--- title: HCL Unica Reviews meta\_title: 'HCL Unica Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 128 reviews by the users' company size, role or industry to find out how HCL Unica works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 128 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # HCL Unica Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by HCL Unica but has limited features. Are you part of the HCL Unica team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies. * * * Seller [HCL Technologies](https://www.g2.com/sellers/hcl-technologies) Discussions [HCL Unica Community](https://www.g2.com/products/hcl-unica/discuss) Languages Supported German, English, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by mahitab abdelsalam Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/hcl-unica/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ ![Oracle Eloqua](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oracle Eloqua") Oracle Eloqua 3.9/5(626) ](https://www.g2.com/products/oracle-eloqua/reviews) [ View All Alternatives ](https://www.g2.com/products/hcl-unica/competitors/alternatives) ## User Insights Average based on 128 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) AJ Avichal J. Enterprise (\> 1000 emp.) 3/21/2018 "Slight improvement needed" 4/5 What do you like best about HCL Unica? Ability to deliver multichannel uniform user experience Review collected by and hosted on G2.com. What do you dislike about HCL Unica? overall intergration mehanism with other maketing products Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? Offer management . Cross channel uniform user experience Review collected by and hosted on G2.com. Show More Response from Sarah Untiedt of HCL Unica [Editedit](https://www.g2.com/survey_responses/hcl-unica-review-650691/official_response/edit) Thanks for sharing your feedback! You can learn about IBM Campaign Version 11 and the solution's latest innovations and integrations here: https://ibm.co/2L4I47Y Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 10/18/2016 "Excellent platform for campaign management with flexibility for use of data" 3/5 What do you like best about HCL Unica? I like that the platform was one of the first campaign management platforms and that it has flexibility for different back-end databases. Review collected by and hosted on G2.com. What do you dislike about HCL Unica? Since IBM Campaign was one of the first marketing automation platforms released, it has had to catch up to newer platforms in terms of features as time goes on. But this has been addressed in subsequent versions of the platform. Review collected by and hosted on G2.com. Recommendations to others considering HCL Unica: Make sure that you have done due diligence as far as gathering your data that is needed for campaigns and connected systems into where it can be used by IBM Campaign. Make sure that you train your admins and power users so that they are well versed in how IBM Campaign works before you move into UAT and go-live. Support is very intelligent and responsive and the documentation on the entire platform is very good. Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? IBM Campaign has been very good to implement for companies that have had little to no automation of their marketing campaigns before. Its stability and data flexibility have proven useful for companies that have large databases and data that is stored in different sources. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 8/8/2023 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services") EI Verified User in Information Services Enterprise (\> 1000 emp.) 3/24/2018 "Top campaign management tool" 5/5 What do you like best about HCL Unica? IBM campaign (Unica) is still the best campaign management tool in the marketplace. It’s ability to connect to multiple data sources is what sets it apart. Review collected by and hosted on G2.com. What do you dislike about HCL Unica? IBM Campaign needs to evolve somewhat around additional features such as social. UBX can be cumbersome as well. Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? Efficiency Review collected by and hosted on G2.com. Show More Response from Sarah Untiedt of HCL Unica [Editedit](https://www.g2.com/survey_responses/hcl-unica-review-654573/official_response/edit) Thanks for your feedback! We're constantly working to improve our offerings, and your suggestions are greatly appreciated! We also recommend learning about IBM Campaign version 11 and the solution's latest innovations here: https://ibm.co/2L4I47Y 4/12/2018 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") CR Verified User in Research Enterprise (\> 1000 emp.) 12/14/2017 "Amazing segmentation tool" 4/5 What do you like best about HCL Unica? Plethora of utilities available to play with the data - Merge Box, Select Box , audience switch Review collected by and hosted on G2.com. What do you dislike about HCL Unica? The user interface is a lot out dated and also the speed of tool itself is not that great Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? Email and Inbound customer segmentation is being achieved using the tools. We have been able to use this as a enterprise segmentation tool for all channels across the marketing orgs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") IB Verified User in Banking Enterprise (\> 1000 emp.) 3/21/2018 "A good batch process with capabilities to integrate with Interact" 4.5/5 What do you like best about HCL Unica? The integration capabilities to the other IBM products as well as UBX connections. Review collected by and hosted on G2.com. What do you dislike about HCL Unica? Need more flexibility to react more quickly Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? Executed more campaigns more quickly to drive business revenue and were able to templatize reoccuring campaigns. Review collected by and hosted on G2.com. Show More Response from Sarah Untiedt of HCL Unica [Editedit](https://www.g2.com/survey_responses/hcl-unica-review-651301/official_response/edit) Thanks for your feedback! We're glad you hear you're successfully leveraging Campaign's integration capabilities. We'd love to hear more about the flexibility you'd like to see within the tool. You can also learn more about version 11 and the solution's latest innovations here: https://ibm.co/2L4I47Y Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") CI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 3/21/2018 "Cloud Campaign" 2.5/5 What do you like best about HCL Unica? Email and SMS connect. intergartion with IBM Mktg cloud and management of change program Review collected by and hosted on G2.com. What do you dislike about HCL Unica? Onoine media connect not there with facebook, twitter Review collected by and hosted on G2.com. Recommendations to others considering HCL Unica: compete with salesforce on commercial model Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? intergaretd marketing campaign for enterprise and cponsumer business Review collected by and hosted on G2.com. Show More Response from Sarah Untiedt of HCL Unica [Editedit](https://www.g2.com/survey_responses/hcl-unica-review-650617/official_response/edit) Thanks for sharing your review! For information on our latest update, you can learn about IBM Campaign Version 11 and the solution's latest innovations and integrations here: https://ibm.co/2L4I47Y Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Enterprise (\> 1000 emp.) 4/13/2017 "IBM campaign review" 3.5/5 What do you like best about HCL Unica? Ability to build queries without having to code. Review collected by and hosted on G2.com. What do you dislike about HCL Unica? Having to switch to different platforms in order to have access to other tool, such as email insights, engage pod 1, ect. Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? We are trying to build segments based on website and email actions/behaviors. Currently we have built queries that track this, then send triggered emails based off of consumer's actions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Richard G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richard G.") RG Richard G. Project Manager, Marketing Automation Financial Services Enterprise (\> 1000 emp.) 3/28/2017 "IBM Campaign has me excited for the future..." 3.5/5 What do you like best about HCL Unica? The amount of content that they're pushing into IBM Campaign. It'll be exciting to see what this year has in store. Review collected by and hosted on G2.com. What do you dislike about HCL Unica? There isn't much right now to dislike. I guess if I had to say something it would be them not keeping promise on their word. Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? We're solving how to automate better and alleviate our workload so we can focus on other tasks at hand. Review collected by and hosted on G2.com. Show More Response from Sarah Untiedt of HCL Unica [Editedit](https://www.g2.com/survey_responses/hcl-unica-review-255835/official_response/edit) Hi Richard - Thanks for your feedback! We're happy to see you're as excited about the future of the product as we are. However, we would appreciate learning more about any promises that weren't delivered on by our team. Validated ReviewerIncentivizedSource: G2 invite ![Vipasa S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vipasa S.") VS Vipasa S. Sr. Marketing Campaign Analyst Marketing and Advertising Enterprise (\> 1000 emp.) 3/22/2017 "Very robust & optimum Segmentation tool" 4/5 What do you like best about HCL Unica? Segmentation capability & audience switching Review collected by and hosted on G2.com. What do you dislike about HCL Unica? Need for an additional dedup process by itself would come in handy Review collected by and hosted on G2.com. Recommendations to others considering HCL Unica: Having worked with other similar tools, Unica Campaign has been the best by far. Like the UI, it has the right usability/features. Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? Pull the data list for smart segmentation. Unica Campaign has been by far the most efficient for multiple segmentation. Review collected by and hosted on G2.com. Show More Response from Sarah Untiedt of HCL Unica [Editedit](https://www.g2.com/survey_responses/hcl-unica-review-253871/official_response/edit) Hi Vipasa - We're glad to hear you're finding the UI and features of IBM Campaign so useful! We also aappreciate your feedback and thoughts on where we can make updates and improvements. Validated ReviewerSource: Seller invite BW Brandon W. Enterprise (\> 1000 emp.) 3/22/2017 "St. Jude IBM campaign manager exp." 5/5 What do you like best about HCL Unica? The capabilities it has with our database and the interface. Looking forward to the upgrade. Review collected by and hosted on G2.com. What do you dislike about HCL Unica? Nothing honestly we just need to upgrade to the 10.0 version. Review collected by and hosted on G2.com. What problems is HCL Unica solving and how is that benefiting you? We are now able to run our campaigns in house rather than out soucre them Review collected by and hosted on G2.com. Show More Response from Sarah Untiedt of HCL Unica [Editedit](https://www.g2.com/survey_responses/hcl-unica-review-253873/official_response/edit) Hi Brandon - We appreciate your feedback! We hope you'll share your thoughts on 10.0 after you've had a chance to use it. Validated ReviewerIncentivizedSource: G2 invite ## Questions about HCL Unica? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about HCL Unica ](https://www.g2.com/products/hcl-unica/discussions/new) GU Guest User • Last activity over 2 years ago What is HCL Unica used for? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-hcl-unica-used-for) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • Last activity over 3 years ago Is IBM Campaign integrated with other IBM solutions? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/integration-with-other-products) [ View all Discussions ](https://www.g2.com/products/hcl-unica/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/hcl-unica/pricing) HCL Unica Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-campaign.png "Product Avatar Image") Adobe Campaign 4.1/5(347) [ Compare Now ](https://www.g2.com/compare/adobe-campaign-vs-hcl-unica) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0ef5ff0cf4a0a4a34c2c347698bd5d44/acoustic-campaign.png "Product Avatar Image") Acoustic Campaign 3.8/5(275) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-hcl-unica) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image") Oracle Eloqua 3.9/5(626) [ Compare Now ](https://www.g2.com/compare/hcl-unica-vs-oracle-eloqua) ##### ##### HCL Unica Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/hcl-unica/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [Most popular CDP solutions for a growing tech business](https://www.g2.com/discussions/most-popular-cdp-solutions-for-a-growing-tech-business)[Which companies in the Salesforce document generation space are known for the best customer support when something breaks on a critical deal?](https://www.g2.com/discussions/which-companies-in-the-salesforce-document-generation-space-are-known-for-the-best-customer-support-when-something-breaks-on-a-critical-deal)[What is the best columnar database for heavy analytics workloads and BI dashboards for a data team that needs consistently fast query performance across a large shared dataset?](https://www.g2.com/discussions/what-is-the-best-columnar-database-for-heavy-analytics-workloads-and-bi-dashboards-for-a-data-team-that-needs-consistently-fast-query-performance-across-a-large-shared-dataset) [What is the most reliable knowledge base software for remote teams?](https://www.g2.com/discussions/what-is-the-most-reliable-knowledge-base-software-for-remote-teams)[best customer success software](https://www.g2.com/discussions/i-need-help-finding-the-best-customer-success-software-advice-needed)[Pros and Cons Details](https://www.g2.com/products/hcl-unica/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)