What benefits have you realized?

We are now able to run our campaigns in house rather than out soucre them

Response from Sarah Untiedt of HCL Campaign

Hi Brandon - We appreciate your feedback! We hope you'll share your thoughts on 10.0 after you've had a chance to use it.

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U
Enterprise
(1001-5000 employees)
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"IBM Reveiw"

What do you like best?

The ease of use and allow for enpowerment

What do you dislike?

Upgrades are very cumbersome and not enough documentation to help walk us through it.

Recommendations to others considering the product:

depending on where the the users are in their process, I recommend help from IBM or an IBM approved consultant to help with training and migration

What problems are you solving with the product? What benefits have you realized?

Mailing Campaigns. Using it to come off our Legacy System and quicker automation of campaigns

Response from Sarah Untiedt of HCL Campaign

Thanks for your review! We're sorry to hear that you're finding the updates cumbersome. For our latest update, you can learn about the solution's latest innovations and request a briefing here: https://ibm.co/2L4I47Y

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Small-Business
(2-10 employees)
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"Unica campaign "

What do you like best?

It's very useful to create multiple segments

What do you dislike?

I wan not able to register for Amplify sessions via mobile app

What problems are you solving with the product? What benefits have you realized?

we are creating a email list to target customer based on the requirement by using Unica

Response from Sarah Untiedt of HCL Campaign

Thanks for your feedback, Nirmal! We hope the product continues to be useful for you.

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Enterprise
(10,001+ employees)
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"Slight improvement needed"

What do you like best?

Ability to deliver multichannel uniform user experience

What do you dislike?

overall intergration mehanism with other maketing products

What problems are you solving with the product? What benefits have you realized?

Offer management . Cross channel uniform user experience

Response from Sarah Untiedt of HCL Campaign

Thanks for sharing your feedback! You can learn about IBM Campaign Version 11 and the solution's latest innovations and integrations here: https://ibm.co/2L4I47Y

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Enterprise
(10,001+ employees)
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"bbva campaign"

What do you like best?

We can make our campaign easily and management our client database

What do you dislike?

It is a litle slow to load information of big databases, you need to much time

What problems are you solving with the product? What benefits have you realized?

Campaign administrations and interconnect with other products

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Direct Mail Manager
Retail
Enterprise
(10,001+ employees)
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Verified Current User
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"Unica is a powerful tool used to create segmentation in order to deploy direct mail campaigns "

What do you like best?

It's much faster than previous software systems and it's easy to train new employees to have them get started with some basic work within a few days.

What do you dislike?

We are on an older version so I'm not sure if some of the quirks about it have now been worked out. I sometimes feel constrained to certain processes and at times it would be helpful to see the data and not just a count of customers each time.

What problems are you solving with the product? What benefits have you realized?

We use it to deploy direct mail campaigns in a timely manner. It is nice that it allows you to copy and paste older campaigns and then allows for changes to be made to customize the new campaign.

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U
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"Best tool for Omni Channel Marketing"

What do you like best?

Easy to use. Graphical user interface is simple and informative.

What do you dislike?

No advance tool for data analytics. Advanced analytics should be part of IBM campaign.

What problems are you solving with the product? What benefits have you realized?

Targeting customer on the basis of the data.

IBM campaign can be easily configured with data base and data can be retrieved to target customers.

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UG
Enterprise
(10,001+ employees)
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"A Faster/Easier Way of Segmenting and Implementing Change"

What do you like best?

By creating one flowchart with Unica, you can pull data in one step and use it over and over again instead of building a database each time. In my line of work, we create a database for every data set we pull. But with Unica, it eliminates those extra steps and saves time. Now, we can just copy the template to the template library and use it however mayn times we need to. I also like that the tool alerts you when you have a discrepancy so this makes it easier to catch errors. The flowchart will not run until you correct the discrepancy.

What do you dislike?

There have been a few occassions where the tool has frozen and the flowchart becomes corrupted. When this happens, I have to rebuild the entire flowchart. It has only happened to me twice and it very well could have just been a problem with my server. It also can run at a very slow pace at times. But overall, it still gets the job done in a timely manner.

Recommendations to others considering the product:

Once you learn the language of the tool, it becomes easier to understand the concepts. It took me a few tries to get familiar with it. Anytime I run into problems there is always a support team ready and willing to help. There are a few features missing from the tool but I believe these will be provided soon.

What problems are you solving with the product? What benefits have you realized?

I like to use the snapshot process box in my flowchart to see the data that was dropped from the segmentation step. This lets you know the records that were excluded; so I can look back at certain segments and see why they were excluded. In most cases, there is an error in the coding of the segments. Again, this helps to prevent errors. It's sort of a checks and balances idea and it benefits greatly when pulling datasets.

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UM
Enterprise
(1001-5000 employees)
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Verified Current User
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"Unica is a great overall campaign managment software with good automation features."

What do you like best?

Unica has a simple format that is easy to digest. There are not a lot of unneeded icons that make the screen space smaller. I also work on SAS CI and it took a while to get used to all of the different icons. Unica has a great waterfall feature that I also do not see in other software. It makes it easy for the end user to be able to share results without having to manually add processes to get to them.

What do you dislike?

It would be nice if there was an easier way to create special process nodes to be able to pull data that may not be mapped in the format that I need. This kind of manipulation usually requires a view change, which I usually do not do.

Recommendations to others considering the product:

Great product. Worth the investment. Take the time to get the database side correct before implementing.

What problems are you solving with the product? What benefits have you realized?

We use Unica in order to send DM and EM campaigns to health care professionals. We use it to be able to segment out the HCPs by different variables, marketability, etc.

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Enterprise
(1001-5000 employees)
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"Interact"

What do you like best?

Flexibility and capability of the product to determine appropriate content to offer

What do you dislike?

Finding talent that is knowledegable for administration. Most qualified resources are hard to find.

What problems are you solving with the product? What benefits have you realized?

Offer arbitration for multiple connection channels.

Response from Sarah Untiedt of HCL Campaign

Hi Chuck - Thanks for sharing your feedback! We're glad the product is offering the flexibility that you need. The IBM Knowledge Center has a lot of useful resources for those utilizing the tool: https://www.ibm.com/support/knowledgecenter/SSCVKV/product_welcome_kc_campaign.html

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Independent Contractor
Hospital & Health Care
Enterprise
(10,001+ employees)
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"IBM Unica campaign"

What do you like best?

We have been using Campaign to effectively communicate to our members for over 10 years. The tool's efficiency is industry-leading and can support multiple input formats, which allows us to consolidate all areas of the business into one, simple, streamlined flowchart.

What do you dislike?

The only dislike I can think of is really an issue with the platform Campaign will sit on to acquire the necessary data. If the database is not setup appropriately, which may require above-normal raw SQL coding vs point-n-click "development", you may find Campaign less efficient than it could be. But again, this is a factor (or limitations) of the platform, not so much Campaign.

Recommendations to others considering the product:

be sure you have a platform/database built to maximize the efficiencies of Campaign's processing.

What problems are you solving with the product? What benefits have you realized?

Campaign provides a simple and efficient, visual, streamlined workflow that provides the necessary audit to create impact communications to our members.

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UC
Enterprise
(5001-10,000 employees)
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Verified Current User
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"IBM campaign review"

What do you like best?

Ability to build queries without having to code.

What do you dislike?

Having to switch to different platforms in order to have access to other tool, such as email insights, engage pod 1, ect.

What problems are you solving with the product? What benefits have you realized?

We are trying to build segments based on website and email actions/behaviors. Currently we have built queries that track this, then send triggered emails based off of consumer's actions.

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Lead Business Analyst
Marketing and Advertising
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
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"IBM Unica Campaign is by far the best marketing tool available in the market today."

What do you like best?

Ease of use. I can quickly build a campaign and if necessary make quick modifications quite easily. I can also save my design off as a template for reuse later.

What do you dislike?

Need for an active x plugin. Which they have addressed in version 9.x

Recommendations to others considering the product:

Talk to Epsilon for all of your marketing needs.

What problems are you solving with the product? What benefits have you realized?

I install, design, use and support dozens of clients in many different verticals. I have seen directly the benefits the clients receive in ROI and shortening their typical delivery time.

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Development Team Lead
Marketing and Advertising
Enterprise
(5001-10,000 employees)
Validated Reviewer
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"Marketing campaign Development Team lead "

What do you like best?

Ease of use! Very intuitive for users. The flowchart design is logical.

What do you dislike?

Not great support and email isn't well integrated

What problems are you solving with the product? What benefits have you realized?

Full serve direct, email & social campaign.

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A
Validated Reviewer
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"IBM Campaign in action"

What do you like best?

The flexibility to work with our disparate data sources, as well as scripting tie ins.

What do you dislike?

The 'Unica' SQL is much more picky than normal SQL. At times, this causes us to have to build temp tables to accomplish what we need.

What problems are you solving with the product? What benefits have you realized?

Email / Direct Mail, with a focus on suppressions to ensure we keep our customers happy.

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EC
Small-Business
(2-10 employees)
Validated Reviewer
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"Top campaign management tool"

What do you like best?

IBM campaign (Unica) is still the best campaign management tool in the marketplace. It’s ability to connect to multiple data sources is what sets it apart.

What do you dislike?

IBM Campaign needs to evolve somewhat around additional features such as social. UBX can be cumbersome as well.

What problems are you solving with the product? What benefits have you realized?

Efficiency

Response from Sarah Untiedt of HCL Campaign

Thanks for your feedback! We're constantly working to improve our offerings, and your suggestions are greatly appreciated! We also recommend learning about IBM Campaign version 11 and the solution's latest innovations here: https://ibm.co/2L4I47Y

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AM
Enterprise
(5001-10,000 employees)
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"Comprehensive user friendly Campaign Management tool"

What do you like best?

User friendly. All the boxes like select, snapshots and other are comprehensive and detailed. Easily identifiable if it's running or not. Modular nature of the flowcharts makes it comprehensible.

What do you dislike?

Mapping tables and viewing Stored catalogs is a little tedious especially when you are new to the tool.

What problems are you solving with the product? What benefits have you realized?

I create Marketing campaigns for my client and the client has definitely seen immense business results with their marketing campaigns that was designed by us specially catering to their business needs. Converted quite a many leads for their business.

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Sr Marketing Associate
Financial Services
Enterprise
(10,001+ employees)
Validated Reviewer
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"Sr Associate"

What do you like best?

Its one of the easiest tools to learn. You just have to know basics in SQL.

What do you dislike?

Makes you forget basics database/Sql after using Unica, I have been working on Unica from 3 years now, I really don't know where I should go next as I lost touch with databases. I feel that you cannot go out of Unica once you get in.

What problems are you solving with the product? What benefits have you realized?

I'm using this for DM/EM/TM campaigns, its beneficial for large campaigns, as small campaigns can be done in SQL too.

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IB
Enterprise
(10,001+ employees)
Validated Reviewer
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"A good batch process with capabilities to integrate with Interact"

What do you like best?

The integration capabilities to the other IBM products as well as UBX connections.

What do you dislike?

Need more flexibility to react more quickly

What problems are you solving with the product? What benefits have you realized?

Executed more campaigns more quickly to drive business revenue and were able to templatize reoccuring campaigns.

Response from Sarah Untiedt of HCL Campaign

Thanks for your feedback! We're glad you hear you're successfully leveraging Campaign's integration capabilities. We'd love to hear more about the flexibility you'd like to see within the tool. You can also learn more about version 11 and the solution's latest innovations here: https://ibm.co/2L4I47Y

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CI
Enterprise
(10,001+ employees)
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"Cloud Campaign"

What do you like best?

Email and SMS connect. intergartion with IBM Mktg cloud and management of change program

What do you dislike?

Onoine media connect not there with facebook, twitter

Recommendations to others considering the product:

compete with salesforce on commercial model

What problems are you solving with the product? What benefits have you realized?

intergaretd marketing campaign for enterprise and cponsumer business

Response from Sarah Untiedt of HCL Campaign

Thanks for sharing your review! For information on our latest update, you can learn about IBM Campaign Version 11 and the solution's latest innovations and integrations here: https://ibm.co/2L4I47Y